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publishing, LLClgd-publishing.com

MEDIA KIT

of the most affluent readers.

Reaching

25,000Bonus Circulation

during the week of

Art Basel 11/26 thru 12/4at most Art Basel venues throughout

Miamis South Beach, Design District,

and Wynwood Arts District reaching

high-end restaurants, clubs, shopping

and entertainment hot spots.

163,000

ApplesToOrangesMagazine.com

N O V / DE C 2 0 1 1 I S S U EThe Juice of South Florida Living

M A G A Z I N E

Exclusively distributed by

&

plus

Dropping Friday, November 18th in the Tri-State

Area & Saturday, November 26th in South Florida

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Introduction - Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

T H E J U I C E

O F S O U T H

F L O R I D A

L I V I N

G

Welcome to the November/December

edition ofApples to Oranges Magazine,

the only lifestyle publication devoted

to the cultural interplay between New

York City and South Florida. With this issue, I am thrilled

to offer our advertisers a greatly expanded circulation

throughThe New York Postand our NEW distribution

partner,The Wall Street Journal.

The Wall Street Journaldistribution will include all

Manhattan home and office subscribers and all newsstand

locations, plus Miami and Fort Lauderdale home and

office subscribers, who will receiveApples to Oranges with

their Saturday, November 26th, edition, bringing the total

Wall Street Journalcirculation to 83,000.

The New York Postwill deliverApples to Oranges

to 80,000 home and office subscribers in New York,

New Jersey and Connecticut on Friday, November 18th.

I have been buying media worldwide for over 20 years,

and I have never seen a better marriage of editorial

content, high-end advertisers and a readership of

qualified, high-net-worth consumers. By combining

select distribution from both publications, the magazine

will now reach over 163,000 highly targeted readers.

For the upcoming issue, we are including an additional

local Miami distribution of 25,000 copies during

the week of Art Basel Miami Beach (November 26

December 4th). Apples to Oranges will be available in select

Art Basel venues in Miamis South Beach, Design District, and

Wynwood Arts District, reaching high-end restaurants, clubs,

shopping and entertainment hot spots.

Themed around the cultural cross pollination between

New York City and South Florida, this issue will

celebrate some of the personalities and forces that have

influenced the cultural landscapes of both places in the

worlds of retail, design, real estate, cuisine, nightlife and

architecture. Expect engaging editorial, high image

quality, and a new, larger format of 9 x 11.

Coming this fall inApples to Oranges Magazine:

An in-depth look at some of the most influential New

Yorkers to have left their mark on South Florida.

Refreshing feature stories that showcase South Floridaliving; and the Buzz, heard-on-the-street about fashion,

design, film, art, culture, fine dining and more.

P.S. - I invite you to send me announcements, story

pitches, and feedback.

I have been buying media

worldwide for over 20 years,

and I have never seen a better

marriage of editorial content,

high-end advertisers and a

readership of qualified, high

net-worth consumers.

Len Dugow

Editor & President

editor@ApplesToOrangesMagazine.com

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Circulation -Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

Wall Street Journal and New York Posts circulations have been

audited by the Audit Bureau of Circulations, the leading verification

company for consumer magazines, for over 30 years. This audit provides

ultimate transparency for our advertising clients.

Winner of 33 Pulitzer Prize Awards and considered the gold-standard of journalism, The Wall Street

Journal is the industry leader delivering the most crucial news of the day, insightful opinion and

fair-minded analysis. With more color options, new adjacencies and section cover positioning,

advertisers have more ways to connect with a powerful, influential and affluent target audience.

As the preeminent daily newspaper in the competitive New York market, the mission of The New

York Post is to chronicle the triumphs and tragedies of this great city through a bold, irreverent

and edgy tabloid design that readers know and love. From breaking news and business to hot

gossip, sports and opinion all on the local, national and international levels, The New York Post is

committed to being New Yorkers source for information and entertainment.

MISSION STATEMENT

MISSION STATEMENT

T H E J U I C E

O F S O U T H

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publishing, LLC

lgd-publishing.com

WSJ Demographics

Avg. HH Income

Avg. HH net worth

Avg. value of investments

Avg value of main residence

82% own main residence

Avg value of 2nd residence

Region Manhattan

$550,600

$2,990,000

$2,457,000

$1,611,000

$1,086,000

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Circulation -Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

APPLES TO ORANGES MAGAZINEThe Nov/Dec issue of APPLES TO ORANGES will reach 163,000 of the most

affluent readers of the Wall Street Journal & New York Post, delivered via

Newsstands, Office and Home delivery in the following areas.

T H E J U I C E

O F S O U T H

F L O R I D A

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publishing, LLC

lgd-publishing.com

25,000 Bonus Circulation:

Apples to Oranges will also be circulated November 26th thru December 4th at most Art Baselvenues throughout Miamis South Beach, Design District, and Wynwood Art Districts reaching

high-end restaurants, clubs, shopping and entertainment hot spots.

Newsstand, Office & Home Delivery Friday, November 18th

Office & Home Delivery November 18th

MANHATTAN TOTAL 64,927

MIAMI TO FT LAUDERDALE 18,048SATURDAY, NOVEMBER 26TH

TOTAL ART BASEL CIRCULATION 25,000

Manhattan

Westchester

Upstate NYBronx

Brooklyn

Queens

Nassau County

Suffolk County

Staten Island

New Jersey

Connecticut

15,439

8,899

3,9811,464

5,783

5,364

9,231

7,072

2,663

14,316

5,813

TOTAL TRI-STATE AREA 80,025

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Ad Options -Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

T H E J U I C E

O F S O U T H

F L O R I D A

L I V I N

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Advertiser Options

APPLES TO ORANGES Magazine offers advertisers the option to provide their own creative

ad material ORSPREAD450 to 500 words of approved copy & 5 high res photos. FULL PAGE 250 words of approved copy & 3 high res photos.

LGD Publishing will provide (at no charge) an advertorial style layout. Advertisers will have

final approval of layout prior to publishing.

PLEASE NOTE

April 2011 applesto oranges

LUXURYLiving on a Grand ScaleTrump is synonymous withluxury.And the new TrumpHollywood condominium in theheart o South Floridas world-amousGold Coast is no exception.

Trump Hollywood is one o

the nest luxury condominium

developments on the East Coast,said Donald J.Trump,

Chairman and Chie Executive Ocer o the Trump

Organization.This magnicent tower ully represents the

elegance and exclusivity that has become synonymous with

the Trump brand.

Designed by acclaimed architect Robert Swedroe,who

received a Building o Americaaward or the design o the

graceully curving,41-story tower,is located on a 240-oot

stretch o gleaming white beach minutes rom one o

Americas Top 5 Beach Boardwalks, accordin g to Travel &

Leisure Magazine.Trump Hollywood oers 200 three- to

six-bedroom residences,each eaturing

spectacular ocean views and is centrally

located just minutes rom Miami,Fort

Lauderdale,world-renowned shopping

at Aventura,Bal Harbour and South

Beach.Simply put,the residences at

Trump Hollywood are masterully

conceived,impeccably realized,ready or occupancy and

now irresistibly priced.

The structure is stunning inside and out. Common

areas designed by the internationally acclaimed rm o

Yabu Pushelberg are complemented by rst class amenities.

Residents can mingle in an elegant Club Room with

billiards and a sumptuous bar,indulge in the Cigar Lounge

with private humidors or in the Wine Cellar with a tasting

salon.To relax,theres the plush,state-o-the-art cinema,

library/private dining room and catering kitchen.An

ocean-view breakast ca is perect or a quiet cup o coee

Trump Hollywood

on South Floridas

Gold Coast redefnes

luxury living.

room as well as spacious terraces.

TrumpHollywoodisone o

themostprideuldevelopment

accomplishmentsomy careerasit ar

exceedsthetraditionaldenitiono

luxury,saidJorgePerez,ChieExecutive

Ocero TheRelatedGroup.

The overall eect is opulent and

tasteul,but the details are just as

eye-catching.Both beautiul and

a pleasure to use,kitchens eature

Italian cabinetry,granite countertops

with ull backsplashes,Franke stainless

steel undermount sinks and aucets

and premium appliances.The sound-

insulated Miele dishwashers and

Sub-Zero rerigerators/reezers oer

cabinetry-matching ront panels.

Baths are equally well appointed

with stone foors and tub/shower

or morning meetings.An attentive

concierge sta,24-hour valet parking

and security services simpliy lie at

Trump Hollywood.

And speaking o the liestyle,its

as healthy as it is comortable.A

4,000-square-oot spa and tness

center eatures advanced training &

conditioning equipment and mens and

womens steam and sauna rooms.An

expansive ocean-view deck eatures a

heated pool,two spas,plus private pool

and beachside cabanas with daybeds.

Three lighted tennis courts and a

multipurpose court round out the

recreational amenities.

Ranging rom 2,100 to nearly9,000 square eet,the residences at

Trump Hollywood are designed or

sumptuous living and entertaining on

a grand scale.Each residence boasts a

private oyer,entered via high-speed

elevators.Formal double doors lead

into spacious,open layouts eaturing

foor-to-ceiling glass and 9-,10- and

12-oot ceilings.Stunning views o the

Atlantic ocean,city and Intracoastal

Waterway can be enjoyed rom every

TrumpHollywoodscurving, 41-storytower gracefullysitson a240-footstretch ofgleamingwhitebeach.

Luxuryis in thedetailsoftheSky Residence,designedbyacclaimedinterior designer Steven G.

Lightoceanbreezeswhiskaboutasyouadmirethespectacularoceanviewsfromtheexpansivepooldeck.

surrounds,imported granite vanity

tops and custom designed oversized

air tubs.

So whether it is a rst or second

home or vacation destination,Trump

Hollywood is perectly situated

just minutes rom both Miami

International and Fort Lauderdale-

Hollywood International Airports.

Sales center and models are open

daily and located at 2711 S.Ocean

Drive,Hollywood Beach,FL 33019.

For more inormation,please call

866.594.0448or visit

www.trumphollywood.com.

Socialspacesof uncommon elegancebyworld-renowed designersYabu Pushelburg.

NY 115_TRU P_SPRE D_031811.indd 34 35 3/ 3/11 3:3 P

Retailersanticipatethis shitin theircustomersdesires as

well,roma morestructuredandsophisticatedlookinNew

Yorktoa moreinormalsexinessinMiami.John,theSenior

VisualMerchandiseror apopular Americanbrandsays, I

denitelygoinwithadierentstrategy

whenmerchandisinga Miamistore. I

trytoeatureproductthatismore

buynow,wearnowor

thewarmer weather

allowingme to

displaymore

straw,brighter

colorsand lighter

canvasin aMiami

storevs. heavier

leathers,grays, and

blacksora

NewYorkCity

store.Custom-

ersassociateMiamiwith

thebeach,thesunandwarm

weatherandI trytocatertothat

perceptionvisually.

Thetransitionin ashionrom

pompositytovivacity isundeniable

whenjettingromNewYorkto Miami.

KimberlyTaylor,ashion designero her

eponymouscontemporarywomens

line,givespointersonhowto transi-

tionromclassyNewYorkerto

sassy

Floridian.WhenIpackora

triptoMiami,I thinkmy style

isa bitmore

relaxed.Easylittledressesor

denimcutoswith at-shirt

andnavyblazerareamustor

me,shesays.

TheLatin infuencein

SouthFloridais undeniable,

trulyshapingthejoiedevivre

styleoitspeople,mak-

ingitacceptabletodress

younger,sexierand louder

thanNewYorkers. The

uninhibitedculturein

Miamimeans thatoutts

canbelessstructuredand

morecare-ree.

Theonly thingthat

doesntchangerom city-

to-cityare thesunglasses,

Taylorexplains.For both

cities,a greatpairisa

must.

Themigrationthat hap-

pensbetweenNew York

andMiamiis anaturalone

becausethereisa pulse

thatcourses throughboth

citiesequally exposing

theirindividualvibrancy

andexcitement.The main

dierenceis thatinMiami

itsaboutenjoyinglie and

intheend,thereisnobet-

teraccessory thansun kissedskin andwind-blownhair.

TheHeatGoesOnAt

Blastedwitha winteroicy temperaturesand snowdrits

soenormousthey couldengula ParkAvenuelap dog,

Ioundmysellongingorrelieina warmerclimate.I

quicklygrewweary rombeingbundledto thebrim,needing

toemerge romundermy chunkysweaters,thicktights andknee-highbootsor thetropicalclimate oSouthFlorida.

ANewYorkersmaddashoraweekendinMiamihas

becomethenorm,inotan essentialpart,o makingit

throughthewinter withour witsintact. Withsuchnecessary

trips,thestylishurbanwomanhastobepreparedtomodiy

herallblackNewYorkuniormtoincludethemorevibrant

colorsand revealingsilhouetteso Miamiswarmeroasis.

WhenmyplanelandsinMiamiIcantwaittoexchange

mycashmere skinor themore unrestrictedlinenspacked

neatlyinmy suitcase.ThevibeoMiamiisunlikeanyother

vacationdestinationin America;once there,a nythinggoes.

TheconcretesidewalksoNewYorkarereplacedbypalm

treelined drivewaysleadingto swankyhotels wherethe

musicplaysalldayandtheonlydresscoderequirementis a

barely-therebikini.

NewYorkbased stylist,Danielle Nachmani,whoworks

withsuchA-listersas MaryKateandAshley

OlsenandMaggieGyllenhaal,eelsthathernaturalNew

YorkedgesotenswhenshecomestoMiamias well.I de-

nitelyweara lotoneutrals,butwhenItakea triptoMiami,

Indmyselcravingcolor,shesays.Mystapleswhen

packingorMiamiarea MaliaMillsbikini,amansoversized

buttondownrom TheRow,and anamazing day-to-night

clutch sinceImmorelaidbackin Miami,I neverknow

where thenightwilltakeme.

Whatisconsideredrisqu inNew Yorkisperectlyac-

ceptableoran eveningspentdiningoutdoorswithriends

inSouthBeach, sippingcocktailsuntiltheearly hourso

themorning,whilewearingbangles thatarethicker than

yourdressstrap. Ihavea morerelaxedattitudeinMiami

knowingthatI canleave myentiredesignershoe closetbe-

hindinexchange orone pairo metallicwedgedsandalsthat

Imcertainwill matchwithall mylittledresses andevokejust

therightamounto thatMiamibling necessarytot indown

here.

When I pack for a trip to Miami I think my style is

a bit more relaxed.I opt for clothes in classic

colors like nude,white,and navy in lighter

fabrics. Easy little dresses or denim cutoffs with a

t-shirt and navy blazer are a must for me.

By LaurenaBuaf

Co-Foundero theFashionBlog, Bornand Bread

www.bornandbread.blogspot.com

The only thing

that doesnt

change from city

to city are the

sunglasses.

My staples when packing for

Miami are a Malia Mills bikini, a

mans oversized button down

from The Row,and an amazing

day to night clutch since Im

more laid back in Miami,I never

know where the night will take me.

E xamples can be seen throughout the region.

SinceOctober,they sold morethan$40 million

inreal estateat CanyonRanchLivingMiami

Beach theonly oceanront Canyon Ranch

hotel,spa and residences inthe country.Within

45 days o takingan equity stakeinONE Bal Harbour the

premier condo-hoteladdress inthe upscaleenclave Pordes

has closed sixcontracts withmore pending.

The company delivered the largest upscale bulk condo

transactions inSouth Florida in2010,including2700 North

Oceanin Singer Island,now a Ritz-Carlton Residences. At

FontainebleauIII,thePordes team brokered a 25-unit bulksale,

thereater sold them at retailpricing inless than sixmonths.

Themove conrmed bulkpurchases canbea successuland

protablebusiness model.

Howhas therm drivensuchsuccess? Pordes handles theentire

positioning, sales and marketing process,rom contextual

asset appraisal,to competitivemarket analysis to planningand

implementationo local,nationaland globalsales campaigns.

Founder and NewYork nativeMark Pordes who helped

drive some $1 billion in sales at Aventura,Turnberry Isle

and Williams Island credits the confuenceo a resurgent

economy,uniqueproduct and savvy marketingto prospective

buyers rom across theNortheast U.S.,Latin America and

Europe.

Thismarket andcurrent moment represent a rare opportunity

toget into what isundeniably the countrysh ottest realestate

destination,Pordes said.

Asthe premier oceanront new condominiumsales and

marketingorganization inSouth Florida,Pordeshas ounditsniche workingwith developersand lendersto reposition

their assets,said MichaelSadov,thecompanys VicePresident

o Operations.

We helpour partners successully defne their assets and

establish their competitive advantage, added Michael J.

Internoscia,therms VicePresident o Sales. For partners,

we maximize ROI,while buyersdiscover the best propertiesand

investment opportunitiesacrossSouth Florida.

Learnmore atPordesResidential.com

Business Profle

Pordes Redefnes South FloridasLuxury Condominium MarketExecutives at Pordes Residential Sales and Marketing are driving

the revival of South Floridas luxury condominium market.

VicePresident oOperations,Michael Sadov,President & CEO,Mark Pordes, Director o

Business Development,MindyPordes, VicePresident oSales, MichaelInternoscia, andSenior VicePresident oOperations,EricFinkelberg

Spread & Full Page sampleof advertorial style

publishing, LLC

lgd-publishing.com

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Digital Specifications:A SWOP calibratored color proof must be submitted with all electronic files.Laser proofs are not acceptable for matching color on press. All digitalmaterial must conform to SWOP standardsPlatform: Macintosh compatiblePrograms: Photoshop, Illustrator, InDesignFile Formats Accepted: High-resolution PDF files or PDF/X1-A files only withembedded fonts. Must be compatible with Acrobat 4.*Include all graphics, art, fonts and any other related files.

Document set-up for FP ads & spreads: Start document at trim size 9x 10 7/8. Always keep live matter at least .25 from trim. Always include at least 0.125 (1/8) bleed. Crop marks must be outside the bleed.

Images: All images must be 300 DPI. CMYK or B/W images only. No RGB, JPEG, LAB or Index Color. All crop marks must be outside the bleed. No RGB, JPEG, LAB, or INDEX color images, CMYK or B/W only. Dont colorize any TIFF images in Quark, color them in the application theywere built and then place in Quark.

No JPEG compression in EPS images. No halftone screen or transfer functions in EPS images. No alpha channels.

Spot Colors: NO SPOT COLORS ALLOWED. Convert all spot colors to CMYK.

Fonts: Fonts in black must use 100% black, no CMYK. Black type must be a minimum 8 pt. Reverse type must be a minimum 10 pt. No True Type fonts. Postscript fonts only. Must include both printer and screen fonts. Dont stylize any fonts in InDesign (ex: if youre using Helvetica-Bold, donttype in Helvetica and select bold in the measurements palette.)

Trapping: All trapping is the responsibility of the customer. Black must always overprint. Colors must always knockout or trap each other. Text using any color that is on a white background must either knockout orover-print, otherwise you will get FAT type.

File Names: No repetition of file names. No illegal non-alphanumeric characters can be included in the names ofimages: < > / ? [ ] ! @ $ % ^ & * ( ) + { } ; :

Contact information:Jeannie Schnurr Production Director305 576 9400 jeannie@lgdcom.com

November/December 2011SPACE RESERVATIONS Tuesday, October 4th.MATERIALS DUEFriday, October 14th

APPLES to ORANGES Magazine Specs

Spread

Must be built as single pages

{See Full Page specs below.}

Bleed 9.25 x 11.125

Trim 9x 10.875

Live 8.5 x 10.375

Full Page

Ad Specs -Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

T H E J U I C E

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Rates & Insertion Order-Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY P

APPLES TO ORANGESNOV/DEC 2011 & FEB/MAR 2012 SPECIAL AD RATE

Please make payment to LGD Publishing, LLC

Date: Bill to: Advertiser Agency

1. Full payment in advance for advertisements is required. NO EXCEPTIONS

2. This Insertion Order constitutes an agreement between LGD Publishing, LLC and its advertiser,

either directly or through its advertising agency hereinafter collectively referred to as Advertiser,

both of whom shall be considered jointly and severally liable for payment and compliance with all

conditions of the agreement. As the advertising contracted for herein will be consolidated with other

advertisements to facilitate production and publication, cancellation is not allowed.

3. Advertisers shall supply advertising materials to LGD Publishing, LLC pursuant to LGD Publishing,

LLCs current and prevailing mechanical specification requirements.

4. Advertiser represents and warrants that its advertisement will not contain any matter that is

obscene or libelous, or violates the rights of any third party including any persons right of privacy

or constitutes copyright infringement, or is otherwise contrary to law. Advertiser agrees to hold

LGD Publishing, LLC & WSJ/NYP harmless from all liabilities, claims, losses or damages of every

kind arising out of any advertisement submitted to WSJ/NYP, by or on behalf of the Advertiser.

Advertiser agrees, at his or her own expense, to defend to final judgement any and all suits, actions,

etc., and satisfy all orders, judgements, etc. against LGD Publishing, LLC & WSJ/NYP resulting from

publication of any advertisement submitted to LGD Publishing, LLC & WSJ/NYP by or on behalf of

the Advertiser.

5. The undersigned is duly authorized to enter into this agreement and personally guarantees

performance of this agreement.

6. LGD Publishing, LLC shall have the right to omit advertising, to limit the amount of advertising in

any issue under this contract or order, to designate the proper classification of all advertising and the

rate applicable thereto, to reject any advertising copy, to cancel any advertising contract or order at

any time for reasons satisfactory to the management and to lighten or change type, borders and cuts

without penalty to either party. WSJ/NYP does not guarantee placement of advertisement on any

particular page or portion of the publication.

7. Neither LGD Publishing, LLC or WSJ/NYP, nor its printer(s) shall be responsible for delays in

publication, delivery or distribution due to strikes, lockouts, embargoes, labor problems, fuel or power

storages, fire, floods, accidents, civil disturbances, war, acts of god, or other causes beyond their

reasonable control.

8. No additional terms or conditions pertaining to this agreement will be recognized by LGD

Publishing, LLC & WSJ/NYP except those endorsed herein in writing and authenticated by the

signature of both parties.

9. In the event of any dispute arising out of this agreement both parties hereby consent to the

jurisdiction of the courts of the State of Florida or by arbitration (upon the sole discretion of LGD

Publishing, LLC), before the American Arbitration Association of Florida. Any award of the arbitrator

shall be final and binding, and the parties hereby consent to the jurisdiction of the courts of the State

of Florida for the purpose of entry and enforcement of any judgment which may arise out of any

decision of the American Arbitration Association regarding this matter.

10. Multiple insertion advertisers are granted a discounted rate per insertion as quoted above. Should

Advertiser not fulfill above advertising schedule or fail to pay bills as per agreement, it is agreed that the

Advertiser shall pay for the number of insertions actually published at the current open rate (the one-time,

non-discounted rate) per insertion. Any changes to schedule must be in writing and received by LGD

Publishing, LLC 10 days prior to ad close date of contracted issue. Failure to give proper notice will result in

liability for cost of space reserved.

LGD Publishing, LLC. TERMS AND CONDITIONS OF SALE

Full Page Bleed -

Spread Bleed -

Premium Placement -

2x1x

ADVERTISER

Name: Email:

Contact:

Title:

Street:

City: State: Zip:

Phone:

AD AGENCY

Name: Email:

Contact:

Title:

Street:

City: State: Zip:

Phone:

$13,000 $11,700

$24,000

$30,000 $15,000 $17,500

$22,000

Inside FrontCover Spread

Inside Back Cover Back Cover

*All rates areGROSS in US dollars and are per insertion.

WSJ Mag & NYP Page Six Mag would be $60k+ (See next page)

WSJ Mag & NYP Page Six Mag would be $100k+ (See next page)

Advertiser/Agency

Authorized Name: Title: LGD Publishing, LLC Publishing, LLC

Len Dugow, President:

Authorized Signature:

Len Dugow

(305) 576-9400len@lgdcom.com

Tanya Byng

(305) 576-9400tanya@lgdcom.com

Jeannie Schnurr

(305) 576-9400jeannie@lgdcom.com

Advertising contacts:

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Rates -Apples to Oranges November/December 2011 exclusively distributed inWSJ &NY Post

Rates2011 General Advertising Rates

New York Area Full Page $30,588 $26,000

NETGROSS

2011-2012

RETAIL

RATECARD

General Rate Card

Unit Size 1x 2x 3x

$31,500

$26,250

$21,000

Full Page GROSS RATE

T H E J U I C E

O F S O U T H

F L O R I D A

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We encourage you to compare Apples to Oranges advertising rates vs. thecombination of WSJ Magazine and New York Posts Page Six Magazineadvertising rates delivering to approximately the same distribution.

A2Os gross Page Rate of$13,000 is 79% (or $49,050) LESSthantheir $62,088.