1. Introduction to Apple

2. Introduction to Apple Apple , which was founded by Steve Wozniak, Ron Wayne and Steve Jobs, has had a massive impact on present day technology. Apple has also made the technology industry a much more competitive one as it is constantly introducing new and improved products. 3. Introduction to Apple 357 stores in 10 countries 60,400 employees $108.249 Billion in revenue in 2011 Up from $65 Billion in 2011 4. Revenue Timescale70000Net sales in Million USDs6000050000400003000020000100000FY 1981 FY 1984 FY 1987 FY 1990 FY 1993YearFY 1996FY 1999 FY 2002 FY 2005 FY 2008Net sales (Mil USD) 5. History of Apple Apple was founded in 1976 by Steve Jobs Ron Wayne Steve Wozniak Apple I was a failure when compared to the extraordinary success of the Apple II in 1980 6. History of Apple In the late 1980s and early 1990s Apples productsand revenues nosedived. Apple is the failure story of Wall Street Wall Street Week, 1996 Apple was: $700 Million in debt 90 days away from bankruptcy 7. History of Apple Steve Jobs returned in 1997 as interm-CEO Made Apple profitable in 60 days Reorganised Apple to concentrate on more profitable competencies. Made an agreement with Microsoft resulting in the two working together Led to MS Word on Mac 8. History of Apple Since 1998 Apple have been acquiring various othercompanies in order to add their assets to the company. Consequently, Apple changed their name from AppleComputer to Apple Inc. This represented their expanded portfolio of products These decisions have clearly worked for Apple: 9. Major Milestones 10. Apple II First highly successful mass producedmicro-computer Regarded as an engineering masterpiece 11. iMac Designed by Jonathan Ive who has gone on towork on numerous other designs for Apple This product was the start of a new era incomputers where they could be considered a pieceof art and jot just a functional device 12. iPod and iTunes The iPod launched Apple into a new Market which in timethey would come to dominate The ease of use was the defining benefit of that made theiPod so successful iTunes ensures legal downloading of music and is themarket leader for music downloads Soon iTunes downloads are expected to exceed C.D. musicpurchases 13. iPhone Apples iPhone has once again opened the companyup to a new broader market The iPhone is renowned for its constantinnovations and its applications Now the phone range is one of the leaders of thesmartphone market 14. Innovation and Apple Innovations from 2000-2012 iPod iMac iPod Touch iPhone iPad iTV (Coming in Q2 of 2012) 15. Worlds 1st MP3 Player Not attractive Low memory Could hold 6 songs The concept nevercaught on $75,000 on ebay 16. Innovation and Apple - iPod iPod was brought out in 2001. Since then it has been improved yearafter year. Apples market share close to 75% 17. iPod Touch Introduced in 2007 1997 MP3 player2007 MP3 Player 18. iPhone Phone cost $150 million to develop Q2 of 2011, iPhone sales of $12.3 Billion In 2010/2011 took in 50% of the profits from mobile phone sales. 19. The Jobs Effect - iPad Unsuccessful launch of Newton Tablet in 1990s. Re-released one in 2007, following iPodTouch, and iPhone. 2010 with a 75% market share of tablet industry iPad 2 estimated 83% in 2011. 20. App Store Start of 2011 over ten billion apps had been downloaded 21. App Store 2011 had app revenues of $1.8 Billion Only 30% of actual sales. Revolutionised gaming industry 22. Innovation Concluded In just over ten years Apple has revolutionised: MP3 Player iPod + iPod Touch Phone industry iPhone Tablet industry iPad Innovation is far from over 23. Innovation concluded Apple iTV expected to be launched in mid-2012 24. Apples Strengths Focused research and development driving innovation and consolidating its market position Strong financial performance strengthens investors confidence and provides capital for future growth possibilities Strong brand image provides an edge over competitors. 25. Apples Strengths Strong growth in smartphone and tablet markets to boost Apples revenues Strong outlook for mobile advertising market provides growth opportunity 26. Apples Weaknesses Patent infringement lawsuit may affect financial condition and operating results Samsung, Google, Nokia etc. Product recalls may harm Apples reputation and add significant warranty and other expenses. iPhone 4 Antenna Controversial production methods Foxconn 27. Apples Weaknesses Rising popularity of Google Android may affect its market share Intense competition may affect revenues and profitability Dependence on specific suppliers may affect its operations 28. Conclusion Apple is the most successful company of all time. Apple products are in such demand that the company has, at times, been unable to cope. Apple has transformed the way in which we live our lives and how we do business. 29. Apple Conclusion Apples success can be shown clearly by asking theclass to perform a simple task: Raise your hand if youve ever bought an Appleproduct? iPod iPhone iPad iMac Macbook Etc. 30. Bibliography Anon., n.d. Apple Inc. Financial History. [Online]Available at:https://public.sheet.zoho.com/publish/rameshs/financial-history-of-apple[Accessed 27 October 2011]. DataMonitor, 2011. Apple Inc., s.l.: DataMonitor. Isaacson, W., 2011. Steve Jobs: The ExclusiveBiography. 1 ed. United States: Simon &Schuster.