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APPLE INC.

Facultatea de Finante, Asigurari, Banci si Burse de Valori Bucuresti

Haita Sonia-Ioana Grupa 1506

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TABLE OF CONTENTS

I. Introduction 1× History 3II. Main Body 6× Apple's affect on the economy 6× Benefits 7× Dependence on Apple 8× Android vs. Apple 9× The Japan Crisis 10III. Findings and Conclusions 11× Conclusion 11× Reference sources 12

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HISTORY

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted focus towards consumer electronics.

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HISTORY

Apple is the world's second-largest information technology company by revenue after Samsung Electronics, and the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report.However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices.

As of May 2013, Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer.Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated market capitalization of $446 billion by January, 2014.As of September 29, 2012, the company had 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide. Its worldwide annual revenue in 2013 totalled $170 billion.As of Q1 2014, Apple's five-year growth average is 39% for top line growth and 45% for bottom line growth. In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.

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HISTORY

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APPLE'S AFFECT ON THE ECONOMY

Since the company Apple Inc. has started, it has had a good and bad affect on the economy. With the different electronics that Apple has availbale to sell, consumers buy a lot of the supplies which brings money into the economy which is avery good thing because of the recession. The bad affect of Apple is that since it is number one, the companies that are in competition with it have no business because everyone is buying products from Apple.

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BENEFITS

Wants are things that usually end up making the most money. Apple products are one of the first things someone can name off as being a want. Naturally, with Apple being such a big want and so popular, it makes a lot of money. The current economy tries to interfere with Apple, but it just doesn’t succeed. Analysts are expecting the fourth- quarter revenue to be $8 billion at $1.11 a share and not the normal $7.8 billion with $1 a share. Apple is still going up with the recession. Technology is something that is always modern, and everyone wants to stay and be modern. Apple is all about technology and staying modern, so people never lose interest in its products, because Apple always finds a way to have people stay hooked on to their products, they might add a product to be touch screen or add games for another age group to enjoy products. With Steve Jobs being so smart with Apple, he finds ways to keep it at top, and have consumers keep spending money, to help the economy bring in more money to try to help the recession. 

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DEPENDENCE ON APPLE Apple brings in a lot of money into the economy.

If a company brings in a lot of money, all the time, the economy starts becoming dependent and reliant on that company. If something went wrong, and Apple suffered a lot, the economy would go down right along with Apple. The economy should not be depending on Apple this much. Apple may be a big source where the economy gets some extra money from, but if everyone becomes dependent, it could be a long term loss if they company starts going bad. Some types of dependence is good too, Apple makes a lot of money, and the logical step would be to support Apple and rely on it to make the economy better, because it can help with the number of consumers it has. Overall, being dependent on something is never a good thing even If there could be some positive things that could come out of the reliance of something.

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ANDROID VS. APPLE

Android has gotten very popular through the cell phones. With it becoming popular so fast, it has become number two, right under Apple. Some say it could be the number one handset operating system in the future. But even though Android is rising, Apple still manages to stay at the number one spot. Different secrets and strategies help Apple accomplish to be number one. With Apple always being number one, competing companies find it really hard to keep up. If other companies don’t make enough money to keep its business going, they can go bankrupt, which is no help to the economy in any way. Apple may bring money into the economy, but when other businesses can’t, the economy will suffer long term from that loss. Other companies need to find ways to compete with Apple so they can also make a lot of profit and help the economy.

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THE JAPAN CRISIS

The crisis in Japan was a topic that could affect Apple in a very big way. A lot of resources and companies that make products for Apple are located in Japan. With the earthquake and tsunami, experts say NAND which is an important material used in Apple products could be affected. At the current moment, there isn’t really anything that is having a major effect on Apple. The situation could change in a couple of months though, which could cause Apple to not have certain products available to sell at different stores around the world. Depending how everything does in Japan and how things work out there will then determine how supplies will be affected. Hopefully nothing major will change in the production with Apple products because if products aren’t sold, then the economy won’t get the extra money that Apple helps bring in into the economy. 

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CONCLUSION

For more than 35 years, Apple has been a trend-setter company able to foresee the future of domestic computers and consumers electronics, because their strength is the innovation and they know how to “think different”.

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REFERENCE SOURCES

http://www.slideshare.net/2AM/apple-inc-presentatioin

http://www.cornandapple.com/documents/Economic%20and%20Social%20Impact%20Analysis.pdf

http://econapple.blogspot.ro/ http://en.wikipedia.org/wiki/Apple_Inc.