APPLE

APPLE’S HISTORY

APPLE I, APPLE’S FIRST PRODUCT

(1976)

THE MACINTOSH (1984), FIRST MASS

MARKETED PC

CURRENT PRODUCT RANGE

NEW MARKET

OFFERINGS

CONSUMER ADOPTION PROCESS

AWARENESS

INTEREST

EVALUATION

TRIAL

ADOPTION

HOW

IMPORTANT

WAS IPOD TO

APPLE’S

CURRENT

SUCCESS?

REVOLUTIONIZED MUSIC WORLD

SHOWCASED APPLE’S INNOVATION

IMPRESSIVE MARKET DOMINATION

INCREASED APPLE’S SHARES

RESEARCH & DEVELOPMENT

CREATIVE

MARKETING

THE AMAZING MARKETER- STEVE JOBS

WHAT’S NEXT FOR

APPLE?

LET’S RECAP

DISCLAIMERCreated By Utkarsh Kumar Sahu , NIT Raipur,

during a Marketing Internship with Prof. Sameer Mathur , IIM

Lucknow.