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resented byresented by.ILEEP MILEEP M

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INTRODUCTIONNTRODUCTIONApril 1

st

,1976 - FoundedJanuary 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware,

consumer electronics.

Initially started in a small garage

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Apple, Worlds No. 1 Innovative

Company

Revenue - US$ 42.91 Billion

VERSIONS

o Apple 1

o Apple 2

o LISA [1983]

o MACINTOSH[1984]

Apple Computer Inc. Apple Inc.[Jan 9, 2007]

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&ision Mission&ision MissionVision making a contribution to the world

by making toolsfor the mind that advancehumankind

Apple mission Apple will be a leader in, , ,providing simple powerful high quality

information product and services for, ,people who learn communicate and

.create

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LEADER - PROFILELEADER - PROFILE .o r n o n F e b 2 4 th 1 9 5 5 i s p a r e n t s a r e S t e v e n C l a r a d o p t e d B u d d h i s m r o p p e d o u t f r o m s t u d ic o n o m i c c o n d i t i o n s

o b s l a t e r s t a t e d i fn e v e r r o p p e d i n o n t h a t so u r s e ,n c o l l e g e t h e m a cn e v e r

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3Jobs was fired in 1985by the board ofdirectors, but after

three unsuccessfulCEOs throughout theearly-mid 90s, was

brought back in 1997and assumed theposition of interimCEO.

ower struggle

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General strategies

New Innovations

Attractiveness

Varied Products

Complete Solutions

A Store Just for Apple

Consistency

eneral strategieseneral strategies

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PRESEN

TFUT

URE

PAST

FINANCE

H R

MARKETING

STRATAGIESTRATAGIES

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Past

a

Apple was under immense pressure fromrival Microsoft and in 1996 posted

.billions of dollars in losses

, ,Released on July 26 1997 Mac OS 8brought the first native PowerPC

.operating system to the Macs The

interface was upgraded to platinum.look

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Think different concept emerged inoct1997 with a very different chip,

very different store a differentmanufacturing factory.

The first in a long line of sleek Apple

laptops. The Powerbook G3 washead of its class for design when itwas released in '98.

Taking the lead from the iMac Appleannounced the iBook (clamshell) in

July 1999.

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iMac is Born

3 Jobs first recreateddesktop, combining

the monitor andCPU into one

3 Sold over one millionunits a year

3 Introduced Applesnew emphasis ondesign.

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Mac OS X

3Jobs also created an entirely newoperating system

3 Wanted to emphasize the digitallifestyle

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iPod

3 Introduced onOctober 23, 2001

3

5GB hard drive;1000 songs3Apple had already

registered thename for a groupof internet kiosksthat were neverimplemented

presentpresent

http://www.youtube.com/watch?v=kN0SVBCJqLs

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Apple, Inc.

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The best way to experience theweb, email, photos, and video.

Its hard to believe we could fitso many great ideas intosomething so thin

Right now, iPad can run almost140,000 of the apps on the AppStore.

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Revenue US$42.91billion (FY 2009)

Operating income $ 11.74 billion (FY 2009)

Net income $ 8.24 billion (FY 2009)

AUM $26.83 billion (FY 2009)

Total assets $47.50 billion (FY 2009)

Total equity $31.64 billion (FY 2009)

Employees 35,000(Q1 FY 2009)

http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assets_under_managementhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assets_under_managementhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Revenue

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Future strategies

re strategiesre strategies

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CURRENT TOP RUMORS

New iPod Touch

With build in Micro Projector

New Mac Tablet Device

10" inch multi-touch Netbook

iPhone Nano

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TRAINING FORTRAINING FOR

EMPLOYEESEMPLOYEES

The training period is three weeks

It includes:

oWeb-based product familiarity access

oClasses on Apple's retail philosophy

oBasic sales techniques

oCustomer relations

o

oProduct information

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Niche market

Innovations in communication&entertainment

Interesting developments

&DD

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PatePatentsPatents

i phone patent granted in2008

Keyboard patents granted in2007

Super pad &super bad in

2007

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Successful company Favorable Brand Perception -Brand loyal customers Recognizable logo /Creative advertisements promos MP3 Innovations Well established product lines

Declining market shares Heavily saturated industry Increasing different operating system software system Low popularity overseas

/Educational materials software MP3 device expansions Software designs

Competition in MP3 industry Competition in computer industry High substitution rate New Entrants

WOT Analysis

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Corporate social responsibility ofAPPLE

nvironmental health and socialafety

anufactures eco friendly products rovides best working conditions for

he employees p p l e i s co m m i t t e d t o en su ri n g t h eor kin g c on di ti o n s i n A p pl e s su p p l y,ha in ar e s a f e th at o r ke rs a r e tr e a t e d w i t h re s p e ct a n d,i g n i t y

n d t h a t ma nu fa c tu r i n g p r o c es se s ar e,n v i r o n me nt al ly re s p o n s i b l e t o o p er at en f u l l ,o m p l i a nc e wi th la w s r ul e s a n de g u l a t io ns o f t he c o u n t r i e s in w hi ch. h e y o p er at e

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ONCULSIONONCULSIONpproaches customers with a pleased warm welcome

robe politely to understand their customers needsresent best solution to the customers in a pleased manner

isten for and resolve issues or concernsnd with a fond farewell and invitation to return for purch

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or your supportor your support