ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
April 1, 2014ELEARN
Email Marketing Systems
Presenters: Ashley Tijerina, TX/OK AETC
Amy Moses, UAMS HIV HEART
Moderated by Bruce Maeder, NW AETC
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Housekeeping• Audio is phone conferencing (mute your phone)
– You can watch the webinar full screen.
• Comments and questions:– Some will be mentioned from the chat feature during the session.– Some will be answered from the chat feature at the end of individual
presentation.
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
ObjectivesBy the end of this session, participants will be able to:
Compare different email marketing systemsDiscuss the benefits of email marketing systemsDescribe the utility of Constant Contact
EMAIL MARKETING SYSTEMS COMPARISON
Ashley TijerinaDistance Learning & Web CoordinatorTX/OK AETC
Email Marketing System? What is it?
Enriches communication with users Cost-effective Environmentally Friendly Target specific users Store lists & maintain more efficiently Users can subscribe/unsubscribe easily
and update preferences
Email Marketing Definition: A type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
Why does TX/OK AETC Need it?
No system in place – Using Outlook Bounce back rates are high –
unmanageable Manually subscribe/unsubscribe users Time consuming – NOT efficient NOT effective Lists are everywhere
COMPARISONS
HIG
HLIG
HTS…
Email Creation & DeliveryIntuitive, web-based editor enables you to easily create and edit email content. With point-and-click access to link tracking, personalization, dynamic content and more
Campaign AutomationEasily formulate marketing campaigns, ranging from simple drip strategies to those with complex, multiple touch points through a visual campaign builder that leverages the behaviors of your prospects and customers.
Advanced SegmentationDeliver highly engaging, personalized content geared towards your audience. Stay ahead with our advanced segmentation capabilities—and target contacts based on their behavioral, profile or preference data.
http://www.silverpop.com/
HIG
HLIG
HTS…
Multi-channel MessagingDrive integrated campaign messaging across all of your channels, including email, social, web and mobile. Engage incorporates email marketing features that ensure that all customer touch points are kept integrated to convey a consistent and personalized experience.
Web Forms & Landing PagesDesign and publish landing pages and web forms, which capture inquiry information—all without the need for IT support. Engage gives you the freedom to create custom pages that match your brand, allowing you to market your products or services with the maximum effectiveness
Transactional Email/MessagingDeliver real-time, custom branded, one-to-one transactional messages generated by triggers in emails, web forms, landing pages or tele-sales.
HIG
HLIG
HTS…
IntegrationsGain visibility and insight into marketing campaign data by integrating with your CRM (customer relationship management) system, or other third-party apps. Target your communications more precisely with management, web analytics, data cleansing and enhancements.
Performance & SecurityThe safety of your data along with the performance of your campaigns is vital. Our vigorous security measures and dedicated experts in the area of deliverability and reputation management, ensure the protection of your data and brand.
Customer Service Relationship Manager Assigned (24/7) Workshops Training Line
Available for the Life of account Recorded webinars 20-30 LIVE webinars per month
MARKEITN
G AU
TOM
ATION
…
Marketing Automation Welcome Series - Set-up a welcome
series to onboard your new subscribers and lead to more engagement with trainings.
Re-Engagement - Re-engage inactive subscribers with automated campaigns that trigger when a participants are at most at risk for becoming an inactive user.
Browse Abandonment Recovery - Bring your online users back to your website while their propensity to participate is highest. Immediately email customers that viewed specific items or pages on your website but did not commit.
Marketing Automation continued… Abandoned Shopping Cart Programs -
Turn abandoned shopping carts into purchases. Silverpop’s abandoned shopping cart capabilites let you automatically email and follow up with customers that abandon a purchase.
Geo-Targeting - Quickly build Geo-targeted marketing areas and customer segments.
Post-Purchase Lifecycle Programs - Increase repeat purchases by sending personalized, timely messages to customers after their purchase. Silverpop’s platform makes it easy to build automated email programs such as replenishment, product updates and past-purchase reminders.
http://www.silverpop.com/
MARKEITN
G AU
TOM
ATION
…
PRICING
…
Based on 120,000 emails per month
Silverpop Start Plus …………….................... $1750.00Support ………………………………………………....... 840.00One Time Fee ………………………………………... 2250.00Minimum Message Commitment…………… 4200.00
TOTAL $7290.00
HIG
HLIG
HTS…
Email With the trusted leader in email marketing solutions, brands of all organizational size and industry have the flexibility to send relevant and engaging emails that make an impact—no matter the send volume.
MobileMobile marketing is a matter of meeting your customers where they are, using SMS and mobile push capabilities. But understanding who those customers are—and how they want to hear from your brand—can be a challenge. With ExactTarget, you can manage your email and mobile subscribers side-by-side in a single interface.
SocialYour customers spend time on social—and they’re always talking. With listening, engaging, publishing, and advertising solutions across every social media channel, the ExactTarget Marketing Cloud helps you start conversations that convert.
http://www.exacttarget.com/
HIG
HLIG
HTS…
WebWhether you need to build a web presence via microsites or landing pages or are ready to enhance your existing web experience through the power of personalized product recommendations, we can help.
Marketing AutomationWhether your goal is to automate messages, streamline your reporting, or set up sophisticated lead-nurturing campaigns
Data & AnalyticsYou need to track spending, processes, and approvals, as well as justify marketing investment with measurable ROI. Through ETs simple-to-use interface and integration with leading CRM and web analytics providers, now you can easily access the data you need to analyze the effectiveness of your digital marketing campaigns.
http://www.exacttarget.com/
PRICING
…
Based on 120,000 emails per month
Software ……………………………..................... $5350.00Core PersonalizeDynamic ContentAutomation StudioInbox MonitorInbox Preview
Professional Services …………………………........ 800.00Personalization Guide/Training
TOTAL $6150.00
HIG
HLIG
HTS…
Advanced Data & Segmentation Mgmt.Creating highly targeted messages with BlueHornet is as easy as “drag and drop.” Our tools will help you create advanced split-test scenarios, identify and track your most loyal subscribers, and use behavioral data to deliver relevant personalized messaging
Dynamic Asset Mgmt.Streamline email asset management with flexible tools from BlueHornet. BHs solutions range from simple reusable dynamic content blocks to scripting for advanced conditional logic.
Campaign AutomationManage all of your email programs—promotional, triggered and transactional—in one integrated platform.
http://www.bluehornet.com/
HIG
HLIG
HTS…
OmnichannelExpand your email acquisition strategies to include email signups from social and mobile. Give your customers opportunities to join your email programs wherever they are, SocialLoop, Text-to-Join, web forms and more.
IntegrationsYou can easily integrate BlueHornet with your current systems and data sources thanks to our open source REST and XMLRPC - APIs—no IT resources required.
Deliverability Mgmt.Make sure your emails get to the inbox. BH experts monitor delivery metrics, identify issues, engage with ISPs on your behalf, and provide recommendations for improved deliverability, continuously tracking:Complaint RatesSpamtrap Hits at Microsoft DomainsHard and Soft Bounce RatesInvalid and Open RatesDomain Delivery ReportsBlacklists and Block Lists
HIG
HLIG
HTS…
Testing & OptimizationIdentify the most effective content easily and efficiently with BlueHornet’s tools for A|B Split Tests, multivariate testing, and message rendering by ISP, browser and device.
Reporting & AnalticsOptimize program performance and demonstrate success with reporting tools and detailed analytics. BlueHornet uses Message Asset Tagging to enable reporting and analytics on every deployed asset, including content, promotional offers and creative. Determine what drives engagement and what’s getting ignored. The platform also includes:Operational ReportsAdvanced Analytics and Data VisualizationsUser-Configurable DashboardsDomain Inbox ReportsCustom Reporting
http://www.bluehornet.com/
PRICING
…
Based on 120,000 emails per month
Set-up …………………………….......................... $400.00Set-upBasic Training (including webinars/events)Annual Fee ……………………………..….............. 3000.00
TOTAL $3400.00
ExactTarget LIKES
Playbooks API/Integration Inbox Preview/Return Pass Dynamic Content Web Forms A/B Testing Automation Studio Personalization Guide Multichannel Messaging SMS/Push Notifications
bluehornet LIKES
Automation API/Integration Deliverability management Testing & Optimization Reporting & Analytics
Silverpop LIKES
Snooze Send-Time Optimization Advanced Segmentation Marketing Series
Campaigns/Automation API/Integration Multi-Channel Messaging Email Behavior Web Form Behavior Website Behavior Ability to upload email templates Dynamic Content A/B Testing Relationship Manager Training Online (recordings included) Workshops Training for unlimited administrators
Constant ContactConstant Contact
Presented By:Amy Moses, M.S.Ed
University of Arkansas for Medical SciencesCenter for Distance Health
Program Coordinator [email protected]
Constant ContactConstant Contact
Discussion Points:•How & Why CDH Uses Constant Contact•Overview of Product•Pros & Cons•Pricing
Product OverviewProduct Overview
www.constantcontact.com
ProsPros• Detailed information on each “sent” email:
• System is easy to navigate, and very user-friendly!
• Contact can forward emails on to their peers
ConsConsEmails marked as spam:Too many spam hits can lead to account deactivation
• You will receive notices from Constant Contact if they see that you have too many.
Deactivation can be avoided by having the contact’s permission to send them emails:
• We send out a marketing email for contacts to sign up
• Permission from the client is required by Constant Contact!
Cons (with some pro)Cons (with some pro)Unsubscribed contacts•Pro - they can choose specific mailings to unsubscribe from.
• This keeps us from loosing the contact all-together!
PricingPricing
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Contact• Any questions about the presentations:– Ashley Tijerina• [email protected]
– Amy Moses• [email protected]
ELEARN Trainings 2014 • AETC Network • http://www.aidsetc.org
Next Month
• May 13th from 1-2pm EST• Topic: Google Analytics
