SPOT THE DIFFERENCE

WELL, THERE IS NO DIFFERENCE!

BUT IF YOU PUT A FEW LINES OF

SECRET CODE IN ONE OF THEM…

You would notice that the time spent on your app has Skyrocketed !

DON’T BELIEVE US?

Check out what it did to an existing game !

TURBO CRICKETCASE STUDY

THE GAME – TURBO CRICKET

Product background

• Turbo Cricket is an action packed sports game developed by

Games2win. The game was launched on the Android platform

on June 2nd 2011

Time spent in Turbo Cricket was below the sports benchmark

• Turbo Cricket – 2.0 mins• Benchmark – 2.4 mins

Performance Analysis

• The product reached its peak of 15k active downloads by early

October, after which active installs started to plateau

• The time spent in Turbo Cricket marginally underperformed the

category benchmark* for Android games

GAME PERFORMANCE

* Data on session length and category benchmark provided by Flurry reports

ROOM FOR IMPROVEMENT

Higher Targets

Games2win thought there was more to be extracted from Turbo

Cricket in terms of engagement and time spent Resulting in a

longer product life cycle and increased ad revenues

WELCOME

Magic for Your Apps!

WHAT IS THE APPUCINO MAGIC?

Traditional Leaderboards Appucino Leaderboards

Appucino creates a unique location-based leaderboard experience

WHAT IS THE APPUCINO MAGIC?

Inbox alerts provoke challenges!

Appucino takes challenges to the next level

Find people nearby to challenge

THE “APPUCINO” SOLUTION

Convinced, Games2win added Appucino to their game Turbo Cricket and

the App was updated on the Android Market

+

THE RESULTS

After monitoring engagement stats for a month:

– Time spent in the application had risen from 2.0 mins to 2.9

mins, an increase of 45%*

* Data on session length and category benchmark provided by Flurry reports

Appucino started outperforming the benchmark for sports games –• Turbo Cricket – 2.9 mins• Benchmark – 2.4 mins

THE RESULTS

Turbo Cricket is

currently the No. 7

game on the Android

Market when you

search for „cricket

games‟

As an „indie‟ game

that is not based on

an official Cricket

“license” (like T-20

etc), Turbo Cricket is

No. 4!

THE RESULTS

The game page on the

Android Market shows

a nice upswing in

downloads, with

decent ratings.

CONVINCED?

To see how Appucino can transform your App :

• Download the FREE to use Android SDK to give your

users a unique location-based gaming experience from

http://appucino.com/try-Appucino

• Get in touch with us at team@appucino.com for queries

and support

• See Appucino in action on Turbo Cricket at

http://bit.ly/g2w-tcapp