Date post: | 12-Nov-2014 |
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Technology |
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mashup* Event
Apps – What’s your Strategy?
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Introduction Simon Grice
Program
Program
Speakers Jon MooreGerd LeonhardCharles Weir
Panel Taron Maberry
Mark Curtis + above
Moderator Vikki Chowney
Demos
Future events
Feb 25th - Being-Local (afternoon) - Location (evening)
Speakers
Simon Grice
AppsWhat’s your strategy ?
Jon Moore
2020
So – you want an app?
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Who am I? Good question…
- I’m a product guy - consumer- I’m charged with 1-3 yr strategy- I have P&Ls - Worked at ‘big’ media & start-ups- I’m wrong about stuff too
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Lesson 1: Nail your objectives
the good guys:• have some (!!) and make them count
• set stretch goals – be ambitious
• and - understand the challenges (16 / 100,000+ = wow ….)
the rest:“my MD wants something shiny…”
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Lesson 2: Who’s your audience?
the good guys:• know your target audience - exactly
• develop a water-tight business case
• test, test, test, test ……………
the rest:“if we just launch they will come”
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Lesson 3: Delight them!
the good guys:• ‘great’ is 1000x better than ‘good’
• “would I use it? Honestly?”
• top products = blood, sweat & tears
the rest:“just get it done … being there is better than not”
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remember:
there’s too much crap(thanks … oh & trust no-one except the
data!)
Charles Weir
Gerd Leonhard
Vikki Chowney
Demos
iDox
iDoxiDoxThe world’s most convenient filing The world’s most convenient filing systemsystemPaul LancefieldPaul LancefieldBroadsight Broadsight
Whatever Happened To Whatever Happened To The Paperless Office?The Paperless Office?
Too big Too big
Too difficult to integrate Too difficult to integrate
Too inconvenientToo inconvenient
For the most part - outside of the corporate For the most part - outside of the corporate arena - forgotten arena - forgotten
The Paperless Office The Paperless Office LivesLivesNow we have all the elements required for the Now we have all the elements required for the truly effective and ubiquitous truly effective and ubiquitous mobilemobile paperless paperless officeoffice
• Phone replaces the scannerPhone replaces the scanner
• 3G allows fast transmission to cloud storage3G allows fast transmission to cloud storage
• iDox app supports really fast scanning, OCR iDox app supports really fast scanning, OCR and filing of a document all via the iPhoneand filing of a document all via the iPhone
Captured documents are stored locally and Captured documents are stored locally and mirrored remotelymirrored remotely
SeekingSeeking
A channel partner who will market and promote A channel partner who will market and promote the application in exchange for a share of the the application in exchange for a share of the revenuerevenue
• Identify synergies between our technology Identify synergies between our technology ecosystem and othersecosystem and others
• Business from anyone who would like to Business from anyone who would like to integrate our technology into their own systemsintegrate our technology into their own systems
The Retroscope
Device Anywhere
Handmark
Neotribe
Artful
“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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“A lovely way to pass the time”Bill Thompson, of BBC Digital Planet
artfulPHOTOGRAPHY
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Search for “Artful” on the App Store
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