Date post: | 23-Jan-2018 |
Category: |
Marketing |
Upload: | nuss-presentations |
View: | 172 times |
Download: | 2 times |
Background
founder of apple V&C: Lee Ee Ho and koh Yock Hens.
The trailblazer it self in new destination and unique experience.
Travel agent in Malaysia .
300 employees
Heavy invest on training the staff
111 awards received from 2002 until 2015
Last awards (business excellence and product and service quality excellence rewards)
Introduction
5 branches: KL, Tokyo, Singapore, Jakarta and Malacca
Apple V&C does not operate only in truism activities but also :
1- travel and tour. ( Apple V&C)
2- Airlines GSSA. (selling all products of the airline in its region)
3- hotels. (4 hotels)
4- property investment. (5 investments)
5- advertising and media. (2 advertising media)
6- food & Beverage. (Japanese restaurant )
What do they offer offer ?
Up to 27 destination around the world.
Needs are fulfilled
2 types of packages (apple holiday and apply Muslim holiday )
Price unchanged but activities are slightly changed
Group packages
Pricing
The company uses three different types of pricing:- Value-based pricing- Good value pricing - High-low pricing- mix
What other competitor’s prices are?
Apple V&C Sedunia holidays
Price (adult twin room) RM:2999 RM1758
Return ticket Yes No
KL to Hong Kong: -Victoria peak -Avenue of star
KL to Hong Kong:- Hotel - -rest
- Hong Kong to Macau tour - Shenzhen city tour
- Launch and dinner - Breakfast
Group package
The more you buy the less you pay
Customers advantages: satisfaction level will be much more higher than a single entry customer.
The company’s advantage: focus more towards the single entrance rather than the group
Ticketing
Booking online with your agent
The agent the will have the booking with the AppleV&C
Once the bookings are done there will be an E-ticket provided
Cruise
- Most traveling by the seas- Allover Asia, Australia, Europe & America. - All packages are in details- Princess cruise
M.I.C.E
Meeting, incentive, conferencing and exhibition
In order to motivate employees
to keep them happy and feeling treasured