PowerPoint Presentation

Did Apple Hire The Right CEO ? Presenter: Anum Awan

Introduction Apple top Tech Industry for over a decade now.

Shares touched the $600 price mark early in March this year has made it a $560 billion business (Kessler, 2013)

Apple Touts Itself as Big Job Creator in the U.S., 2012

A portfolio of consumer and professional software applications.

Since the demise of the greatest innovators this world has seen and founder of Apple, Steve Jobs in October 2011, Apple has become the single most speculated company in the industry.

Scope of Study Working as a research consultant hired by Apple, I have to mine for data and probe deep into Tim Cooks leadership and management style in contrast with Steve Jobs.

My study of the issue at hand will probe deep into the leadership styles of both Steve Jobs and Timothy D. Cook, a reflection of each on their business targets and accomplishments as well as an insightful look at the leadership models and comparison of similarities and differences between Jobs and Cooks

Leadership ModelsLevel 5 leadership model. the drive from good to great and a continuous effort to sustain that greatnessTransformational/charismaticauthority, command and a legal system transactional leadership social exchange process where the leader clarifies what the followers need to do as their part of a transaction

Methodology Quantitative research Focused mainly on contrasts and comparisons between management styles of Steve jobs and Tim cook Sources includes:e-journals, electronic sources, articles, research papers, apples website as well as books written on Steve jobs. Limitations of the study Lack of qualitative data Variables that might have been missed Possibility of a personal bias

SWOT AnalysisSteve JobsStrengthsIn-house creation of its core internal components for computersPixar - first computer animation 1984 launch of MacintoshInnovative products and designs Highest stock price in personal computer industry

WeaknessesHigh priced productsSpent less time with shareholders and paid no dividends,Download and connectivity problems with iPhone 4In-sourcingClosed proprietary approachOpportunitiesEmerging product marketsCloud computingExpand sales globally, open more apple stores, more acquisitions.More apple stores, more acquisitionsMore apple storesMore acquisitionsThreatsStrong competitive pressure from Samsung, and Google, limited customer experience because of its iOSLimited to three colors

SWOT AnalysisTim CookStrengthsUltra-efficient supply channelsProduct ecosystemLeading professional and software consumer appsWWDC, June 2013WeaknessDecreasing market shareDefects of new productsLong-term gross margin decline Smart phone industry market share 2012 : iOS - 36.3% Andriod - 53.4% OpportunitiesRelatively healthy relationships with shareholdersI panelExpansion of the ecosystemWearable devices

ThreatsAndroid vs. iOS growthPrice pressure from Samsung Breached IP rightsProduct choice limited to three colors More apple storesMore acquisitionsIncreased attention to CSR

Leadership at Apple About Steve Jobsvery detail oriented'telling' or autocratic Perfection Seekertransformational leaderSteves Achievements for AppleShares had hit the $200By 2009 the company was reported holding close to $9 billion in cashInnovationcreated a disruptive environment Using impression management techniques (Harvey, 2001). Reality distortion field

Steve Jobs

Steves Leadership Style Infuse enthusiasm and motivation, sometimes unwarranted, into his teammates and employeesJobs' leadership style included stimulating creativity by challenging his team He pushed them to realize their true potential and perform to their best, his techniques often left his employees insecure. Reduced subordinates to tears, and fires employees in angry tantrumsMy job is to not be easy on people. My job is to make them betterand to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

Steves Leadership Style (cont.)

Refused to conform to the implicit, moral or ethical dimension of this leadership style. A transactional leaders traits As "to pull things together from different parts of the company and clear the ways and get the resources for the key projects". Believed in creating and controlling the demand side of the business His products simple yet efficientA competent leader, an effective manager and A very capable individual.Jobs used technology and collaboration to drive Apples competitive edge and allowed no committees

About Tim CookTim cook is a true apple veteranTook charge as a CEO on 24th august 2011

Tims Achievement For AppleSold the benefits of Siri Severe Reaction to the bungled iOS 6 maps app; Cook publicly apologized for the map More open environment Steve jobs playbook In his 4s launch presentation he didnt change the playsElements of passion and enthusiasm blow away moment Tim Cook

Tims Achievement For Apple (cont.)Twitter friendly lineIPhone 5 was apples fastest selling phone everCook filled his grid with people, with the unification of hardware and software design, of iOS and OS X software, of all internet services, and with core technologies.Announced the opening of a retail store in berlin, a new addition to the 407 stores around the world in 14 countriesApple reached a staggering 50 billion download mark iOS 7 is seen as exciting but an unfinished software updateRushed the announcement Sliding market shares

Tims Leadership Style

Huge importance on giving the customers a delightful experience Collaborative, creative, passionate and driven individuals are what make a good company great and asserted that apples leadership was and will always be supportive and readily welcome such people in furthering their ideas More relaxed and approachable personality, and prefers attracting no attention. His product announcements are not one-man shows, but presentations shared with other apple executives

Hiccups of the new CEOiOS 6 maps blunderiOS 7 is seen as exciting but an unfinished software updateRushed the announcement Sliding market shares

Corporate Social ResponsibilityReduced the amount of greenhouse gas emissions per dollar of revenues by 21.5% Apple reports its environmental impact on product by product basisApple has increased its products' efficiency to the point where all of its electronics produce no more CO2 in an hourComprehensive recycling program Greenpeace praised apple for exceeding its 70% global recycling goal in 2010

In 2011 green peace guide to greener electronics, apple ranked fourth out of 15 electronics makers Apples manufacturing facility in china in march 2012That apple has no legal liability for what happens in Chinese factories owned by separate manufacturersApples CSR is not the lack of information, instead an over load of information thereof. According to the tech-giant, it became the first technology company to join the fair labor association (FLA) in 2012. The company conducted 393 audits of their supply chains, 72% more than in 2011 and achieved on average a 92% compliance with a maximum 60-hour work week

Findings Unlike Steve Jobs, Tim Cook is mostly considerate to his employees.Tim Cook, a great believer of teamwork and yet allows enough liberty to let individual talent flourish. Apples new CEO prefers keeping a low profile and working backstage while lending his support and input to new idea generation and product and service process at the same time. It reflects his level-5 leadership skill to exercise modesty and professional will in the favor of the company. Although, there has been an evident decline in company profits, Cook is still making amends and trying to meet the market expectations from the fourteen year veteran. His attempt at launching the iPad mini to compete its flagship iPads is a perfect example of a leader who understands the risks of cannibalization that Apple faces from its competitors.

Conclusion & Recommendations Cook has already proven that he is aggressive about international sales. Apples needs to built the artificial intelligence and big data resources to continue to put out a truly integrated productFaces stiff competition in each and every facet of its ecosystem and despite outstanding operations; the company wont be able to maintain margins with its current offering.Steve Jobs was an efficient and truly successful leader. both the leaders that require improvement. More acquisitions and strategic alliances can work to bring Apple greater market share along with innovative and creative product. Apple also needs to expand the color pallet of its phones.