App Research and Development

Welcome

Elie HessApp Research and Development

App DraftUnmet need or desire: Customized supermarket navigation system that that helps lessen the time spent in the store.

Elie Hess App Research and Development

Ethnographic Research Observation

Young adults to middle aged females were observed


Photos from Ethnographic Research














Interview With Extreme UserElie Hess

App Research and Development

Interview Take AwayElie Hess


Further ObservationsElie Hess


Draft Idea

• An app that organizes each supermarkets’ items so that a simple search and filter can help the modern day shopper instantly compare prices and find what they need.


Draft Idea (2)

• The app can make recommendations and track previous purchases to personalize the shopping experience.


Draft Idea (3)

• The app would have a note pad so users could make a shopping list


Draft Idea (4)

• App would have page that links directly to the store so the user could make reservations to pick up when they do not have time to shop.


Ideation SessionElie Hess

App Development and Research





Ideas from Ideation Session

• Unmet need:– Instant price comparison between brands– Review of Items– Advance online ordering– Easy supermarket navigation



• Target Users:– Young Adults to middle aged parents– People that are grocery shopping on a regular

basis.



• Homepage with grocery store preference• Specific grocery store page leads to store map

with selection of items at each store, location of item, price comparisons and filter (health restrictions, organic, cheapest)

• Page to create shopping list• Page where user can see shopping list histories

and suggested items• Page that links directly to supermarket to make

reservations to pick up when there’s no time to shop


Research on Smartphone AppsElie Hess


Research on Smartphone Apps

“Our Groceries” is geared towards couples. For the most part it’s pretty simple, it divides the app into two categories: shopping list and recipes. The goal is that couples can make a joint account and add various items to one collective list from each of their phones, making it easier for the person going shopping. In the recipe section the app lists the ingredients for Greek Salad and allows the user to add recipes in the future. While the design is simple and straight forward it is geared for organizational purposes rather than personalizing one’s shopping experience based on their needs.


Research on Smartphone AppsElie Hess


Research on Smartphone Apps

Shazam was created in order to help people identify the title and artist of a song or composition. The app is not geared towards a specific age group but rather any music listener thus it has much practical use. The homepage is a singular button; when clicked the app listens to the song playing and identifies it. There are subtabs on the homepage. The first one leads to the user’s discovery or “tag” history. The next tab allows the user to attach their Shazam history to Facebook and see what music their friends have been searching. The third tab contains a map with the most popular music in a location, and finally there’s a tab with the current top music charts.


Thank You

Date post:	07-Aug-2015
Category:	Design
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