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App Store

Dave

Publishing

Agate Studio

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Data Research:

Publishing Game In App Store

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2013 MARKET OVERVIEW

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Market Share:Based on The Business Model

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Comparison between APRD:avg CPI

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Top Country

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By Download By Revenue

Top Game & Publisher

Game Publisher Game Publisher

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Top Genre

By Download:

1. Action

2. Arcade

3. Puzzle

4. Adventure

5. Simulation

By Revenue:

1. RPG

2. Simulation

3. Action

4. Strategy

5. Puzzle

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TOP CHARTS&

FEATURED IN APP STORE

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TOP CHARTS

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TOP 10 RANK: INSTALLS NEEDED

Benefits:

• Boost Organic

Download(means lower eCPI)

• Boost Revenue

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WARNING!• Note that your game‘s appeal needs to be broad enough to benefit from

such exposure, as a top chart position does not offer any targeting

• Do not stop ads after reach top chart

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FEATURED APPS

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COMMON TIPS TO…

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DISCOVERABILITY & TRAFFICS

• 63% of people use search function to discover new apps.

• Keywords used in the title score highest.

• Paid Marketing– Traffic suppliers: Ad networks, Mobile agencies, Big App Publishers

• Free Marketing – Press release

– Game review

– Cross promotion (either 3rd party or your other games)

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DOWNLOAD CONVERSION• Reviews drive attention

• Optimize: icon, first screen shot, game rating, description.

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LOCALIZE

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Reduce Risks

• Use Test Market

• Paid download: use CPI basis to minimize risk

• Publisher partnership

• Aim for quality not quantity

• Focus and prioritize (esp when ur budget is limited)

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THANK YOUData Sources :

App Annie, Sensor Tower, Distimo, TradeMOB, App Lift, some game articles and some blogs.