April 12, 2011Nielsen - SLA PHT Division Spring Meeting 1 SLA Pharma & Health Technology Spring...

April 12, 2011 Nielsen - SLA PHT Division Spring Meeting 1

SLA Pharma & Health Technology Spring Meeting 2011

The P-D-R Blueprint for an Ideal Corporate Information Center (ICIC)

presented by

Henning P. Nielsen President of the P-D-R, Director Novo Nordisk Library

The Blueprint work is aJoint Undertaking of

Michael Archer (AstraZeneca)Carmen Burkhardt (Novartis)Jeannette Ginestet (Sanofi Aventis)Henning Nielsen (Novo Nordisk)Oliver Renn (Boehringer Ingelheim)Joanna Woodward (Pfizer)

and will soon be a P-D-R publication


Why a Blueprint for a ICIC?

Target Group• Information Professionals• Managers• Senior Management• Stakeholders


What would a CIC ideally do?

<< 10 years<< 1 billion $

Enable creativity Foster innovation Drugs to market

Innovation is fostered by information and knowledge


How should an CIC be built?


Components of an CICInformation Access

1. Information Acquisition & Vendor Relations 2. Information & Library Services3. Community Management

Information Research4. Awareness &Training5. Information Consulting6. Information Retrieval & Analysis7. News Intelligence8. Text Analytics9. Knowledge Discovery

Information Technology10. Technical Information Management11. Information Technology & Informatics

Knowledge Management12. Knowledge Management Services


Information Access

1. Information Acquisition & Vendor Relations 2. Information & Library Services3. Community Management

Three core elements ensure that the content that drives a corporation’s R&D business can be acquired – by providing adequate funding and technical infrastructure – and disseminated to meet the company’s specific needs. Information access is the foundation for getting business critical R&D processes right.


1. Information Acquisition & Vendor Relations

Having access to the most relevant and recent information with minimal information overload is a clear competitive advantage for any knowledge worker in a corporatre environment and subsequently for the corporation.

procurement and licensing of externally published information resources with procurement including information audits

identification and prioritization of user needs content and vendor evaluations access management ongoing contract and strategic vendor relationship management,

including development of partnerships


2. Information & Library Services

The function ensures that the company draws the full benefit from licensed materials through collection management and information organizationand dissemination. Copyright compliance ensures legitimate use of collection.

Enable access, via front line technologies, to licensed resources and to information delivery services for all remaining information needs

Organize, index, and tag the accessible information in order to facilitate information retrieval and dissemination into the organization and ideally into the individual workflow of the individual users

Act as the front line on copyright compliance Collect feedback from clients and analysis of usage statistics for renewal

process Provide consultancy to the organisation in information structuring and

dissemination


3. Community Management

Vital importance that CIC shows its value, by marketing the function and focusing on the benefits

Stakeholder management Communication strategy Branding, marketing of information resources and services Communicates ROI and help justify budgets


Information ResearchWhile Information Access is providing the foundation for the successful

use of information -

Information Research ensures that the Dollars and Euros spent on information and information access have multiple returns, by supporting innovation across the corporation and by saving expenditures in all customer areas.

This is done both by reaching out to the knowledge worker, the CIC’s clients, by understanding their business needs and providing the value added services rangng from individual consultancy to highly customized analytical information solutions and services.


Information Research

We descibe the areas with 6 core functions:

4. Awareness &Training5. Information Consulting6. Information Retrieval & Analysis7. News Intelligence8. Text Analytics9. Knowledge Discovery


4. Awareness & Training

Information access is the vital resource of all knowledge workers and should be implemented in the workflow of these and effective use of the resources supported by training and awareness schemes.

Ensures knowledge about available resources and their use is disseminated to all relevant employees.

Supports the self sufficiency of users and their effective use of the resources licensed.


5. Information Consulting

Today it is impossible for end-users to both to have a total overview of the information market and to familiarize with the increasing number of databases and sources which are continuously receiving additional functionalities. Hence it is important to have an expert function which

Is familiar with all licensed and free information resources and solutions, crucial for portfolio management

Focuses on supporting end users with a particular information issue to solve

Advices on use of information resources and tools in field of expertise


6. Information Retrieval & Analysis

Business critical as work is supporting decision making, is adding competitive advantage, and last but not least addresses information overflow.

Supports decision-making and provide intelligence support for Patents, R&D, Medical, Marketing, Business, Management, and Production , which need reliable retrieval of virtually all published information around a query (Patents)

Secures professional expert search and retrieval in areas where particular knowledge about the where and how to retrieve requested information is required

Applies the necessary different analytical levels to present the results according to user needs.


7. News Intelligence

Business critical need for a function that provides relevant business and scientific news targeting the corporation as a whole or specific communities in a corporation.

Responsible for the global and concurrent surveillance, dissemination of news in media on a broad scale relating to the

corporation, its competitors, its business areas, and other issues representing threats or opportunities

evaluation and analysis (media impact, trends, etc)


8. Text Analytics

The exponential growth of textual information available - structured or unstructured – is impossible to manage by reading.

Text Analytics provide tools that allow knowledge discovery through mining and visualization of vast amounts of text.

The function needs to be a framework for text analytics This includes software (commercial and/or open source tools) as well

as the infrastructure (hardware for running the software, the queries and the storage of the information that is indexed and annotated for analyses)

Mining the textual content of the web in addition to proprietary and licensed resources

Helps solving scientific questions


9. Knowledge Discovery Exponential growth of structured (and unstructured) database information.These data are mainly in-house but needs integration with external data.Knowledge inside these data silos must be made available for exploration

and knowledge discovery.

Provides a framework for data mining, including preparation of data as well as analysis of mining results

Delivers tools that optimize database access, i.e. searching, browsing, organizing, and reporting scientific information

Provides visualization tools Coordinates any alliances and external co operations, especially in a

pre-competitive environment


Information Technology

10. Technical Information Management11. Information Technology & Informatics

Today’s CIC can only be successful and maximize the return on investment of each spent Dollar or Euro when a state-of-the-art information architecture is supporting their solution and services and allows precise integration in the workflow of the knowledge workers.


10. Technical Information Management

The company’s ability to manage and use information effectively is a key factor in determining how well a company can deal with complexity.

provide a framework for IM, both in a technical approach (together with colleagues from IT) and by defining processes and workflows for data and information handling

provide corporate-wide definitions and values, taxonomies and/or ontologies

responsible for designing information management systems (conceptual design of full-text linking services, document delivery systems, e-resources systems, rights management systems, role-based personalization of services)


11. Information Technology& Informatics

The CIC relies upon the smooth functionality of its information services and the availability and dissemination of published content to its clients.

Responsible for support of IT solutions required to operate the CIC’s products and services

Required to proactively drive technology improvements to enhance the functionality and dissemination of information.

Recommend new technology and devices through pilot programs


Knowledge ManagementThe three pillars

- Information Access- Information Research - Information Technology

is the foundation for - Information Management

and when interconnected, fully utilized and transformedinto an indispensable and business critical function which can also described with the broader term

- Knowledge Management.


12. Knowledge Management Services

The success of a pharmaceutical company is based on knowledge, on druggable targets, on how to develop and optimize a compound for first clinical trials, on how to conduct the clinical development until submission, on how the peer review information is transformed into marketing

Defined as a concept, rather than a function, that involves the creative combination of disparate sources of knowledge both internal and external

Establishing the total knowledge bank of the organization, including tacit knowledge

Facilitating knowledge sharing and exchange


“The whole is greater than the sum of its parts” (Aristoteles)

Altogether the 12 core elements constitute theART of Information / iART

(information Access, Research and Technology) and brought together in the right way it is identical to

Knowledge Management (KM):

iART = KM

The CIC within the corporation

How do we ensure: that CIC has adequate management support,its potentials are fully understood, and financed accordingly?


1. Reporting line of the CIC

Today, the majority (60%) of pharmaceutical information centres report into the R&D function, of the rest some 20% report into IT and 20% report to other “corporate services” – with frequent changes

In principle, reporting into any specific customer area when serving the whole company is problematic. To secure business driven prioritization of budget a central corporate function reporting line should be the ideal.

But the further you remove the IM from core customer areas, the more you might see a decreasing understanding of needs

Reporting into IT seems logical being a parallell corporate functions. Experience shos, that technology takes over and IM becomes an IT driven function alone.

The ideal reporting must be at a high level reflecting the value of information in a research organization reporting to a board level chief information officer who understands all aspects of information management.


2. Organizational modelof the CIC

Information Acquisition& Vendor Relations

Technical Information

Management

Knowledge Management

Services

Information & Library Services

Text Analytics

Knowledge DiscoveryCommunity

Management

Awareness & Training

Information Consulting

Retrieval & Analytics

News Intelligence

Information Technology &

Informatics





Management



Text Analytics


Management



Expert Searches, Information Retrieval & Analytics


Informatics



Management


Services


Text Analytics


Management



Expert Searches, Information Retrieval & Analytics

News Intelligence


Informatics



Information science is one of the most developing and changing professions and the CIC is today managing business processes that need constant rethinking and innovation.

There are many ways to organize the twelve components constituting a ICIC. There are quite often strong dependencies and even overlaps between these components.

Hence all twelve components should ideally be combined/coordinated/managed in one organizational unit.

It is a clear advantage to work it through a matrix structure allowing a flexible and agile organization in a globalised environment, where the cross organisational viewpoint of a CIC can guarantee the right priorities.


3. Budgeting ?

Ideal way of budgeting: Financed centrally with no individual back charging. This prevents the organisation from missed opportunities due to low priorities of costly information locally. But how do you secure the business need perspective, and how do you educat users in knowing that information costs! (“isn’t this free on the internet“).

Prices of many information resources are based on the number of employees in a company so the budget could be made dependant on numbers: “professional“ employees - or R&D employees if preferred.

Another way of arriving at an information budget would be as a percentage of total spend, or total spend on R&D.

Charge back budgetting is done at different levels in corporations today. Often there is a combination of central funding and charging. The issue will always be how cost effective any of the models are.


3. Budgeting ?

In summary:

The „Ideal Corporate Information Centre“ should have a fixed budget

based on a clear information strategy aligned with the company strategy

a thorough, concurrent audit/assessment process of the changing needs in the corporation and the development of the information industry

This budget should be used to purchase information in the most cost efficient way, deliver core services adding key value to this

There should be overall reporting on performance on CIC with key performance indicators to key stakeholders


4. Physical space?

Do wee need it? – Yes and No!No: Contents and services need to be embedded in the workflows of users, not on shelves

Yes: The physical space is where the user interaction with information resources, information scientists, specialists, librarians take place

On screens – individual desktops, devices - as well as visualising the information resources and services in

the physical environment of users Knowledge centres User training Innovation spaces


5. RoIe of a CIC

Harvard University Chemistry Professor Frank Westheimer’s discovery: “A month in the laboratory can often save an hour in the library” - is even more true in this time of the electronic Knowledge Center.

The cost of not having access to information for a research-based company can not be measured.

Thanks for listening to the Blueprint preview.

Questions, comments, feedback?

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