M O N D A Y , 1 3 N O V E M B E R 2 0 1 7

PRISM & SPECTRUM FUNCTION ROOMS,CONNEXION @ NEXUS, BANGSAR SOUTH

PRESENTED TO YOU BY :

A P P L Y I N G A I , V R A N D A R T O A D V E R T I S I N G

9 . 15AM - 2PM

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

V I R T U A L R E A L I T Y . A U G M E N T E D R E A L I T Y .A R T I F I C I A L I N T E L L I G E N C E .The hottest tech buzzwords around.

But we need to look beyond the hype. This course will demonstrate how these

technologies are being deployed in marketing communications now,

and how they will become even more significant in the near future.

W H Y Y O U S H O U L D A T T E N DThe course will cover the Reality-Virtuality Continuum that includes virtual,

augmented and mixed realities, and on artificial intelligence in its various

manifestations. Participants will study the truth behind the buzzwords, their

history and development, the opportunities they present and the limitations

they possess, before considering what the future holds.

L E A R N I N G O U T C O M E S

Talk confidently and knowledgeably about these technologies toyour clients, partners

and colleagues

Know where toconsider VR and AR

now and why(via case studies)

Understand why you have a window of

opportunity to hone your AR/VR skills

Brand interactionvia chatbots

(case study fromFilament AI)

Learn how artificialintelligence may helpyou in a dozen small

ways rather thanone big way

Applying AI forinnovation, insight,

creativity andcreative production

Writing copy(Phrasee/Persado),

Ad soundtracks(Jukedeck),

Creative context(GumGum)

W H O S H O U L D A T T E N DMarketers / Brand Owners // Advertising Practitioners

Tech Enthusiasts // Entrepreneurs // SME’s

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

A G E N D A

8.30AM Registration9.15AM Welcome Speech by Andrew Lee,

President, 4As

9.20AM Part 1 : Virtual vs AugmentedFacilitator : Nigel Gwilliam, Head of Emerging Technology at the Chartered Institute of Practitioners in Advertising, UK (IPA)

10.20AM Q&A Part 1Moderator : Freda Liu, Presenter, BFM 89.9

10.30AM Coffee Break

11.00AM Part 2 : From Artificial IntelligenceTo Intelligent AssistantsFacilitator : Nigel Gwilliam, Head of Emerging Technology at the Chartered Institute of Practitioners in Advertising, UK (IPA)

12.00PM Q&A Part 2Moderator : Freda Liu, Presenter, BFM 89.9

12.10PM Panel Discussion : What Does It Mean To Be Human In A Tech-Driven Near FutureMixing The Magic of Empathy, Creativity andPassion With The Power of The Machines

with : Emir Shafri, Executive Creative Director, Y&R Malaysia Shun Matsuzuka, Founder, McCann Millennials Tan Kien Eng, Chief Executive Officer, Publicis One Malaysia Liew Sanyen, Executive Creative Director, Isobar Malaysia

Moderator : Freda Liu, Presenter, BFM 89.9

1.00PM Lunch

- Know where to consider VR &

AR now and why (via case

studies)

- Brand interaction via cha

bots (case study from

Filament AI)

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

F A C I L I T A T O R

A 20+ year veteran of media, especially digital media,

Nigel is on point for all media affairs at the Chartered

Institute of Practitioners in Advertising (IPA), UK. He

also runs the brand tech group of the IPA consisting of

innovation leaders from member agencies and is

currently central to the delivery of IPA President Sarah

Golding’s “Magic & the Machines” agenda. Nigel is

charged with understanding and communicating the

implications of emerging technologies to advertising

and agencies. As such he makes regular fact finding

trips including those to SXSW Interactive & CES, to

Silicon Valley and to the Far East.

N I G E L G W I L L I A M H E A D O F E M E R G I N G T E C H N O L O G Y , I P A

Widely recognized as the world’s most influential professional body of

practitioners in advertising and marketing communications. The Chartered

Institute of Practitioners in Advertising (IPA), UK, has a well earned reputation

for thought leadership, best practice and continuous professional

development. They also provide core support and advisory service for its

corporate and individual members. IPA programmes, running since 2003,

have benefitted over 13,000 individuals across the globe.

A B O U T I P A ( I P A . C O . U K )

E M C E E & M O D E R A T O RF R E D A L I UP R E S E N T E R A T B F M 8 9 . 9

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

P A N E L I S T S

Emir Shafri was recently named as one of Asia's 6

most exciting up and coming creative technologist.

Emir was previously in Y&R Singapore as its Head of

Digital, where he helped grow one of the top digital

departments in Singapore, before returning home to

join Y&R Malaysia. Over the years, his team's

experiments helped clinch Singapore's 1st Chimera

Lion win and Titanium Lions nomination, plus an

Asian agency's 1st SXSW Interactive Innovation Award,

on top of several creative, innovation and effective-

ness awards. He's been invited to judge other

experiments at New York Festivals, Spikes Innovation,

Young Guns, Kancils and more. He also coaches at

colleges and startup accelerator bootcamps, paying

forward the lessons from his team's experimenting.

E M I R S H A F R IE X E C U T I V E C R E A T I V E D I R E C T O R , Y & R M A L A Y S I A

Shun started out in media planning before switching

over to creative, as he was intrigued by solving

problems with ideas. He is the founder of McCann

Millennials, a team of 60 like-minded innovators in

Tokyo. Shun led the invention of the world's first AI

Creative Director and a “brain-wave meditation” AI

robot, to push the boundaries of human creativity. He

relocated to Kuala Lumpur as Digital Creative Director

and Head of McCann Next, the innovations initiative

for Malaysian millennials. Shun has been recognised

and rewarded at shows like Spikes Asia, New York

Festivals and the Internationalist Awards.

S H U N M A T S U Z U K A F O U N D E R , M C C A N N M I L L E N N I A L S

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

P A N E L I S T S

Kien believes that for an organization to grow - it

starts with People, Product and Profit. In that order.

He was selected to judge in multiple award shows

such as Cannes and D&AD. As Creative Director, he

has won over 300 creative awards including 4 Cannes

Gold. As Chief Executive Officer, Kien led Leo Burnett

Malaysia on a year-on-year revenue and reputation

growth including winning A+M’s “Overall Agency of

The Year” voted by Marketers in 2009, 2010, 2012, 2014,

2015, 2016, and 2017. Publicis Groupe, appointed Kien

as the Group Chief Executive Officer of Publicis One

Malaysia integrating Creative, Data, Technology and

Media in March 2016.

T A N K I E N E N GC H I E F E X E C U T I V E O F F I C E R ,P U B L I C I S O N E M A L A Y S I A

Sanyen is passionate about many things. Winning is

one of them. It doesn’t matter if it’s a game of Street-

fighter or the coveted Golden Kancil of 2017. Being

one of the founders of IF Interactive, before it became

Isobar Malaysia, has made Sanyen also passionate

about birthing new ideas. As Executive Creative

Director, he applies this trait to developing creative

solutions for clients, which include Honda, Fox

International Channels, Mudah and ASTRO – just to

name a few. He has also led Isobar Malaysia to win

Malaysia’s only Gold and broke the 3 year drought, at

the 2017 Spikes Asia Awards.

L I E W S A N Y E NE X E C U T I V E C R E A T I V E D I R E C T O R ,I S O B A R M A L A Y S I A

The 4As Malaysia formed in 1971 is the Malaysian industry's foremost body that

represents and promotes the value of Advertising agencies in the Marketing

Communications industry to Advertisers, Media, Suppliers, Government and

the Public. The organization encompasses 80+ homegrown and

multinational Member Agencies, involved in brand strategy and marketing

communications.

It celebrates, encourages and fosters creativity through brand-building ideas

that drive growth and value generation for brands. The 4As promotes best

practices and business excellence in the professional practice of advertising in

all its forms.It requires its Member Agencies to invest in continuous

professional development in order to retain membership.

A B O U T B F MBFM is a 24 hour independent radio station focused on business news and

current affairs. The station’s core programmes span marketing, finance,

technology and business productivity to raise the management proficiency of

the Malaysian business community. BFM also offers other programmes that are

of interest of their working professional audience including health, culture, arts,

music and property. BFM can be heard on frequency FM 89.9 in Wilayah

Persekutuan, Selangor, Negeri Sembilan and parts of Melaka.

The 4As engages the business community and Government in dialogue to

demonstrate the relevance of advertising as an effective vehicle for economic

growth. 4As Malaysia is the originator and organizer of annual hallmark events,

like the Putra Brand Awards (People’s Choice) and the Kancil Awards (Creative

Competition). It is also the franchise holder and organizer of the annual

globally recognized, Malaysia Effie Awards (Marketing Effectiveness).

A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

A B O U T 4 A S M A L A Y S I A

NON MEMBER : RM 320 / TICKET

4As MEMBER :RM 260 / TICKET

Boomerang Points : 50 points // Ticket prices are INCLUSIVE of 6%GST // Each delegate must complete a separate registration form // This event is HRDF claimable

FULL NAME : _________________________________________ MOBILE : __________________

IC NUMBER : ____________________________ EMAIL : _________________________________

COMPANY : _____________________________________________________________________

SIGNATURE : _______________________________ DATE : _______________________________

Payment Terms: Following completion and return of the registration form, full payment is required within 7 working days from receipt of invoice. PLEASE NOTE: Payment must be received 2 weeks prior to the event. We reservethe right to refuse admission if payment is not received on time. Payment must be made in Malaysian Ringgit.Cancellation / Substitution: Provided the total fee has been paid, substitutions are allowed 10 working days before the Magic & The Machines 2017 commences. Otherwise, all bookings carry a 100% cancellation liability immediately after a completed registration form has been received by BFM Media Sdn Bhd. By completing this registration form, the delegate agrees that in case of dispute or cancellation of this contract, BFM Media Sdn Bhd will not be able to mitigate its losses for any less than 100% of the total contract value. If for any reason beyond its control, BFM Media Sdn Bhd decides to cancel or postpone the event, it will not be responsible for covering airfare, hotel or any other travel costs incurred by the Client.Copyright etc: All intellectual property rights in all materials produced or distributed by BFM Media Sdn Bhd in connection with this event is expressly reserved and any unauthorised duplication, publication or distribution is prohibited.Important note: While every reasonable effort will be made to adhere to the advertised package, BFM Media Sdn Bhd reserves the right to change event dates, sites or location or alter the content and timing of the programme or the speakers without penalty and in such situations, no refunds shall be made. In the event that BFM Media Sdn Bhd permanently cancels the event for any reason whatsoever (including, but not limited to any force majeure occurrence), the Client shall receive a credit note for the amount that the Client has paid to such permanently cancelled event,valid for up to one year to be used at other products or services of BFM Media Sdn Bhd.Governing law: This Agreement shall be governed and construed in accordance with the law of Malaysia and the parties submit to the exclusive jurisdiction of the Malaysian Courts. However, only BFM Media Sdn Bhd is entitled to waive this right and submit to the jurisdiction of the courts in where the Client’s office is located.

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MAGIC AND THE MACHINES 2017DATE : 13 November 2017 (Monday)TIME : 9.15 am –2.00 pm (Registration starts at 8.30 am)VENUE : Prism & Spectrum Rooms, Level 3A, Connexion@ Nexus, No. 7, Jalan Kerinchi, Bangsar South,59200 Kuala LumpurFee includes admission to all Magic & The Machines 2017 event materials and meals provided at the event. Fee does not include any travel expenses local or international, accommodation and other incidentals. This event is HRDF claimableHOW TO REGISTER?Please complete the registration form for each delegate and send it to us:By Fax: +603-7629 7113 I By Email: dania@bfm.my (Dania Amani)

FOR ENQUIRIES & GROUP ADMISSIONPlease contact Dania AmaniTel: +6013-3801610 | Fax: +603-7629 7113 I Email: dania@bfm.my

Delegates may wish to note that all payments received are processed by BFM Media Sdn Bhd.

REGISTRATION DETAILS

Please complete this form and email to dania@bfm.my or fax to +603-7629 7113 for manual processing.

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A P P L Y I N G A I , V R A N D A RT O A D V E R T I S I N G

UNIVERSITY / ACADEMY :RM 160 / TICKET

NAME OF 4As AGENCY (if applicable) : ___________________________________________________Compulsory fields must be completed // This form is NOT valid without a signature

Full payment is required prior to the event // Confirmation of participation will only be made AFTER full payment is made prior to the event // We reserve the right to refuse admission if payment is not received on time.

REGISTRATION FORM