Date post: | 20-Jun-2015 |
Category: |
Documents |
Upload: | appiaintro |
View: | 295 times |
Download: | 1 times |
Bringing developers and users together
1
2013-Q1 Overview
Benefits
Appia : Delivering Higer LTV
2
LOWER cost per user than CPM or CPC
HIGH QUALITY users
Drive 1,000’S of daily installs
100% GARANTEED ROI - Pay only for confirmed installs
ELEVATE positioning on Google Play
Reach MULTIPLE TRAFFIC SOURCES at once
Performance Based
Non-Incentivized
Users
EngagedUsers
Simple performance based marketing
1 Campaign 1 price, multiple ad units
100% NON-INCENTIVIZED high quality users
Users are already looking for great apps
Mobile web, in-app, and in game
Appia Publishing Platform
3
Select App
Choose Targeting
Geo
OS
Device App Wall Ad
Set Bid
Install
Top campaigns
bubble to the top
Confirm installs via Google Play
platform
Target by countries
and regions
Increase positioning on Google
Play
Avg. bids English speaking
$2.10Global $0.80
Installs by Geography
In Oct 2012, Appia had visits from over
200 COUNTRIES and
downloads on 3500+ DEVICE TYPES 4
United States; 53%
India; 7%
UK; 7%Saudi Arabia; 3%
Philippines; 3%
Brazil; 3%
Canada; 3%
Austraila; 3%
Hong Kong; 2%Thailand; 2% Other; 14%
Android Installs by CountryTop Countries – Android
1 United States2 United Kingdom3 India4 Saudi Arabia5 Philippines6 Brazil7 Canada8 Australia9 Hong Kong
10 Thailand11 Russia12 Kuwait13 Indonesia14 Mexico15 Japan16 Chile17 S Korea18 Spain19 Sweden20 France21 Germany22 Argentina23 Turkey24 Israel25 South Africa
Proven Technology & Quality Results
5
In App
Mobile Web
appiaalgorithm
Site by site
Refreshed daily
Display order by performance
17B+ monthly impressions 15.7M+ sponsored installs
since launch Over 200 countries
Global Reach Tier 1 Partnerships
Online Campaign Management
6
Campaign Summary
• Manage your campaigns with the Appia Dashboard• Select targeting, bid rate, pause and resume campaigns
7
Will BlackAdvertising Account Managerm: 919.630.1091 e: [email protected]
Paving the Road to App Success