AppleknowledgyCody John Willie Gail
Internal Analysis
• Strengths
• Weaknesses
• Competitive Advantage
Strengths
• Empathy
• Focus
• Impute
Weaknesses
• Lack of Brand in India and China
• Consumer Exclusion
• Product Turn-around Time
Now lets talk about
What is iTunes HD?
Sales & Marketing
Expected Revenues
Costs vs Revenues
Year One
• 9/14 - 2/15 : Content Acquisitions
• 9/14 - 2/15 : Infrastructure Improvements
• 12/14 - 6/15 : First Marketing Campaign
• 6/15 : Product Launch (Alongside iPhone 6S)
• 6/15 - 9/15 : Early Adopters Buy In
Year Two
• 6/15 - 12/15 : “Hear the Difference” campaign
• 9/15 : Early Majority Buys In
• 12/15 - 2/16 : “Hear the Difference” Holiday campaign
• 12/15 - 1/15 : Late Majority Buys In
Year Three
• 9/16 : Laggards Buy In