April 17, 2008© HFHI/GRA Office

Through 2005-

Build a lot of houses

‘…In a lot of different countries…’

‘…Raise a lot of money to do so…’

Habitat’s Simple Message

A hero. Somebody that people

can relate to.

An obstacle. A conflict to overcome.

A resolution. An ending to the story.

Habitat’s simple message (Through 2005)

Habitat’s simple message (Through 2005)

A hero. Somebody people can

relate to.

An obstacle. A conflict to overcome. A resolution.

An ending to the story.

Why we need to expand the Habitat Conversation…. ?

• Our solution will not reach all families in need.

• The shelter issue is complex. So our solutions should reflect its complexity.

• Because we can do more. Our brand is a God-given resource to spend in service to our cause.

“Changing systems, policies and attitudes

to achieve decent housing for all.”

One way to expand the conversation

In the U.S. a record 37.5 million households spend more than 30% of their income on housing. 17 million

spend at least 50%!

Why we need to expand the conversation?

We cannot ensure housing for all simply by building more Habitat houses.

Why is Habitat Involved in Advocacy?

Despite being the wealthiest country in the world, nearly one

third of the nation lacks affordable housing.

The size of the problemHFH’s impact through building houses

Why is Habitat Involved in Advocacy?

HFH impact through focusing on shelter by building and renovating simple, decent, affordable houses.

AndAdvocating on behalf of those in need of decent shelter

Four strategic directions

Habitat’s Message Today

• Create Housing • Mobilize Capital• Transform systems• Develop People

Image vs. Identity

Strategy

Identity

• Core to how an organization sees itself• How the organization

operates

Image

What the public perceives about an organization

relatively enduring metaphor for how an

organization will pursue its goals

Image

Strategy

Identity

Strategy, Identity and Image

Strategy

Identity

• 2005- Habitat served 25,000 families

• 2007- Habitat served 49,500 families: more than 2,000 housing solutions provided to families through advocacy

• By 2011, Habitat aims to serve 65,000 families annually

Why We Are Expandingthe Habitat Conversation?

ImageIdentity

We need to say “yes” to more people in need

How are we delivering the message today

Two of HFHI’s mission principles…• Focus on shelter by building and

renovating simple, decent, affordable houses.

• Advocate to transform the injustice of current systems and make poverty housing unacceptable.

How Should You Advocate?

Sign up for the online advocacy tool and use it Sign at: http://www.advocatewithhabitat.org

Participate in U.S. advocacy campaigns when they launch

Attend Habitat on the Hill June 16- 18, 2008 in Washington, D.C.To register go to: www.habitatforhumanityonthehill.org

At the National Level

• Support and stay abreast of the Housing Trust Fund agenda in NY State.  To learn more visit: http://www.habitatnyc.org/advocate.html

• Learn to advocate—attend Advocacy in Albany next spring and develop the skills necessary to support NY State advocacy agenda

4-17-08© HFHI/GRA

How Should You Advocate?

At the State Level

What a HTF?What a HTF?• Nationally, 95 million people have housing problems

• 17 million spend more than 50% of their income on housing

• 37.5 million spend more than 30% on housing

• In New York, the lack of affordable housing impacts every region of the state

• NYS Habitat affiliates built 106 homes in 2005.  These homes addressed the needs of 100 NYS families, but at this rate of building, it will take Habitat 5,536 years to solve the current problem alone.

March 11, 2008

What is a housing trust fund?What is a housing trust fund?

Housing trust funds (HTFs)are distinct programs, established by legislation, ordinance or resolution to receive dedicated public revenues to be spent on affordable housing.

April, 2008

Housing trust funds (HTFs)are distinct programs, established by legislation, ordinance or resolution to receive dedicated public revenues to be spent on affordable housing.

Housing trust funds (HTFs)are distinct programs, established by legislation, ordinance or resolution to receive dedicated public revenues to be spent on affordable housing.

Housing trust funds (HTFs)are distinct programs, established by legislation, ordinance or resolution to receive dedicated public revenues to be spent on affordable housing.

Housing trust funds (HTFs)are distinct programs, established by legislation, ordinance or resolution to receive dedicated public revenues to be spent on affordable housing.

How can HTFs help?How can HTFs help?• Funds are dedicated to address the specific

affordable housing needs of that area.

• HTFs are flexible!

• Can be used to both support existing programs and create new ones to address unmet needs

March 11, 2008

Where does HTF money go?Where does HTF money go?

• Eligible groups can vary widely.Non-profit & private developers

Housing authoritiesTribal authorities

March 11, 2008

What does all of this mean for Habitat What does all of this mean for Habitat for Humanity in NY State?for Humanity in NY State?

• HTFs are perfect opportunities for Habitat HTFs often focus on and emphasize

setting aside funds for nonprofits such as Habitat:

• Predevelopment projects• Otherwise ignored projects• Capacity building• Targeted technical assistance

March 11, 2008

EducateEducate

Provide information to the general public, key stakeholders and your own advocates

about why HTFs are necessary

March 11, 2008

AdvocateAdvocateMake your case – HTFs are the solution!

The Importance of working togetherThe Importance of working together

The more, the merrier!

Join your SSO, they have already lay the ground work

Housing Opportunity Fund & Empire State Housing Alliance – Already on your way!!

Turning good policy into lawTurning good policy into law

March 11, 2008

LegislateLegislate

• Be prepared for a multi-year effort

• Success happens when the legislature is not in session

• Change will happen; keep your goals in mind