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Applying Analytics for a Learning Portal: the Organic.Edunet Case Study
Vassilis Protonotarios, Nikos Palavitsinis, Nikos Manouselis
Greek Research & Technology NetworkGreek Research & Technology Network
1st International Conference on Learning Analytics and Knowledge 2011
pre-intro
• Overwhelmed by LAK 2011
• We used Google Analytics for this paper
• Originally deployed for reporting purposes
• METADATA: This presentation has 18 more slides (9 of them with pictures/figures)
about Organic.Edunet
• Completed eContentPlus project (10/2007 – 10/2010) funded with 2.5M €
• Main objective: Make learning content on Organic Agriculture and Agro-ecology available online, for a range of stakeholders.
• And: Develop educational scenarios to be used within schools & universities
Organic.Edunet Portal
• Went online on January 2010 (13 months)– www.organic-edunet.eu
• 30.700 visits• 146.100 page views• 21.400 unique visitors• 150 countries• 10.900 resources • 1.800 registered users
22.100 120.00014.300130same1.0003 months ago
open days
• Validation events organized in all countries of the project partners, where users from institutions outside the project worked with the portal
• Predefined program for each “Open Day” & structured portal exercises which also allowed for unstructured interaction with the portal
research question
• How do the usage statistics both on the portal level but also on the individual user level, change, after a series of training events on the portal is organized?
• Do the users take full advantage of the portal functionalities we developed?
methodology
• Statistics that concern the Portal as a whole– Visits per day, page views per day– Visitors per day, origin of visits– Bounces per day & most popular pages
• Statistics that concern each individual user– Average time on portal, average time on page– Pages per visit, depth of visit, user loyalty
methodology
• Study these statistics in three distinct periods– Pre-Open Day, During & Post-Open Day
• Two groups of Open Days where organized one during April-May 2010 and another during August-September 2010
• 160 participants in 13 Open Days
March 2010
May 2010 August 2010
September 2010
January 2010 November 2010
During-OD
Post-OD
timeline
portal statistics
0
10
20
30
40
50
60
PRE-OD OD1 POST-OD1 OD2 POST-OD2
Visits per day Visitors per day Bounces per day
visit sources
0%
20%
40%
60%
80%
100%
PRE-OD OD1 POST-OD1 OD2 POST-OD2
Direct Search Engines Refer.
popular pages
Visits per day Pre-OD OD1 Post-OD1 OD2 Post-OD2
Homepage 102 138 118 136 81
Text-based Search 51 61 49 73 59
How to Search 30 30 18 27 3
Educational Scenarios 15 5 7 5 6
Browse 12 14 7 9 5
Semantic Search 6 9 14 14 17
Tag search 4 4 2 2 2
depth of visit
A deep visitor would open more pages in one visit than the average pages per visit of the portal for the same period of reference
25,00%
26,00%
27,00%
28,00%
PRE-OD OD1 POST-OD1 OD2 POST-OD2
visitor loyalty
A loyal visitor is defined as the one coming back to the Organic.Edunet Portal more than once per week
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
PRE-OD OD1 POST-OD1 OD2 POST-OD2
some conclusions
• Traditional text-based search prevails over other means of searching,
• More users keep coming to the portal, spending less time on it, viewing less pages
• More users keep coming to the portal but also bouncing off of it
let’s take one step back
TAKEN FROM: http://www.adventuresoutwest.com/climber-cartoon-web-style.jpg
What? Go back
down?
lots of variables to consider
• Language of the resources available?
• Seasonality (schools & universities)
• “Black box” of each Open Day
• Cultural differences?
• Affiliation strategy of the project & press releases
open issues
• Deployment of a different approach on analytics that will allow in-depth statistics to be recorded?
• Sophisticated analysis of existing statistics?
• Also examine user ratings, comments, bookmarks in relation to these statistics
• How far can we go?
Thank you!
1st International Conference on Learning Analytics and Knowledge 2011
30/5 – 3/6
www.jtelsummerschool.eu
PhD students: 18/3/2011
PhD advisors: 31/3/2011