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apple iphone 4ps

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MARKETING MANAGEMENT II
Transcript
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MARKETING MANAGEMENT II

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Study of Marketing Mix of“APPLE iPhone”

in Solapur

Presentation By:- Name Roll No.

1.Mr. Akshay Karwa 20192.Mr. Anshul Raka 20373.Mr. Pratik Shah

20414.Mr. Ankit Sharma 2042

Submitted to:-Miss Rajni Kshirsagar

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About Apple…Started on April 1, 1976

Incorporated - Apple Computer, Inc. January 3, 1977.

Renamed - Apple Inc.January 9, 2007

Headquartered Cupertino, California

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Founder of Apple Co.

RONALD WAYNE STEVE JOBS(Former CEO)

STEVE WOZNIAK

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Key Points:

Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries.

Area served worldwide with 406 retail stores.

Great employee support of 80000 employees.

Own website - www.apple.com

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Arthur Levinson Chairman

Timothy Cook CEO

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History of Apple Logo…

1976-1998 1998-2000 2001-2007 Present Logo

Tag Line:-Think Different

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Products of AppleMac- Mac Book, Mac Laptop

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iPod- Nano, Shuffel, Touch

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iPad- iPad 2, iPad 3,iPad mini

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•iPhone - iPhone 5s, 5c, 4s

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Major Competitors

Samsung

BlackBerry

Nokia

Sony

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Elements of Marketing Mix

with reference to“Apple iPhone”

in Solapur

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Product MixProduct Form

Product Quality

Product Style

Product Packaging

Warranty and Guaranty

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Products:-

iPhone 4s

iPhone 5s

iPhone 5c

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Product Form:-

Size:- iPhone 4s - 4.54 x 2.31 x 0.37 inch iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch

Shape:- Rectangular Bar Shaped

External Appearance:-

Product Mix

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Colour:-

iPhone 5S

iPhone 5c

iPhone 4s

Product Mix

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Product Quality:-

Material Quality

Product Mix

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Product Style:-

Product Mix

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Product Packaging

iPhone 4s, 5s

iPhone 5c

Product Mix

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Warranty and Guaranty:-

12 months warranty.Terms and Condition applied*

Product Mix

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SPECIFICATION

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Price Mix

Cost

Discount

Pricing Method

Pricing Strategy

Price Mix

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Cost:-

Price Mix

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Discounts:-

Price Mix

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Pricing Method:-Demand Based Method

Pricing Strategy:-Skimming PricingFinger Print ScnnariSightiTunesiCloudiMessenger

Price Mix

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Place MixWholesaling & Retailing

Order processing

Warehousing

Inventory management

Transportation

Place Mix

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Wholesaling & Retailing:-

Place Mix

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Apple Assem

bly House

CNF

Apple iWorld

Stockiest

Distributer

Retaile

r

Place Mix

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Place Mix

Apple Assembly House

Super Market Apple Web Store Middle Man

Wholesaler

Third Party

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Order processing:-

Place Mix

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Warehousing:-

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Inventory management:-

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Inventory management:-

Place Mix

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Transportation:-

Place Mix

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Promotion MixGenerates Awareness and Convey

Benefits

Promotion Mix

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Advertising:-Medias:-Print Media

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Electronic Media:-

1) Television

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2) Internet

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Sales Promotion:-

Encouraging purchase for the

product

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Exchange Offers Modified Payment

Plans

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Cutting Down The Prices Of Previous

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Tie in promotion

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Point of Purchase

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Personal selling:-

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Public Relation:- Magazine

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Events

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Spokesperson:-

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Direct marketing:-

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Thank you!!!


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