Apparel Industry in India2012

Table of content

Introduction

Determinants Of Demand

Determinants Of Supply

Competition

Market Players

Market shares

Import-Export

Determinants of DemandFashionStatusPriceIncomeSubstitutesLifestyleBollywoodFuture ExpectationsTastes and PreferencesE-commerce

There are 3 critical times in fashion apparel industry:

Time-to-MarketTime-to-ServeTime-to-React

Consumer Income and Expenditure 

2008 2009 2010 2011 2012 

Annual Disposable Income (US$ million)

1,073,243.40 1,095,398.60 1,356,096.40 1,511,001.30 1,591,714.30

 

 

2006 2007 2008 2009 2010 2011

Consumer Expenditure on Garments

1,317,037.701,356,321.6

01,472,639.9

01,615,952.1

01,923,446.

002,230,70

0.20

Misery Index 2006-2011

Trend in Consumer Expenditure

Purchasing Power Parity

Shirts , Suits ,

Trousers

Ethnic , Sari ,

Western

Kids , Wear , Unifor

m

Trends in Apparel Exports

Year Export ( US $ Million )

1962 1.8

1970 39

1980 696

1990 2,236

2000 5,586

Demand Drivers

Growing private final consumption expenditure

Low per capita fibre consumption Growing preference for ready-to-wear

apparels Increasing penetration of organised

retail Changing consumer habits Growing consumer class Growing spread of plastic money Increasing trend towards urbanization Younger populace Exports (Rise in global GDP & New

Trading Partners)

Monopolistic CompetitionCharacteristics :Product differentiationMany firmsFree entry and exit in the long runIndependent decision makingMarket Power

Market PlayersFuture GroupShopper’s StopMaxANDKazo109fAllen SolleyRaymondetc

Companies 2010 2011Aditya Birla Nuvo Ltd 1 1.1Pantaloon Retail Ltd 0.7 0.7Provogue Ltd 0.3 0.4Raymond Ltd 0.6 0.6Benetton India Pvt Ltd 0.3 0.3Zodiac Clothing Co 0.3 0.3Shopper's Stop ltd 0.1 0.1Koutons 0.5 0.4Rupa & co 0.2 0.2Others 96 959Total 100 100

Market Share

Supply Determinants• Raw material• Labor Availability• Government Policies• Number of sellers• Technological changes

Prerana MajmudarAnkit AroraAnkit MehtaSmriti SudishNirali ShahRucha Asolkar