Date post: | 16-Apr-2017 |
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Entertainment & Humor |
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EAVESDROP DIPSTICK #001APPLE IPOD SHUFFLE 1GB
+
-1GB
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Eavesdropping on conversations about the Apple ipod shuffle 1GB
To understand customer expectation mismatches in the music player space
Challenge
• Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including• Building Domain knowledge dependent lexicons• Analysis with Proprietary tools for classification of pain points
• Analysis included competitive analysis(feature wise comparison of products against competitors’)
Solution
• Competitive analysis revealed that software to upload onto the player was a major problem area
• Earphone fit was a pain point for the Apple ipod shuffle 1GB as compared to other Music Players
Take Aways
SAMPLE EAVESDROP REPORT
Ear budsUncomfortable
Poor/Do not like
NeedsImprovement
Do not fitin Ears
Prefer other Ear phones(Sennheisser, Bang & Olufsen)
Apple > iPod > Shuffle 1GB > Ear Phones
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P.ED
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Extract themes from user generated content across customer touch points
Spark viral trends using web 2.0 concepts over the internet
Analyze drivers and patterns behind brand
perceptions
AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA
DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS
Page number 6 of 12
Deliverable
eavesdrop report on named brands on a periodic basis
Deliverable
silhouette report on named brands on a periodic basis
Deliverable
Strategy Consulting to leverage web 2.0 for your brand
SILHOUETTEEAVESDROPTM
PERSPECTIVE
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Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive
competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with
customers.
United States+1 201 633 8728
Rest of the Globe+65 6443 1926
www.fractalanalytics.com
India+91 22 6704 2444
kal.eidoscope.com
KaleidoscopeSOCIAL MEDIA ESP
ESP.
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TM
ESP