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Application Manual
Application Manual
Introduction
1. Signatures
1.1. Simple
1.2. Minimum for product
1.3. Communication
2. Institutional colors
3. Institutional typography
4. Inappropriate use
Summary
I’m green is the seal used for the line of Braskem products made from renewable resources.
The name translates its innovative personality in a very simple way: I’m green speaks for itself and also lends its voice to each product made from it.
This concept has inspired the creation of the seal, which is based on a speech bubble. When it is applied to the products, the impression is that they are introducing themselves to consumers.
Introduction
1.1. Simple signature
Application manual | 02/2011
The signature Here we have the Simple signature of the I’m green seal. It is composed by only the logo, the graphic and the quantity and verification complements.
>X% BiobasedVerified by ASTM D6866
Application manual | 02/2011
Here you can understand the right proportion to apply the seal.The distances between the elements are calculated based on the letter ‘I’ of the logo divided into 8 equal parts – each part is called ‘X’.
Note: do not redesign the I’m green seal and always use the original seals provided in this guide.
Proportions
8x
2x 14x
3x
6x
>X% BiobasedVerified by ASTM D6866
x = one grid unit
Application manual | 02/2011
Signature versions This signature of the I’m green seal also has five versions. Whenever possible, choose the preferred version.
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
Preferred version
>X% BiobasedVerified by ASTM D6866
Monochromatic version Negative monochromatic version
>X% BiobasedVerified by ASTM D6866
B&W version Negative B&W version
Preferred use Restricted use
>X% BiobasedVerified by ASTM D6866
Application manual | 02/2011
The reserved area aims to preserve the integrity of the seal. The seal is delimited by the width of the graphic symbol leaf. This instruction is valid for any kind of application, regardless of the support type of printing technique.
Note: do not interfere in the area delimited by the frame with other logos or symbols, images or texts.
Reserved area and maximum reduction
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
15 mm68 pixels
Electronic version
Reserved area Reduction
Printed version
>X% BiobasedVerified by ASTM D6866
Basic product signature1.2.
Application manual | 02/2011
The signature This signature is only counts on the graphic symbol and on the quantity and verification components.
>X% BiobasedVerified by ASTM D6866
Preferred version Monochromatic version Negative monochromatic version
Negative B&W version B&W version
Preferred use
Versão PB
Restricted use
Application manual | 02/2011
Signature versions This signature can be applied in five different versions, according to the need. Whenever possible, choose the preferred use version.
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
Application manual | 02/2011
>X% BiobasedVerified by ASTM D6866
The reserved area aims to preserve the integrity of the seal. The seal is delimited by the width of the graphic symbol leaf. This instruction is valid for any kind of application, regardless of the support type of printing technique.
Note: do not interfere in the area delimited by the frame with other logos or symbols, images or texts.
Reserved area and maximum reduction
>X% BiobasedVerified by ASTM D6866
>X% BiobasedVerified by ASTM D6866
6 mm
Electronic version
Reserved area Reduction
Printed version
27 pixels
Communication signature1.3.
Application manual | 02/2011
The signature This signature of the I’m green logo is formed by the logo,the speech bubble that originally composes the graphic symbol and by the quantity and verification components.
It can be used to support the I’m green communication materials, interacting with other visual elements of advertisements, fliers, e-mail marketing etc. In the following pages we can see some application examples
Preferred version Monochromatic version Negative monochromatic version
Negative B&W versionB&W version
Preferred use
Versão PB
Restricted use
Application manual | 02/2011
Signature versions This signature can be applied in five different versions, according to needs. Whenever possible, choose the preferred use version.
Application manual | 02/2011
Banner example
2. Institutional colors 3. Institutional typography 4. Inappropriate use
Application manual | 02/2011
We can see above all the colors that can compose the I’m green seal in the preferred versions. Each color is identified as per different tables, to be used according to the application and /or format.
Pantone 355 CPantone 354 UC 100 M 0 Y 100 K 0R 0 G 153 B 102#009966
Pantone 376 CPantone 376 UC 45 M 0 Y 100 K 0R 153 G 204 B 51#99CC33
Pantone Cool Gray 8 CPantone Cool Gray 8 UC 0 M 0 Y 0 K 60R 128 G 130 B 133#808285
Pantone Process Cyan CPantone Process Cyan UC 100 M 0 Y 0 K 0R 0 G 172 B 236#99CC33
355 C 376 C ProcessCyan C287 CCool Gray
8 C
Pantone 287 CPantone 2935 UC 100 M 70 Y 0 K 10R 37 G 82 B 152#99CC33
2. Institutional colors
Application manual | 02/2011
The Frutiger typography can be obtained in the
website: http://www.linotype.com
The Grueber typography can be obtained in the
website: http://www.daltonmaag.com
We remind you that providing them with no purchase is piracy.
The typography chosen to ensure the identity of the I’m green institutional messages is formed by the Grueber Family – used in highlights and titles – and by the Frutiger family – for running texts.
If necessary, the Frutiger family can be replaced by the Tahoma family in electronic means.
Frutiger 45 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Frutiger 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Frutiger 65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Grueber RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Grueber BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
3. Institutional typography
Application manual | 02/2011
We can see above an application example using the typography families of I’m green.
For title use the Grueber typography
For title use the Frutiger typography
3. Institutional typography
Application manual | 02/2011
4. Inappropriate use You can see above some examples of inappropriate use for the I’m green seal.
Do not use it in outline
Do not rotate it
Do not change the colors
Do not disalign the elements
Do not distort it
Do not use the speech bubble as an object
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Do not use it as a water seal
Do not use it with a colored background
Do not change the typography
greenI’m Plastic
This guide addresses all the rules concerning the I’m green seal. Do not change, under any circumstances, the elements presented here, nor use them to create new logos. Always observe the rules presented in this guide.The elements presented here cannot be changed or used to create new logos.
In case of questions, contact Braskem’s marketing Department.
Project by Interbrand
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