Appendix B: Propaedeutic phase International Business and ... of Commerce/130827 Bijlage B...

Appendix B: Propaedeutic phase International Business and Languages

Appendix B

Detailed elaboration of the educational components of the curriculum for the propaedeutic phase of the programme:

year 1, term 1.1 IBL year 1, term 1.2 IBL year 1, term 1.3 IBL year 1, term 1.4 IBL

3 E

C General Economic and

Analysis OIBLGEA

Business Economics 1 OIBLBE1

Law 1 DECRE

Study Career Planning/

Self Management1 OIBLSC1

3 E

C

Marketing 1 DECMAR1

Marketing 2 DECMAR2

Research 1 OIBLRE1

Management DECMAN 1

3 E

C English for Business

Communication 1 (oral 1) OECEBC1

English for Business Communication 2

(written 1) OECEBC2

Purchasing 1 DECIK1

Business Economics 2 OIBLBE2

3 E

C Modern Foreign

Language 1.1 MFL 1.1

Modern Foreign Language 1.2

MFL 1.2


MFL 1.3


MFL 1.4

3EC Intercultural

Communication IIBLIC

Innovate don't imitate IIBLINN

Trendy Tours IIBLTT

Lions Den IIBLLD

Appendix B: Propaedeutic phase International Business and Languages year 1, term 1.1

Building block code: OIBLGEA

Name of building block: General Economics

Study load: 3 EC

Year of study: 1

Period: 1

Duration: 9 weeks

Entry level: None

Building block language: English

Brief description of the content:

This course provides sound knowledge and equips with tools for critical attitude. The analytical skills will be challenged and sharpened. Thinking rationally, based on relevant economic theory, is for a bachelor in economics self-evident; being capable of using practical economic insight and skills, required for successfully managing business functions in the turbulent economic world. The general economic principles, theories and methods of analysis form a part of it in order to pre-pare them to use this knowledge within an applied framework of analysis: market structures (mo-nopoly, oligopoly, (non)perfect competition, elasticity’s, price theory), supply/demand, market fail-

ures (externalities, public goods, taxation, subsidies, property rights, etc.). The macro-economic theory considers the performance of the (regional) economy as a whole (production, income, (un)employment, inflation, multiplier effect, etc). A student is able to carry out risk analysis on the basis of rate of interest, fiscal, exchange, Macro-economic, Meso-economic information, Economic system and economic politics, policy of rate of

interest. The economic calculation of price determination, marginal pricing, Basic costing, elasticity and multipliers for the basic economic analysis is an integral part.

Work forms:

Lessons and hands on workshops on writing article on any current economics topic. The students are encouraged to contribute by providing cases and examples.

Competencies, including indication of level and test method:

Competencies and BOKS:

Test level: Test

method:

C 1.3: International Market analysis and Competition analysis. Establishing a company’s strengths and weaknesses based on an

analysis of the internal company processes and culture as part of the value chain on the one hand, and the opportunities and threats in the international markets based on relevant national and inter-national trends on the other.

Written exam

Analysis of the external environment Analysis of the internal environment SWOT analysis

Insight/ Ap-plication

C 1.2 The implementation, interpretation, testing and evaluation of

(international) market research.

Report/

Written exam Desk Research Insight/ Ap-

plication

C3.1 Social and communicative competency( interpersonal) The direct communication with the parties in the commercial field

Communica-tion

Presenta-tion

C3.2 Self managing competence ( intrapersonal) the communication that a person carries with himself as a professional in the commercial

area.

Learning skills

Report

Principle objective (or objectives) and the test method and the permitted resources:

Objective: Test method

Permitted resources

The student is able to apply the theory and information to the general economic , social, company problems on the basis of insights

Report N.A.

The student is able to present the theory and the examples. Presenta-tion

Verbal /Power point


The student can identify the basic problem and collect relevant and recent

information The student can analyse and interpret the collected informa-tion

Written

exam

Text

Book, notes, calcula-

tor

Pass mark 55%

Literature:

Mandatory literature (books, articles) ISBN

McGee, M., (2009) Economics in terms of the Good, the Bad and the Economist. IBID Press.

First edition: 978-1-876659-10-3 Second edition: 978-1-876659-22-6

Recommended literature

Internet sources (recommended/mandatory)

GCSE: www.tutor2u.net/economics

Topical articles and publications incorporated in this building block (rec-

ommended/mandatory)


Building block code: DECMAR1

Building block name: Marketing 1

Study load: 3 EC

Study year: 1

Period: 1

Duration: 1 period

Entry level: None


Concise description of the content:

In this building block, the student will be introduced to the discipline of marketing. What is market-ing, how is it organised, what are the different forms of marketing, and so on? The next step is to go into the environment, the factors that the marketer must take into account

(at macro and micro level). The students will also take a closer look at the target group on which the company is focused. The first step in that process is to break the entire market down into smaller segments with shared characteristics. In this building block, you will learn how to do this effectively. Once the overall

market has been broken down into smaller segments, you will choose the market segment that you intend to align your marketing activities to. By doing so, you have effectively chosen your target

group. Once you have identified your target group, you will position your company in the applicable seg-ment. ‘Positioning’ refers to the position that the product, brand or service occupies in the eyes of the consumer in relation to the competitors. Positioning forms the foundation of the actual marketing activities.

Work forms

You will attend one lecture (1 lesson hour) a week: The lecture will provide an explanation of the material that is planned in the programme for that week. You will also attend one tutorial (2 lesson hours) a week: The tutorial serves to cover the assign-ments and cases related to the material that is scheduled in the programme for that week.



Test

level:

Test

method:

C 1.1: The initiation and creation of (contemporary) products and services for a larger or smaller international market.

Innovation & product development Marketing

Know-ledge / insight / applica-tion

Written

C 1.4: Development of marketing policy for an internationally operating company and being able to give substantiation and argumentation for the choices made.

Marketing planning

Marketing management

Know-

ledge / insight /

applica-tion

Written

Most important objective(s) and test methods and the permitted resources:

Objective: Test

method:

Permitted

re-sources:

The student is able to distinguish between the marketing management concepts.

The student knows the terms, social responsibility and marketing eth-

ics. The student knows the progress of decision processes with customers

and the influencing factors.

Written examina-tion with

40 MC questions and 1 to

Calcula-tor, dic-tionary

(German-English)


The student knows the customer’s perception process.

The student knows the differences between goods and services. The student has insight into the strategic marketing management proc-

ess, its components and the related auxiliary aids.

The student knows the differences between consumers and business customers and has insight into the related marketing implications.

The student is able to describe the market segments and segments based on relevant criteria.

The student is able to choose an attractive target group based on mar-ket segmentation.

The student is able to formulate positioning strategies.

The student knows the importance of customer relations and competi-tive advantage.

2 open

questions

Pass mark 55%

Literature:

Compulsory literature (books, articles) ISBN

Kotler, P. e.a. (2009) Principles of Marketing. Essex: Pearson Education Lim-ited.

9780137006694


Internet sources (recommended / compulsory)

http://wps.pearsoned.com/nl_kotler_princmkt_5/

Current articles and publications processed in this building block (recom-mended / compulsory)


Building block code: OECEBC1

Building block name: English for Business Communication 1

Study load: 3 EC

Study year: 1

Period: 1

Duration: 9 weeks

Entry level: B1



The student’s knowledge of basic English tenses, functions and structures will start to develop at this level. The language-orientated course gives the student thorough practice in the basic struc-tures and skills needed to develop a sound base for the study of English. The basic language is pre-

sented in a variety of business contexts, thus giving a directly relevant meaning to the students, as professional learners.

Work forms:

Weekly workshops, case studies, discussions, telephone situations, assignments, individual work, minute writing, action plan writing, note taking.



Test level:

Test method:

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally. C 2.3: Interpersonal, social and communication skills.

B1

Oral/ Written

Most important objective(s), the test methods and the permitted resources:

Objective: Test

method:

Permitted

resources

The student can communicate in a variety of social situations using an appropriate range of functional language.

Spoken Interaction Assess-ment

None

The student can connect phrases in a simple way in order to describe experiences, information, and events.

Spoken Production Assess-ment

None

The student can write clear emails, memos, factual reports, and minutes. The student can also effectively participate in business related corre-spondence.

Written Assess-ment

None

The student can understand and use tenses such as the simple present,

present progressive, simple past, simple future and the modal perfect.

Written and

Spoken Assess-ment

None

The student can produce clear, detailed text on a wide range of subjects

and explain a viewpoint on a topical issue giving the advantages and

disadvantages of various options.

Written

Assess-

ment

None

Pass mark 55%

Literature


Cotton, D., Falvey, D., & Kent, S. (2012). Market Leader: Upper Intermediate. Pearson Longman

9781447922292



Johnson, C., & Barrall, I. Intelligent Business. Skills Book + CD: Pearson Longman

1-408-25601-5


www.Bbc.co.uk www.ft.com www.economict.com www.time.com

www.nytimes.com



Building block code: OECFR1

Name of building block: French 1

Study load: 3 EC

Year of study: 1 or 2

Period: 1

Duration: 9 weeks

Entry level: A2

Building block language: English/French


The student is able to communicate with colleagues and clients, internally and externally, in profes-sional and practical situations. The student is also able to identify the differences arising from cul-turally-based behaviour and bridge them in order to make use of opportunities and broaden hori-

zons and enter into new relationships that could lead to a business agreement or a new client.

Work forms:

Self-study and peer assignments: - Written assignments - Oral assignments - Listening assignments

- Reading assignments Tutorial


Competencies and Body of Knowledge and Skills (BOKS):

Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally. Internal communication Intercultural awareness in a professional context

External communication Cross cultural awareness in a professional context

ECFR A2 Written Oral

Principle objective (or objectives), the test method and the permitted resources:


Permitted resources

Listening A2: I can understand phrases and the highest frequency vo-cabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local area, employment). I can catch the main point in short, clear, simple messages and announce-ments.

Oral None

Reading A2: I can read very short, simple texts. I can find specific, pre-dictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and I can understand short simple personal letters.

Oral None

Spoken - production A2: I can use a series of phrases and sentences to

describe in simple terms my family and other people, living conditions, my educational background and my present or most recent job.

Oral None

Spoken - interaction A2: I can take part in a simple conversation if my interlocutor is willing to repeat things more slowly or reformulate them and

helps me to formulate what I am trying to say. I can ask and answer sim-ple questions relating to a direct need or very familiar subject.

Oral None

Writing A2: I can write short, simple notes and messages. I can write a very simple personal letter, for example thanking someone for something, filling in personal details, e.g. noting my name, nationality and address in a

hotel registration form.

Written Portfolio


Literature:


Pour parler affaires - Méthode de français commercial

Livre de l’élève + cahier d’activités + 2 CD audio, Intertaal

9789460303418


Van Dale dictionaries French - Dutch / Dutch – French or comparable dictionaries French-German / German-French / French-English / English-French

Grammaire fondamentale or comparable grammar in German/English Pour parler affaires – nouvelle édition 2011

9789003277602


www.intertaal.nl (vocabulaire téléchargeable-downloadable)

Exercices interactifs sur Internet via Blackboard

Topical articles and publications incorporated in this building block (recom-mended/mandatory)


Building block code: OECES3

Name of building block: Español 3

Study load: 3 EC


Period: 1

Duration: 9 weeks

Entry level: A2 If the student doesn’t have this level, he of she can follow Span-

ish 1 and 2 in the first year of Commercial Economics to attain it.

Building block language: Spanish/English


This building block focuses on communicating in general, and specifically in business situations, on

level A2/B1 of the European Framework of Reference. Students will learn to exchange information, describe, give their opinion on and substantiate, for example, companies, products and services, culturally determined behaviour, personal information, experiences and proposals in the present, the past and the future.

The building block covers the following themes:

Exchanging personal information, experiences and proposals Exchanging information about people, countries, cities, companies, hotels etc. Organising and describing business trips and holidays Planning and presenting a business trip to a Spanish speaking country

Work forms:

Interactive lessons, portfolio and Blackboard.



Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking

account of cultural differences, internally and externally, nationally and internationally.

Internal communication Intercultural awareness in a professional context External communication Cross cultural awareness in a professional context

CEFR A2/B1

Oral exam Written exam



Permitted resources

Reading B1: I can understand texts that consist mainly of high frequency

everyday or job-related language. I can understand the description of events, feelings and wishes in personal letters.

Written

exam

none

Writing A2: I can write short, simple notes and messages relating to mat-ters in areas of immediate needs. I can write a very simple personal letter, for example thanking someone for something.

Listening B1: I can understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc. I can understand the main point of many radio or TV programmes on current affairs or topics of personal or professional interest when the delivery is relatively slow and clear.

Oral exam

none

Spoken – interaction A2: I can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities. I can handle very short social exchanges, even though I can't usually understand enough to keep the conversation going myself.

Spoken – production A2: I can use a series of phrases and sentences to describe in simple terms my family and other people, living conditions, my educational background and my present or most recent job.

Presenta-tion

Power-point, notes on cards


Pass mark 55%

Literature:


‘Gramática española’, Blackboard Syllabus ‘Viajando’, Blackboard


Van Dale Dictionaries Spanish – Dutch / Dutch – Spanish or comparable

dictionaries Spanish-German / German-Spanish Grammatica in gebruik Spaans or comparable grammar in German


Ejercicios interactivos de Internet, Blackboard



Building block code: OIBLDE1

Name of building block: German 1

Study load: 3 EC


Period: 1

Duration: 9 weeks

Entry level: A2

Building block language: English/German


This building block focuses on communicating in general, and specifically in business situations, on level A2/B1 of the European Framework of Reference. Students will learn to exchange information, describe, give their opinion on and substantiate, for example, companies, products and services,

culturally determined behaviour, personal information, experiences and proposals in the present, the past and the future. The building block covers the following themes:

Exchanging personal information, experiences and proposals Exchanging information about people, countries, cities, companies, hotels etc.

Organising and describing business trips and holidays Planning and presenting a business trip to a German speaking country

Work forms:




Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and

internationally.

Internal communication Intercultural awareness in a professional context External communication Cross cultural awareness in a professional context

C 2.3: Interpersonal, social and communication skills.

CEFR A2/B1

Oral

exam

Written exam



Permitted resources



Written

exam

none


Listening B1: I can understand the main points of clear standard speech

on familiar matters regularly encountered in work, school, leisure, etc. I can understand the main point of many radio or TV programs on current affairs or topics of personal or professional interest when the delivery is relatively slow and clear.

Oral

exam

none


Spoken – production A2: I can use a series of phrases and sentences to describe in simple terms my family and other people, living conditions, my educational background and my present or most recent job.

Presenta-tion


Pass mark 55%


Literature:


Unternehmen Deutsch Unternehmen Deutsch Aufbaukurs Lehrbuch Aufbaukurs Arbeitsbuch Ernst Klett Sprachen GmbH Ernst Klett Sprachen GmbH Stuttgart 2007 Stuttgart 2007

978 90 5451 6873 978 90 5451 6880


Van Dale dictionaries German – Dutch / Dutch - German


Internet, Blackboard



Building block code: OECNL1

Name of building block: Dutch 1

Study load: 3 EC


Period: 1

Duration: 9 weeks

Entry level: A1-A2

Building block language: Dutch/English


Dutch for German speakers. (Optional language) German students are familiarised with Dutch sounds, words, sentence structure and idiom. After 9

weeks they are able to conduct a simple conversation and express themselves in writing in short sentences. They understand most everyday Dutch and are able to respond in simple but understandable Dutch.

Work forms:

Partly lectures, tutorials. Also a lot of speaking practice in small groups. A lot of interactive educa-tion.



Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally.

Internal communication Intercultural awareness in a professional context

External communication

Cross cultural awareness in a professional context

CEFR A2 Oral/ written

Able to approach lecturers verbally and in writing (email) and to commu-nicate with Dutch students.

Oral

Intercultural awareness: The students learn characteristic aspects of Dutch culture partly through the Dutch lessons. This is addressed in various lesson subjects.

Oral & writ-ten

Principle objective (or objectives), test method and the permitted resources:

Objective:

The student is able to communicate with lecturers and Dutch fellow-students in professional and practical situations. The students also learn to identify the differences arising from culturally-related behaviour and increase their self-sufficiency in the Dutch language.

Test

method

Permitted

resources

Listening A2: I can understand phrases and the highest frequency vo-

cabulary related to areas of most immediate personal relevance (e.g. very basic personal and family information, shopping, local area, em-

ployment). I can catch the main point in short, clear, simple messages and announcements.

Oral

Reading A2: I can read very short, simple texts. I can find specific, pre-

dictable information in simple everyday material such as advertisements, prospectuses, menus and timetables and I can understand short simple personal letters.

Written

Spoken - interaction A2: I can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar

topics and activities. I can handle very short social exchanges, even though I can't usually understand enough to keep the conversation going myself.

Oral

Spoken - production A2: I can use a series of phrases and sentences to describe in simple terms my family and other people, living conditions,

Oral


my educational background and my present or most recent job.

Writing A2: I can write short, simple notes and messages relating to matters in areas of immediate needs. I can write a very simple personal

letter, for example thanking someone for something.

Written

Pass mark 55%

Literature:


De Boer, B., van der Kamp, M., & Lijmbach, B. (2009). In de startblokken. Uitgeverij Coutinho

9789046 901465


Prisma dictionaries Dutch – German & German - Dutch


Internet pages forming part of the method


Articles/recent news from the newspaper 'Metro' is highly usable.


Building block code: IIBLIC

Building block name: Intercultural Communication

Study load: 3 EC

Study year: 1

Period: 1

Duration: 9 weeks

Entry level: None



The course will provide a general understanding of the concept of culture and a theoretical frame-work on the possibilities of approaching cultures. It will also give insight into the reasons for misun-derstandings in communication between different cultures. The course will help the students to

recognise the importance and value of culture and give them theoretical and practical tools to de-velop skills in communication with representatives of different cultures in working life, and to un-derstand cultural similarities and differences.

Work forms:

Lectures, PBL and other group activities, portfolio

Students are required to attend and actively participate in all classes and to hand in a portfolio.


2. International Communication The IBL graduate student can do international business in a professional way and communicate in three modern foreign languages.

Test level:

Test method:

C 2.1.a. Communicating in three modern foreign languages………

C 2.1.b. ……..and taking account of cultural differences, internally and ex-ternally, nationally and internationally

Level 1 Written exam; Portfolio

3. Intercultural Awareness The IBL graduate student has an understanding and knowledge of the im-portance of intercultural differences in the various phases of the process of doing international business and is able to imagine himself or herself in the different cultures to support the business processes related to doing interna-tional business.

Written exam; Portfolio

3.1. The profession of the IBL graduate student is partially characterised by the fact that he or she will operate abroad for longer or shorter periods and will manage the applicable business interests on location in direct contact with the customer, as well as in indirect ways (promotion, research). To that end, he or she must be able to operate in all the international regions where the company has vested interests.

Level 1 Written exam; portfolio

3.2. Self steering competency (intra-personal, professional practitioner or professional)

Level 1 portfolio


Objective: Test method:

Permitted resources

To show that the student knows the concepts and theories treated To show that the student is able to apply the concepts and theories treated

Written exam

English dictio-nary

To show that the student knows the concepts and theories treated

To show that the student is able to apply the concepts and theories treated

Portfolio any

To develop knowledge about culture, cultural differences and inter-

cultural communication, both individually and as a group.

Portfolio any

To communicate and work effectively with people from other cultures Portfolio any

Pass mark 55%


Literature


Activities IIBLIC – Blackboard

Reader Intercultural Communication – Blackboard

Portfolio of Intercultural Competence – Blackboard or

http://www.incaproject.org/en_downloads/23_INCA_portfolio_

English_final.pdf

Reader Charles W.C. Hill: Global Business Today Chapter 3:

Differences in Culture – Blackboard

Martina Huber-Kriegler, Ildikó Lázár and John Strange: Mirrors

and Windows, An intercultural communication textbook, Coun-

cil of Europe Publishing, 2003 – Blackboard or

http://www.atriumlinguarum.org/contenido/ComuIntercu.EN.p

df

Presentation of the Lewis model - Blackboard


Hill, C.W.C (2009). Global Business Today, McGraw-Hill Education, 6th edition.

Hofstede, G., Hofstede, G.J., Minkov, M., (2010). Cultures and Organiza-tions: Software of the Mind, McGraw-Hill U.S.A., 3d edition.

Trompenaars, F. & Hampden-Turner, C. (2011). Riding the waves of cul-ture, McGraw-Hill Education, 2nd edition.

Lewis, R.D., (2006). When Cultures Collide, Nicholas Brealey Publishing, 3d edition.

9780071220842 9780071664189 9780071773089

9781904838029


See Blackboard

http://www.incaproject.org/en_downloads/23_INCA_portfolio_English_final.pdf

http://www.incaproject.org/en_downloads/23_INCA_portfolio_English_final.pdf

http://www.atriumlinguarum.org/contenido/ComuIntercu.EN.pdf

http://www.atriumlinguarum.org/contenido/ComuIntercu.EN.pdf


Building block code: OIBLBE1

Name of building block: Business Economics 1

Study load: 3 EC

Year of study: 1

Period: 2

Duration: 8 weeks lessons and exam week

Entry level: None



Basic knowledge about business economics. This module will provide the basic knowledge which every international business student is expected to know to analyze and operate in the international surrounding. The basic financial administration and cost accounting will be a part of the program.

Work forms:

Lectures and tutorials

Competencies, including indication of level as given and the test method:

Competenties en BOKS: Competency

level:

Examination

C 1.1 Initiation and creation of (contemporary) products and services for a larger or smaller international market.

Financial management

Insight/Appli-

cation

Written test

C 1.3 International Market analysis and Competition analysis. Establishing a company’s strengths and weaknesses based on an analysis of the internal company processes and culture as part of the value chain on the one hand, and the opportunities and threats in the international markets based on relevant na-tional and international trends on the other.

Analysis of the internal environment

C 1.5 Setting up, executing and modifying plans from a mar-

keting policy viewpoint Drawing up and implementing plans

Principle objective(s), the test method and the permitted resources:

Objectives: Test method

Permitted re-sources

To be able to understand and apply the basics of financial administration.

To be able to carry out basic revenue and break even anal-

ysis. To be able to understand cost structure and to apply cost

allocation. To gain insights in the working of a (master)budget

written exam-ination

Calculator

Literature


1. Brouwers, M.P., de Boer, P., & Koetzier, W. (2011). The basics

of financial management, 2nd edition. Noorhoff Uitgevers B.V.

2. Brouwers, M.P., de Boer, P., & Koetzier, W. (2011). The basics

of financial management exercises, 1st edition. Noordhoff

Uitgevers

3. Klerks, C.A.M., van Sten-van ‘t Hoff, H.J.M. & Tressel, A.

(2010). Introduction to the accounting process, 1st edition.

Noordhoff Uitgevers B.V.

1. ISBN 978-90-01-80291-2 2. ISBN 978-90-01-80580-7 3. ISBN 978-90-01-78923-7


Building block code: DECMAR2

Building block name: Marketing 2

Study load: 3 EC

Study year: 1

Period: 2

Duration: 9 weeks

Entry level: None



This building block is about the marketing mix. The marketing mix is entirely developed based on the positioning. In this building block, we will elaborate on the elements of the marketing mix. The 4 P’s or 7 P’s or…… are the essential instru-

ments used in the discipline to operationalise the marketing strategy. After all, a travel package to the Seychelles that is not promoted will not be sold! Marketers seek the optimal balance between these P’s in order to be able to improve the organisation’s effectiveness and business results and to be able to optimally serve the customer.

How do you determine the price, where is the product available, which promotional instruments will you use, what should the product look like, which personnel will work at the counter, what does the

shop look like, and what are the procedures that the customer has to follow? All these questions are answered in Marketing 2.

Work forms:

One lecture (1 lesson hour) per week: The lecture serves to explain the programme material scheduled for the week. Also one tutorial (2 lesson hours) per week: The tutorial covers the assignments and cases related

to the programme material scheduled for this week.



Test level:

Test method:


Innovation & product development Marketing

Know-ledge /

insight / applica-tion

Written

C 1.4: Development of marketing policy for an internationally operating company and being able to give substantiation and argumentation for the

choices made.

Marketing planning Marketing management

Know-ledge / insight / applica-

tion

Written



Permitted resources

The student is able to develop and assess the company’s product policy at elementary level.

The student is able to develop and assess the company’s distribution policy at elementary level.

The student is able to develop and assess the company’s pricing policy at elementary level.

The student is able to develop and assess the company’s promotional

policy at elementary level.

Written: 40 MC questions and 1 to 2 open questions

Calcula-tor, dic-tionary (Ger-man-English)

Pass mark 55%


Literature


Kotler, P. e.a. (2009). Principles of Marketing. Essex: Pearson Education Lim-ited. (Ch. 11 to 20)

9780137006694



http://wps.pearsoned.com/nl_kotler_princmkt_5/



Building block code: OECEBC2

Building block name: English for Business Communication 2

Study load: 3 EC

Study year: 1

Period: 2

Duration: 9 weeks

Entry level: B1/B2



The student’s knowledge of basic English tenses, functions and structures at this level will be pol-ished. The language-orientated course gives the student thorough practice in the basic structures

and skills needed to develop a sound base for the study of English. The basic language is presented in a variety of business contexts, thus giving a directly relevant meaning to the students, as profes-sional learners.

Work forms:

Classes, case studies, discussions, assignments, independent work, article writing, report writing



Test level:

Test method:

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally. Internal communication Intercultural awareness in the professional context External communication

Cross-cultural awareness in the professional context

B1/B2 Oral and written assess-ment

Most important objective(s), test methods and the permitted resources:


Permitted resources

The student can effortlessly communicate in a variety of social situations

using an appropriate range of functional language.

Spoken

Interac-tion As-sessment

None

The student can effortlessly connect phrases in a simple way in order to describe experiences, information, and events.

Spoken Produc-

tion As-sess-ment

None

The student can write clear and accurate emails, memos, factual reports, and minutes. The student can also effectively participate in business related

correspondence.

Written Assess-

ment

None

The student can effortlessly understand and use tenses such as the simple

present, present progressive, simple past, simple future and the modal perfect.

Written

and Spo-ken As-sess-

ment

None

The student can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disad-vantages of various options.

Written Assess-ment

None

Literature


Cotton, D., Falvey, D., & Kent, S. (2012). Market Leader: Upper Intermediate. Pearson Longman

9781447922292



Johnson, C., & Barrall, I. Intelligent Business. Skills Book + CD: Pearson Longman

1-408-25601-5


www.Bbc.co.uk www.ft.com www.economict.com www.time.com

www.nytimes.com





Study load: 3 EC


Period: 2

Duration: 9 weeks

Entry level: A2



The student is able to communicate with colleagues and clients, internally and externally, in profes-sional and practical situations. The student is also able to identify the differences arising from cul-

turally-based behaviour and bridge them in order to make use of opportunities and broaden hori-zons and enter into new relationships that could lead to a business agreement or a new client.

Work forms:

Self-study and peer assignments: - Written assignments - Oral assignments

- Listening assignments - Reading assignments Tutorial



Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally. Internal communication

Intercultural awareness in a professional context External communication

Cross cultural awareness in a professional context

ECFR A2/B1

Written Oral


Objective: Test

method

Permitted

resources

Listening B1: I can understand factual information about high frequency subjects from everyday life, the studies and the future profession.

Oral exam

Tutorial

Reading B1: I can read factual texts about subjects from my own living,

study or work setting with a fair degree of comprehension.

Written

exam

Tutorial

Spoken – producation B1: I can give in simple terms a description of people and objects from living or work conditions, of day-to-day routines, etc.

Oral exam

Tutorial

Spoken – interaction A2: I can hold short conversations in standard

situations, ask and answer questions about familiar subjects, exchange ideas and information about familiar subjects in predictable, everyday situations.

Oral

exam

Tutorial

Writing A2: I can write short, simple notes and messages. I can write a very simple personal letter, e.g. to thank somebody for something.

Written exam Portfolio

Tutorial


Literature:


Mitchell, M. et.al. (2011). Pour parler affaires - Méthode de français com-

mercial. Livre de l’élève + cahier d’activités + 2 CD audio. Intertaal

9789460303418


Van Dale dictionaries French - Dutch / Dutch – French or comparable dic-tionaries French-German / German-French

Grammaire fondamentale, or comparable grammar in German

Pour parler affaires – nouvelle édition 2011

9789003277602


www.intertaal.nl (vocabulaire téléchargeable-downloadable) Exercices interactifs sur Internet via Blackboard





Study load: 3 EC


Period: 2

Duration: 9 weeks

Entry level: A2/B1



This building block focuses on communicating in general, and specifically in business situations and applying for a job, at level A2/B1 of the European Framework of Reference. The entire job applica-tion process will be covered from reading job advertisements, via self-analysis, writing a CV and a

cover letter to having job interviews. The students will also present a company they would like to work for.

Work forms:




Test level:

Test method



Internal communication Intercultural Awareness in professional context External communication Cross cultural Awareness in professional context

CEFR A2/B1

Oral

exam Written exam


Objective: Test

method

Permitted

resources

Reading B1: I can understand texts that consist mainly of high frequency everyday or job-related language. I can understand the description of

events, feelings and wishes in personal letters.

Written exam

none


Listening B1: I can understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc. I can understand the main point of many radio or TV programs on current affairs or topics of personal or professional interest when the delivery is relatively slow and clear.

Oral exam

none


Spoken – production B1: I can connect phrases in a simple way in order to describe experiences and events, my dreams, hopes and ambitions. I can briefly give reasons and explanations for opinions and plans. I can nar-rate a story or relate the plot of a book or film and describe my reactions.

Presen-tation


Pass mark 55%

Literature:


‘Gramática española’, Blackboard Syllabus ‘El mundo del trabajo’, Blackboard


Van Dale Dictionaries Spanish – Dutch / Dutch – Spanish or comparable


dictionaries Spanish-German / German-Spanish

Grammatica in gebruik Spaans or comparable grammar in German







Study load: 3 EC


Period: 2

Duration: 9 weeks

Entry level: A2/B1



This building block focuses on communicating in general, and specifically in business situations and applying for a job, at level A2/B1 of the European Framework of Reference. The entire job applica-tion process will be covered from reading job advertisements, via self-analysis, writing a CV and a

cover letter to having job interviews. The students will also present a company they would like to work for.

Work forms:




Test level:

Test method





CEFR

A2/B1




Permitted resources



Written

exam

none



Oral exam

none

Spoken – interaction A2: I can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and

activities. I can handle very short social exchanges, even though I can't usually understand enough to keep the conversation going myself.


Presenta-tion


Pass mark 55%

Literature:


Braunert, (2007). Unternehmen Deutsch Aufbaukurs Lehrbuch. Intertaal uit-geverij b.v.

978 90 5451 6873


Braunert, (2007). Unternehmen Deutsch Aufbaukurs Arbeitsbuch. Intertaal

uitgeverij b.v.

978 90 5451 6880









Study load: 3 EC


Period: 2

Duration: 9 weeks

Entry level: A2



Dutch for German speakers. German students learn the grammar and spelling of Dutch. A lot of attention is paid to correct pro-

nunciation, the meaning of words and sentence structure. They are able to hold a simple conversa-tion about personal, recognisable situations and express themselves in writing in short sentences. They understand everyday Dutch and are able to respond in understandable Dutch in a simple dia-logue.

The skills speaking, listening, reading and writing are practised on the basis of materials that set out to achieve maximum integration. During the lessons the emphasis will be placed on the training

of certain linguistic competencies (and combinations of them) in situations that are as authentic as possible which will/could arise in future work situations.

Work forms:




Test level:

Test method


account of cultural differences, internally and externally, nationally and

internationally. Internal communication Intercultural Awareness in professional context External communication Cross cultural Awareness in professional context

CEFR

A2/B1

Oral/writ-

ten

Internal communication Able to respond to fellow-students and lecturers by email regarding the reading of digital information.

Applica-tion

Oral/writ-ten

Able to approach lecturers with questions and communicate with Dutch

students.

Intercultural awareness: The students learn characteristic aspects of Dutch culture partly through the Dutch lessons. This is addressed in various lesson subjects. Germans are also more able to make contact with Dutch people. This helps to fa-

miliarise themselves with our culture.


Objective: The student is able to communicate with lecturers and Dutch fellow-students in professional and practical situations. The student is also able to identify the differences arising from culturally-based behaviour and bridge them in order to make use of opportunities and broaden horizons and enter into new relationships that could lead, for example, to a busi-ness agreement, consultation with a lecturer, asking questions in les-

sons, cooperating in projects, and self-reliance in the Dutch language.

Test method

Permitted resources

Listening B1: I can write short, simple notes and messages relating to matters in areas of immediate needs. I can write a very simple personal letter, for example thanking someone for something.

Oral

Reading B1: I can understand texts that consist mainly of high fre- Written &


quency everyday or job-related language. I can understand the descrip-

tion of events, feelings and wishes in personal letters.

Oral

Spoken interaction A2: I can communicate in simple and routine tasks

requiring a simple and direct exchange of information on familiar topics and activities. I can handle very short social exchanges, even though I can't usually understand enough to keep the conversation going myself.

Oral

Spoken production B1: I can connect phrases in a simple way in order to describe experiences and events, my dreams, hopes and ambitions. I

can briefly give reasons and explanations for opinions and plans. I can narrate a story or relate the plot of a book or film and describe my reac-tions.

Oral

Writing A2: I can write simple connected text on topics which are famil-iar or of personal interest. I can write personal letters describing experi-

ences and impressions.

Written

Pass mark 55%

Literature:


De Boer, B., van der Kamp, M., & Lijmbach, B. (2009). In de startblokken. Uitgeverij Coutinho

9789046 901465



Internet pages forming part of the method www.coutinho.nl/startblokken


Articles/recent news from the newspapers 'Metro' and 'De Volkskrant' are highly usable.


Building block code: IIBLINN

Building block name: Innovate don’t imitate

Study load: 3 EC

Study year: 1

Period: 2

Duration: 9 weeks

Entry level: None



A launch of the product makes or breaks the product. A product launch is based on fine-tuning the basic marketing elements of Price, Product, People and Place. These basics are also essential for International business students who intend to pursue an international career.

To fulfil the ambition of being good at your job and climbing the career ladder successfully, you will need knowledge, skills and the correct attitude. Competencies are essential success factors. It is self-evident that a bachelor in International Business must be able to think commercially, based on

relevant marketing policy knowledge.

This course aims to provide students with a sound knowledge of the basic principles of marketing policy. The marketing principles, theories and methods of analysis prepare them to utilise the knowledge within an applied framework of analysis: Kotler competitive behaviour, Levitt product life cycle, Rogers Innovation adoption curve, Value chain Porter Industry branch analysis of Goor, An-soff. Growth strategies, People, Planet and Profit and issues concerning intellectual property rights. The PBL groups must create an innovative product and apply the basic marketing principles to

launch an international product in the Dutch market.

Work forms:

Problem solving group sessions. The sessions are supervised and unsupervised.


Test level: Test method:

C1.1 Entrepreneurship: Initiating or creating products, independent and enterprising.

C 1.4: Development of marketing policy for an internationally operat-ing company and being able to give substantiation and argumentation

for the choices made. C 1.5: Drawing up, implementing and adjusting various internationali-zation plans based on the international marketing policy.

C 2.2: Managing an international company, an international company division, business processes or an international project in the area of

international procurement and sales and international communication.

Level 1

C 1.1, C1.4 and C 1.5: Report Presentation and defence

C 2.2: inter-view project management

(Necessary condition)


Objective: Test

method:

Permitted

resources The student is able to develop and evaluate company product policy at

elementary level. The student is able to develop and evaluate company product distribu-

tion policy at elementary level. The student is able to develop and evaluate product price policy at ele-

mentary level The student is able to develop and evaluate business promotion at ele-

mentary level.

Written report, Presenta-

tion

Power point


The student is able to connect the marketing policy in the international

context. The student is able to understand the connection between various In-

ternational aspects of the marketing policy and their primary implica-

tions on the policy. The student is able to understand the relevant social, cultural and reli-

gious issues while designing marketing policy for an international prod-uct.

The student is able to realize the consequences of the international launch of a product in terms of people, planet and profit.

The student is able to master the basic principles of meeting techniques

as incorporated in project management

Pass mark 55% (provided DC8 is sufficient)

Literature:


Kotler, P., Armstrong, V., Wong J. & Saunders, J. (2008). Principles of marketing. Fifth European edition. Pearson Education Limited.

Grit, R. (2011). Project Management. Third edition, Roel Grit

9780273711568 9789001790929





Building block code: DECRE

Building block name: Law 1

Study load: 3 EC

Study year: 1

Period: 3

Duration: 9 weeks

Entry level: None



This building block is a general introduction to the law as it applies to students who will pursue pro-fessions in economics after graduation or who wish to take a master’s programme in economics. The building block lays the foundation for other building blocks that touch on judicial aspects.

After an introduction to the sources of the law and legal concepts, we will briefly cover constitu-tional law, the constitutional state, and human rights. After that, we will delve deeper into adminis-trative law – a field of the law that entrepreneurs often have to deal with. The main focus of this educational unit is private law. You will be introduced to the Civil Code system and thereby to the

full width of private law. You will learn to look up regulations in the Dutch Civil Code and to use it to determine the rights and obligations of parties to an agreement and in the case of conflicts related

to claims due to, for example, faulty products.

Work forms:

Work groups, self-study, individual assignments.




C 1.1: The initiation and creation of (contemporary) products and ser-vices for a larger or smaller international market.

Law and Judicial Affairs Reference Written



Permitted resources

The student has knowledge of and insight into the ‘sources of the law’ and the most important legal domains.

Written Law Vol-umes

Constitutional law: The student has knowledge of and insight into the con-cepts of ‘constitutional law’, the ‘constitutional state’, ‘basic laws’ and their importance for the citizen and the entrepreneur.


Administrative law: The student has knowledge of and insight into some basic concepts in and legal sources of administrative law, the criteria based on which the administrative lawyer tests administrative actions, and the importance of administrative law to entrepreneurs. The student will be able to use the general administrative law act to determine whether an objec-

tion or appeal is possible in simple situations.


Private law: The student has knowledge of and insight into the concepts of ‘codification’ and ‘common law’ vs. ‘civil law’, a number of important legal

sources, basic concepts in private law, the importance of private law for entrepreneurs, the civil law system, contract law, including general terms

and conditions, unlawful acts, and product liability. The student will be able to use the Dutch Civil Code to determine the rights and obligations of par-ties in simple situations.


Pass mark 55%


Literature


The Civil Code of the Netherlands




Syllabus


Building block code: OIBLRE1

Building block name: Research 1

Study load: 3 EC

Study year: 1

Period: 3

Duration: 9 weeks

Entry level: None



At one point or another, you are bound to come across a question you will not be able to answer immediately, a question that you will also not be able to simply look up somewhere. Examples: “What is the financial position of the production department?

Does this new method also work in our target group? Does this test also work in these situations? What does the market think about our company? Etc.” To be able to give satisfactory answers to these types of questions, one generally needs to do a bit more than to simply “ponder on it for a little while” or even to “look it up quickly”. In most cases,

you will probably have to do some research. But you don’t just go out and do a bit of research, especially not if it concerns important interests;

which is usually the case when it comes to this type of complex questions. You will need to be able to underpin your statements and you will need to be able to demonstrate that your work is based on valid methods and procedures. In this building block, the student will learn how to conduct re-search in a methodical way and how to report on the research. As in the second year of study, the student will do a research project. During the course of the eight weeks, the student will be taken through all the steps and phases of the research process, do (sub)assignments and receive the necessary support from the lectures.

Work forms:

Weekly lecture and tutorial.



Test level: Test

method:

C 1.2: The implementation, interpretation, testing and evaluation of (international) market research.

Research setup Desk Research Qualitative methods of data collection Quantitative methods of data collection Analysis of research results Interpretation and Report-writing

Knowledge / insight / application

Written



Permitted resources

Description of the phases of research. Having insight into setting up research.

Collecting data with the use of adequate search questions and strate-gies, and relevant literature.

Processing collected literature in a “literature review”. Setting up a simple research instrument. Formulating a problem based on a concrete (practical) situation. Constructing a simple research plan / design.

Critically assessing a research setup. Designing or choosing a research instrument that matches the research

questions. Collecting research data in an effective and efficient way. Using simple qualitative and quantitative techniques to analyse research

data. Calculating measures of centre and dispersion in different types of dis-

Written (report + presenta-tion)


tributions of a collection.

Interpreting your research results and reporting on them. Using the APA guidelines effectively in your research report.

Pass mark 55%

Literature:


Verhoeven, N. (2011). Doing research (3rd edition). Den Haag: Boom.

9789490947323





Building block code: DECIK1

Building block name: Purchasing 1

Study load: 3 EC

Study year: 1

Period: 3

Duration: 9 weeks

Entry level: None



This module is the initial introduction to the discipline of purchasing. This module will cover the most important basic concepts, as well as the operational and tactical aspects of purchasing. You will deal with, among other things, the purchasing process, the goods and services to be purchased,

the nature of the purchasing organisation and the market form within which it all takes place. It will also cover e-procurement support solutions and purchasing ethics.

Work forms:

DECIK1 has three work forms: Four lectures, seven tutorials and eight PBL sessions. The lectures will introduce the different subjects covered in the literature. The tutorials will be used to discuss

the cases and assignments. In the PBL tasks, the students will work on tasks focused on establish-ing links between the theory and the professional practice. The student must earn a minimum score for the elaboration of the tutorials and PBL tasks to qualify to take the examination.


Competencies and BOKS Test level: Test meth-ods


Logistics and Purchasing

Reference and applica-tion

Written/ oral

C 1.6: International Sales and International account management. The development, maintenance and improvement of international business relations for procurement, sales and service and the sale of

products and/or services with the aid of modern media (such as CRM, customer relationship management).

Purchasing Management

Reference and applica-tion

Written/ oral

Most important objective(s), test method and permitted resources:

Objective: Test method: Permitted resources

Outlining purchasing as a link in the production chain and partially applying it, outlining and applying the purchasing process, outlining

and partially applying the market forms and setup of purchasing market research for purchasing, outlining and partially applying the aspects that are important in Supplier assessment and develop-ment.

TUT = Oral PBL = Oral

Examina-tion=Written

TUT = all PBL = all

Examina-tion= none

Outlining the role and position of purchasing in a facility environ-

ment, outlining the role and position of purchasing in a commercial service provision environment, describing the role and position of

purchasing in a Public procurement environment, outlining the role and position of purchasing in retail organisations, outlining and par-tially applying the market forms and setup of purchasing market research for purchasing, outlining and partially applying the aspects that are important in Supplier assessment and development, outlin-

ing the role and significance of sustainable purchasing, integrity and ethics.

TUT=Oral


TUT = all

Examina-tion=

none

Pass mark TUT=71% PBL=55% Examination=55%


Literature:


Weele, van, A.J. (2009). Purchasing and Supply Chain Management, fifth

edition. Cengage Learning Emea.

978-1-4080-1896-5







Study load: 3 EC


Period: 3

Duration: 9 weeks

Entry level: A2/B1





Work forms





Test level:

Test method

C 2.1: Communication in three modern foreign languages and taking ac-count of cultural differences, internally and externally, nationally and inter-nationally.

Internal communication Intercultural awareness in a professional context


CEFR B1 Written Spoken



Permitted resources


Oral exam

Tutorial

Reading B1: I can understand texts that consist mainly of high frequency everyday or job-related language. I can understand the description of events, feelings and wishes in personal letters.

Written exam

Tutorial

Spoken – production B1: I can connect phrases in a simple way in order

to describe experiences and events, my dreams, hopes and ambitions. I

can briefly give reasons and explanations for opinions and plans. I can nar-rate a story or relate the plot of a book or film and describe my reactions.

Oral

exam/pre

sentation

Tutorial

Spoken – interaction B1: I can deal with most situations likely to arise whilst travelling in an area where the language is spoken. I can enter un-

prepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life (e.g. family, hobbies, work, travel and current events).

Oral exam

Tutorial

Writing B1: I can write simple connected text on topics which are familiar or of personal interest. I can write personal letters describing experiences

and impressions.

Written exam

Portfolio

Tutorial

Pass mark 55%


Literature


Penfornis, J.L. (2009). Français.com-niveau intermédiaire. Cle international

– 2e edition

Penfornis, J.L. (2009). Français.com-niveau intermédiaire, Cahier

d’exercices. Cle international – 2e edition

978-2090380385

978-2090380392


Van Dale dictionaries French - Dutch / Dutch – French or comparable dic-

tionaries French-German / German-French


9789003277602


exercices interactifs sur Internet via Blackboard





Study load: 3 EC


Period: 3

Duration: 9 weeks

Entry level: A2/B1



This building block focuses on communicating in general, and on doing business internationally, in particular with the Spanish-speaking World, at level B1 of the Common European Framework of Reference. The course will focus on topics such as cultural differences and similarities, culture

shock, expatriate experiences, business engagements, challenges and opportunities.

Work forms:




Test

level:

Test

method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and

internationally. Internal communication Intercultural Awareness in professional context External communication Cross cultural Awareness in professional context

CEFR B1

Oral exam

Written exam


Objective: Test

method

Permitted

re-sources:

Reading B1: I can understand texts that consist mainly of high frequency everyday or job-related language. I can understand the description of

events, feelings and wishes in personal letters.

Written

exam

none

Writing B1: I can write simple connected text on topics which are familiar or of personal interest. I can write personal letters describing experiences and impressions.

Pass mark 55%

Listening B1: I can understand the main points of clear standard speech on familiar matters regularly encountered in work, school, leisure, etc. I can understand the main point of many radio or TV programmes on current

affairs or topics of personal or professional interest when the delivery is relatively slow and clear.

Oral exam

none


prepared into conversation on topics that are familiar, of personal interest

or pertinent to everyday life (e.g. family, hobbies, work, travel and current events).

Pass mark 55%


Presenta-tion


Pass mark 55%

Literature:


‘Gramática española’, Blackboard


Syllabus ‘Negocios Internacionales, Blackboard


Van Dale Dictionaries Spanish – Dutch / Dutch – Spanish or comparable dictionaries Spanish-German / German-Spanish








Study load: 3 EC


Period: 3

Duration: 9 weeks

Entry level: A2/B1



This building block focuses on communicating in general, and on doing business internationally, in particular with the German-speaking World, at level B1 of the Common European Framework of Reference. The course will focus on topics such as cultural differences and similarities, culture

shock, expatriate experiences, business engagements, challenges and opportunities.

Work forms:




Test

level:

Test

method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally.



CEFR B1 Oral exam

Written exam



Permitted resources

Reading B1: I can understand texts that consist mainly of high frequency everyday or job-related language. I can understand the description of events, feelings and wishes in personal letters.

Written exam

none


Pass mark 55%


Oral exam

none



Pass mark 55%


to describe experiences and events, my dreams, hopes and ambitions. I can briefly give reasons and explanations for opinions and plans. I can nar-rate a story or relate the plot of a book or film and describe my reactions.

Presenta-

tion

Power-

point, notes on cards

Pass mark 55%


Literature:


Braunert, (2007). Unternehmen Deutsch Aufbaukurs Lehrbuch. Intertaal uit-

geverij b.v. Braunert, (2007). Unternehmen Deutsch Aufbaukurs Arbeitsbuch. Intertaal uitgeverij b.v.

978 90 5451 6873

978 90 5451 6880









Study load: 3 EC


Period: 3

Duration: 9 weeks

Entry level: B1



German students increase their vocabulary in order to be able to hold a conversation that goes

beyond subjects that are familiar to them. This makes the students equal participants in group work for projects. Writing skills are also improved by training in sentence structures, recognising Germanisms, knowledge of the Dutch spelling rules. The skills speaking, listening, reading and writing are practised on the basis of materials that set

out to achieve maximum integration. During the lessons the emphasis will be placed on the training of certain linguistic competencies (and combinations of them) in situations that are as authentic as

possible which will/could arise in future work situations.

Work forms:

Partly lecture. Also a lot of speaking practice in small groups. Role plays, interviews, presentation. A lot of interactive education.



Test level:

Test method

C2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and

internationally.

Internal communication: Reading digital information. Able to approach lecturers and communicate with Dutch stu-dents.

CEFR B1 Oral / Written

Able to approach lecturers with questions and communicate with Dutch students. Able to take part in themes as a full member of the group and present ideas, for example.

Oral

Students are able to hold a presentation for a group in simple Dutch. Oral

Intercultural awareness: The students learn characteristic aspects of Dutch culture partly through the Dutch lessons. This is addressed in various lesson subjects. The German students are also more able to make contact with Dutch people. This helps to familiarise themselves with our culture.

Oral/ written

Pass mark 55%


Objective:

The student is able to communicate with lecturers and Dutch fellow-students in professional and practical situations. The student is also able to identify the differences arising from culturally-based behaviour and bridge them in order to make use of opportunities and broaden horizons and enter into new relationships that could lead, for ex-ample, to a business agreement, cooperating in projects, and self-reliance in the Dutch language.

Test

method

Permitted

resources


Writ-ten/oral




Written

Spoken production B1: I can connect phrases in a simple way in order to describe experiences and events, my dreams, hopes and ambitions. I can briefly give reasons and explanations for opinions and plans. I can narrate a story or relate the plot of a book or film and describe my reactions.

Oral

Spoken interaction B1: I can deal with most situations likely to arise

whilst travelling in an area where the language is spoken. I can enter un-prepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life (e.g. family, hobbies, work, travel and current events).

Oral

Writing B1: I can write simple connected text on topics which are familiar

or of personal interest. I can write personal letters describing experiences and impressions.

Written

Pass mark 55%

Literature:


Taks, H. & Verbruggen, K. (2009). Op naar de Eindstreep. Uitgeverij Cout-inho

9789046901496




Internet pages forming part of the method: www.coutinho.nl/eindstreep



Building block code: IIBLTT

Building block name: Trendy Tours

Study load: 3 EC

Study year: 1

Period: 3

Duration: 9 weeks

Entry level: None



The course will give the students insight into the key steps in the marketing process. The students will apply marketing concepts to actual situations; they will spot and track down new develop-ments, taking into account customers and competitors, and translate them into products or services

in the tourism industry. The students will be confronted with the planning, coordination and execu-tion of a simple marketing research project and with the analysis of the results of the marketing research in order to use the marketing information for decision-making. The course will also help the students to understand the key terms, topics and concepts of purchasing and the related proc-

esses. The students will analyse the implications of cultural differences for international business management; they will reflect and apply critical thinking skills to further develop cultural awareness

of their own culture and that of others.

Work forms:

Following PBL sessions, writing a portfolio, organising a fair



Test

level:

Test

method:


Level 2

Portfolio

Presenta-tion

C 1.2: The implementation, interpretation, testing and evaluation of (inter-national) market research.

Level 1/ Level 2

C 1.4: Development of marketing policy for an internationally operating

company and being able to give substantiation and argumentation for the choices made.

Level 1

C 2.1a&b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally.

Level 1

C 2.2: Managing an international company, an international company divi-

sion, business processes or an international project in the area of interna-tional procurement and sales and international communication.

Level 1

C 2.3: Interpersonal, social and communication skills. Level 1



Permitted resources

After following this course, the student should be able to: apply marketing concepts to actual situations

spot and track down new developments, taking customers and competi-tors into account, and translate them into products or services

outline the marketing research process plan, coordinate and execute simple marketing research projects make a list of questions related to a set of research topics analyse marketing research with simple methods

discuss the concept of marketing strategy and its core principles outline the marketing planning process use marketing information for decision making understand the major steps of a customer-driven marketing strategy analyse competitors identify competitive strategies distinguish between different consumer decision-making processes

Portfolio Presenta-tion

Anything


be reflective and apply critical thinking skills

develop cultural awareness of their own culture and of others analyse the implications of differences among cultures for international

business management

analyse some of the key aspects in which cultures differ, particularly employing Hall’s, Hofstede’s and Trompenaars’s theoretical frameworks

display proper teamwork behaviour display proper interpersonal relations, practical judgment, time utilisa-

tion, attitudes, and behaviour

After following this course, the student: understands key terms, topics, and concepts in marketing understands the marketing information system understands the process of consumer buyer behaviour understands the key terms, topics and concepts in purchase understands the purchase processes understands the position of a purchase manager in a service environ-

ment

understands the meaning of sustainable purchasing, integrity and ethi-cal business behaviour

understands that substantial differences between societies arise from cultural differences

understands that cultures vary because of differences in social structure, religion, language, education, economic philosophy, and political phi-

losophy

Pass mark 55%

Literature:


-


Weele, Prof. Dr. A.J. van, (2009). Purchasing and Supply Chain Manage-

ment, Ana-lies, Strategy, Planning and Practice, Cengage Learning EMEA, fifth edition.

Kotler, P., Armstrong, G., et. al., (2010). Principles of Marketing. Prentice Hall, Pearson Education Limited.

Hill, C.W.C., (2009). Global Business Today, McGraw-Hill Irwin, 6th edition Hofstede, G. and Hofstede, G.J., (2005). Cultures and Organizations: Soft-

ware of the Mind. McGraw-Hill U.S.A., 2nd edition.

Trompenaars, F. and Charles Hampden-Turner (1998). Riding the waves of culture, McGraw-Hill, 2nd edition,.

Lewis, R., (2006). When Cultures Collide. Nicholas Brealey Publishing, 3d edition.

Cooper, C., Wanhill, S., Fletcher, J., Gilbert, D. and Fyall A., (2008). Tour-ism: Principles and Practice. 4th revised edition, Pearson Education Ltd.

Egmond, T. van, (2008) The tourism phenomenon, past, present, future. 3rd edition, Uitgeverij Toerboek

9781408018965

9781408259153

9780071285506 9780071664189

9781857881769

9781904838029

9781408200094

9789058441386

Internet sources (recommended)

http://www.kwintessential.co.uk/ http://www.geert-hofstede.com/

http://www.crossculture.com/publications/books/when-cultures-collide/ http://www.executiveplanet.com/index.php?title=Main_Page http://www.unep.fr/shared/publications/pdf/DTIx0592xPA-tourismPolicyEN.pdf http://www.gdrc.org/uem/eco-tour/ngo4.pdf



Building block code: OIBLSC1

Building block name: Study Career Planning

Study load: 3 EC

Study year: 1

Period: 1, 2, 3, 4

Duration: Whole first year

Entry level: None



The Study Career Counselling 1 building block consists of two components, namely, “Study Career Skills” (SCS) and “Study Career Counselling” (SCC). Who am I?

What can I do already? Where do I fit in? What do I want to become? What do I still have to do?

These questions form the main themes of the SLB1 building block. The compulsory components mentioned below will support you in finding the answers to these questions throughout the study

year. The following compulsory components apply to OIBLSC1: Study Start Week: full participation and registration; Start interview (Period 1); Side programme: Industry orientation activities / professional orientation and placement return

day;

Portfolio with elaboration of the SCS assignments at satisfactory level and with documents of proof of the activities mentioned under point 3;

End interview with the personal coach in which the student explains his or her development based on concrete, SMART formulated goals.

Work forms:

SCS tutorials

SCC classical coaching hours SCC individual coaching interviews



Test level:

Test method:

3. Intercultural Awareness The IBL graduate student has an understanding and knowledge of the im-portance of intercultural differences in the various phases of the process of doing international business and is able to imagine himself or herself in the different cultures to support the business processes related to doing interna-tional business.

See building block book

Portfolio/ end in-terview

3.1. The profession of the IBL graduate student is partially characterised by the fact that he or she will operate abroad for longer or shorter periods and will manage the applicable business interests on location in direct contact with the customer, as well as in indirect ways (promotion, research). To that end, he or she must be able to operate in all the international regions where the company has vested interests.

3.2. Self steering competency (intra-personal, professional practitioner or professional)


Objective: Compiling a personal development plan. Test method:

Permitted resources

Following the successful completion of this building block:

You will have an overview of the curriculum of your studies and Assign-ments/ portfolio/

Any


of studying at Stenden University;

You will know what information you will need for your studies,

how to find it, evaluate it for yourself, and process it correctly

into a product;

You will be able to plan your studies in a way that matches your

personal learning style;

You will be able to account for why you made this study and pro-

fessional choice;

You will have further developed your impression of the profession

and you will be able to adjust it where necessary;

You will have insight into the job and opportunities in Study Ca-

reer Counselling;

You will be able to name five study career competencies and ap-

ply them at a level that matches your personal development

phase;

you will show interest in and curiosity of other cultures and

empathic powers with respect to other cultures

o capable of dealing with the insecurities and questions

that foreign or intercultural contexts and unknown

situations may bring about

o capable of respecting norms and values that differ

from his own and of behaving appropriately

o capable of adapting his behaviour in new situations

taking account of lessons learnt in previous intercul-

tural situations.

o socially resilient

o have the courage to step into situations that are un-

known to you

you will be able to respond adequately to cultural differences:

you will be able to able to bridge differences deriving from

culture-bound behaviour in personal and school related con-

texts and demonstrate sufficient personal resolve in those

situations

You will be able to compile a portfolio in an accountable way to

match the requirements for the burden of proof set by your pro-

gramme;

You will be ready for and appreciate the value of self-reflection

and you will be able to choose and apply suitable instruments to

that end;

You will be able to reflect on your personal development process

at both content and process level based on your portfolio.

end in-

terview

Pass mark 55%

Literature:


Grit, R. & Guit, R. & Sijde, N. van der, (2012), Managing your competencies, Groningen/Houten, 3 rd. ed. rev.: Noordhoff

9789001763633



See the Building Block Book


See Course SLB1 on BB under documents


Building block code: DECMAN1

Building block name: Management 1

Study load: 3 EC

Study year: 1

Period: 4

Duration: 9 weeks

Entry level: None

Building block language: Dutch


The Management 1 building block is an introduction to the principles of Management and Organisa-tional Studies and is a preparatory course for Management 2. This building block offers insight into how organisations are run and it also covers the typical characteristics of organisations. The follow-

ing subjects will be covered in the Organisation and Management building block: The history and schools of thought of Organisation & Management The relationship to the environment Management

Decision-making Control

Structuring Culture

Work forms:

DECMAN 1 has three work forms: four lectures, seven tutorials and eight PBL sessions. The lectures will introduce the different subjects covered in the literature. The tutorials will be used to discuss the cases and assignments. In the PBL tasks, the students will work on tasks focused on establish-

ing links between the theory and the professional practice. The student must earn a minimum score for the elaboration of the tutorials and PBL tasks to qualify to take the examination.


Competencies and BOKS Test level: Test methods

C 1.1: The initiation and creation of (contemporary) products and

services for a larger or smaller international market. Entrepreneurship Strategic management and organisation

Reference

Written

C 1.6: International Sales and International account management.

The development, maintenance and improvement of international business relations for procurement, sales and service and the sale of products and/or services with the aid of modern media (such as CRM, customer relationship management).

Organisational structures, cultures and competencies

Reference and appli-cation

Written and oral

C 2.2: Managing an international company, an international com-pany division, business processes or an international project in the area of international procurement and sales and international com-munication.

Management techniques

Reference and appli-cation

Written and oral


Objective: Test method: Permitted resources

Outlining the theories and developments in the domain of organisa-tion and management, outlining the influences from the environ-

ment on organisation, outlining the decision-making problems in organisations and typifying and determining different decision-making processes.

TUT=Oral Examina-

tion=Written

TUT=all Examina-

tion= None

Typifying and determining the most important management tasks and leadership styles, outlining the control problems in an organisa-

tion, naming and determining the different business processes, typi-fying and modelling the structure of an organisation, describing the ambitions for effectiveness in organisations and describing and de-

TUT=Oral PBL=Oral


TUT=all PBL=all

Examina-tion= none


termining the culture in an organisation.

Pass mark TUT=71% PBL=55%

Examination=55%

Literature


Dam, van, N. & Markus, J. (2012). Organisation and Management. second

edition. Noordhoff Uitgeverij B.V.

978 90 01 80966 9





Building block code: OIBLBE2

Building block name: Business Economics 2

Study load: 3 EC

Study year: 1

Period: 4

Duration: 9 weeks

Entry level:



In this building block, you will learn to compile a wide range of budgets that are needed in a business plan or that support specific management decisions

Work forms:

Tutorials

Competencies, including indication of level and the test method:



C 1.3: International market analysis and competition analysis. Establish-ing a company’s strengths and weaknesses based on an analysis of the internal company processes and culture as part of the value chain on the one hand, and the opportunities and threats in the international markets based on relevant national and international trends on the other.

Analysis of the internal environment

Insight/appli-cation

Written exam



Permitted resources

Drawing up various financial statements

Assessing investment projects

Administering operating capital

Written

Calculator

Pass mark 55%

Literature:


1. Brouwers, M.P., de Boer, P., & Koetzier, W. (2011). The basics of finan-

cial management, 2nd edition. Noorhoff Uitgevers B.V.

2. Brouwers, M.P., de Boer, P., & Koetzier, W. (2011).The basics of finan-

cial management exercises, 1st edition. Noordhoff Uitgevers

1. ISBN 978-90-01-80291-2 2. ISBN 978-90-01-80580-7



Current articles and publications processed in this building block (recom-

mended / compulsory)




Study load: 3 EC


Period: 4

Duration: 9 weeks

Entry level: B1





Work forms:





Test level:

Test method

C 2.1a/b: Communication in three modern foreign languages and taking account of cultural differences, internally and externally, nationally and internationally. Internal communication Intercultural awareness in a professional context


CEFR B1/B2

Written/ Oral



Permitted re-

sources:

Listening B2: I can understand extended speech and lectures and follow even complex lines of argument provided the topic is reasonably familiar. I can understand most TV news and current affairs programmes. I can un-derstand the majority of films in standard dialect.

Oral exam

Tutorial

Reading B2: I can read articles and reports concerned with contemporary problems in which the writers adopt particular attitudes or viewpoints. I can understand contemporary literary prose.

Written exam

Tutorial


to describe experiences and events, my dreams, hopes and ambitions. I

can briefly give reasons and explanations for opinions and plans. I can nar-rate a story or relate the plot of a book or film and describe my reactions.

Oral

exam /

presenta-tion

Tutorial



Oral exam

Tutorial

Writing B1: I can write simple connected text on topics which are familiar or of personal interest. I can write personal letters describing experiences

and impressions.

Written exam

Portfolio

Tutorial

Pass mark 55%


Literature:


Penfornis, J.L., (2012). Français.com-niveau intermédiaire. Cle internatio-

nal - 2e edition Penfornis, J.L., (2012) Français.com-niveau intermédiaire, Cahier

d’exercices - Cle international - 2e edition CAPITAL: le magazine mensuel, l’essentiel de l’économie.

978-2090380385

978-2090380392


Van Dale dictionaries French - Dutch / Dutch – French or comparable dic-tionaries French-German / German-French


9789003277602


Exercices interactifs sur Internet via Blackboard





Study load: 3 EC


Period: 4

Duration: 9 weeks

Entry level: B1



This building block focuses on communicating in general and on doing business internationally, in particular with the Spanish-speaking World, at level B1/B2 of the Common European Framework of Reference. Students will practice their oral skills in the form of business telephone calls in which

they will have to make appointments, try to sell products or services, complain and respond to complaints, etc. Students will also present a basic Business Plan for a new company that is planning to operate internationally and will organise a Feria de Negocios (Business Fair) to present it.

Work forms:




Test level:

Test method




CEFR B1/B2




Permitted resources

Reading B2: I can read articles and reports concerned with contemporary

problems in which the writers adopt particular attitudes or viewpoints. I can understand contemporary literary prose.

Written exam

none


Pass mark 55%

Listening B2: I can understand extended speech and lectures and follow even complex lines of argument provided the topic is reasonably familiar. I

can understand most TV news and current affairs programmes. I can un-derstand the majority of films in standard dialect.

Oral exam

none

Spoken – interaction B1: I can deal with most situations likely to arise whilst travelling in an area where the language is spoken. I can enter un-prepared into conversation on topics that are familiar, of personal interest

or pertinent to everyday life (e.g. family, hobbies, work, travel and current events).

Pass mark 55%


to describe experiences and events, my dreams, hopes and ambitions. I can briefly give reasons and explanations for opinions and plans. I can nar-rate a story or relate the plot of a book or film and describe my reactions.

Presenta-

tion

Power-

point, notes on cards

Pass mark 55%

Literature:


‘Gramática española’, Blackboard Syllabus ‘Negocios por teléfono’, Blackboard


Syllabus ‘Me voy de Erasmus’, Blackboard


Van Dale Dictionaries Spanish – Dutch / Dutch – Spanish or comparable dictionaries Spanish-German / German-Spanish








Study load: 3 EC


Period: 4

Duration: 9 weeks

Entry level: CEFR – B1



Dutch for German speakers. German students integrate the four language skills: reading, writing, listening, reading. They are able to fluently express themselves in clear Dutch. They are able to hold conversations on everyday

events, properly understand what is said and give arguments and feedback in a dialogue. Dutch writing skills are taught for writing articles and letters. For reading skills the students use newspa-pers such as De Volkskrant and the Dagblad van het Noorden. The skills speaking, listening, reading and writing are thus practised on the basis of materials that

set out to achieve maximum integration. During the lessons the emphasis will be placed on the training of certain linguistic competencies (and combinations of them) in situations that are as au-

thentic as possible which will/could arise in future work situations.

Work forms




Test level:

Test method

C2.1: Communication in three modern foreign languages and taking ac-count of cultural differences, internally and externally, nationally and internationally.

Internal communication:

Reading digital information. Able to approach lecturers and communicate with Dutch stu-dents.

CEFR B1/B2

Oral / Written

Able to approach lecturers with questions and communicate with Dutch

students. Able to take part in themes as a full member of the group and convincingly present ideas in good, understandable Dutch, for example.

Written

The students make agreements on the design and printing of their news-papers with the copy service Océ.

Students are able to hold a presentation for a group in Dutch and field questions put by the listeners.

Oral

Intercultural awareness:

The students learn characteristic aspects of Dutch culture partly through the Dutch lessons. This is addressed in various lesson subjects. The German students are also able to easily make contact with Dutch people. This helps to familiarise themselves with our culture, values and stan-

dards.

Written

External communication: In an integrated language assignment (Dutch newspaper) the students interview people from Emmen, consult with the local media.

Journalists from the media give the students the opportunity to place their work.

Oral Written



Objective: The student is able to communicate with lecturers and Dutch fellow-students and external parties in professional and practical situations. The

student is also able to identify the differences arising from culturally-based behaviour and bridge them in order to make use of opportunities and broaden horizons and enter into new relationships that could lead, for example, to a business agreement, consultation with a lecturer, ask-ing questions in lessons, cooperating in projects, and self-reliance in the Dutch language. IBL students discover that the level of their Dutch lan-guage skills makes it possible for them to extend their professional hori-

zons; doing an industrial placement and continuing to study in the Neth-erlands is a realistic option.

Test method

Permitted resources

Listening B2: I can understand extended speech and lectures and follow even complex lines of argument provided the topic is reasonably familiar. I can understand most TV news and current affairs programmes. I can

understand the majority of films in standard dialect.

Written & Oral

Reading B2: I can read articles and reports concerned with contempo-rary problems in which the writers adopt particular attitudes or view-points. I can understand contemporary literary prose.

Written

Spoken interaction B1: I can deal with most situations likely to arise whilst travelling in an area where the language is spoken. I can enter unprepared into conversation on topics that are familiar, of personal in-terest or pertinent to everyday life (e.g. family, hobbies, work, travel and current events).

Oral

Spoken production B1: I can connect phrases in a simple way in order to describe experiences and events, my dreams, hopes and ambitions. I can briefly give reasons and explanations for opinions and plans. I can narrate a story or relate the plot of a book or film and describe my reac-tions.

Oral

Writing B2: I can write clear, detailed text on a wide range of subjects related to my interests. I can write an essay or report, passing on infor-mation or giving reasons in support of or against a particular point of

view. I can write letters highlighting the personal significance of events and experiences.

Written

Pass mark 55%

Literature:


Taks, H. & Verbruggen, K. (2009). Op naar de Eindstreep. Uitgeverij Coutinho 9789046901496




Internet pages forming part of the method www.coutinho.nl/startblokken


Articles/recent news from the newspapers 'Metro' and 'De Volkskrant' are

highly usable.


Building block code: IIBLLD

Building block name: The Lion’s Den

Study load: 3 EC

Study year: 1

Period: 4

Duration: 9 weeks

Entry level: None


Concise description of the content

The content of this building Block is interdisciplinary in nature. It revolves around the essential top-ics and components that are essential for giving a country the competitive edge. The different so-cial, cultural, ethical, demographic, market characteristics, judicial, economic, financial, infrastruc-

tural, technological state of a given region or a specific country and region must be analysed to determine the investment attractiveness to a foreign company or multinational company. The students work as Junior Business Developers at an American venture capital company called

“The Lion’s Den”. The company is always looking for new opportunities for earning money as fast as possible with due consideration to the aspects of People, Planet and Profit.

The CEO of your venture group is ready to invest 1,000,000 euros. You have eight weeks to come up with a sound international business plan.

Work forms

8 weeks of PBL Consultation hour general Consultation hour marketing and finance



Test level:

Test method:

C 1.3: International Market analysis and Competition analysis. Establishing

a company’s strengths and weaknesses based on an analysis of the internal

company processes and culture as part of the value chain on the one hand, and the opportunities and threats in the international markets based on relevant national and international trends on the other.

Corporate law (incl. labour law), Macro economic trends, internal and external analysis (including In-dustry analysis,

Deliberation and decision-making bodies and authorities (interna-tional)

Level 1 Presenta-

tion

Report Written individual exam

C 1.5: Drawing up, implementing and adjusting various internationalisation plans based on the international marketing policy.

Desk Research

Information search plan, literature, magazines, official central statis-tical bureau journals, CBS data, Industrial publications websites, e-news, e-journals

Level 1 Presenta-tion Report

Written individual exam

C 2.2: Managing an international company, an international company divi-sion, business processes or an international project in the area of interna-

tional procurement and sales and international communication.

Level 1 Presenta-tion


Most important objective(s), test methods and permitted resources:


Permitted resources

To analyse the regional and national factors; social, economic, judicial, environmental that may be relevant to the Intentional Business.

To understand the importance of national factors that may be relevant to the Multinational companies.

To understand the mechanism of the labour market and specific labour needs e.g. social, cultural, environmental and judicial.

To understand and know the price mechanisms and costs structure in relation to the sustainability aspects.

To be able to compile a simple balance sheet, liquidity prognosis and exploitation statement for a business.

To know the corporate governance factors; labour law, company taxes. To determine the financial, social, economic, judicial and environmental

consequences of establishing a company in the Netherlands.

To interpret the changes that a business will have to undergo to invest

in Netherlands. To know the different decision-making structures at government level

that are socially influenced and determined by ethnic factors, including social security and the welfare state.

To carry out the basic macro-factor analysis or corporate governance analysis of a given region in a country.

To be able to advise the regional authorities on the possible amend-ments that could be implemented to foster the investment climate in the region.

To be able to make a substantiated business plan on the basis of the findings.

Report and indi-vidual exam

Interna-tional business plan and Power-

Point

Pass mark 55%

Literature


Literature used in the previous building blocks, such as Law, Marketing, Eco-

nomics



Business Source Premier: http://ebsco.chn.nl MarketLine http://www.marketlineinfo.com/library/default.aspx www.surveymonkey.com/home.asp


http://ebsco.chn.nl/

http://www.marketlineinfo.com/library/default.aspx

Date post:	03-Jul-2018
Category:	Documents
Upload:	lyquynh
View:	216 times
Download:	0 times

Appendix B: Propaedeutic phase International Business and ... of Commerce/130827 Bijlage B...

Documents