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APPLE----- AN IT
COMPANY
NIKUL THAKARNIDHI DESAI
MITALI AGRAWALMAITRI NAWABHARSH PATEL
VIMLA RAJPUROHIT
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HISTORY OF APPLE ALL ABOUT IPOD
IPHONETHE SWITCHERS GUIDE
THE ILIFE SUITESOFTWARE
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HISTORYOF
APPLE
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APPLE COMPUTER:-- Responsible for enormous growth in 20th century.
- Designs, manufactures & markets PC, software.
MACHINTOSH PC:--Introduced in 1984.
- Established the company as an innovator in industrialdesign.
CONCENTRATES ON:-- Low cost,
- Uniquely designed computers( IMAC & POWERMACHINTOSH ).
1990s:-- Badly battered.
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FOUNDED:-
- 1976- STEVE WOZNAIK, 26 years old
- STEVE JOBS, 21 years old.
PARTNERSHIP:-- Builded boxes
- Long distance phone calls
- Sold 100 such boxes.- APPLE I computer
JOBS AND WOZNAIK STARTED A COMPANY:-- Buy selling their van and 2 calculators
- Raised 1300$
RECEIVED OREDER:-- 50 PCs from a local retailer- Build them in Jobs garage.
SOLD:-- 200 PCs to HOBBYISTS in SAN FRANSISCO
- Raised $ 666 for each PC.
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APPLE II:-
- Greater market than HOBBYISTS- Hired local computer enthusiats & software designers
MIKE MARKKULA:-- Marketing for INTEL CORPORATION &FAIRCHILD
SEMICONDUCTOR
- Bought 1/3rd company for $ 25000.
JOB RECRUITED:-- REIGS MCKENNA
- Owner of most powerful advertising co.
- Designed APPLEs logo.
JUNE 1977:-- Annual sales reached $ 1 million
- Introduced 1St microcomputer- Used color graphics
- TV screen.
IN 1978 WOZNAIK:-- Invented APLLE DISK II
- Fastest and cheapest disk drive
- Crossed over 100 dealers.
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1979:-
- Introduced APPLE II & PLUS- More memory than APPLE II
- SILENTYPE ( cos 1st printer )
- VISICALE ( 1st spreadsheet )
- Sales were 400% from 1978.
1980:-- Introduced APPLE FORTON
- Offered 4.6 million shares @ $22
- Offered 2.6 million in 1981.
APPLE II AND III IN 1980s:-- APPLE II sales doubled to 78000
- APPLE III realized $3495 in September
- APPLE III was defective
- Production was haulted.
PROBLEMS WITH APPLE III:-- MIKE SCOTT laid off employees
- JOBS disagreed
- MIKE MARKKULA was appointed as a president
- JOBS became the chairman.
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DESPITE THE PROBLEMS WITH APPLE III:-
- Developed budget of $21 million
- Released 40 new software programs.
JAN 1982:-
- Sold 65000 computers
- Dec, it became the 1st PC company to reach $1 billion in annual sales.
1983:-
- Lost its position as chief supplier to IBM
- Challenged IBM with LISA company. LISA:-
- Introduced 1st mouse pointer
- Designed unintimidating computer
- Unfortunately LISA could not work well
- APPLEs earnings and stock went down to $35.
1983:-
- JOHN SCULLEY
- A former president ofPEPSI-COLA, became the president of APPLE.
1984 DEBUT OF THE MACHINTOSH:-
- Competition between LISAs production division and JOBS machintoshdivision.
- LISAs failure
- New 3 inch disk driver, more faster than 5 inch disk driver.
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SOLD:--70000 machintosh computers in 1st 100 days.
SEPTEMBER 1984:-- New machintosh with more memory- 2 disk drivers- National advertisement was taken for 24 hrs- Over 2,00,000 people tried the PC- 2 millionth APPLE II were sold.
DESPITE THE SUCCESS:-- Sales fell down due to internal problems- Fighting bet divisions- Poor inventory.
1985:-- SCULLEY reorganized apple- JOBS left the co. & started his own co.- Emerged as a rival to APPLE.
MACHINTOSH COMPUTER:-- Moved APPLE into office market- Attracted corporations
1986-87:-- Introduced 3 new machintosh PCs- Improved power and memory.
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1988:-
- Over 100 million machintosh computers were sold
- 70% of sales to corporations- Software was connected to IBM based system
- Grew rapidly with income of $400 million on sale of $4.04 billion.
EMPLOYEES:-
- 1986, it had 5500 employees
- 1990, it increased to 146000.
INCREASE IN PRICE DUE TO MEMORY CHIP SHORTAGE
1988 RECOGNIZATION:-
- Employees left due to dissatisfaction.
1989:-
- 2 new versions, SE &MACHINTOCSH II
- IBMs new operating system
- APPLE announced plans for its new operation system.
1990:-- ROBERT PUETTE, former head of HEWLETT PACKARDS
- Became the head of APPLE USA division.
COMPETITION IN IT:-
- XEROX corporation law suited on APPLE for $150 million
- 4 years later APPLE won the case.
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EARLIER IN 1988:-- APPLE filed a suite against MICROSOFT & HEWLETT-PACKARD
- Charged copy write infringement
- Suite was dismissed.
INTRODUCTION OF CLASSIC AND LC:--Sales were skyrocketing.
DESKTOP MACHINTOSH:-- Introduced in 1990. announced for 11% op PCs sold- Mid 1992, % increased to 19
- smaller profit margins, laid off nearly 10% of workforce
- Moved production plants to cheaper operating areas
- cost increase
- 1991, profits were off 35%.
1991- RELEASE OF NOTEBOOK POWER BOOK:-- Generated 21% market share in 6 months
- Revolution in computer electronics industry.
1993:-- SCULLEY was forced to leave his leadership position
- MARK SPINDLER replaced SCULLEY.
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POWER MACHINTOSH (1994):-- Right product but not right market to deliver.- Overestimation earlier POWERBOOK LAPTOPS- Underestimation of POWER MACHINTOSH.
1995:-- 1 billion worth of unfilled orders- 2 days stock plunged to 15%.
SPLINDERS PUBLICIZED MISTAKE:-
- GIL AMELIA- Appointed as CEO in 1996.
AMELIO:-- Cutted payroll by a 3rd & operating cost- Resulted in financial losses of $816 million in 1996, stock fell
down to 70%.
JOBS:-- Assumed his responsibilities- Discontinued licensing agreement- Eliminated 15 of 19 products- Focused on DESKTOP and PORTABLE MACHINTOSH- Closed plans, laid of 1000s of workers- Sold stock to rival MICROSOFT- Received cash infusion of $100 million.
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1988:-- Unveiled massively successful IMAC
- Annual sales totaled $309 million.
1999:-- sales grew to 94%
- Profits swelled to $601 million
- Further increased to 140% with $99 per share.
Because of Jobs's restorative efforts, Apple exited the 1990sas a pared-down version of its former self, but, importantly, a profitablecompany once again. By the decade's end, 'interim' was dropped from Jobs'scorporate title, signaling Jobs's return on a permanent basis and fuelingoptimism that Apple could look forward to a decade of vibrant and consistentgrowth.
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The iPod is aportablemusic
player.
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In October 2001, Appleintroduced the iPod. This player consists of 1000 Cd
quality songs packed into anultra-portable device that fit
comfortably inside a pocket. The iPod caught on mainly
because it was easy to use,which was facilitated by itseasy syncing capabilities with
iTunes. It was that the iPod introduced
the click-wheel, a scroll-wheelto thumb through the musiccollection.
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The second-generation iPod was more ofan upgrade to the first generation.
It offered 10 GB of disk space and alsooffered storing of contacts information
inside the iPod. The iPod was still a Mac onlydevice.
In January 2004, the iPod mini wasintroduced.
October 2004, the fourth-generation iPodwas introduced with a colour screen withphoto display capabilities.
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The fifth-generation iPod, announced
in October 2005, introduced video
playback along with a gorgeous blackversion moving away from Applestrademark white.
Apples announcement of televisionshow and music video downloads atthe iTunes Music Store.
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1-iPod Video
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IPOD
NANO
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Speaker systems: The iPod byconnecting through the data port as
well as output video to an external
display in case of the iPod video.
Altec Lansing inMotion iM5: Simply plug
in any iPod models and use the docks
controls to access music. It comes with
a handy remote and even charges youriPod.
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Sony MDR-G74SLheadphones:
These street-style
headphones use abehind-the neck designfeaturing 30mm driversto deliver some good
quality sound butsmaller than regularheadphones.
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iPhone is 11.6 millimeters thick.
front is almost entirely occupied by the hugescreen, with a tiny speaker above it and a Homebutton below it.
Wider and longer than many comparable devices. The display area is a 3.5 inch wide screen multi
touch interface with unusually high resolution.
Unlike other smart phones, iPhone does not use a
hardware keyboard or a stylus. To navigate, a user uses multiple taps and drags to
navigate through a mobile version of Apples OS XOperating system.
WHAT IS THE IPHONE?
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iPhone is compatible with Microsofts
Windows operating systems, including
Vista.
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FEATURES:
It has multi-tasking, the best networking,
it already knows how to power- manage.
Bluetooth connectivity for short range
networking.
It has got awesome security and the rightapplications.
Automatic detection of WiFi networks.
2 megapixel camera on the back of thedevice.
Pinch and zoom features.
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The iPod makes full use of the touchscreen interface and managing andplaying songs through touch screenseems to fluent and natural.
The large widescreen is easily the bestone to watch video on.
Finding music seems to be faster due to
the easily navigable interface. you can simply turn the phone around
and hold it horizontally while the iPod isrunning.
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With the iPod you can make any number of
playlists and play them conveniently
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Loaded with a flashy and fully-functionaliPod and it works quite well.
Calling and managing contacts.
New feature called visual voicemail.
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Clicking on any conversion opens up a
screen that shows all the messages sent.
The keyboard has all the alphanumeric
keys along with caps lock, delete,
return/enter, space keys.
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Tiny widgets bundled with the iPhone for stockinformation and weather forecasts.
Gives you a lot of options such as how many days ofthe week the widget should display
whether it should include high or lows ornot and whether it should show the temperature in
Fahrenheit or Celsius.
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The stocks widget lets you track the stock
market condition of as many companies
as you want. Capable of showing lot of data in units or
percentages
uses different colors to donate the variousconditions
shows graphs over a period of as many
months as you define.
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Eric Schmidt, Google CEO joined Apples board
This is the first product to come out of the relationshipbetween Google and Apple.
As soon as you tap the maps icon, it takes you to a
map of the world.
There is a Google search field where you can enterthe name of whichever place you want to go to.
the iPhone also uses Google Map to bring the usermaps, satellite images, direction and traffic.
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The iPhone features rich HTML, email, andworks with any IMAP or POP3 service.
It has safari web browser which apple claims
is the first fully usable HTML browser on aphone.
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No keyboard Additional software
Windows compatibility
The screen
Single handed operation
Google Maps
The camera
Limited memory The battery
Price
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SOFTWARE
Internet
System toolsMultimedia
Office tools
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INTERNET
BrowsersI. SafariII. Firefox
III. Camino
Chat clients
i. Audiumii. Yahoo messengeriii. Microsoft messenger
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P2P
i. Tomato torrent
ii. Azureus
Download managers
i. iGetter
ii. Speed download
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xQuicksilver
xBurnxSuperduper
xShape shifter
xGrowlxForklift
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VLC
Cog
Final cut pro
Adobe creative suite(cs3)
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Apple i-work
Open office.org
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#The main Mac OS Xscreen element
Menu bar Application iscome at the top ofscreen.
The picture is aboutfinder window.
The following parts givethe information aboutelements.
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The Menu is always available. It provide
change setting, updating, software to
the computer. Status menu icons, such as the volume
icon.
You will see commands or additional
information related to the icon.
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The Dock usually appears at the bottom
of the screen with icons for applicationsused frequently. To open an application,
just click its icon in the Dock. It is first icon click to start folder.
The application icon in the Dock showstatus information.
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Finder windows have many feature ofMac OS X.
It is use for documents and application.
It choose the files and hold down themouse.
It provide buttons and other item to
perform application on contents of the
window.
It has bottom rights to change the size of
windows.
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The desktop is that area cover behind all
the windows
The other thing about desktop is to finderactivity at any time.
Desktop can change the background
picture.
It performs like desktop and screensavers
also
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OS X applications helps user to quickly usinga Mac. Additional application found infolder.
Mac OS X Application has Application Book: It keep name, address, number for
contactAutomator: It create working task.
Deskboard: It is source of mini application like calculator,worldclock, calender, phonebook, stock andmanymore.
Dictionary: It is for spelling meaning and usage.
DvD player: play DVD movies. I-life: It is for Mac music produce music, create digital
photo, burn DVDs and more.
iSync: Make contact and other information between aMac,PDA AND i-POD.
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Windows Term Mac term Use
Accessories Utilities Applications Youll find similar
applicationsin the Applications
folder and the Utilitiesfolder.
Close box Close button Closes a window
when youclick it.
Control key Command key Used to perform
actions orshortcuts
Control Panel System Preferences Used to select system
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Control Panel System Preferences Used to select systemsettingssuch as your desktop
background.
Device Manager System Profiler Get detailed
informationabout your computer
hardwareand software
Exit Quit Choose Quit from the
applicationmenu to exit an
application.
(My) Computer Desktop Used to refer background behind allthe
windows.My) RecentDocuments
Recent Items (in theApple menu)
Includean Open Recentcommand
in the File menu thatlists
documents you haveworked on recentl .
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You may have files settings on a
Windows computer.
You can also copy files from theWindows computer to an intermediary
location.
for more information on connecting
computers and transferring Windows files
to a Mac.
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1-CONNECTING TO WINDOWS PCS AND SERVERS
FROM A MAC
The Windows computer in the Networkbrowser, you may be able to connect to itusing the Connect To Server dialog in theFinder.
In the Finder, choose Connect to Server.
Type the network address for the computerin the Server Address text box using one of
these formats: smb://DNSname/sharename
smb://IPaddress/sharename
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2-CONNECTING A MAC DIRECTLY TO A WINDOWS
COMPUTER
By this, you are creating a small localnetwork, of the two computers. Set up
the Windows PC by turning on FileSharing.
3-Transferring Files From A WindowsComputer
Select the folder that contains the files
you want to transfer, and choose Edit toCopy.
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CONNECTING TO NETWORKS ANDTHE INTERNET
The easiest way to set up yourInternetsettings is to run the Setup Assistant, whichcan be opened from the Network pane ofSystem Preferences.
You can find the network settings andaddresses in the Network Connectionscontrol panel.
You can put a Mac anywhere in the house,
or connect to wireless networks at work, athome, and in airports, cafes, hotels, andother locations.
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You can easily set up your e-mail applicationusing settings from a Windows computer.
Youll need the following information to set upe-mail:
email address: [email protected], for example
Username: tdigit, for example
Password
Account type: IMAP, POP, .Mac
Incoming mail server: mail.mac.com, forexample
Outgoing mail server: smtp.mac.com, forexample
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Connecting And UsingPeripherals
Most USB and FireWire cameras,camcorders, and storage devices used ona PC can also be used on a Mac.
Mac OS X supports many USB and FireWiredigital cameras and most FireWirecamcorders. iPhoto and iMovie openautomatically when you plug in a camera
or camcorder. Macs also provides information about
connecting and using USB and FireWiredevices.
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The iLifesuite
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iLife is not an application but a collection of toolsdesigned to work in a manner that integrates themtightly to form a suite.
iLife includes iphoto, imovies, iDVD, itunes,
Garageband, and the new addition iweb. Each of these apps contributes to providing with a
complete experience from organizing your mediato processing it and publishing it.
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iphoto , as the name , suggest is a photomanagement application and a very good one.
Right from importing photos from your digitalcamera to editing them to burning them photodisc, iphoto is all that is needed to manage digital
photo. iphoto include...........
The interface
Photo management
EditingPublishing
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Home made movies never quite cut it to the extentthat they would have resemblance to aprofessional grade movies.
Step in imovie, the simplest and easiest way to usea movie editor. You get powerful editingcapabilities including the ability to edit highdefinition movies.
imovie includeimporting
editing
publishing
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We said iLife is all about integration and this is all itsproved
iDVD include
creating projects
editing
publishing
magic movie and one-step DVD
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Garageband is almost a pro application the powerof the app is such that many artists have producedmusic using only Garageband.
Garageband include.
The interface
Editing
podcasting
publishing
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The latest entrant to the iLife package is iweb. thiscompletes the iweb package from creating toorganizing to publishing it online.
iweb is an application to create web page. but this isnot average html editor.
The entire process of additing code is removed and
what is left is a plain application fornovices andintermediate users alike.
iweb can create a web site in 10 minutes.
iweb include
The interface
creating sites
uploading
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