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App 行銷術
入門注意事項
Rio KaoFounder
Thursday, September 15, 2011
Fertta Communications
過去Thursday, September 15, 2011
Fertta Communications
現在Thursday, September 15, 2011
Fertta Communications
最終目的
Thursday, September 15, 2011
Fertta Communications
最終目的‣賺錢c服務、商品
Thursday, September 15, 2011
Fertta Communications
最終目的‣賺錢c服務、商品
‣賺更多錢c行銷,從使用者下手
Thursday, September 15, 2011
Fertta Communications
最終目的‣賺錢c服務、商品
‣新的客戶怎麼來‣賺更多錢c行銷,從使用者下手
Thursday, September 15, 2011
Fertta Communications
最終目的‣賺錢c服務、商品
‣新的客戶怎麼來‣客戶為何還要再來
‣賺更多錢c行銷,從使用者下手
Thursday, September 15, 2011
Fertta Communications
最終目的‣賺錢c服務、商品
‣新的客戶怎麼來‣客戶為何還要再來c客戶關係跟戀愛一樣,需要時間培養
‣賺更多錢c行銷,從使用者下手
Thursday, September 15, 2011
Fertta Communications
數字
Thursday, September 15, 2011
Fertta Communications
數字
Thursday, September 15, 2011
Fertta Communications
數字‣台灣在2011年會有
400萬智慧手機用戶(Digitimes)
Thursday, September 15, 2011
Fertta Communications
數字‣台灣在2011年會有
400萬智慧手機用戶(Digitimes)
‣有55%的行動頁面瀏覽次數由iPhone 貢獻(Morgan Stanley)
Thursday, September 15, 2011
Fertta Communications
用 Apps 作行銷要問自己幾件事:
‣ Apps 可以達到想要的目的嗎
‣ 在 Apps 能為你行銷前,要先行銷 Apps
‣ 合理預算是一定要的‣ 想像使用情境‣ 可拋式還是常駐型‣ 要不要跟網站界接
Thursday, September 15, 2011
Fertta Communications
Apps 可以達到想要的目的嗎
給 apps 一個任務,設想同樣的任務使用其他的媒體會不會更合適。
Thursday, September 15, 2011
Fertta Communications
Apps 可以達到想要的目的嗎
Thursday, September 15, 2011
Fertta Communications
Apps 可以達到想要的目的嗎
Thursday, September 15, 2011
Fertta Communications
Apps 可以達到想要的目的嗎
目的不是做 App,目的是行銷
Thursday, September 15, 2011
Fertta Communications
在 Apps 能為你行銷前,要先行銷 Apps
Distimo says the "Android Market eclipsed the Apple App Store for iPhone in terms of free applications and
now has 134,342 free applications, while the Apple App Store iPhone has 121,845 free applications."
Thursday, September 15, 2011
Fertta Communications
在 Apps 能為你行銷前,要先行銷 Apps
Distimo says the "Android Market eclipsed the Apple App Store for iPhone in terms of free applications and
now has 134,342 free applications, while the Apple App Store iPhone has 121,845 free applications."
iPhone 37% V.S. 61% Android
Thursday, September 15, 2011
Fertta Communications
在 Apps 能為你行銷前,要先行銷 Apps
Distimo says the "Android Market eclipsed the Apple App Store for iPhone in terms of free applications and
now has 134,342 free applications, while the Apple App Store iPhone has 121,845 free applications."
App 不只要做出來,更要宣傳出去
Thursday, September 15, 2011
Fertta Communications
合理預算是一定要的
多問幾家就對了
Thursday, September 15, 2011
Fertta Communications
合理預算是一定要的
多問幾家就對了
Thursday, September 15, 2011
Fertta Communications
想像使用情境
Thursday, September 15, 2011
Fertta Communications
想像使用情境
老婆大人說的滷味到底在哪裡?
Thursday, September 15, 2011
Fertta Communications
想像使用情境
老婆大人說的滷味到底在哪裡?
電影快開始了,沒時間去買滷味了。要不要叫朋友先去買?
Thursday, September 15, 2011
Fertta Communications
想像使用情境
老婆大人說的滷味到底在哪裡?
電影快開始了,沒時間去買滷味了。要不要叫朋友先去買?
第一次到西門町,看看哪些東西大家推薦要吃要看的...
Thursday, September 15, 2011
Fertta Communications
可拋式還是常駐型
Thursday, September 15, 2011
Fertta Communications
可拋式還是常駐型✓用一次:辦活動
Thursday, September 15, 2011
Fertta Communications
可拋式還是常駐型✓用一次:辦活動✓用一年:本來一為會一直用
Thursday, September 15, 2011
Fertta Communications
可拋式還是常駐型✓用一次:辦活動✓用一年:本來一為會一直用✓有用,就可以一直用
Thursday, September 15, 2011
Fertta Communications
要不要跟網站界接
Thursday, September 15, 2011
Fertta Communications
要不要跟網站界接
接
Thursday, September 15, 2011
Fertta Communications
要不要跟網站界接
接
接接
接
接
Thursday, September 15, 2011
Fertta Communications
RaRaSo
Thursday, September 15, 2011
Fertta Communications
簽到服務Thursday, September 15, 2011
Fertta Communications
團購服務Thursday, September 15, 2011
Fertta Communications
行動網頁Thursday, September 15, 2011
Fertta Communications
Thursday, September 15, 2011
Fertta Communications
交易
Thursday, September 15, 2011
Fertta Communications
交易行銷
Thursday, September 15, 2011
Fertta Communications
交易行銷
App
Thursday, September 15, 2011
Fertta Communications
謝謝Rio Kao
Thursday, September 15, 2011