Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

[email protected] Angel.co/appsocially

AppSocially“SHARE THIS” FOR MOBILE

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WE SOLVE THEBIGGEST PROBLEM APP DEVELOPERSHAVE TODAY:GETTING MORE CUSTOMERS

Problem

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0%

18%

35%

53%

70%

Search App Store Family or Friends Media TV Ad In-App Ad

9%6%

9%

52%

63%

13%13%17%

61%63%

HOW DO USERS DISCOVER MOBILE APPS?

Source: Nielsen, Q3 2011

iOS AppStore Android Market

AppSocially

Market [email protected] Angel.co/appsocially

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[email protected] Angel.co/appsociallyCustomers [email protected] Angel.co/appsocially

✓1 line install ✓Measured ✓AB Testable✓Personalizable

ImplementReferral Mechanism

TrackReferral Metrics

OptimizeReferral Landing Pages

+ +

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[email protected] Angel.co/appsociallySolution

PLATFORM FOR MOBILEORGANIC GROWTH

SDK ACTIONABLEANALYTICS

#./9�/9�=.?�=+�<+�)8+':+*�'�62':,583��:.':�/9�2/1+�".'8+#./9��(;:�,58�35(/2+�'4*�/:�9�+<+4�358+�65=+8,;2�


0

100

200

300

400

500

600

Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13

# of Developers + # of Apps

Month-Year

67% activates.

6% weekly growth rate.

# of Developers# of Apps

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0

5000

10000

15000

20000

25000

30000

Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13

# of Invitation Sent via AppSocially

# of

Invit

atio

n Se

nt

Month-Year

# of Referrals

6% weekly growth rate.

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[email protected] Angel.co/appsociallyCase Study: Unda [email protected] Angel.co/appsocially

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0

1750

3500

5250

7000

7/1 7/2 7/3 7/4 7/5 7/6 7/7 7/8 7/9 7/10 7/11 7/12 7/13 7/14 7/15 7/16 7/17 7/18 7/19 7/20 7/21 7/22 7/23 7/24 7/25 7/26 7/27 7/28 7/29 7/30

Case Study: Unda

# of Referral# of Signup

#.+?�3'*+�</8'2�25569�(?�;9/4-��66"5)/'22?��#./9�/9�:.+�.5)1+?�9:/)1�=+�3'*+�:5-+:.+8�

LINEINSTALL[Growth showInviteSheetInView:self.view];

1Solution [email protected] Angel.co/appsocially

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[email protected] Angel.co/appsociallyCase Study: Unda

FRIENDS NOT ON UNDA

FRIENDS ON UNDA

$4*'�;9+9��66"5)/'22?�:5�9+4*�8+,+88'29�=/:.�</*+5�3+99'-+9�


KEEPTRACK OFCUSTOMERSREFERRALMETRICS


xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

xxxxxxxx xxxxxxxx xxxxxxxx

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xxxxxxxx

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PERSONALIZE& A/B TESTLANDINGPAGES


A B

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9%

Personalized Landing Page (hosted by AppSocially)

AppStore Signup

25%

CVR

CTR

Refers(with our SDK)

19%

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1.7Mapps for iOS+Android so far

Source: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS

[email protected] Angel.co/appsociallyMarket

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http://bit.ly/L0dPmS

http://bit.ly/L0dPmS

[email protected] Angel.co/appsociallyテキスト

2,900appspublished every month

on iOS+AndroidSource: AppBrain http://bit.ly/L6acBl, App Store (iOS) on Wikipedia http://bit.ly/L0dPmS


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[email protected] Angel.co/appsociallyBusiness Model

FREEMIUM (VIRAL METRICS)

(PER MONTH, PER APP)

(A/B TEST, CUSTOMIZE)

PAY FOR ACTIONABLE FEATURES

SUBSCRIPTION

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Data/Growth,PhD in CS, Writer

Engineer (iOS)Author

Engineer(Dashboard)

Engineer (API)

YUSUKE SHU AKI SONGHEE

Team

TYLER

Engineer (iOS)


#1 JP

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$1MM$250,000 ALREADY RAISED

to expand to more platforms + aquire customoers

WE ARE A DELAWARE CORPORATION

[email protected] Angel.co/appsocially AppSociallyFundraising

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[email protected] Angel.co/appsocially AppSocially

[email protected]

ANGEL.CO/APPSOCIALLY

Thanks!

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Appendix


No, you don’t. You now have AppSocially.


[email protected] Angel.co/appsocially1. “ShareThis for mobile”

Share TrackableUIActivity

Share like Instagram

Invite like PathAggregated Friend Picker Custom View

And more!�**�=582*�)2'99�(+9:�68'):/)+�8+,+88'2�,;4):/54�=/:.�0;9:��2/4+�5,�)5*+��58�);9:53/@+�/:�=/:./4� �3/4�

Market [email protected] Angel.co/appsocially

Install Ads’ are costly

$.1-.2 for Cost-per-Click

$3 for Cost-per-Installs

$1 for Reward Ads%+�145=�:.':�/49:'22�'*9�'8+�+>6+49/<+�� ,58��59:�6+8��49:'229�� ,58��5=425'*9��,58��/49:'229�/9�� "��"��%+�'8+�).'4-/4-�:./9�


Source: visiongain 2011

๏ Advertising Spend on In-app Adverts will be 8B by 2016.

0

1000

2000

3000

4000

5000

6000

7000

8000

2010 2011 2012 2013 2014 2015 2016

8000

61104865

33602095

1025400

Advertising Spend on In-app Adverts 2010 – 2016

Milli

ons

USD

Year

Advertising Spend on In-app Adverts


0

22.0

44.0

66.0

88.0

110.0

2010 2011 2012 2013 2014 2015

100.1

73.6

47.0

20.515.410.2

Total addressable market of mobile app development ($B)

Mobile app development Source: research2guidance

Year

๏ The market for mobile application development services will grow to $100.1 billion by 2015

•which includes things like app creation, management, distribution and extension services.

$B


0

20.0

40.0

60.0

80.0

100.0

120.0

2010 2015

30.0

0.270.110.0

Breakdown of mobile app development market ($ billion)

App creation services (eg) concept creation, design and codingApp maintenance, analytics, distribution and extension services Source: research2guidance

$B

Year

๏ Out of mobile app development market, our total addressable market will grow to $30.0 billion by 2015.

•which includes app maintenance, analytics, distribution and extension services.


0

240.00

480.00

720.00

960.00

1200.00

2010 2011 2012 2013 2014 2015

318.32

235.69

169.73

114.58

69.08

17.61

775.79677.18

561.42458.01

362.45270.93

Worldwide Smartphone and Media Tablet Shipments, 2010-2015 (millions of units)

# of smartphones # of media tablets Source:Gartner, Inc

๏ Global smartphone users (# of units) will be more than 1B by 2015.

M of units

Year

Date post:	14-Sep-2014
Category:	Technology
View:	643 times
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Appsocially Deck for New Context Conference 2013, San Francisco (Nov 04, 2013)

Technology