Date post: | 25-Jan-2017 |
Category: |
Marketing |
Upload: | pranav-kulkarni |
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APP SECURE Marketing Strategy
APP SECURESECURE YOUR PRIVACY
App Secure Market ing Strategy
Situation, Goal & Course of Action
SITUATION OVERVIEW
App Secure
Launch an Android application to lock and protect others apps and media (pictures & videos)
Marketing Strategy
Situation Goal
Increase the number of free users and motivate
them to upgrade to premium
Use Google Play Store as distribution platform, use the all-time free Word-of-Mouth marketing & social media
Course of Action
App Secure Market ing Strategy
What is the Current Situation?
SITUATION ANALYSIS
App Secure Market ing Strategy
SITUATION ANALYSIS
1 Company Overview
2 Market Overview
3 Opportunities in the Market
4 Threats in the Market
5 Target Customers
App Secure
1st Application in the Android Market
Marketing Strategy
APP SECURECompany Overview
Highly trained design team for app User Interface
Well trained Coders
Potential Customers: Android Cellular Phone Users
Android MarketMarket Overview
Competitors: AppLock (100 million downloads), LocX (5 million downloads) etc.
Context: Privacy Protection
App Secure Market ing Strategy
Better app locking apps can be created
Opportunities in the Market
Customizability can be improved
More Features can be provided
App Secure Market ing Strategy
Competitors can back-fire with improved versions of their apps
Threats in the Market
App Secure Market ing Strategy
Android Phone users who wish to protect their privacy
Target Customers
App Secure Market ing Strategy
App Secure Market ing Strategy
For the First Quarter
GOALS
Increase free users up to 10,000
For 1st QuarterGOALS
$500 revenue through in-app advertisements & premium upgrades
2% conversion to premium
App Secure Market ing Strategy
App Secure Market ing Strategy
Target MarketsValue Proposition
STRATEGY
Target Market
• Customer Needs: Restrict access of unauthorized personnel to private chats and media
• Customer Profile: Youngsters who don’t want their parents or friends to interfere with their private lives
• Collaborators: Relatives & Friends of company employees to help market the app
• Competitors: AppLock, LocX, etc.
App Secure Market ing Strategy
Value Proposition
1 Customer Value: Provide better security & Personalization
2 Positioning: User friendly, Personalizable, & reliable security app
3 Company Value: In return of the Coding & Designing costs, company gets revenue from advertisements & premium upgrades
App Secure Market ing Strategy
App Secure Market ing Strategy
Product, Service, Brand, Price, Incentives, Communication &
Distribution
TACTICS
Locks apps and media
App SecureProduct
Intruder Selfie
Use pin, password, pattern, fingerprint, face & voice unlock
Special password is activated after 30 failed tries & sent to registered email IDHidden from App Tray. Only user can access the App.
Free but upgrade to Premium with additional features at $0.99
Easy to use & customizable UI
App Secure Market ing Strategy
Service
1 Instant reply to user reviews on Play Store
2 Instant improvements according to user reviews
3 No Cost for services
App Secure Market ing Strategy
Brand
1 Brand: App Secure
2 Slogan: User Privacy at Convenience
3 Meaning: Secure your private apps from people you don’t want to show
App Secure Market ing Strategy
Free but upgradeable to Premium at $0.99 for 1st 6 months. $1.99 after the 6 month period
Price Incentive
50% Discounts on festivities
Bonuses to employees on surpassing goals
Social Media & Word-of-Mouth
Communication Distribution
Google Play Store as sole distributor
App Secure Market ing Strategy
App Secure Market ing Strategy
Infrastructure, Processes & Schedule
IMPLEMENTATION
• Marketing through Social Media: Facebook, Twitter, WhatsApp, Instagram, Pinterest etc
• Collaborators are friends & relatives of employees so no expenditure in this case
Infrastructure Processes
Social Media Marketing
Word-of-Mouth Marketing
App Secure Market ing Strategy
App Secure Market ing Strategy
Schedule
1st Month 2nd Month 3rd Month
Social Media Marketing through friends & relatives’
social media accounts
App Updates according to user reviews on Google
Play Store
Performance Analysis & Future
Planning
App Secure Market ing Strategy