| Date post: | 17-May-2015 |
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© 2013 AirTight Networks, Inc. Proprietary and Confidential. 1
The Inevitable ‘Appification’ of Wi-FiFrom transport to application & service delivery
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Devin AkinChief Evangelist AirTight [email protected]
@AirTight@DevinAkinhttp://blog.airtightnetworks.com/
Appi-Fi
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 2
Devin ‘Devinator’ AkinChief Evangelist at AirTight Networks
• @DevinAkin• [email protected]
2001 - 2009 2009 - 20132013 - Present
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Source: Forbes, July 2012
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 4
User Experience
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Mobile-First User Interface Strategy
5
Modern, SimpleAccessible on any smart mobile device
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Logical & Intuitive Usability
6
Freeform search in location tree
Folders represent logical grouping (geographic, brands,
other attributes)
Nodes are at the lowest level in the tree and represent floors
Controls to add, rename, move, delete folders/nodes
Wireless networks & security management in logical context
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 7
Cloud. Yes, cloud.
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Cost Competitiveness
8
The cloud leverages resources sharing and economies of scale
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Public Cloud Private Cloud VMware Appliance
Flexible Deployment Options
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
“Zero-Touch” Provisioning
10
Scale without adding IT resources
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
SMAC: Cloud-based Social Wi-Fi and Analytics
11
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Cloud Footprint
12
Massively scalable, multi-tenant, fault-tolerant cloud architecture
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Managed Service Provider (MSP) Enablement
13
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Pricing Models
Avoid feature based licensingAvoid user seat based licensing
üPure OPEX
üBundled
üCAPEX
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 15
Application. What Application?
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 16
Does Your Wi-Fi Match Your Business?
Retail/Hospitality:Guest Wi-FiCaptive portalsAnalyticsPCI complianceWIPSLoss prevention
Education:Guest Wi-FiSocial integrationCIPABYOD onboardingNo Wi-Fi zonesCellular detection
Banking:Guest Wi-FiWIPSPCI complianceIdentity management
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Social Wi-Fi and Analytics
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© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Social Wi-Fi Flow
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1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Social Analytics for Opt-in Customers
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© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Sample Presence Analytics (Anonymous)
20
No.
of v
isito
rsN
o. o
f vis
itors
Dwell Time
Total Foot Traffic
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 21
Why Should IT Care?
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
New Businesses Forces: SMAC!
22
Convergence of social, mobile, information (analytics), and cloud will transform business and IT
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Collaborate or Die
23
© 2013 AirTight Networks, Inc. Proprietary and Confidential.
Collaborate or Die
© 2013 AirTight Networks, Inc. Proprietary and Confidential. 25
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