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Where Significant Change Occurs
Applying Social Media to Business Services
May 3, 2011
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Introductions
Moderator: Sarah Sunderlin, OWI-ETA
Presenter: Rebecca Livingston, Maher & Maher
Presenter: Veronica Reyes, Manager, Aerospace Transition Center
Presenter: Melissa A. Terbrueggen, Director, Business Services, Jacksonville, FL
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Objectives
Understand how businesses are using Social Media
Learn how to select the Social Media tools to meet your goals
Hear how your peers are successfully using Social Media
Learn practical tips regarding how you can effectively use Social Media
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Agenda
I. Background: What is Social Media / Choosing Social Media Tools
Rebecca Livingston
II. LinkedIn: Connecting to the Aerospace Industry
Veronica Reyes
III. Virtual Job Fair: Real-Time Employer-Jobseeker Matching
Melissa Terbrueggen
IV. Lessons Learned, Challenges and Practical Tips
Veronica & Melissa
V. Q & A / Practice Scenario
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Social Media is . . .
Social media is the use of web-based and
mobile technologies to turn communication into
interactive dialogue.
~ www.wikipedia.org, April 2011
“”
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Simply Stated. . .
“Social Media is people having conversations
online.”
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Self-Assessment Results
47% of BSR training participants say they use social media…. Do you?
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Social Media Growth
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Social Media Growth
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Social Media Growth
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What Does this Mean?
“Social media is not about conversations on Twitter and Facebook, nor check-ins on Foursquare or Places, or flipped videos on YouTube. It’s about using this opportunity to build bridges to a new genre of customers and the people who influence their decisions. Our mission now is to pave paths to future relevance. The reality is that we are as much competing for the future as we are for the moment. And as a result, we are perpetually competing for relevance.”
~Brian Solis
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Yes, But Why?
How is Social Media being
effectively used to engage
employers?
How can Social Media serve in
meaningful communication?
How can we incorporate Social
Media into business
services’ daily functioning?
Who is yourAudience?
What is yourMessage?
What are yourResources?
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Before You Start
Before you pick a social media tool and start, you should answer these 3 key questions:
1. Who is your audience?2. What is your message
and goals?3. What are your resources?
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Categories of Tools:
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Aerospace Transition Center16921 El Camino RealHouston, TX 77058281-282-2981
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Social Media used to support face-to-face contact
Develop relationships from primary contacts
Reach a multitude of employers at once
How to Maximize Your Resources
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Professional networking tool among HR
To maintain a professional appearance for our candidates
Why We Primarily Use LinkedIn
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Common interest Target specific jobs and
industries Keeping your employers
updated on your events
Group Pages
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Engage in Dialogue
Participate in Groups• Add items• Comment on items added by
others (publicly and privately)• Reach out to individuals
Ask and answering questions
Comment on the status updates
Email others• Sending in and outside network• Receiving/responding
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Search Employers
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Leveraging LinkedIn
LinkedIn Tools• LinkedIn browser toolbar• Outlook toolbar• Other tools
Your LinkedIn profile link• Personal calling cards• Email signature block
Create a Rolodex on LI Promote You with your
LinkedIn link Become an “Expert”
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Why Virtual Job Fair?
Meeting our customer’s needs• Meets needs for 1 job or 100
• Too busy to leave the office?
www.firstcoastvirtualjobfair.org/admin
We come to you!
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Hot Jobs!
All jobs that are posted one day, are sent to our business customers via Constant Contact the next day.
Constant Contact to distribute information• www.constantcontact.com
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Multi Regional Initiative
Our Monday Hot Job Posting
includes our Multi-
Regional Jobs Spotlight
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Social Media as a Screening Tool
Assisting our Customer with their hiring needs:• Screen applicants for minimum
requirements
• Sign them up for testing sessions, interviews
• Saves time for employer and job seekers
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Lessons Learned & Practical Tips Before you start, examine your audience, decide on your
message, and commit resources Establish ONE strong foundational communication tool and
use it well, then link out with other online tools Key to success is relationship building Blanket your region to support developing employer
relationships The next contact is only 3 degrees of separation Maximize your time and resources by letting social media
work for you
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Questions/Answers
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Case Study Brainstorm
How can you use Social Media to help Greenforce Engine, Inc. meet its workforce needs for the new product line?
Which Social Media tools would be best to aid the displaced workers in finding employment?
http://bsrtraining.ideascale.com/
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Links for the Road…
Great examples of social media in action: http://mashable.com/2008/07/23/corporate-social-media/
Great directory of social media tools by category: http://www.c4lpt.co.uk/Directory/index.html
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Thank You!
Veronica Reyeshttp://twitter.com/[email protected] 281-956-5678
Melissa A. [email protected] 904-798-9229 extension 2216www.worksourcefl.com
Rebecca LivingstonMaher & [email protected] 202-588-5065
Sarah [email protected]