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Appia OverviewQ4 2012
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Appia’s Ad Network
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Consumers access app walls and marketplaces
powered by Appia for publishers
partners
Developers
Ad Networks
Agencies
Advertisers reach valuable new users through sponsored placement on app walls, display ads
Appia drives organic, 100% non-incentivized loyal user acquisition for leading app developers by powering open app
marketplaces
Android Installs by Geography
In Oct 2012, Appia had visits from over
200 countries and downloads on
3,500+ device types3
United States; 53%
India; 7%
UK; 7%Saudi Arabia; 3%
Philippines; 3%
Brazil; 3%
Canada; 3%
Austraila; 3%
Hong Kong; 2%Thailand; 2% Other; 14%
Android Installs by CountryTop Countries – Android
1 United States2 United Kingdom3 India4 Saudi Arabia5 Philippines6 Brazil7 Canada8 Australia9 Hong Kong
10 Thailand11 Russia12 Kuwait13 Indonesia14 Mexico15 Japan16 Chile17 S Korea18 Spain19 Sweden20 France21 Germany22 Argentina23 Turkey24 Israel25 South Africa
Appia enables App Discovery beyond Google Play and drives loyal New User Acquisition with 100% non-incentivized installs!Appia has run campaigns for 75+ Advertisers (91% renewal rate!)– Advertisers typically pay between $0.30 and $5.00+ cost per install (CPI
model) in bid marketplace (similar to Google’s AdWords)– Targeting by Platform, Country, OS Version, Device– Current support includes Android and HTML 5 (iOS coming Q1 2013)
Sponsored Apps: User Acquisition Marketplace
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Install Tracking - How it works:
Dev PortalDev
Portal
Ad
Serv
er
App W
all
Advertiser Servers
Advertiser Servers
User installs the App
User clicks on Ad (Appia supports mobile web and in-app Ads) and is taken to App on Google Play
Install Info is sent to Advertiser
Advertiser reports install back to Appia = Confirmed Install
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Feedback Loop: more app installs increase an app’s conversion rate, moving the app higher in Appia’s list of top apps and leading to more app views
Online Campaign Reports
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Campaign Summary