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COPYRIGHT 2013 CORPORATE INSIGHT, INC. IDEAS FOR FINANCIAL SERVICES FIRMS AUTHOR: DAN GUALTIERI JUNE 2013 APPLE iOS 7
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COPYRIGHT 2013 CORPORATE INSIGHT, INC.
IDEAS FOR FINANCIAL SERVICES FIRMS AUTHOR: DAN GUALTIERI
JUNE 2013
APPLE iOS 7
TABLE OF CONTENTS
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Introduction
iOS 7 Ideas for Financial Services Firms
o Automatic Updates: Intelligent Scheduling
o More Powerful Passbook: The Next Digital Wallet?
o Apple Maps: Walking Directions
o Notification Center: Today is All About You
About Corporate Insight
INTRODUCTION
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APPLE iOS 7
Apple’s announcement of iOS 7 has fans and the tech world buzzing. Apple claims iOS 7 to be “the world's most advanced mobile OS” with its brand new design and a comprehensive list of new features.
Regardless of whether iOS 7’s features are actually new or playing catch up to the Android, there are a number of capabilities in the update that financial service firms may be able to use to make their apps more user-friendly.
iOS 7 IDEAS FOR FINANCIAL SERVICES
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AUTOMATIC UPDATES INTELLIGENT SCHEDULING
iOS 7 will make the users’ lives easier by allowing them to intelligently schedule updates and downloads.
Users will be able to initiate automatic updates when the device is on and connected to Wi-Fi. This will not only save time but also help with data and battery consumption.
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iOS 7 Update Features
AUTOMATIC UPDATES IDEAS INCREASE CONTENT VISIBILITY
If a financial service firm releases a newsletter or daily briefing after the market closes each day, they can offer push notifications to let clients know a new edition is available for download.
Users can then set the firm’s app to download the new item to their phone before their commute home.
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iOS 7 Automatic Updates
MORE POWERFUL PASSBOOK SMALL BUT SIGNIFICANT ADDITION
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iOS 7 Passbook
Passbook is an iOS app for iPhone users to store coupons, airline and train tickets, event tickets, rewards cards, and other forms of mobile payment.
With the new iOS 7 update, Passbook can now scan QR codes where previously it could only download from email, web or other iOS apps.
This update will make acquiring Passbook-compatible merchandise like tickets, coupons and deals significantly easier.
IDEAS FOR PASSBOOK THE NEXT DIGITAL WALLET?
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Passbook’s expanded options for acquiring offers, deals and other items is a great marketing opportunity for financial services firms, particularly credit card issuers and banks with rewards programs.
If financial service firms allow users to link a checking account or a credit card, Passbook could serve as a full-fledged mobile payment system.
iOS 7 Code Scanner
APPLE MAPS WALKING DIRECTIONS
The history of iOS navigation apps is long and unfavorable. From Google Maps to the Waze bidding war, previous iOS versions haven’t been able to make users completely happy.
iOS 7 now offers walking directions: turn-by-turn navigation and inclinometer support to feed information on hills and such into the app.
Maps also gets a night mode which makes it easier on your eyes when driving in the dark.
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iOS 7 Walking Navigation
APPLE MAPS IDEAS CATER TO URBAN USERS
This new feature allows financial service firms to better support city customers who often walk to financial institutions or ATMs.
With local search support, reviews and photos of the locations, firms can also provide additional information such as operating hours and services.
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iOS 7 Location Information iOS 7 Walking Navigation
NOTIFICATION CENTER TODAY IS ALL ABOUT YOU
The Notification Center has been completely redesigned and is easier to access, making it more convenient for users to scroll through their latest messages, emails, photos and other notifications.
iOS 7 also includes a new Today tab which lists activities scheduled for the day and contains a Missed tab displaying missed calls.
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iOS 7 Notification Center
NOTIFICATION CENTER IDEAS TIMELY REMINDERS
Financial services firms could offer to sync alerts, reminders and due dates with the Today tab.
If customers have a credit card bill due, or a transaction set to be executed at a specific time, they could receive mobile alerts that are timely and highly visible.
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Notification Center: Missed Tab Sample Notification
ABOUT CORPORATE INSIGHT A
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Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nation’s leading
financial institutions. For over 20 years, the firm has tracked technological developments in the financial
services industry, identifying best practices in online banking and investing, online insurance, mobile
finance, active trading platforms, social media and other emerging areas. There are no assumptions in
Corporate Insight’s work – we use live accounts at all of the firms we research, providing our clients with
unparalleled, unbiased intelligence on the competition.
Corporate Insight welcomes the opportunity to speak with the media. If you are interested in citing our
research or would like to schedule an interview with our analysts, please contact Intermarket
Communications at 212-888-6115 or [email protected].
DAN GUALTIERI
Mobile Analyst
212-832-2002 x-125
BEN POUSTY
Marketing Manager
212-832-2002 x-134
Media Inquiries
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