By

BBA 2nd Year

Apple designs Macs, the best personal computers in the world, along withOS X, iLife, iWork and professional software. Apple leads the digital music

revolution with its iPods and iTunes online store. Apple hasreinvented the mobile phone with its revolutionary iPhone and

App Store, and is defining the future of mobile mediaand computing devices with iPad.

Steve Job

1977-1983

John Sculley

1983-1993

Michael Spindler

1993-1996

Gilbert Frank Amelio

1996-1997

Steve Job

1997–2011

Tim Cook

2011-20……

Type – Public

Traded as – NASDAQ – AAPL

NASDAQ 100 component

S&P 500 component

Industry – Computer Hardware

Computer Software

Consumer Electronics

Digital Distribution

Headquarters – Apple Campus,

1 Infinite Loop, Cupertino,

California, U.S.A

No. of Locations – 382 retail stores

(as of August 2012)

Area Served – Worldwide

Website – www.apple.com

Key People – Tim Cook (CEO)

Arthur D. Levinson (Chairman)

Sir Jonathan Ive

(SVP of Industrial Design)

Market Cap – 545.97 billion

(As of April 2012)

Revenue – USS 120.83 billion

(As of July 24 2012)

Nett Income – 33.510 billion

(As of July 24 2012)

Total Assets – 162.90 billion

(As of July 30 2012)

Total Equity – 111.75 billion

(As of July 24 2012)

Employees – 70,000 ++++

Subsidaries – Braeburn Capital, File Maker Inc., Anobit

Macintosh +

Ipod

Macintosh PortableApple 1

PowerBook 3400 iBook

iPod ShuffleiMac Apple Tv

Apple Tv 3.0 Iphone Ipad Iphone 5

A Design Firm

A Media Platform

A Publishing Company

A Software Powerhouse

A Computer Builder

A Movement

Identify Trends

Analyze Competitors

InnovatePosition

Your Product

Build Brand Awareness

Optimize Distribution

Don’t Forget Your

Customers

STRENGTHS

One of the oldest hardware manufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

Product diversification

WEAKNESSES

Focusing on internal engg. More than marketing

High price

Consumer faced problems with faulty batteries

Had difficulties on some of its products’ quality control

Not issued dividends

OPPORTUNITIES

Less expensive new product lines with quality.

Product line is functional and attractive.

Flexibility to its users.

iPods are able to communicate.

New car models with iPod connectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapid rate.

Forced to develop new products.

Apple Inc. becomes the most valuable corporation in the history, with its approximate market value of

$623bn (£397bn), beating Microsoft’s record.

APPLE beat Microsoft’s 1999 value record of $620.58

The price for Apple shares was $664.74 in New York midday trading and then fell to $663.

Low Market Share

Prices Too High

Low Customization

T

h

a

n

k

Y

o

u

Have any queries feel free to ASK ???

Hope Everyone Understood the Concept !!!