Everyone is a Media Company

My Talk

Everyone is a media company Forces Users Ecosystem

Some ideas

5 Forces

Force [1]

Media is almost free to distribute once created. Users know it.

Force [2]

New content can be swarmed to millions of people, anywhere in the world, in minutes. Users know it.

Force [3]

Perfect copies can be made by anyone. Users know it.

Force [4]

Everyone and everything will be connected and the cost will be ‘invisible’.

Force [5]

The web is increasingly distributed across devices and URLs. Destination sites descending. User sites ascending.

Users

At once: Creator Consumer Distributor Marketer Service Provider

Today’s Ecosystem

Awesome: Cheap delivery Fast transfers Increasingly immediate/real time Collaborative Bottom Up Effortless word-of-mouth (powerful) Easy to pay Easy to monitor Any device

Today’s Ecosystem

Frustrating Hard to get attention (for anyone

though... So could be a benefit) Hard (impossible?) to stop the flow

Chris Anderson

“From a pure memetics standpoint, the artists that encourage free distribution of their work will eventually prevail over the artists who discourage it.

The reason is because only freely distributed music can be recommended to a friend in the sense of “here, listen to this.”

Today’s Ecosystem

So: Easy to account for activity Easy to make money Easy ways to get buyers to help with

promotion and distribution Tiny storage/distribution costs More content

Ideas

Idea [1]

Selling music through Google? Made $5.19 billion Q1 this year Largest search category =

entertainment? Ad-sense for music?

Ideas [2]

Rights: the unsolved problem Opportunity to take a pro-consumer

position that supports a monopoly If everyone is a media company, they

have the same problem as artists Dataportability

Ideas [3]

“APRA Labs” Micro-format and API for buying music Recording a transaction CC Interface API to bring clarity

So...

Everyone is a media company There are some unstoppable forces,

but these are an opportunity

End

Phil Morle Web: www.pollenizer.com Blog: philmorle.com

phil@pollenizer.com Twitter: philmorle Skype: pmorle