Apple Inc

Introduction

• Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers.

• The company's best-known hardware products are the iMac, iPod, iPhone and the iPad

History• Apple Computer founded in 1976

– Jobs had to convince Wozniak to turn Apple into a company

– Ronald Wayne was 3rd founder of Apple Computer and designed first logo-

– resigned a year later

History Continued

• Apple became incorporated in 1977, agency designed colorful logo

• In 1985 Wozniak left Apple and pursued other interests

• 1997 Jobs officially returned to the CEO position

– Also serves as a director of Disney– Co-Founded Pixar Animation

Studios

• Company

• Marketing

• Products

Overview

• Established on April 1, 1976 in California (Cupertino)

• Starting capital• Steve Jobs: 1.750 $

• Revenue - US$ 19.3 Billion

FoundationFoundation

Locations

Headquarter

Founder

Employees

Company

Foundation

LocationsLocations

Headquarters

Founder

Employees

Company

• California (Cupertino)

Foundation

Locations

HeadquarterHeadquarter

Founders

Employees

Company

• California (Cupertino)

Foundation

Locations

Proposed HeadquarterProposed Headquarter

Founders

Employees

Company

• Steve Jobs

• Steve Wozniak

• Ronald Wayne

Foundation

Locations

Headquarters

FoundersFounders

Employees

Company

• Employees– 23,100 part time– 56,787 full-time

Foundation

Locations

Headquarter

Founder

EmployeesEmployees

Company

• Apple DOS

• iPhone / iPod OS

• Mac OS X

• iLife / iPhoto / iMovie / iWork

• Logic Pro

SoftwareSoftware

Quicktime

Online

Hardware

iPods

Products

Software

QuicktimeQuicktime

Online

Hardware

iPods

Products

• iTunes Store

• App Store

Software

Quicktime

OnlineOnline

Hardware

iPods

Products

Software

Quicktime

Online

HardwareHardware

iPods

Products

• iPod

• iPod Touch

• iPhone

• iPad

Software

Quicktime

Online

Hardware

iPodsiPods

Products

Products Overview

• Personal Computers• MacBook® Pro• MacBook®• MacBook Air®• Mac® Pro• iMac®• Mac® mini• Xserve®

• Mobile Devices• iPhone®• iPhone®3G • iPhone® 3GS

Products Overview

• Tablet Computer– iPad ®– iPad 2 ®– iPad 3 ®

• Portable Digital Music and Video Players– iPod® shuffle– iPod® nano– iPod® classic– iPod® touch

• Other Products & Services– iTunes® 9– Apple TV®– iLife® ’09– iWork® ’09– Logic Studio®– Safari®:– QuickTime®– MobileMe™– AppleCare®

Target market

1) Middle/Upper  

2) People who like to have fun with technology.

3) Music enthusiasts  

4) Professionals in media and design. 

Competitors

– Personal Computers• Dell, HP and Sony along with many others• Operating system and computer software differentiates

Apple– iPod

• SanDisk, Sony, Phillips and many others• Louder• Complementary products

– iPhone• Blackberry, LG, Samsung, Motorola, Palm, etc.• Full browser• Only AT&T

– IPad• Samsung

Market Share

Marketing strategy

• Ignore Critics• Turn the Ordinary into Something Beautiful• Justify Price• Communicate in the Language• Extend the Experience• Become “The Name” – the brand

SWOT AnalysisStrengths Weaknesses

Strong brand image

Robust financial performance

Focus on research and development

Very few viruses and other malicious

software

Product recalls

Patent infringement

Not much free or inexpensive software

on the market

Opportunities Threats

Smartphones

New retail stores

Intense competition

Uncertain global economic conditions

Declining PC sales

Dependence on specific suppliers

Top Three Competitors

• Microsoft– Controls about 94% of Operating Systems– Makes products that last a long time.– OS is compatible with everything

• Hewlett-Packard– Top competitor in PC sales– Controls large segment of business market– Does not offer other products other than PCs and

accessories• Dell

– Weakest competitor of top 3– Provides computers for businesses, schools– Behind HP in PC sales– Does not offer other products other than PCs and

accessories

Recommendation

• Price reduction• more careful about environment• Increase sales network

Presented by Rahul Mehta