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Edwin Richardson, Catherine Kasravi, Andrea Barrett, Mark Bagin May 16, 2016
Neuro-ChargeYourChange:Applica5onsofNeurosciencein
ChangeIni5a5veswithAARPandIHG
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Learning Objectives • Learnhowtocreatetherightenvironmentforchange
• Learnhowtousethelatestdiscoveriesinneurosciencetodrama2callyacceleratetheresultsofin-flightornewchange,engagement,adop5on,ortransforma5onprograms
• Understandhowusingneuroscienceprinciplesinlargescalechangeeffortsledtosuccesswithdifferenttypesoforganiza5onsanddifferenttypesofchange
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Agenda • Introduc5ons• Backstagetour• Paneldiscussion
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Is this your life? Pictureadayinyourlifeorthelivesofyourclients…
Morechangefaster
Influencewithoutcontrol
Tradi5onaltoolsthatjustdon’t
cutit
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What if we could make it better?
Butneuroscienceisapowertool…
Wemaynotbeabletofixthese…
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BackstageintheBrain
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Join our backstage tour of the brain
Grabyoursunglasses!
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Meet the “RAS”
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Introducing your Prefrontal Cortex (PFC)
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The Limbic System in Control
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Taming the Inner Demons in the Reptilian Brain
Demons Brain
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Unlocking the Power of the Subconscious
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NeurosciencePowerTools5Waystohelpbrains(andtheirpeople)change
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Using Neuroscience for Great ChangeKEYSTOHARNESSINGTHEPOWEROFTHEBRAIN
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The Project: AARP Leadership BehaviorsAARPisanonprofit,nonpar5sanorganiza5on,withamembershipofnearly38millionthathelpspeopleturn
theirgoalsanddreamsinto'RealPossibili5es'bychangingthewayAmericadefinesaging.
Overtheyears,AARPhasevolvedandadapteditsculture.Currentfocuson“AARPLeadershipBehaviors”
con5nuesthatevolu5on.
AARPLeadershipBehaviorsapplytoeveryemployeeatAARPandrequiresupportofeveryoneacrosstheorganiza5on.
AARP
LeadershipBehaviors
NorthHighlandwasengagedforChangeManagementexper5serelatedtotheexecu5onoftheLeadership
Behaviorsprogram.North
Highland
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The Project: HeartBeat Survey ReviewIHGsupportsmorethan5,000hotelsworldwide,across13brandsandmul5pleorganiza5onal/managementtypes,resul5nginacomplexstakeholderlandscape
HeartBeatisIHG’sGuestLovemeasurementprogram,essen5altocompanycultureandperformance.
Asahighlyvisibleandimportantprogram,changestoHeartBeattouchmanystakeholders,specificallyrelatedtoKeyPerformanceObjec5vesandopera5onalstrategy.
IHG
HeartBeat
NorthHighlandwasengagedforChangeManagementexper5serelatedtothere-designandop5miza5onof
thesurvey.North
Highland
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Your Panel and Moderator
AndreaBarreh
MASTERPRACTITIONER,NORTHHIGHLAND
770.256.1480
EdwinRichardson
ORGANIZATIONALDEVELOPMENTADVISOR,AARP
202-434-2857
MarkBagin
MANAGER,NORTHHIGHLAND
301-580-4629
CatherineKasravi
DIRECTOR,HEARTBEATPRODUCTMANAGEMENT,GLOBALSALES&MARKETING,IHG
770.604.2186
Questions
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