Date post: | 23-Jun-2015 |
Category: |
Education |
Upload: | cardinalwisemanict |
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CHURCH ON THE GO
By Neo, Andrew, Mariusz, Ashae and Klaudia
MINI ELEVATOR PITCH
Our team, Different , is developing a church app to help ill or disabled
people who cannot attend church.
How would you like to watch an online religious service from, your bed?
Well our app will give those who aren’t able to go out often due to
illness or a disability the opportunity to still participate in their religion
and ceremonies and services, so we are creating application that will
fulfil their needs by allowing them to view many religious ceremonies
from the comfort of their home.
BACKGROUND SITUATION
Someone is very ill so they can’t go to church
- Who? An ill person
- What? The person can’t go to church because they are ill
- When? Any time
- Where? Hospital
- Why? They are resting in the hospital
PROBLEM
The problem is they can’t go to church
QUESTION
What core question are you addressing with the app?
How can you go to church when you are busy,
disabled or in hospital?
KEY INSIGHT STATEMENT(S)
What religions are you going to include?
Will it be available from my local church?
Will I still be able to donate money to church through
this app?
COMPETITORS OR ALTERNATIVE SOLUTIONS
THAT ALREADY EXIST IN THE MARKET
We have found out that there is no apps like this in the market.
Also the professionals loved the app idea.
MVP USER STORIES AND FEATURE CHOSEN Our apps core feature is the availability of live religious ceremonies
from anywhere at anytime.
“As an elderly person I find it hard to make it to church every
Sunday especially when I am ill this little application would solve a
lot of my problems”
FLOW OF APP
Show here what your MVP will look like in terms of flow and if/
how you have already integrated any user feedback.
KEY WIREFRAMES
Show here what your MVP will look like in terms of the key
wireframes of your app’s core feature.
Data Feasibility
Our app needs videos of religious services
Needs a constant internet connection
Technical Feasibility
The application is quite simply a video display of religious services and
would only require a internet connection.
Technical Feasibility and Data feasibility
BUSINESS CASE
Through our survey many customers supported our idea and said
that it was worth paying some money for and they would pay more
if say 5% went to the church.
We have chosen to sell the app for around £1.00 and for 5% of
that to go to the church in inside the app itself to have an act of
kindness button where you can donate money the church
MARKETING STRATEGY
Our marketing I through three main strategies
1.Adverts in religious newspapers or magazines and leaflets in
churches
2. Social media
3. Leaflets