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Search Engine Optimization (SEO) Get Read, Get Shared, Get Cited What is SEO? Applied Psychology: An International Review Applied Psychology: Health and Well-Being HIGHER IN SEARCH RESULTS = MORE LIKELY TO BE DISCOVERED SEO is the process of improving the ranking of a webpage in a search engine’s results so your article appears at the top of the list when someone enters a search term that is relevant to your topic. How important is SEO for my article? Visits to IAAP Journals typically come from: 2 USE KEYWORDS 3 WRITE A GOOD ABSTRACT 4 BUILD LINKS 1 CHOOSE A SMART TITLE The 4 Easy Steps to SEO IMPORTANCE: The title is the most important part of your article for SEO algorithms IMPORTANCE: Keywords push articles to the the top of search results and are used by abstracting and indexing services as a mechanism to tag research content IMPORTANCE: Abstracts are almost always free access, which means they are the most widely-read part of your paper and may be accessed by readers who are non-experts IMPORTANCE: The more reputable inbound links there are to your article, the more search engines will value and highlight your content Title Tips • • Place the main concept at the beginning Keep it short and use 2-4 keywords within the first part of the title • Do not use abbreviations or acronyms • idence of” • Use an active voice such as “X impacts Y process through Z” Keyword Tips • Make your keywords count • Avoid overuse and repetition of the same words, including any used in the title • Try to use synonyms that searchers may look for • Test your keywords in your audience’s search engine of choice Abstract Tips • Capture key points in simple language – focus on a maximum of 3-4 keywords • • Think of these questions: Why did you do the research? What is the key conclusion? arch impact the public? • An abstract should tell a story with a beginning, a middle, and an end Building Links Tips • Link to your paper from your institution’s website • Avoid overuse and repetition of the same words, including any used in the title • Cite your previous work – it will factor into how search engines rank your current and future work • g clear language Applied Psychology: An International Review Applied Psychology: Health and Well-Being bit.ly/PublishWithAPIR • bit.ly/PublishWithAPHWB Search Engines Bookmarked Institutions and Library Services Other Websites Social Media For each of the IAAP journals search engines such as Google, Google Scholar, Bing, Baidu and Yahoo were responsible for the majority of website visits in the past year.
