http://www.puffacountry.com

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 3

12 LAMINITIS & WEIGHT GAIN Managing the condition

18 PADDOCK MAINTENANCE A healthy paddock

24 FLY CONTROL Developments in the market

5 UK NEWS The latest industry news

29 LAUNCH IT New products hitting the shelves

30 LET’S TALK PRODUCTS Summer rugs

37 ASK THE EXPERTS Your questions answered

38 BUSINESS ADVICE Start ups

39 INSIDE THE OLYMPICS A behind the scenes look

40 SECRET SURFER Websites on show

INSIDE THIS ISSUE

FEATURES

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Design – HOLLY TODD @ PressPoint E: graphics@presspoint.co.uk

DisclaimerWhilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

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www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 4

The future’s brightAs the evenings appear longer and the rain finally gives way to blue skies, it’s clear that spring is truly on the way.

With spring comes the infamous Cheltenham Festival and this year it seems to have attracted more attention than usual – but not for the right reasons. Sadly,

the festival saw the death of five horses this year, and while that’s not a record number, it was enough for the RSPCA to consider the safety of the meet. In a statement the charity’s equine consultant, David Muir expressed his concern stating that ‘any death on any racecourse simply cannot be justified’ and stressed that The RSPCA hope to learn something from this event and would ‘lobby the British Horseracing Authority for changes to save horses in the future’. Aside from the above, the racing world saw another alteration in that Channel 4 has gained the broadcasting rights over the BBC for the Grand National and Royal Ascot for a reported £15m, leaving the former as the exclusive broadcaster of racing on terrestrial television. With the Olympics just around the corner, it got me thinking about the profile of our sport and what a shame it would be for external parties to alter their view on equestrianism due to negative press. With a strong network of riders in the UK, this could be the year that we bring home the gold – or rather keep it where

it is – and we should now more than ever, be supporting the young talent that we have in our country.

The beginning of the endSpeaking of supporting the country, spring is also the time for Mr Osborne to reveal his annual budget, which brought both good and bad news to the industry. Recent rises in petrol costs are estimated to have increased by £1.75 for filling a typical petrol tank and £2.12 for an 80-litre commercial van diesel tank – a significant amount, which will only be worsened after the 3.02p fuel duty increase comes into play in August. As predictions suggested, the UK has borrowed less in the 2011/2012 financial year than the £127 billion expected by £1 billion. The UK growth forecast is also positive and expected to develop by 0.8% - from 0.7% in 2012, with 2013’s forecast resembling 2% and 2014’s 2.7%. Businesses, specifically manufacturers in the UK,

should feel a slight release as corporation tax is cut by 1% to 24% as of next month and 22% by 2014. Finally, good news for retailers as relaxation of Sunday trading laws on eight Sundays during the Olympics and Paralympics, starting on 22nd July, are brought into action. In its entirety, nothing fantastic has come from this year’s budget, but by the sounds of it, we’re looking towards a brighter year already.

EDITOR’S COMMENT

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- email editorial@ebmonthly.co.uk or write to Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich NR9 4NN

Kirsty Whittle

New for 2012 is Rhea Freeman’s blog on social media. Head to www.ebmonthly.co.uk to find out what’s got everyone talking.

FORWARD FEATURESMay

Let’s Talk Products – horse bootsBest of BritishBits & competition accessoriesAlternative therapies

June

Let’s Talk Products – numnahs & saddle clothsGrooming & coat careSupplementsRider safety – hats, body protectors, personal

July

Let’s Talk Products – jodhpurs, breeches & over trousersOlympics build-upHoof & leg careDiversification: Pets, livestock & wildlife

Let us know what you think!Throughout 2012 we’ll be introducing new features both in the publication and on the website and we want to know what you think. The latest inclusion is our new social media blog and the introduction of the QR code below. If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

Follow us on Twitter: @EBMonthly and keep us up-to-date with your news and opinions by emailing: editorial@ebmonthly.co.uk

WHY VISIT THE SITE:

• TRADE DIRECTORY• WEB BANNERS• NEWS & BLOGS• ADVERTISE JOBS• VIEW LATEST ISSUE ONLINE

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 5

Saracen Horse Feeds will be sponsoring a follow up series to ‘At Home with Carl Hester’ to be shown on Horse & Country TV in May 2012.The two-part series, �Carl and Charlotte: Dressage Superstars� features the British dressage talents, Carl Hester and Charlotte Dujardin. Saracen Horse Feeds sponsors both Carl Hester and Charlotte Dujardin and is supporting the production of the series and will sponsor it on H&C TV and carry out a substantial TV ad campaign in the run up to London 2012 to strengthen brand values. “We’re excited to be working with H&C TV again – our brand values of being at the forefront of feed technology are reflected in our choice of new multi level media

opportunities,” says Liz Reid, equestrian brand manager at Saracen Horse Feeds.

Saracen to sponsor H&C TV show

Work will commence later this year on a unique lifestyle and outdoor pursuits shopping destination in the Cotswolds near Evesham. Eagle One, the Exeter based property development company, has achieved planning permission which will extend Evesham Country Park by 140,000 sq ft and will include 46 retail units as the centre piece of the 125 acre mixed-use development. Evesham is one of the very few retail developments taking place in the UK in 2012 and only one of three shopping centres opening in 2013 nationally. Retail will be focused on outdoor leisure uses and will include cycling, fishing, equestrian, skateboarding and golf as well as clothing and footwear. There will also be a number of restaurant units. The scheme is unique in that it will provide onsite ‘try before you buy’ and exhibition areas where retailers will be able to offer practical demonstrations.Evesham Country Park is already

a well-established visitor and tourist destination, attracting 1.24million visits per year and benefiting from 1.5 miles of frontage to the river Avon. Cycle routes, nature trails, footpaths, fishing lakes and 60 holiday lodges are to be sited throughout the park that will have 860 car parking spaces on site.The scheme is adjacent to the A44 and A46, two miles to the north of Evesham and 30 miles from Birmingham. Oxford, Bristol and Cardiff are all within a 60 minute drive and London is just 90 minutes away. “ We are delighted to have secured planning permission for what will be the first of its kind in the UK,” says Simon Tothill of Eagle One. Being able to offer a retail experience where customers can take part in activities and ‘try before they buy’ as a leisure experience is the way forward and one which can’t be offered via the internet. We are aiming to provide a family wide attraction catering for all.”

The two safety brands have joined forces to bring the next generation of safety, innovation and design in body protection.Both companies will continue to produce body protectors and trade under the existing brand names. Airowear will operate independently of Charles Owen from its Northumberland location and its existing team of sales representatives will remain.“Charles Owen is thrilled to work with the team at Airowear,” says Roy Burek, managing director of Charles Owen. “The future is bright for the next generation of body protection as more sophisticated and technologically advanced designs will be developed to provide riders with the ultimate in safety wear.”“This is an exciting time for Airowear and the industry as a whole,” says Lucy Carr-Seaman,

managing director of Airowear. “Joining the design expertise and resources provides us with the opportunity to focus on developing new and innovative safety products for the future. The present high standards of production, distribution and customer service will be maintained.”Charles Owen is based in Wrexham, North Wales

The winners of the 2012 PagePlay Equestrian Social Media Awards (ESMAs) were announced in five episodes uploaded to YouTube during ESMA Week (5th-9th March). The 258 finalists were asked to film an acceptance speech video for inclusion in the online award ceremony. “The finalists’ acceptance speeches bring the ESMAs to life. We received some outstanding videos from across the globe,” says Liam Killen, director of the ESMAs. Over 14,000 people from 124 countries cast their votes in a range of disciplines – from dressage to racing and western to polo. Winners of 30 categories were announced, including best: use of social media by a professional rider; event/competition; best equestrian social network; and blog to name a few. Among this year’s winners were: Horse & Country TV for the Best use of Twitter, Redwings

Sanctuary for the Best Use of social media by a charity and Ariat for the Best Use of social media by a rider attire brand. For more information on the ESMAs and a full list of results see: www.equestriansocialmediaawards.com

UK NEWSA round-up of the UK’s equestrian trade newsEquestrian Social Media Award winners

First outdoor leisure retail park

Charles Owen aquires Airowear

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 6

Equisafety – the brand responsible for the Polite range – will sponsor the Norfolk Constabulary’s Officers on Horseback patrol.The jackets, rugs, saddle cloths and accessories were presented to Richard Tallent, Becky Taylor, Nicola Rix and Edward Arbuthnot on Sunday 19th February at World Horse Welfare’s Hall Farm in Snetterton, where they were also presented with their competency certificates by Chief Superintendant Nick Dean, Nicola Fletcher and Jacko Jackson. “It is an ideal relationship as the riders and their horses will be kitted out in hi-visibility apparel

from the Polite spring/summer 2012 range, and as the riders are voluntary and using their own horses, no monies have had to be found from the ‘public purse’,” says Nicola Fletcher, managing director of Equisafety. “The items have been re-branded to include the Norfolk Constabulary badge and the word Police.”The officers, who have successfully undergone training with World Horse Welfare representatives, will now be the police’s ‘eyes and ears’ in the countryside to help tackle crime but will not be used to police riots or control public order and large-scale demonstrations.

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS UK NEWSNEWS IN BRIEFQUEEN WILL OPEN OLYMPICSThe Queen and the Duke of Edinburgh will open the London 2012 Paralympic Games in the Olympic Stadium on Wednesday 29th August. This will be the first time that The Queen has opened a Paralympic Games. She will also open the Olympic Games on Friday 27th July.

TIM BONNER RETURNS Tim will return to the Countryside Alliance(CA) as director of campaigns after an 18-month stint at the Hunting Office. Tim initially joined the CA in the summer of 2002 and has been a key member of the team in the on-going fight for hunting. Tim will take up his position on 1st April when he will be at the CA’s third annual Ascot Countryside Race Day.

AIRPORT ALLOWED TO RECEIVE HORSESManston Airport in Kent can now accept flights carrying horses, including potential equine competitors to the UK for the 2012 Olympics.The new equine border inspection post (E-BIP) was officially opened on 24th February and is fully licensed for the importation of horses, and other animals, into the European Union (EU) by UK Animal Health, the Department for the Environment, Food and Rural Affairs (DEFRA) and EU Animal Control in Brussels.The facility can house up to 10 horses and has a dedicated quarantine stable, with a separate inspection stable offering state-of-the-art equipment.

Leslie Sutcliffe, distributor for LAS helmets in the UK and Ireland, has recently offered support to three riders in the South East: event riders, Sam Penn and Millie Kruger and dressage rider, Dan Watson. All riders chose the XT-VIP for the same reasons – the helmet is lightweight, elegant and can be worn all day without causing headaches. Dan is already wearing his helmet to compete at Grand Prix level and Sam Penn is very pleased with the hat. “After riding 22 show jumping rounds on 10 different horses I barely even knew I was wearing my LAS hat, it is so lightweight and cool, and I love the sparkles,” she says. “So many people have commented on how good it looks and asked

where they can buy one.” The helmets can be made in beautiful bespoke designs and colours and are becoming increasingly popular with dressage riders and show jumpers alike. To see the range available visit www.lesliesutcliffe.com

Leslie Sutcliffe and LAS helmets support new talent

Equisafety sponsors Norfolk officers

Design Headwear joins Westgate EFIThe manufacturer of Gatehouse riding hats, Design Headwear is to be part of global distributor, Westgate EFI (WEFI). The distributor’s brands include the Mark Todd Collection, Jumper’s Horse Line, Coolex and Saddlecraft.Technical director Bill Vero will continue to be involved with Design Headwear, while Kate Taylor will remain as national sales manager for the Gatehouse range. WEFI’s reps will also promote the Gatehouse brand.Design headwear is currently owned by WEFI joint MD, Bruno Goyens.

For the second year running, beef and sheep farmers working some of the most difficult terrain in England are receiving Uplands Transitional Payments (UTP) from the Rural Payments Agency (RPA) ranging from just over £7 to nearly £41 per hectare depending on the type and size of their land.Figures published on 16th March for 2012 show that the RPA has paid out £4m since payments started two weeks ago, with more than 1,240 uplands farmers receiving full payments. This represents just over 72% of eligible claimants paid in the first two weeks.“We are working hard to improve our customer service and although UTP payments have got off to a good start this year, we will not lose any focus on those farmers still awaiting payment of these vitally needed funds,” says Paul Caldwell, operations director at the RPA.“For most recipients, the payments are on top of any Single Payment Scheme (SPS) money and recognise the particular difficulties hill farmers face and the vital work they do in maintaining the English uplands and supporting rural communities in these areas.”

Rural Payments Agency support farmers

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 7

Classic Canes celebrates 30th anniversary The Somerset-based family business was established in 1982 by Ben and Diana Porter to sell a small range of walking sticks to local shops. Today, it supplies a range of over 650 traditional and contemporary walking sticks, seat sticks and umbrellas to retailers in more than 40 countries worldwide and is known for the quality, style and elegance of its products.

Many of the company’s rustic walking sticks are grown and manufactured in its Somerset woodland, using traditional woods such as ash, hazel and blackthorn. Other models are made to Classic Canes’ designs and specifications in specialist factories around the world. All products reflect the very British sense of style and elegance that is the hallmark of Classic Canes. “Over the past three decades, we have worked hard to expand the range available, so now there are glamorous floral patterned, animal print and Swarovski crystal-set designs as well as

traditional walking sticks in many woods, colours and finishes,” says managing partner, Charlotte Gillan. The customers have changed too. Originally, many stick shops were tobacconists, gentlemen’s outfitters and gift shops. Today, these stores have been joined by garden centres, mobility shops and online retailers.

For details contact Charlotte Gillan: Tel +44 (0)1460 75686 www.classiccanes.co.uk

Bringing Science to the StableStrangles, Ringworm, E Coli and Mycotoxins – these are just a few words which can create concern and anxiety among horse owners. The new revolutionary range of KBF99 grooming and stable products launched by Vale Brothers Ltd brings ‘science to the stable’. The products will assist in the prevention of infection of the above troublesome and painful diseases. Together with good stable management KBF99 products can reduce harmful bacteria and fungus in the stable environment and lessen the chances of the diseases being transmitted from horse to horse. The KBF99 range has been tested by Coventry University and is chemical free. Laboratory tests resulted in KBF99 material killing 99% of the bacteria test culture. There are 22 products available: mane comb, curry comb, body and dandy brushes, face and hoof brushes, sweat scraper, feed scoops, hard and flexible buckets, mangers, shaving fork, broom head, salt lick holder, in a choice of colours with prices from £2.00 to £20.00.

For information visit www.kbf99.co.uk or call: +44 (0)1239 614648

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 8

EquestrianClearance.com has been awarded the exclusive license to develop the British Showjumping core clothing range, which will be launched in May.Bringing 20 years of retail experience, EquestrianClearance.com has been working for the last 12 months to secure this joint venture with designers and researchers working hard to develop a range which is current, practical and affordable.“The British Showjumping merchandise is very important to

us and when we saw the clothing designs and quality we knew the team at EquestrianClearance.com were the right people to develop the range with,” says Maria Clayton of British Showjumping.The clothing collection will include jackets, gilets, polo shirts, hoodies, socks and baseball caps. Among the horse wear collection are rugs, saddlecloths, bandages, travel boots and headcollars.

The Palletways Group has unveiled a new 48 hour door-to-door delivery service to Germany as part of its plans to significantly increase its share of international business.The company, which provides distribution services for small consignments of palletised freight to the equestrian industry will begin The Premium+ service in March and will for the first time deliver palletised freight direct to Germany in just 48 hours via the company’s recently established hub in Homberg. Previously, Palletways offered a 72 hour service via its hub in Nijmegen, Holland.With the new service, small consignments of palletised freight are collected across the UK before distribution to the Palletways UK hub in Lichfield, near Birmingham. From here the goods are transported direct to the German hub in Homberg, where they are sorted for onward distribution to their final delivery points.“The introduction of this new

service is part of a wider strategy to grow the company’s international business, which has grown significantly year-on-year,” says Tim Joernsen, managing director of Palletways Europe GmBH.Martyn Young, managing rirector of Palletways UK, adds: “This service offers both our UK member companies and customers the opportunity to open up new business prospects in the fastest growing market in Europe. It also further underlines our commitment to be the leading international pallet delivery network.”The new service is managed by Palletways Europe GmbH and is supported by their pan-European IT infrastructure.

UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS UK NEWS

The team at Abbey England were delighted to celebrate their 30th anniversary with visitors at BETA International.An on-stand competition to win a luxury hamper proved popular and winners Sara and Gerry Gracey of Millwheel Tack Shop, Berkshire were pulled out from the prize draw by Hazel Morley of the Society of Master Saddlers.“We wanted to mark this milestone anniversary

surrounded by the people that support us and have made the last 30 years a success,” says Peter Phillips of Abbey England.“Our new range of commemorative brass plaques from Catras Leather received a positive response from the trade and the Equus over-reach boots also attracted a lot of attention as customers were reminded that quality, British-made rubber products are available to them.”

Abbey England celebrates 30th anniversary

Palletways launches 48-hour delivery service to Germany

Privately held Tangerine Group, based in Lytham, has announced a 43% increase in post-tax profits to £810,000 for the year ended 30th June 2011. Whilst the domestic market remained relatively static the group, which manufactures supplements for farm and companion animals saw international sales increase by 22%.The group’s equine businesses Carr & Day & Martin and Day, Son & Hewitt performed well despite difficult trading conditions, posting encouraging year-on-year growth, with Carr & Day & Martin expanding internationally. And the group’s Farm businesses Agri-Lloyd and Farmsense continued to perform well, with Farmsense making the move to sell directly to farmers, whilst Agri-Lloyd continued to expand internationally.

Particularly impressive were the veterinary division sales, through its subsidiary VetPlus International, which saw exclusive partnerships opened in three new markets (South Korea, United Arab Emirates and Switzerland) and a sales increase of 23% bringing their presence to 23 countries worldwide.“The results confirm that our strategy of international expansion through exclusive partnerships is starting to pay dividends,” says David Haythornthwaite, Tangerine’s group chairman. “Today 34% of group sales come from overseas but we expect to see this figure hit 50% by 2017. In April we will open another wholly-owned subsidiary in Germany to complement those already established in Spain and Ireland.”

Tangerine Group reports continued growth

New partnership for online retailer

Verity Tidmarsh, a riding instructor from Southampton won theatre tickets to see War Horse, along with a visit to the Capital’s Ice Bar and an overnight stay as part of TopSpec’s competition to promote the launch of its Cool Balancer.

“London was fantastic, and War Horse was amazing, just magical - I was riveted to my seat,” says Verity. “I would like to say thank you to the team at TopSpec for running the competition and organising a great couple of days in London.”

TopSpec winner enjoys London

HORSEWORLDLIVE

HorseWorldLive is delighted to announce the latest confirmed attraction to join the show; Express Eventing. Express Eventing is one of the most exciting developments within equestrian sport and HorseWorldLive are delighted to host them as part of the attractions at ExCel from 16th to 18th November. This compact version of eventing will run as a team competition providing spectators with an ’edge of your seat’ experience. Teams will be made up of two riders who will compete for both the individual championship and the team prize. The series opener will run on the Saturday of HorseWorldLive. Fourteen athletes, in seven teams, will compete in dressage, cross-country and showjumping in the World Arena. “We were delighted with the results of the 2011 series and the positive attention it attracted,” says Stephen

Renouard, equestrian director of Express Eventing. “We decided on HorseWorldLive so that we can really showcase the big names we have lined up, and what the Express Eventing series has to offer”.In addition to Express Eventing, HorseWorldLive is hosting a number of breathtaking performances. The international sized World Arena will also host leading professional and Olympic riders such as William Fox-Pitt. William will be one of the riders working with his horses as part of the masterclass performances. “I am really excited to have been invited to participate at HorseWorldLive,”

says William. “It will be a top class event, certainly one not to be missed, with an action packed schedule.”Spectators at HorseWorldLive will be wowed by the latest

equestrian apparel in the fabulous

‘saddle up’ fashion show, be enthralled by displays of western riding, carriage

driving, polocrosse

and natural horsemanship,

plus equestrian production company

EquiCirque will present the UK premier of their high action show Adrenaline, in the World Arena on each evening of the event.

During the day interactive zones will combine practical advice from well-known experts on topics such as buying and fitting a saddle, equine dentistry, bitting, shoeing and fitness of both horse and rider. Visitors will also be able to shop till they drop in the Retail Village.New performers and show features are yet to be announced, keep an eye on the website: www.HorseWorldLive.com, facebook and twitter pages to hear HorseWorldLive’s latest news as it happens.

HORSEWORLDLIVE SHOWCASES EXPRESS EVENTING

UK NEWS UK NEWSUK NEWS UK NEWS UK NEWS UK NEWS UK NEWS

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 10

NEW APPOINTMENTS

Ryann to the rescueDengie Horse Feeds has appointed Ryann Walker as its new area sales manager for Scotland and border counties. With a degree in equine studies, BHSAI and AMTRA qualifications, and extensive equestrian experience, she is ideally suited to this challenging and exciting role.“I am really looking forward to working with this highly respected and trusted brand, and getting out into the field to meet new and existing customers and consumers,” says Ryann.

New staff at Allen and PageBriony Mitchell has joined Norfolk based feed company Allen & Page as an equine and animal nutritionist, working across all three brands. Briony brings a huge wealth of experience having recently completed an Equine Science thesis at the Royal Agricultural College in Cirencester on the subject of nutrition and weight and condition monitoring techniques.Also joining the team as feed advisor is Rachel Harrison. With a wide range of equine and nutritional experience, Rachel will be working closely with the nutrition team and manning the busy feed helpline. Rachel has recently completed her degree in Equine Sports Science at Nottingham Trent University and has excellent experience in equestrian retail that she brings to the role.

New addition for SpillersNikki Collins has taken to the road with existing Spillers travelling nutritionist Isabel Harker to help horse and pony owners solve their feeding queries and concerns. Nikki has been an area sales representative with the company for seven years and has an extensive knowledge of equine nutrition. Nikki will cover the west of the UK while Isabel will cover the east. Both have their own portable and very horse-friendly weighbridges and will be able to assess horse’s weight and condition and then show owners how to continue to monitor it regularly by using condition scoring and a weigh tape.

Lisa joins Westgate EFILisa Egan has joined Westgate EFI as area sales manager for the eastern counties. Having ridden as a child, Lisa went on to work with horses and gained her BHSAI before moving into the recruitment industry five years ago. She still rides and is currently bringing on a four-year-old part Thoroughbred that she hopes to event. “I am really enjoying working for WEFI and my first BETA was a terrific experience,” says Lisa, “I love the choice of products the company has to offer and it’s an absolute pleasure getting out and meeting the customers.”

The BETA International Trade Show was a great success for the Merial Animal Health stand. A busy three days ensured a high number of entries for the competitions to win Smart phones and chocolate eggs. Three lucky winners to most accurately guess the number of chocolate eggs in three jars and win them were: Annelliese Lewis from Ride ‘n’ Stride in Chepstow, Jayne Stewart from Carousel Saddlery in Warwick and Kaye Stanley from Milbury Hill inWhitehaven. Three more lucky winners correctly answered the questions about Merial’s SMART worming plan to

each win a Smart phone. These were: Steph Bell fromBridge Inn Saddlery in Merseyside, Cat Deene from Botley Mill in Southamptonand Sarah Brooks from the Rustic Retail C Ltd in Brecon, Powys. “The stand was busy which was an excellent sign of enthusiasm in this market,” says Dr Emma Batson from Merial Animal Health. “Our competitions were a little bit of fun but also helped to improve awareness of our SMART worming campaign and the support materials we offer retailers. Congratulations to all the winners.”

Merial SMART winners

UK NEWS

Another trade-show season is over and we can look forward to autumn; many prefer the buzz and the improved weather of August AETA and September SPOGA.BETA is annual, which should mean that the show is the ‘happening’ fair to see – and be seen. They will claim that ‘the visitor numbers were up on last year’, and by the end of March we will hear that ‘90% of stands for 2013 are already pre-booked’ but I’m a realist and recognise that you can prove anything with statistics, so tend to trust my own observations. Admittedly we visited on Monday which is always the quietist of days but then we did the same in 2009; back then we had to queue for 20 minutes to get a coffee whilst this year the refreshment vendors were employing ‘ropers’ to gain custom; I also look back to 2007 when we stood at BETA for the first time, we were on aisle ‘U’ with aisles stretching to ‘W’ (worryingly, I still have the floor-plan) whilst this year they appeared to stop at ‘Q’; the wider walkways were roomier than the stands themselves in many cases.

When we entered the show I sighed heavily; I would have gladly got back in the car and driven home; within two hours we were on the way home – we had seen all there was to see which was pretty much the same as it was last year, and the year before that. Some exhibitors will report they had a good show and I hope that some of them did because, much as I really don’t rate either the organisation or the show, BETA is all we have in the UK. However, I believe the rot is more endemic than the headline ‘rising stand costs and decreasing footfall’.I felt really sorry for the true ‘newbies’, full of their plans for market-domination because, in the current climate, it will be a miracle if they survive to the next show. Still, God loves a trier. To understand the state of the industry you only have to watch the fashion show; in 45 minutes I saw one garment that stood out; one garment that was significantly different to those offered last year. It isn’t that the designers don’t have any ideas, they do; it

is more to do with keeping things ‘safe’; staying with the things that they know will sell… going back to 2007 most manufacturers would take orders at the show and have at least half of their new stocks sold before it even landed thereby raising the cash to develop new, exciting ideas; these days they sit on their stocks whilst the retailers (and I’m talking mainly ‘Etailers’ here) practice ‘JIT stocking’, ordering to meet only their immediate consumer orders; and the more traditional stores have fallen into the same pattern to compete on a level playing field. It’s just not supposed to work like that. I can’t help but feel this isn’t progress. It most certainly isn’t good business.

In an earlier column I predicted that manufacturers would turn to ‘Direct Selling’ and retailers would be left with only cheap Asian copies to sell; well this year the Asian-contingent ‘went on strike’ against rising costs of standing at BETA and largely boycotted the show. So I will finish on a positive note and say ‘hallelujah to that!’ Let’s hope this is a portent of better times to come with manufacturers manufacturing and stockists stocking, because that’s the way it is supposed to work.

Suzanne Wild is designer and managing director at Fuller Fillies.

WALK ON THE WILD SIDE

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 12

Laminitis: What is it?Every year the spring season brings with it threats of laminitis and while horse owners are told repeatedly that the horse population is getting fatter, it seems that the problem is still getting worse. Nutrition advice lines are flooded with calls at this time of year on how to feed good doers and laminitics, but many horse owners don’t consult the feed advice lines, instead discussing the options with retailers, who become the front line for dietary advice, so knowing the right information is crucial. “Laminitis is hard to define in the sense that the mechanisms involved in the

development of the disease are not yet completely understood,” says Briony Mitchell BSc (Hons) Nutritionist, at Allen & Page. “However in the most basic sense laminitis is the structural

failure of the lamellae (soft tissue) which attach the pedal bone to the inner hoof wall resulting in pain and lameness. Unfortunately the early developmental stages of laminitis occur without any signs, so once the horse shows foot pain the disease is already at an advanced stage. Despite symptoms being expressed in the feet laminitis is actually a condition which affects the whole body and it is suggested that the condition

results from a complex cascade of events commonly starting in the digestive tract.”

Cushing’s and EMS “Cushing’s syndrome is a common condition in older horses, although it can occur at any age,” says Briony. “It is caused by an abnormality of the pituitary gland that results in excess production of certain hormones. Horses with Cushing’s syndrome often suffer from glucose intolerance, causing them to become less sensitive to the action of insulin and as such cannot cope well with dietary sugar and starch.

Horses affected by Cushing’s syndrome are

at higher risk of laminitis all year round (not just

during the summer) because of their hormone imbalances and glucose intolerance and as such they must be monitored carefully.” Cushing’s cannot be cured as such but can be controlled with the assistance of drugs, similar to Equine Metabolic Syndrome (EMS). “EMS is a state of hormonal and metabolic imbalance that

the body gets when storing excessive body fat,” explains Briony. “It is characterised by insulin resistance and the term ‘equine metabolic syndrome’ refers to those who are at more risk of developing laminitis as a result of underlying insulin resistance. Although the area requires further research, one suggestion is that certain fat cells produce cortisol, (among other hormones) which interferes with the ability of insulin to move the glucose into cells. Overweight animals having more fat cells means more cortisol is produced causing greater interference with insulin. This could also explain why weight loss is effective in increasing insulin sensitivity.

This insulin resistance may be a contributory factor to their high risk of laminitis, however exactly how insulin resistance predisposes to laminitis is still largely unknown.” Owners who are ill informed of the nature of the disease could be putting their horses at risk. “Owners should avoid turning horses out on stressed pasture or on frosty grass particularly on a sunny morning when fructan levels in the grass will be high,” says Briony. “Providing high calorie forages such as haylage and allowing horses or ponies to become overweight, particularly if they are not exercised are all common misconceptions surrounding laminitis.”

Seasonal stockingGiven the percentage of horses and ponies that suffer from this potentially life-threatening disease, the market – in terms of specialist products – is fairly broad. In over 80% of cases, laminitis can be avoided through better dietary management. Restricting the horse’s grazing, especially at the start of spring and during the autumn flush, is key as is considering the hours per day the horse spends in the field. Horses that are prone to laminitis would be better

LAMINITIS AND WEIGHT GAIN

ONE STEP AHEADWith the unpredictable British seasons offering a week of sunshine, followed by a week of sleet, it can be hard for retailers to know exactly when to order in products. However, with the threat of a dry summer, being one step ahead of the game is vital for a year of good business.

“”

“ ”Laminitis is hard to define in the sense that the mechanisms involved in the development of the disease are not yet completely understood

In over 80% of cases,

laminitis can be avoided through better dietary management

LAMINITIS AND WEIGHT GAIN

off kept in a stable during the day and allowed to graze over night. “Weight gain can happen at any time of the year, even in winter, however special attention should be paid to periods when

the seasons are changing and when fructose levels in the grass change presenting optimum conditions for rapid weight gain and the threat of laminitis,” says Lizzie Drury Msc Rnutr, senior nutritionist at Saracen Horse Feeds. Retailers will need to make preparations early in order to cash in on this market. With the seasons differing from year to year, items such as grass muzzles, small holed haynets, vitamin licks and balancers or weight tapes could be required as early as March should we see – as is becoming more and more frequent – an early burst of good weather. “Using a weigh tape to monitor changes in condition fortnightly will help customers spot weight gain quickly,” says Lizzie. “Subtle changes in the field such as strip grazing or moving water troughs to the top of a hill can also be beneficial.” Nut balls are another great way to increase eating time for the horse as well as acting as a boredom breaker. A laminitic horse that is in a ‘starvation paddock’ may become grumpy so adding a handful of high fibre

nuts to a treat ball may help to alleviate his stress. Specialist treats and licks that are void from calories and molasses are a relatively new but flourishing idea. Field licks are a great way

for horses that have a solely forage-based diet to receive the required vitamins and minerals needed without a hard feed. These products vary in flavour and purpose and can be shared by a number of horses, as and when required. The cost effective nature of the product makes it an easy and popular choice, however retailers should be careful when advising owners that their horses will not need anything else, as if in a shared field, the level of the product being consumed by an individual horse cannot be effectively monitored. Ensuring that staff are fully prepped on each product is vital in order to encourage the potential of a sale. “Product training is available from our area sales managers to help stockists provide their customers with current, research driven advice to pass on to their customers. By taking on the training offered, stockists can become better informed professionals in their field and boost their skill sets and importantly, the level of service provided to their customers,” says Lizzie.

”“It is important for retailers to have products on the shelves in time in order for customers to begin feeding for maximum effect

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LAMINITIS AND WEIGHT GAIN

Fibre feeds The digestive tract of the horse functions most efficiently when it has an almost constant supply of fibrous material to break down. It is important not to starve horses, as the main cause of concern when underfeeding fibre is the upset of the gut microbial balance. Horses that are lacking fibre will seek it from alternative sources and may adopt bad habits such as chewing wood or eating droppings and could even develop problems such as gastric ulcers or colic. Different types of fibres can be digested at different rates. Plants rich in soluble fibre including gums and pectin and some types of hemicellulose may be digested quicker and more easily, offering a higher yield of nutrients. New feeds such as Simple System, are a revolutionary way of feeding and are ever increasing in popularity. The feeds consist of fibre only and are fed as a ‘system’ to include a type of chopped grass and a balancer. For example a horse might be on an alfalfa cube and a seaweed and yeast balancer. Although potentially more costly than a chaff and cereal diet, the feed allows for less waiting time between feeding and riding and offers a series of ingredients that are naturally digested.With the hay shortage still causing concern to owners around the country, especially those who’s horses live on a strict forage-based diet, suggesting alternative forage options should be at the forefront of both retailer’s and manufacturer’s minds. The guarantee of quality produce in the form of chaff and haylage may seem costly to some, but to these customers, it will be highly important. Customers should be advised that although haylage is a dust-free and easy to store option, due to its higher nutritional value, it may not be suitable for all horses – especially those suffering with excess weight. Laminitis specific chaffs however can be fed as a complete forage replacement and can either be soaked as if hay or fed straight from the packet. “If customers have a good do-er or a horse prone to weight gain, feed such as Dengie’s Hi-Fi Lite can be used as a total forage replacement,” says Katie Williams, senior nutritionist at Dengie. “The Alfa-A range can be fed as a partial hay replacer,

as the higher levels of nutrients mean that it would be too rich to replace hay completely. What a lot of people don’t realise is that Alfa-A has the same levels of energy as a cool mix but, because it is so high in fibre, it provides greater chew time.”Retail staff are expected to provide basic information to their customers on the products that they stock, however caution

should be taken when giving advice on specialist cases where incorrect feed could have a detrimental effect on the horse’s wellbeing. Most large feed manufacturers offer a nutritional helpline and retailers should point customers in the direction of this. “We offer professional advice through our Equi Clinic to both staff and owners with anything from management tips to nutritional guidance,” says Aimee Redfearn, equine development manager at Brinicombe. Inviting nutritionists to host seasonal talks at your shop is a great way to encourage customers to continue to shop with you – and encourage new business. Promotional offers such as collecting coupons has always been big business and continues to act as a great way to secure sales. Working with the manufacturers at these ‘talks’ to offer deals on feed for attendees is great for both business and reputation.

SupplementsIn recent years the amount of supplements available has increased dramatically. While there is no single nutrient that is the key to a healthy hoof, studies show that most horses with hoof problems respond to better overall nutrition. “Phospholipids are an important nutrient for hoof health,” says

Dr Scott Gravlee of Life Data Labs. “Farrier’s Formula provides proper levels of phospholipids along with other important nutrients such as omega fatty acids, zinc, copper, biotin and important amino acid ‘protein building blocks’ that enables horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth.” Horses on a restricted diet would benefit from supplements that provide them with essential nutrients but are low in carbohydrate and sugar content. “Each horse is unique in its ability to digest sugars and starches; therefore a maximum percentage of carbohydrates and sugar in a feeding stuff would vary between horses, and also unsafe levels of carbohydrates and sugars would be dependent on the amount consumed,” says Dr Gravlee. “The best solution for a laminitic or over weight horse would be to utilise a low carbohydrate and no sugar added

vitamin and mineral supplement to supply required daily nutrients and feed a good quality hay.” Most supplements will be at their most effective once they have had a chance to build up so starting early is important. “With the mild winter we have had this year, the period of grass growth and appearance of midges is set to start even earlier than ever, so it is important for retailers to have products on the shelves in time in order for customers to begin feeding for maximum effect,” says Aimee.

Image courtesy of Elim-a-net

Stabling solutionsIncreased stabling is inevitable with laminitis sufferers. With extreme cases, the horse may only be allowed an hour or two of grazing a day, therefore it is important that owners ensure that the stable is as accommodating as possible. Rubber matting is a popular choice as it provides warmth from the cold floor and reduces the strain on the limbs. It is also cost effective as it offers the option of a minimal amount of bedding – something that owners with Cushing’s disease may find necessary due to the increased amount of urine that the horse passes. Items such as magnetic and cooling boots may also be used to reduce swelling in the legs, as well as bandages.

Image courtesy of The Black Mat Company

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LAMINITIS AND WEIGHT GAIN

Fast Fibre

Allen & Page’s Fast Fibre is barley and molasses free and is ideal for horses and ponies prone to laminitis as it is high in fibre and very low in starch and sugar. Fast Fibre contains quality fibre sources as well as soya oil and linseed for essential Omega 3 oils. Fast Fibre is balanced with vitamins and minerals and also contains Ceregest GLC 2, a unique prebiotic for Gut Loving Care.Fast Fibre RRP: £7.50 – £9.30, prices may vary depending on location.

Allen & Page: +44 (0)1362 822902www.allenandpage.com

One step ahead

Think Laminitix from Brinicombe Equine has been specifically designed to make life easier. The

specially selected ingredients provide essential vitamins and minerals along with key nutrients such as biotin and zinc for healthy hooves. A combination of antioxidants, chelated magnesium and cinnamon work in synergy to support a healthy immune system and help in stabilising blood sugar levels. The palatable granular version provides fast results with long term support and can be mixed with a suitable high fibre feed.

A 2kg container will last a horse for up to 40 days. RRP £34.95

Brinicombe Equine: +44 (0)8700 606206 www.brinicombe-equine.co.uk

Au naturel

Metabolyte is a unique product formulated by Hilton Herbs from human-grade herbal tinctures, such as Goat’s rue and Gymnema, blended with cider vinegar and honey, to help horses and ponies maintain a correct and efficient metabolism of glucose and other nutritional energy sources. The liquid format makes it easy to administer, either by adding to a small amount of feed or chaff or directly into the mouth. The mix should be combined with an appropriate diet and exercise routine, for ‘good doers’ and native breeds who may struggle or be resistant to losing weight. Metabolyte is safe to feed to laminitics or horses and ponies that are sugar-intolerant.

Hilton Herbs: +44 (0)1460 270701 www.hiltonherbs.co.uk

The ultimate combination

Over 30 years of equine nutritional research, clinical trials and field testing have gone into every cup of Farrier’s Formula. Nutrients such as phospholipids, omega fatty acids, and important amino acid ‘protein building blocks’ enable horses to build strong structural and connective tissue proteins important for healthy hoof structure and growth. The combination of proper nutrition with Farrier’s Formula and the application of an effective topical dressing help repel the invasion of bacteria and fungi that cause hoof problems. Life Data Hoof Dressing not only defends against these hoof-eating microbes on the surface of the hoof, but permeates deep within the hoof wall to block these microbes at the foundation of invasion.

Life Data Labs: +1 2563 707555 www.lifedatalabs.co.uk

Beat the grass

Laminaze has been reformulated. Whilst supplying a wealth of natural nutrients to support the health of the hoof and increase antioxidant content, Laminaze offers additional nutritional support specifically targeting the health of the gut.For customers that have a horse or pony that is prone to laminitis, NAF recommends that Laminaze is given as part of the daily diet well in advance of the flush of fresh grass in order to establish Laminaze within the animal’s system. RRP: 375g (15 days supply) £18.95, 750g (30 days supply) £30.95. Larger sizes are available.

NAF: +44 (0)800 373106www.naf-uk.com

Lami-light

Blue Chip Lami-light is the low calorie, low sugar and low starch diet feed balancer, ideal for those prone to laminitis or weight gain. The whole-cereal and molasses free formula, ensuring incredibly low levels of sugar and starch, combines the recommended levels of vitamins, minerals and nutrients along with Nucleotides and a fruit derived form of Vitamin E. Nucleotides will aid the repair of the laminae following a laminitis attack, and ensure efficient nutrient absorption, even when on a restricted diet. Many cases of laminitis are believed to be caused by toxicity in the gut; Lami-light contains an EU approved probiotic and the superior MOS prebiotic to aid gut health. RRP: £30.75 per 15kg sack. Bluechip: +44 (0)1142 666200www.bluechipfeed.com

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LAMINITIS AND WEIGHT GAIN

New formula

Osmonds Lamitox has been manufactured and sold by Osmonds since the mid 1980s. Formerly sold as Laminitis Digestive Supplement, it is one of the first products of its type. The powdered supplement can be added to dry or wet feed and works by aiding digestion and detoxifying the system. Recently improved, it now contains Diamond V Yeast and Omega 3, 6 and 9 factors. Osmonds Lamitox is natural and does not contain any chemicals. Suitable for animals competing under rules.

Osmonds: +44 (0)1948 668100 www.osmonds.co.uk

Extra protection

Rockies’ LaminShield is available as a free access lick and as a pre-measured sachet.LaminShield contains four different types of bioavailable magnesium, and three different types of Bioplex, to create a calorie free product that is suitable for horses and ponies prone to or at risk of laminitis. It’s palatable too to ensure consistent intake. LaminShield helps ensure that the equine is receiving the correct amount of magnesium, something that is important in hundreds of the body’s vital processes. LaminShield is available in 2kg and 5kg blocks, which retail from £11.46; and LaminShield Pure, which is supplied in 25g sachets. These retail at approximately £1.00 per sachet.

Rockies: +44 (0)1606 595025 www.rockies.co.uk

Shape-Up

This innovative feed balancer contains the essential vitamins and minerals that a horse or pony requires in a palatable feed and is specifically designed for horses and ponies who are ‘watching their weight’, prone to laminitis or EMS.Shape-Up contains omega 3 fatty acids helping to maintain healthy joints and mobility as well as recommended levels of biotin, bioplexed minerals, essential amino acids and quality protein sources to encourage quality hoof development and growth.Suitable for equines requiring a low calorie complete feed, specialist feed to help maintain a healthy metabolism, those prone to laminitis or requiring a low starch diet and good doers, native breeds and those on box rest.

Saracens: +44 (0)1622 718487www.saracen-horse-feeds.co.uk

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PADDOCK MAINTENANCE

THE LAND OF PLENTYWith long days of grazing and increased field time fast approaching, it is important for customers to manage their paddocks correctly, including taking care of machinery, hedges and damaged fencing.

Healthy grassesWeeds such as thistles, docks and nettles, can have a negative impact on the quality of grazing that the horse is being exposed to. Although not directly poisonous, the weeds take the nutritional goodness from the soil, discouraging grass to grow. “Horse owners who fail to remove weeds from their pastures may be failing to provide good quality grass for their animals,” says Rebecca Ball, managing director of Eazitools Equestrian. “These weeds are unpalatable to horses and they will often leave them in favour of surrounding grass, resulting in bare, unsightly pastures with only clumps of weeds.” It is better to keep on top of the problem. However, if the field is of a size where widespread infestation has developed and manual removing cannot be carried out, then a chemical weed killer should be applied. Owners should remember that horses will need to be kept out of the paddock prior to application in order to allow the weeds to grow to a sufficient height before they can be eradicated. Once the weedkiller has been applied, the area will need to remain without rain for at least four hours – so choosing an appropriate time of year such as early spring should be taken into account. Again, horses won’t be able to graze on the treated areas until some weeks after – the product label should be able to advise on the time required. Stockists should warn customers that selective weedkillers are available which will not harm clover though all weedkillers are likely to harm other ‘desirable herbs’. Common poisonous plants to look out for include: acorns (when green), bracken, buttercup and yew. Some of the symptoms of a

horse ingesting these are colic, diarrhoea, weight loss and weakness.

The importance of soilMany irritant conditions experienced by ponies and horses can be minimised and even avoided by good paddock management. The type of care that a paddock needs will vary from season to season, but must be carried out regularly in order to ensure good grazing. The spring – and more specifically mid March – is a good time to have the fields fertilised. “It is important at this time of year to consider the fertility of the soil and the balance of nutrients, as this can affect the health of the grass and the horse,” says Martin Tasker, commercial director at HumberPalmers. “Paddocks will need some fertiliser to encourage a good sward of grass for the coming season. Ideally soil analysis should be undertaken to determine the levels of nutrients that are required so that the appropriate fertiliser is used.” As the weather begins to brighten and the ground resumes a hard surface under foot, fertislisers

should be applied. “It’s better to pick a warm

day for the first application,” says Martin. “If required, a further application can be made later on in the growing

season up until early September.

It should be remembered that fertiliser

can only benefit established grass – bare or poached areas will need reseeding and weeds will require control once they start to flourish.” With a variety of products on the market, choosing a reputable one is a good place to begin. HumberPalmers Top Paddock is a unique nutritionally complete

organic based fertiliser in an easy handled granular form, which contains the optimum balance of nutrients for most horse and pony pastures. Ingredients such as Nitrogen, Phosphate, Potash, Magnesium and Sodium all play an important part. “Nitrogen is included at the moderate level of 10% in the ammonium form to produce steady growth of herbage, low in nitrate and avoids lush grass that might contribute to laminitis,” explains Martin. “Balanced proportions of Phosphate and Potash are also included to help the health of both plant and animal. Top Paddock contains Magnesium and Sodium which improves grass palatability and helps ensure more complete grazing of the paddocks.” Calcium in another property that makes up part of the Top Paddock Formula, along with Sulphur. “Sulphur is included to assist in the uptake and conversion of the Nitrogen into true protein thereby maximising the feed value of the grass. Sulphur is also beneficial for hair cells, skin and hooves,” says Martin.

Nitrogen It is important not to apply standard agricultural fertilisers which are usually Nitrate Nitrogen based as this can produce rapid growth of lush grass that cannot be utilised efficiently and can cause laminitis or weight gain. Nitrogen is important for grass growth, but must be used in the correct proportion.

Seasonal managementThe upkeep of a healthy paddock is a yearlong task, with certain requirements dependent on the weather. With the UK’s climate renowned for being unpredictable, it is important for retailers to be fully stocked with the necessary items well in advance.

Late winter – In order to save

time later down the line, the soil’s pH level can be tested during this period. Equestrian retailers, garden centres and agricultural suppliers should offer soil pH testing kits. Ideally soil pH levels should be between 6 to 6.5 for healthy grass growth.

Early spring – with the changing of the clocks, comes the importance of repairing the damage that has been created by winter poaching. Harrowing the pasture will aerate the soil and remove dead grass and shallow rooted weeds, which is necessary for new grasses to grow. Once harrowed the ground will need to be returned to its flattened state to provide the dark, damp conditions required for growth by rolling. This will push stones into the ground and ensure that grass roots are able to obtain nutrients from the soil to promote growth. Once the fields have been harrowed and rolled they will need to be left to settle, so be sure to do this once you are sure that your horses will not require that field again for a few months.

Late Spring, early summer – if required, this is the time to fertilise the soil. Retailers should be sure to warn customers of the time constraints between fertilising a field and allowing horses to graze on it. Ensuring that staff are clued up on whether certain types are suitable for horses and livestock grazing is essential. Many customers will return to retailers having had a good experience, so educating staff efficiently should be at the forefront of any business leader’s mind. A simple sign, which encourages customers to ask for assistance could do wonders for add on sales as the employer has the chance to talk through the seasonal process and suggest additional products. Once the grass has been fertilised and is growing freely, the fields should be topped, regularly. Grass is able to make its own nutrients more effectively if it is kept at around 5cm in length. It is also

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able to withstand the actions of hooves. This is also a good time of year to apply weed killer. These items should be stocked in a display together in order to remind customers of the various procedures that are required to maintain a healthy paddock.

Late Summer – tidying fields before the slog of winter sets in is advisable. Fields can be rolled again now if required. Re-seeding fields that are looking sparse is best done between August-September. Retailers should stock more than one type of paddock grass seed mix. Grasses should be at least six inches long before grazed on to allow a strong root to establish. Typical grass mixes include perennial ryegrass, timothy and fescue, and some include various herbs, such as chicory, parsley, ribgrass, yarrow or sainfoin, to improve palatability and increase the variety of minerals available to the horse. Some seed mixes also contain clover, but adding clover to a pasture needs careful management, as it is a rich and prominent source of nitrogen.

Early winter – paddocks can now be rotated and maintenance such as trimming hedges, fixing fences and laying hardcore in gateways carried out.

Ragwort: A lethal threat

Ragwort is a highly toxic common weed that grows throughout the British Isles and thrives on poorly managed pastures and wasteland. It is extremely difficult to eradicate and each plant can produce up to 200,000 seeds that can lay dormant in the soil for up to 16 years. Ragwort poses a lethal threat to all grazing animals, particularly horses, ponies and donkeys. The British Horse Society estimates that up to 6,500 horses and ponies die from ragwort poisoning in the UK each year. It is most dangerous when mixed in hay as it becomes extremely palatable when dried and is harder to spot. Mature plants flower between May and October.

Rebecca Ball of Eazitools provides some helpful tips on dealing with one of the most troubling plants among the equine community.

•Horse-owners should familiarise themselves with the appearance of ragwort and check their pastures regularly.

•If ragwort has become established, complete removal of plants is essential. The best way to do this is to dig up the plant including the roots, ideally when the plant is immature (rosette stage). Rock salt should then be poured into the hole to help prevent re-growth.

•All uprooted plants should immediately be removed from fields and disposed of well away from livestock.

•If your neighbour has ragwort, ask them to remove it. The 1959 Weed Act classifies ragwort as injurious, so it is an offence to allow it to spread. If they refuse then contact Natural England (0845 600 3078) as they have the power to serve a clearance notice. Contact your local authority if public places (i.e hedgerows and verges) have ragwort growing in them. It is their duty to remove it.

Cleaning up Regular removal of droppings from the field plays a part in both the horse’s health and the cost of paddock maintenance. If done regularly, droppings can be removed by owners or staff using a wheelbarrow and a shavings fork. “The Polybarrow is strong, light and extremly durable,” says Gary Fidler of Polytank Group Limited. It’s also rust free and will take anything that is thrown at it making it great for wheeling around the field. It’s huge 90 lite capacity can also reduce emptying time.” Keeping a selection of wheelbarrows and specialists forks, as well as handheld skips and durable gloves that can be easily cleaned, in close promimity may prompt add on sales.Customers who manage large estates may consider the option of a machine operated paddock cleaner to reduce labour time.

Alternative solutionsIn an ideal world post and rail fencing made from lush timbers would be the perimeter to all

equine turnout, however in reality and with factors such as cost, limited grazing and emergency repairs, temporary solutions are ever increasing in popularity. Rot and rust free materials such as PVC can provide an alternative to traditional longterm fencing. Electric fencing has been used by horse owners as an effective addition to typical post and rail fencing or as a stand alone perimeter for many years. The cost and labour time taken to set up an electric fence are minimnal compared to that of traditonal, permanent fencing – not to mention easier. The electrical element acts as a psycological barrier more than a physical one as once the horse has been shocked it is unlikely to lean on the fencing, use it to scratch or chew it. Electric fencing can assist with separating large fields, creating sick paddocks or additional riding areas. Retailers wishing to stock this as a product would do well to remember the purpose behind it. Many customers who buy electric fencing are likely to either purchase it on the day in an attempt to repair a damaged area of fencing or a day or two before if choosing to separate paddocks for a new arrival or injured horse. During the right season, this type of fencing can be a good seller; however stocking minimal levels that are not useful to customers will have a detrimental effect on sales. With the climate still fairly volatile, retailers are right to be careful with their stock. However, ensuring that a few bundles of plastic posts, more than one roll of matching tapes or ropes, a few packs of insulators and one or two energizers are available is vital. If space is a real problem, then a packaged paddock starter kit should provide ample materials in a relatively small space. Product material leaflets with ‘how to’ guides could also be displayed next to the product as further promotion. Some customers who are using electric fencing as a quick fix may not be aware of how to set up or connect the energizer.Durable PVC fencing made by companies such as Duralock is proving popular within the equestrian sector. Duralock fencing can be seen in a variety of places from the races to the individual horse owner’s paddock. “The systems can be installed into earth, concrete, tarmac and sand,” says Jeremy Seel of Duralock. “They are robust and

if using the removable fencing barriers on feet they are quick and easy to transport and erect – and also user and animal friendly. They are also maintenance-free and customers won’t have to worry about them being chewed.” The products are also very ‘green’. “Products are totally recyclable and meet all health and safety requirements,” says Jeremy. “They are guaranteed for 15 years and provide a long-term cost-saving over comparable products.”

Taking care of machineryEffective paddock maintenance wouldn’t be possible without a selection of specialist machinery. Items such as tractors, rollers and aerators can be costly and therefore increasing the longevity of their use will be a top priority for customers. “It goes without saying that anything will last longer if you show the item respect and take care of it,” says Linda Bartlett from SCH supplies. “One of the great advantages of our equipment is that it is robustly built and can withstand a bit of rough and tumble – towing large pieces of machinery over rough ground is hardly a delicate process.” Researching new products before you choose to stock them is very important as an ATV that is designed for be driven around the garden as a bit of fun, may not stand up to the test of harrowing a sand school. A regular service is vital and should ensure that any developing problems are caught in the early stages before they become irreparable. “We recommend a proper service once a year, but you should get into a routine of having a quick check over just before every use,” adds Linda. SCH are also very practical when it comes to stocking their products. “With equestrian distributors we don’t insist on them stocking anything – we have such a huge variety,” says Linda. “However, anyone with some space who does wish to stock some products will receive enhanced terms. SCH also take care of delivery on their own vehicles, so it makes the whole process incredibly easy for the businesses we deal with.”

PADDOCK MAINTENANCE

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PADDOCK MAINTENANCE

Boundaries without limits

Duralock Fencing Systems are market leaders in equestrian fencing. The company’s worldwide clientele includes equestrian centres, private paddocks, racecourses, training yards and studs. The post and rail system has a unique installation using a two-chamber post separating the ground fixing, steel and concrete from the rails. The PVC post and rail system uses the latest technology for UV-resistant PVCu and incorporates impact modifiers to ensure that the rails will bend and give, rather than break or shatter.Newly introduced are our moveable interlocking post and rail barriers with detachable weighted feet, ideal for separating arenas or for crowd control.

Duralock: +44 (0)1608 678238 www.duralock.com

New solutions

Earlswood Supplies has added to its large range with the introduction of Patura electric fencing. This premium German brand has unrivalled, no quibble warranty and merchandisers are available to attractively display the products. If you already stock electric fencing why not give your customers a choice? We have experience to show that every time this improves your retail sales. Add electric fencing to your regular orders of equestrian equipment, tools and hardware avoiding carriage charges and the necessity to have more trade accounts. Full product training and point of sale literature is available with your first order.

Earlswood Supplies: +44 (0)8450 171351 www.earlswood-supplies.com

Dig it up Lightweight and sturdy, the Rag-Fork can be used year round to help keep ragwort at bay. From garden to field this innovative fork saves time and effectively removes common garden and field weeds including docks and thistles. The Rag-Fork has been designed to remove ragwort by its roots and uses a unique leverage elbow to remove the weed effortlessly at any stage during its growth cycle, without the use of chemicals or herbicides.

RRP: from £28.95+44 (0)1427 884 394 www.eazitools.co.uk

Rubber alternatives

The company which introduced the renowned tyre rubber products in 1981 continues to offer loads of profitable products, having developed top brands such as Tubtrugs, Wm.Faulks Tools Multi-Tubs etc. “Shopkeepers are constantly looking for easy to buy, easy to sell products for their stores” says Chris Birch, sales manager at Faulks & Cox Ltd. “We have such ranges of branded products complete with stands to sell them from, that it really would be most profitable to give us a ring. We combine our lines with an efficient, friendly stock service which is important for all shops looking to do well in these hard times.”

Faulks: +44 (0)1455 848184 www.faulks.co.uk

Weed out the problem

The Fyna-Lite Multi-Weeda fork is the perfect tool for removing these noxious and problematic weeds effectively without the use of harmful chemicals and with minimum damage to the surrounding ground. It easily removes the most difficult of weeds by removing both the weed top and root ball. This tool is manufactured in Britain and is extremely easy to use. Simply place the tines of the fork parallel to the tap root and push down using the foot step. The sharpened prongs dig easily into the ground – even when the ground is hard or stony, and the user simply pulls back on the tool. The unique fulcrum design easily extracts the whole root system.

Fyna-Lite: +44(0)1789 764848www.fynalite.co.uk

Paddock cleaners

UK based Nicholson Machinery Ltd has been manufacturing world leading produce handling machinery for over 40 years, specialist equipment includes onion toppers, harvesters, raisers, tea harvesters, root cleaners and leaf extractors while the equine industry benefits from a range of patented paddock cleaners, the company also produces bespoke machinery in close co-operation with its customers. The paddock cleaner is available in two models, the PC 900 and PC 1800.

Nicholson Machinery: T: +44 (0)1366 377444www.nicholson-machinery.co.uk

PADDOCK MAINTENANCE

Easy peasy

Celebrating its 40th anniversary, the Lancashire-based Polytank Group has a reputation for manufacturing top quality rotationally moulded polyethylene products.For 2011, the company has targeted several new industries – one of those being the equestrian market. Polytank Group limited claim to have produced the first fully rotationally moulded one piece 90 Litre Wheelbarrow, which is strong, light and extremly durable. The polybarrow is rust free and will take anything that is thrown at it. It is available in pink, purple, bright blue and lime green.

Polytank: +44 (0)1772 632850www.waterandoil.co.uk

Clean up time

If you are willing to display copies of the SCH catalogue in your showroom, office, or retail space, SCH will offer attractive terms if a sale results. You do not have to carry any stock or worry about delivery – SCH will take care of that. The company’s British built paddock and manege maintenance machinery such as the Equestrian Powered Brush, the various manege rakes and levellers and other equestrian equipment are robustly built and growing rapidly in popularity.SCH has been making machinery to tow behind ATVs, quads or garden tractors for donkey’s years, so already have a loyal base of customers happy to buy from the ranges.

SCH Supplies Ltd: +44 (0)1473 328272 www.sch-supplies.uk.com

Pasture fertiliser

Top Paddock Organic Based Fertiliser has become one of the leading brands for safe and efficient application to all equine pastures. The unique organic base is combined with mineral raw materials providing the correct balance of nutrients being released in a phased way for steady growth throughout the season. Trace elements are included contributing to the overall health of horses and paddocks. Supplied in 20kg bags with full usage directions. Retailer support available backed by national advertising.

Top Paddock: +44(0)1469 563980 www.top-paddock.co.uk

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FLY CONTROL

Types of fliesFlies are a big nuisance to both horses and humans during the summer months and cause a world of irritation. There are several ‘types’ of fly. Biting flies can pierce the horse’s skin and feed on its blood while nuisance flies lay secretions in and around the horse’s eye, mouth, nose and other sensitive spots. Aside from the threat of an allergic reaction and the annoyance, flies carry disease and can transport these diseases from horse to horse. The most common type is the Horsefly, which comes out in June and July, especially around woodlands. They tend to bite the horse’s underside, legs, neck and withers and can cause painful lumps. Horse flies will also bite humans. Black flies are another common pest and are small in size (approximately 2mm-5mm). These breed in rapidly moving water and are most noticeable at dawn and dusk. These flies commonly feed around the face – particularly inside the ears, where they trigger allergic skin reactions to their saliva, and distract the horse – but also on the horse’s neck and underside.

Fly masks and fringes

There is an array of gear on the market to protect horses from insects. Fly fringes and masks are a great way to deter flies from sitting on the edge of the horse’s eye. The fringe, which tends to be seen less often than the fly mask is attached to the headcollar, providing a string of tassels that move with the horse’s movement, acting as a wave of the hand or a swish of the tail, while the fly mask can often be used without a headcollar and offers complete protection of the eyes through a mesh. “Our UltraShield EX Fly Mask is made of heat reflecting

grey material so the horse is kept cool,” says a spokesperson for Absorbine. Other materials include fleece around the ears for comfort and rip-proof mesh. Most masks will also offer UV protection and come with or without ear and nose covers. “Our UltraShield insecticide contains effective Permethrin and Pyrethrin for instant ‘knock-down’ effect,” says a spoke person for Absorbine. “It is registered in the UK as a premises spray, but being water based it is very safe to use in close proximity of horses or dogs and can be sprayed onto the fly mask.” Gels and creams are an alternative to sprays – a welcome product for customers with head shy horses. Although they can be applied more precisely, they can be rather smelly, sticking to the hands for hours after application. An application mitt is a great way to prevent this. Customers should need little persuasion that a few pounds is worth spending on a mitt that keeps your hands free from repellent.

Lotions, creams and sprays

Cinnamon, vinegar, lavender, geranium and diethylmetatoluamide (DEET) are just some of the common ingredients found in insecticides. While some ingredients seem to have come straight from the garden, others are undoubtedly fresh from the laboratory. Among the array of products on offer, which includes sprays, creams, gels and wipes, there are at least

12 different active ingredients, ranging from the most traditional natural solutions to powerful synthetic substances. Manufacturers advise that all

products should be tested on a patch of

the horse’s skin prior to overall application, just in case the horse should suffer a reaction. Products

such as Tri-Tec feature

ingredients such as: cypermethrin,

pyrethrins and strong polymers, which are said

to last for up to 14 days. These types of sprays are very cost effective and appealing to customers – especially those whose horses live out on a permanent basis. “Tri-Tec kills the flies, mosquitoes (Asian and House), ticks, and lice which can carry infectious diseases – including the Scottish midge,” says a spokesperson for LS Sales (Farnam) Ltd. Fly repelling products often go through rigorous testing to prove their effectiveness. “After two years of intensive research in the Leovet

laboratories, tests by the Swiss tropic institute confirmed that the Phaser formula can provide seven hours of complete repellent effect,” says Gemma Beeston of Agrihealth. “The active agents are geranium oil, pennyroyal oil, cade oil and juniper.” Some companies have broadened their ranges to include innovative products that humans and horses can wear or that can be left in the stable to deter pests. NAF’s silicone NAF Off Citronella Tag is made with citronella oil, which is contained in a special compartment of the tag making it waterproof and convenient to use. The tag can be looped through the bridle, or plaited into the mane or tail as required. A wristband, which offers the same properties, is also available. The Wrist Band can be worn while riding or around the yard on the wrist or the ankle. Selling smaller, portable and cheaper options of each product has always been a great way to encourage a sale. Allowing customers to sample the product for four or five pounds seems reasonable on both sides and could be a great item to leave by the till for those last minute impulse buys.

FLY CONTROLFrom March to October both horses and owners are plagued by flies. Equestrian Business Monthly takes a look at the products on offer to help keep this problem at bay.

“

”

Banned in 2006 for use

in biocidal products by the EU, the use of citronella has caused

and continues to cause confusion

FLY CONTROL

CitronellaBanned in 2006 for use in biocidal products by the EU, the use of citronella has caused and continues to cause confusion. According to the Health and Safety Executive (HSE), “Citronella oil (CAS no. 8000-29-1) was identified as an existing active biocidal substance but has not been supported by industry through the Biocidal Products Directive (BPD) review programme for use as an active ingredient in any biocide for any product type (including fly repellents). Consequently, all biocidal products containing citronella as an active ingredient had to be removed from the EU market by / not placed on the market after, 1st September 2006. However, products that do not fall within scope of the BPD as biocidal products may be regulated by other legislation under which citronella oil is allowed to be present.” Despite citronella being ‘banned’ the product is rife throughout the equine market and continues to be used. Citronella has long served the test of time and clearly is highly regarded as the best ingredient for the job. Horses rarely suffer reactions to Citronella and manufacturers had and still have the option to apply to have citronella exempted by submitting evidence of its safety and efficacy, however many believe the cost of doing this could far exceed that of developing an alternative formula. It was estimated in 2006 that around 90% of ‘natural’ fly repellents in the UK contained citronella. Retailers should make sure Citronella products are not sold directly as biocides, but instead as an ‘environment spray’ or ‘coat spray’.

SupplementsProviding horses with a supplement in either feed or water is another method of repelling flies. Most of these types of supplements will need to

be built up prior to the summer when flies are at their worst. Powders, liquids and granules are all available depending on customer preference. A main ingredient of these supplements is garlic. Garlic is a detoxifier, which goes to work internally in the blood. As it passes through the system, cleansing impurities in the blood, it emits an enzyme,

which shields the protein the female needs in order to lay eggs. Products including vinegar and various other herbs then prevent it from going through the digestive tract, but direct it straight into the blood stream

where fleas, ticks, mosquitoes, biting flies, and other insects feed. Cavalesse is a natural

food supplement containing a specialised formulation of water-

soluble vitamins and minerals, including nicotinamide. Once a month the contents of each sachet is simply dissolved in water to form an oral solution, which can be administered daily via a special pipette, either by sprinkling over a small handful of feed or adding to a treat. The supplement helps horses maintain healthy skin and promotes normal immune function.

Sweet ItchSweet itch is a common skin disease that affects approximately 3–5% of horses and ponies in the UK and can cause upset to owners. “The common name for Summer Seasonal Recurrent Dermatitis, Sweet Itch is one of the most prevalent allergic diseases in equines,” says Aimee Redfearn of Brinicombe. “It is an allergic reaction to the antigens present in the saliva of biting midges, particularly the Cullicoides spp, and occasionally black flies, Simulium spp. It is a seasonally, recurrent problem that is thought to affect up to 50,000 horses in the UK particularly between the warmer months of April until early November when midges are most active.” Midges (Culicoides) are 1mm-3mm long and hover in swarms at dawn and dusk. Eggs are laid in standing water so avoiding stagnant water is a must. There are different species of midges and they feed at different sites on the

horse. When the mane and tail hairs are broken or rubbed away,

“ ”The most common type is the Horsefly, which comes out in June and July and is found around woodlands

Image courtesy of Horslyx

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this exacerbates the sweet itch in animals that are allergic to the bites. Insect repellents can be very effective against these pests. Permethrin-based

products often produce good results and should be applied in the late afternoon. Oil-based products – a good tip is to use bath oil mixed 50:50 with water – can be applied several times daily to prevent flies landing. Bringing horses in before dusk and using a fan to create a brisk breeze helps keep midges away, while rugs may also be useful. Most products on the market will offer protection from the midges in the

form of a repellent and also a calming agent that can soothe already sore areas. “In Think Itch the natural fly-deterring properties of Think Fly have been

combined with a complex array of ingredients to help maintain immune balance and healthy

skin and hair,” says Aimee. “A key active ingredient

is Niacin (vitamin B3) which has an important role to play in

the production of histamine and therefore helps to calm the

allergic response.” The best way to

save a horse from this irritation is with a specially designed fly rug. These

rugs will cover almost every part of the horse and include additional features such as belly flaps, extended tail

flaps and detachable necks. The rugs are made from a strong, but breathable mesh and often include fleece in areas such as the withers and along the line of the mane. These rugs can be left on for the majority of the time as long as regular removal for grooming and readjusting is carried out.

Spotting the problemThere are a range of symptoms and altered behaviours that could mean that a horse is suffering from Sweet Itch. The National Sweet Itch Centre says the following.

Symptoms include severe pruritus (itching), hair loss, skin thickening and flaky dandruff. Exudative dermatitis (weeping sores, sometimes with a yellow crust of dried serum) may occur. Without attention sores can suffer secondary infection. The top of the tail and the mane are most commonly affected. The

neck, withers, hips, ears and forehead, and in more severe cases, the mid-line of the belly, the saddle area, the sides of the head, the sheath or udder and the legs may also suffer.The animal may swish its tail vigorously, roll frequently and attempt to scratch on anything within reach. It may pace endlessly and seek excessive mutual grooming from field companions. When kept behind electric fencing with nothing on which to rub, sufferers may scratch out their mane with their hind feet and bite vigorously at their own tail, flanks and heels. They may drag themselves along the ground to scratch their belly or sit like a dog and propel themselves round to scratch the top of their tail on the ground. There can be a marked change in temperament – lethargy with frequent yawning and general lack of ‘sparkle’ may occur, or the horse may become agitated, impatient and, when ridden, lack concentration. When flying insects are around he may become agitated, with repeated head shaking.

“ ”Sweet itch is a common skin disease that affects approximately 3–5% of horses and ponies in the UK and can cause upset to owners

FLY CONTROL

The whole package

UltraShield is the ultimate insecticide for use around horses to protect against irritating and biting insects. It provides instant ‘knock-down’ for insects and a long lasting protective shield. UltraShield offers protection in equestrian premises, stables and barns, and dog sleeping quarters. The UltraShield brand Fly Mask is made from new Rip-Sheild material, which is tear resistant, providing protection against all types of flying insects. It has two adjustable safety-release closures to ensure a good fit. New for this season, The Mitt and Miss Mitt – designed for applying fly control, grooming and leather care products.

Absorbine: +44 (0)1903 892060 www.absorbine.co.uk

Laboratory tested

Phaser offers the ultimate protection against flies. Two years of intensive research in the Leovet laboratories led to the existing Phaser formula. Tests by the Swiss tropic institute confirm the product can provide seven hours of complete repellent effect. The active agents are geranium oil, pennyroyal oil, cade oil and juniper. The high potency of the active ingredients and the long adhesion also make this a most economical insect repellent. Phaser Durative is also available in gel form with a sponge applicator making it easy to apply on nervous horses and awkward areas. RRP: £13.59.

Agrihealth: +44 (0)2838 314575www.agrihealth.co.uk

Itchy problem?

Think Itch is a groundbreaking feed supplement recommended for horses prone to sweet itch. It incorporates the internationally renowned Think Fly formula together with ingredients for a balanced immune system, effectively combining the benefits of two products into one. A 4kg container will last a horse for 33 days. RRP: £39.95. Now available with 25% extra free, while stocks last.

Buzz off

Think Fly contains a unique blend of herbs and spices along with MSM, Zinc and other nutrients for healthy skin. The specially selected ingredients build up in the system to offer natural protection from all types of flies. Available in granular form or as a low sugar lick.A 4kg container will last a horse for 40 days. RRP: £32.95.

Brinicombe Equine: +44 (0)8700 606206 www.brinicombe-equine.co.uk

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Gumbies Ltd M1.1FLY CONTROL

Buzz off

The irritation, discomfort and distress caused by flies can be really uncomfortable for horses. Fly Away’s rage of fly control products offer maximum protection. Fly Away’s Midge Away, is specifically targeted at repelling midges and offers good protection and longevity of cover, while Fly Aways Defleqt provides every day repellency and protection. If the problem is severe, high strength products such as Fly Away’s new max strength will deter even the most persistent of flying nuisances.

Fly Away: +44 (0)1384 877857www.flyaway.ltd.uk

Trial tested

Bye Bye Itch is a unique product, formulated by Hilton Herbs, to help combat seasonal itching in all equines. The supplement is rich in essential fatty acids (EFAs) which are vital for maintaining skin and cellular integrity and encouraging natural resistance to allergens and irritations. The supplement also contains herbs that offer a cleansing and cooling anti allergen action. Bye Bye Itch is designed to be fed to horses and ponies in the months prior to and throughout the ‘itching’ season. The mix has been extensively trialled in the UK where 93% of the trial participants reported that feeding Bye Bye Itch had significantly helped their horse or pony.

Hilton Herbs: +44 (0)1460 270701www.hiltonherbs.co.uk

Easy eating

Garlic Horslyx offers owners a simple and cost effective method of feeding garlic, whilst also offering a unique vitamin, mineral and trace element package in one tub.The high sulphur compounds found in garlic are released through the horse’s skin via natural body secretions such as sweat. This produces an odour which flies find repellent. Every tub contains pure dried garlic granules, Biotin, Methionine and Chelated Zinc. Selenium and Vitamin E are also present and support the immune system. Garlic Horslyx offers horse owners a cost effective method of balancing the diet and is available in 5kg and 15kg weatherproof tubs priced at £12.85 and £24.90 respectively.

Horslyx: +44 (0)1697 332592 www.horslyx.com

Bye bye flies

TRI-TEC 14 spray, a unique formulation, new to the UK, approved by the HSE (license 9215), as an insecticide spray, and used in the USA for years as an ‘on horse spray’, kills the flies, mosquitoes (Asian and House), ticks, and lice which can carry infectious diseases – including the Scottish Midge.The unique formula contains cypermethrin, pyrethrins and strong polymers to keep it in place for up to 14 days, making it very effective, long lasting and economical. Tri-Tec can be applied by trigger spray or as a wipe. Proven effective by efficacy tests performed by respected Wellmark International. Available from Battles, Trilanco, or direct from LS Sales (Farnam) Ltd.

LS Sales (Farnam) Ltd: +44 (0)1608 683855www.lesliesutcliffe.com

Fly busting

New NAF OFF Deet Power now has more power to repel flies, with a pleasant aroma, it is also kind to the horse’s coat.It now comes in a choice of sizes and retails at: 750ml Spray (HSE no 8448) - £16.99, 2.5litre refill - £32.50, 5 litre refill - £62.00, new handy 200 ml - £6.00 NAF OFF Deet Power Gel (HSE no: 8447) 750g - £15.99.NAF’s famous ‘pink’ fly repellent, NAF Off EXTRA has been reformulated to include extra natural ingredients which work together to be more effective in naturally repelling troublesome, irritating flies. NAF Off EXTRA EFFECT comes in a choice of sizes and retails from £5.50-£23.50. Also available in a gel.

NAF: +44 (0)1600 710700www.naf.co.uk

Bug off

Rockies’ Bug:go! is a 5kg salt lick containing 10% pure garlic, to help keep bugs away this spring and summer. The lick uses Cheshire salt, garlic, and the recognised benefits of allicin and ajoene to make a block that is free from molasses and fillers.Garlic has been used for many years as a natural fly repellent, and can also aid healthy digestion and boost the immune system. It is ideal for the warmer spring and summer months, and as it contains salt, it also addresses the horse’s daily requirement for this important ingredient. Bug:go! is available in 5kg blocks, and has a RRP of £9.15.

Rockies: +44 (0)1606 595025www.rockies.co.uk

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LAUNCH IT

Child friendlyChilds Farm is a range of affordable, natural toiletry products formulated for young skin and hair aged above four years.The products are paraben, sulphate, artificial colour and mineral oil free, and are packed with fruity fragranced organic essential oils.With eye catching and imaginative package imagery of ponies and farmyard animals, the Childs Farm products take the boring out of bath time. As the featured animals are real, children can read more about them and their lives on the

Childs Farm website. All products are available now via UK distributor, Battles.

Childs Farm is delighted to support two wonderful charities with part of its profits, which reflect the company’s love of ponies and farming. The charities are: Riding for the Disabled (RDA) and Farm Crisis Network (FCN).

For further information visit: www.childsfarm.com, follow @ChildsFarm on Twitter or like the company on Facebook.

One for the ladiesBolla Bags are launching a brand new collection of Scottish Tweed fronted leather handbags in the company’s most popular ‘Napoli’ leather. The Highland collection uses a leather

finished in oils and waxes to give a very vintage and rural look – as well as make the bags soft and supple to the touch. The tweed is produced in Scotland and made using 100% wool, complimenting the high quality selection of leather used in the manufacture of these bags. Tweed has been making a huge appearance this year and these handbags are definitely set to make their mark. Bolla Bags has been supplying classic and stylish leather handbags for five years now and this latest collection adds to the growing demand in the country clothing market for the type of leather and styling that Bolla offers. The new Highland collection of tweed and leather bags will be available from August this year and are available to pre-order.

For more information visit: www.bollabags.com, call: 01202 820138 or email: info@bollabags.com.

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Bucas Buzz Off RainZebra Products

Sizes: 5’-7’ Colours: Silver/navy Materials/bindings: Waterproof, nylon fabric, breathable coatingRRP: £97.00 (neck £43.00)

The Buzz-Off Rain has combined features of the Buzz-off flysheet and Sun Shower lightweight Turnout. The upper part is waterproof and breathable while the lower part is made of Buzz-off flysheet fabric. The rug is lightweight and UV protective with an elasticated and detachable belly pad.

Bucas Freedom TurnoutZebra Products

Sizes: 5’-7’ Colours: Merlot with silver trim, riesling with riesling/silver trim Materials/bindings: Waterproof, breathable, rip-stop outer. RRP: £62.00

The Freedom Turnout offers exceptional value for money and the guarantee of Bucas quality. Well designed, easy to use and available in a choice of exciting colour combinations. It is waterproof and breathable with a rip-stop outer, breathable nylon lining and cross surcingles.

LET’S TALK PRODUCTS

What to Stock

for Successful Sales

With the dawn of spring comes the introduction of bright colours, patterns and fancy embroidery. Making the most of the bright colours is essential and displaying rugs on racks that allow them to be hung up out of the packaging will draw customers in.

SUMMER RUGS

True to the typical British weather, it is hard to predict when the ‘summer’ will begin. With March to June spent bursting with sunshine one day and pouring with rain the next, retailers must be prepared to offer customers a variety of rugs that will protect from the elements without overheating the horse.A light stable rug will help to keep stabled horses warm on cooler evenings. Most horse owners should also have at least one lightweight turnout on hand, which should be waterproof to keep off the rain, but light, breathable and without fill. A 600-denier rug made with strong polyester offers adequate warmth – there are several examples below in nice, bright summer colours – and will still be durable enough to withstand the rigours

of turnout. The rug will also provide a level of protection against flies and midges, particularly when combined with a fly mask or fringe. However, for horses that are particularly vulnerable to insect bites – such as those suffering from sweet itch – a specifically designed fly rug is a better solution.Lightweight fleeces are still popular as are summer sheets, due to their flexibility. Perfect for keeping the chill off when travelling, cooling down after exercise or providing a thin layer on a chilly night, these hi-tech fleece rugs are sure to be strong sellers. Classic stripes and fancy fillet strings add an extra touch of class, while intricate embroidery adds the finishing touches –especially if personalised branding is available through

the retailer. If a model horse is available, try setting up a window display with the well-dressed model centre stage.Cotton is often used in coolers and sheets or as a lining for turnout rugs, and being a natural fibre is it soft, lightweight and breathable, with intrinsic cooling properties. It can also be combined with polyester – making polycotton – to give it added durability. Nylon meanwhile is another popular fabric for lining rugs. The smooth surface of this synthetic material helps to reduce friction, and so many rugs include nylon anti-rub panels over the areas most vulnerable to rubbing, for example over the shoulders. Satin can also be used to the same effect.

Fly rugsFly rugs are an important seasonal addition to the summer rug collection and many manufacturers have a take on the design, with rugs featuring neck covers, masks, belly bands and designs that strive to cover all areas of the horse. The technology behind fly rugs is becoming more and more advanced, with manufacturers utilising more ‘intelligent’ fabrics. The Rambo Fly Rider Rug incorporates permethrin, a man-made insect control treatment based on pyrethrin, which is found in certain types of chrysanthemum flower. Whilst high-tech fly rugs might be more expensive, the benefits to the sweet-itch sufferer are likely to well outweigh the initial cost.

Bucas Power Turnout Classic LightZebra Products

Sizes: 3’6-7’ Colours: Silver/navy trim Materials/bindings: Nylon, heat-reflective aluminium RRP: £185.00 (neck £73.00)

The Bucas Power Turnout range offers strength, durability and quality. The Stay-Dry lining in combination with the heat reflective aluminium coating and the silver outer extends the temperature range. The rug can be put on a wet horse the same way as a sweat rug. It will quickly dry the horse and can be left on, thus avoiding extra rug changes.

LET’S TALK PRODUCTS

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LET’S TALK PRODUCTS

Bucas Shamrock PowerZebra Products

Sizes: 3’6-7’ Colours: Navy/silver trim, black/silver trim Materials/bindings: Dual-layer, Stay-Dry fabric RRP: £56-76.00

The Shamrock Power is an ideal multi functional blanket. It performs superbly as a sweat blanket, travel blanket and light stable blanket. It is manufactured using two layers of Bucas Stay-Dry fabric. The unique Stay-dry functionality ensures that the horse is comfortable, while the antibacterial lining keeps the rug fresh.

Eskadron Fleece Sweat Rug Competition SelectionBelstane

Sizes: P-XLColours: Chocolate, black, navy, white Materials/bindings: micro-fleeceRRP: £60.00

This rug is an all-rounder acting as a sweat sheet, competition rug or transport rug. It can also be given individual features as a component of the Competition Collection with cord trimmings to match other products. Made of voluminous woven micro-fleece. The material has undergone an anti-piling process which gives it excellent qualities for a long life. Supplied without flocking.

Eskadron Softshell Outdoor RugBelstane

Sizes: P-XXLColours: Turf Materials/bindings: RRP: £140.00

This wind-proof, water-proof and breathable rug is made from a softshell outer material. Together with gussets, it ensures optimum freedom of movement and comfort. With a triple front closing feature, elastic hind leg straps and tail flap, this model is available in three versions to suit different kinds of weather: light jersey lining, 150g and 300g thermal filling.

Coolex CoolerWestgate EFI

Sizes: 5’9-7’ Colours: Black, navy, chocolate or navy/red & white Materials/bindings: Coolex RRP: £109.99 (neck cover £49.99)

The innovative Coolex Cooler speeds moisture away from the horse’s body and insulates against the cold, making it perfect for use after exercise and competition or when travelling. Coolex is a knitted three-ply technical fabric comprising a quick drying, wind-resistant outer layer for warmth and durability, a Therma-Dry insulation layer and a soft lining to wick moisture away from the skin.

Eskadron Polytex SmartcelBelstane

Sizes: P -XXLColours: Navy Materials/bindings: Smart-cel Clima-MembraneRRP: £180.00

This stable rug features smart-cel clima-membrane technology which absorbs excess heat and releases it again to rebalance the horse’s temperature when it cools down. It ensures a consistently cosy and comfortable inner temperature for the horse – the perfect summer stable rug. Polytex is synonymous with hard wearing outer material as well as a perfect cut.

Falpro Centurian Easi Clean RugTagg Equestrian

Sizes: 5’9-7’3Colours: RedMaterials/bindings: Schoeller’s Nanosphere Technology, nylonRRP: With neck £260.00 (200g), £280.00 (400g)

FalPro has incorporated Schoeller’s Nanosphere Technology into a new durable winter turnout rug. Made using high-grade ballistic nylon that has been treated, the raised surface of the fabric not only provides a fully waterproof, breathable rug, but this surface also actively repels dirt, water and grease. The Centurion Rug is available in a choice of medium (200gm) and heavy weight (400gm), in either a combo style or a two-piece set with a detachable neck.

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LET’S TALK PRODUCTS LET’S TALK PRODUCTS

Amigo Hero 6Horseware Ireland

Sizes: 5’6-7’0 Colours: More than fiveMaterials/bindings: Denier polyester outer, polyester linerRRP: £158.00

This waterproof rug is breathable, with a 1200 or 600 denier polyester outer. The rug also features a front leg arch and classic original cut.

Horze Avalanche Rain RugFinn-Tack Ltd

Sizes: 115-165cm Colours: More than fiveMaterials/bindings: NylonRRP: £73.25

This high-necked rain rug is complete with a dart, creating a perfect fit. The gusset is moved forward, which releases pressure on the shoulders. It also includes double frontal-closures with snap hooks, detachable elastic leg straps, and elastic at the end of the X-surcingles.

eco Turnout RugIV Horse

Sizes: 5’0-6’9 Colours: Purple, royal blue, bronze Materials/bindings: Breathable, rip-stop fabric, nylonRRP: £73.95

This economical, recession-beating, credit-crunching turnout rug is available with or without neck in no fill, 100gm fill and 200gm fill varieties. A complementary range of UK-made rugs and accessories is available in the Greenwood collection, manufactured in the West Yorkshire factory under the UKOK! label.

Horze Avalanche Fleece Rain Rug Finn-Tack Ltd

Sizes: 115-165cm Colours: More than five Materials/bindings: FleeceRRP: £79.50

The Horze Avalanche Fleece Rain Rug is high-necked and comes complete with a dart to create a perfect fit. The gusset allows movement, releasing pressure on the shoulders. The double front closure with snap hooks ensures easy taking on and off. It also has detachable elastic leg straps.

Horze Fleece Show Rug Finn-Tack Ltd

Sizes: 115-165cm Colours: More than fiveMaterials/bindings: fleeceRRP: £35.10

This upscale, classy fleece rug is edged with an elegant golden cord and matching golden Z embroidery on the front side. Made without cross surcingles, the rug includes one front buckle and a tail strap.

Fly Combination RugIV Horse

Sizes: 2’9-7’3 Colours: White Materials/bindings: Close knit mesh RRP: £51.65 (horse size)

The rug is made from soft yet strong close knit mesh fabric. It has been generously cut and styled to allow freedom ofair circulation and excellent fly protection. It also has a neck and poll cover, gusseted tail flap and surcingles. A complementary range of UK-made rugs and accessories is available in the Greenwood collection, manufactured in the West Yorkshire factory under the UKOK! label.

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LET’S TALK PRODUCTS

Honeycomb Cooler RugIV Horse

Sizes: 2’9-7’3 Colours: Black/tan Check Materials/bindings: waffle weave, honeycomb, fleece RRP: £38.80 (horse size)

This rug is made from high quality waffle weave and honeycomb fabric and has a single front buckle fasten and twin full length cross surcingles. Fillet loops and fleece wither protection are also included. A complementary range of UK-made rugs and accessories is available in the Greenwood collection, manufactured in the West Yorkshire factory under the UKOK! label.

Cranberry Check Light turnout rugKingshead Equestrian ltd

Sizes: 4’6-7’0 Colours: Cranberry check Materials/bindings: Waterproof & breathable outer, nylonRRP: £59.99

This high quality turnout rug offers value for money and comes in a cranberry colour with a light grey check. It is ideal for spring and summer in the UK. The Cranberry turnout range is also available in 200, 300 and combo (integrated neck) versions. The product is available ex-stock and can be shipped overnight.

Masta Turnout Masta Light Edge Matchmakers International

Sizes: 4’ 6-7’ 3’ Colours: Slate edge Materials/bindings: waterproof, polyester ripstopRRP: £79.99

This waterproof and breathable rug is made from 600 denier polyester ripstop, to ensure strength and durability. The rug is lined with soft polyester and no filling, ideal for the cooler weather. Made to a generous S-shape self-righting pattern with shoulder gussets, to provide a great fit. Featuring buckle and clip front fastenings, 6-rear pleats, cross surcingles, removable rear leg straps and gusseted tail flap.

JHL Fleece Rug Westgate EFI

Sizes: 5’6”-7’ Colours: red/black/white or navy/burg/white Materials/bindings: Fleece RRP: £31.00

Part of a colour-co-ordinated range, this versatile rug represents exceptional value and is ideal for stable or show use. Manufactured in high quality fleece fabric, the rug has breathable and wicking properties to keep the horse comfortable and warm after exercise or when in transit.

Mark Todd Airmesh ComboWestgate EFI

Sizes: 5’6-7’ Colours: White/blue/tan Materials/bindings: Cotton upper, weave mesh panelsRRP: £54.99

This lightweight summer rug is ideal for horses that need added protection from biting insects or from the bleaching effect of the sun’s UV rays. Featuring a cotton upper combined with mesh weave fabric to allow air to circulate, the rug has a generous pleated tail flap, integral neck cover, twin breast fastenings, leg straps, nylon anti-rub shoulder panels and belly flap with touch and close fastenings.

New Funnell Waffle CoolerTagg Equestrian

Sizes: 5’-7’Colours: Red, white, blue checkMaterials/bindings: cottonRRP: £25.95

This performance sheet, in a cotton waffle fabric can be used when travelling, in the stable or to cool and dry the horse after work or a bath. Smart and stylish for use at competitions the new Funnell waffle is well fitting and has cross surcingles and a dual buckle front and removable leg straps.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 34

LET’S TALK PRODUCTS

Rambo Fly BusterHorseware Ireland

Sizes: 5’0 – 7’3 Colours: Oatmeal/Black & White Materials/bindings: MeshRRP: £120.00

The Rambo Fly Buster has been permethrin treated for superior fly protection. The soft but strong mesh outer is breathable yet tough. The rug also features shoulder liners, leg arches, a third surcingle, supersized tail flap and a removable neck cover with mane liner included. The same material is used for the Fly Buster and the Rambo Protector.

Royal Equus Mid-Season Rug Finn-Tack Ltd

Sizes: 125-155Colours: Dark blue Materials/bindings: PolyesterRRP: £108.00

This mid-season rug of 840 denier polyester has a 150 gsm filling. The 210T polyester lining has a cotton feel and comes with a crown pattern printed on the fabric. Features include, two front buckles, cross surcingles, a tail flap and elastic leg straps. The rug also has a contrasting coloured wither with ‘Royal Equus’ print, a printed Royal Equus crest on the left rear corner and high gussets and striped webbing.

Kempton cooler rug Sherwood Forest Ltd

Sizes: 4’9-7’0 Colours: Cornflower/navy check & pink checkMaterials/bindings: Cotton honeycombRRP: £49.99

This rug is designed to wick away moisture from the horse’s skin, keeping him warm, dry and comfortable, it also makes a great travel rug.

Rambo Fly Rider Horseware Ireland

Sizes: S-XL Colours: Oatmeal/black Materials/bindings: MeshRRP: £100.00

Made from unique patented Rambo Protector fabric, this rug gives freedom of movement and extra protection to sensitive areas around the dock and top of tail. It offers UV protection, prevents bleaching of coat, has a longer and shaped hood, elasticated closures at the top and front of rug, a contoured leg area and can be used with or without a hood.

Royal Equus Rain Rug Finn-Tack Ltd

Sizes: 125-155Colours: Dark BlueMaterials/bindings: PolyesterRRP: £95.05

The Rain Rug is made from 840 denier polyester and includes a 210T polyester lining with a cotton feel. It has a crown pattern printed on the fabric, two front buckles, cross surcingles, elastic leg straps and a tail flap, striped webbing and high gussets The Royal Equus crest is printed on the left bottom.

Thermatex TKCSVale Brothers Ltd

Sizes: 4’0-7’3 Colours: More than five Materials/bindings: AcrylicRRP: £49.75

This Cooler from Thermatex is made from breathable knitted fabric and will provide warmth, yet at the same time encourage airflow; it is therefore the perfect summer rug for use after exercise, during travel or as a lightweight stable rug. Features include: a double front closure, reinforced wither pad, belly strap and fillet loops. It is also machine washable.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 35

CONTACTS

BelstaneCountries available: UK & EuropeT: +44 (0)1335 372600 www.belstane.com

Horseware IrelandCountries available: Worldwide T: +353 429 389000www.horseware.com

Horze UK Ltd - Finn-Tack LtdCountries available: All Europe, North America, Asia, Africa, Australasia T: +44 (0)7824 387643www.horze.co.uk

IV Horse LtdCountries available: WorldwideT: 01888 544261www.4horse.co.uk

Kingshead Equestrian LtdCountries available: EuropeT: +44 (0)1738 580080www.kingshead

Matchmakers InternationalCountries available: worldwideT: +44 (0)1274 711101www.masta.co.uk

Sherwood Forest LtdCountries available: WorldwideT: +44 (0)1159 424265Web: www.sherwoodforest-uk.com

Tagg EquestrianCountries available: UK and Europe. In Ireland from Darragh EquestrianT: +44 (0)1636 636135www.taggequestrian.co.uk

Vale Brothers LtdCountries available: UK, Europe, USAT: +44 (0)1239 614648www.thermatex.co.uk

Weatherbeeta LtdCountries available: UKT: +44 (0)1295 226900www.weatherbeeta.co.uk

Westgate EFI Countries available: UK & EuropeT: +44 (0)1303 872277 www.wefi.co.uk

Zebra ProductsCountries available: Over 20T: +44 (0)1352 763350 www.zebraproducts.co.uk

LET’S TALK PRODUCTS

Genero Standard Neck LiteWeatherBeeta Ltd

Sizes: 4’0-7’0 Colours: Black/silver, bluebell/grey & violet/stone Materials/bindings: Ripstop outer, polyester lining, taped seams. RRP: £49.99

The WeatherBeeta Genero Standard Neck Lite is a three-season sheet, perfect for the mild, rainy spring weather, with 600 denier ripstop outer, 210T polyester lining and no polyfill. The Weatherbeeta Genero Standard Neck Lite features twin chest straps, adjustable and removable leg straps and fleece wither protection.

WeatherBeeta Landa Freestyle Standard Neck LiteWeatherBeeta Ltd

Sizes: 5’0-7’3 Colours: Blue bubbles & navy/silver Materials/bindings: Denier diamond weave outer, taped seams. RRP: £84.99-£89.99

This rug features the freestyle system and is perfect for the mild, rainy spring weather. The 600 denier diamond weave outer provides excellent waterproof and windproof protection without polyfill. The new wither relief pad helps to reduce rubbing and pressure, while the forward positioned gussets allow the horse to move in a natural way. The full wrap tail flap protects from the wind.

Weatherbeeta Shield Sweet Itch Combo with Freestyle Tail FlapWeatherBeeta Ltd

Sizes: 5’0-7’0 Colours: Grey/blueMaterials/bindings: belly flap, ear hood.RRP: £79.99

New for 2012, this rug is perfect for protecting the horse from flies, insects, UV rays and assisting in the prevention of sweet itch. It includes the freestyle full wrap tail flap, which uses the wind to tuck the fabric in around the tail. Also features an adjustable belly flap and ear hood.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 36

AL FARES DUBAI

Why go to Al Fares? There has never been a better time to trade internationally and with export markets sometimes difficult to reach, Al Fares is a great opportunity to access this marketplace. combining great networking opportunities, new business ideas and vital trade contacts, Al Fares is a great opportunity. Research confirms that companies involved in the export business are more productive than those that are not – gaining stronger financial performance. These companies are also more likely to continue to trade through tough times.

The equine industry in the region is booming with racing and breeding being key markets. A trip to the fair will help allow you

to reach these powerful decision makers. Offering easy access from airports, Al Fares in Dubai is an opportunity not to be missed.

Al Fares Dubai is the number one equestrian trade exhibition in Asia and Africa and runs from 3rd-5th October. In its ninth year, Al Fares is the premier exhibition for products and services for horse and rider in Asia and Africa. Launched in Dubai in 1995, the show continues to grow and last year attracted 4,876 visitors in addition to 3,500 public visitors and 212 exhibitors. Among the major participants are global players from Austria, Belgium, Canada, France, Germany, India, Italy, Sweden, the USA and the UK.

Al Fares, which is held at the luxurious Dubai International Convention and Exhibition Centre, offers exhibitors the chance to build on or begin international relationships while seeing the latest on offer from the Middle East.

As the oldest equine trade fair in Asia and Africa it attracts manufacturers of all things from feeds and supplements to equine spas, trailers and stabling products. It also features special pavilions for flat racing, gambling, endurance racing, dressage, show jumping, three-day eventing and polo. In addition, the show will

feature an array of seminars and arena demonstrations.

AL FARES DUBAIIf you’re feeling the squeeze in the UK market, why not cast your net wider. Get new ideas at Al Fares Dubai.

Hurry, space is selling fastIf you are looking to reach a wider global market with your products and make the most of the boom in equestrianism in the Middle East, you need to visit Al Fares Dubai. For more information about exhibiting at Al Fares contact UK and R.O.I sales agents PressPoint Media Ltd on +44 (0)1953 852937 or email alfares@presspoint.co.uk.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 37

ASK THE EXPERTS

Another BETA show has gone and no doubt we will get the usual reports from both ends of the spectrum from how busy and fantastic it was to those who feel it is lackluster and increasingly quiet. In my view there is no getting away from the fact that it simply is not as busy as it was in years gone by. This brings us to the debate around visitor numbers, which according to the figures often show an increase even though our eyes suggest differently, leading to a potential credibility problem for BETA. This is not helped by concerns that exhibitors are scanned in and that visitors are scanned each time they enter even if they have only nipped out for a coffee. I know BETA explain that these factors are allowed for in the overall figures but every year I hear people voicing these concerns.I have to admit that there have been far fewer time wasters in recent years. But I was dismayed to see many passes saying ‘exhibitors guests’ or ‘student’ etc as well as quite a number of people who admitted to us that they were not trade of any form but had blagged extra passes from various shops and exhibitors and were just up for a day out. Whilst many may indeed enjoy the experience and some exhibitors may argue that

there is some related benefit even just in PR terms, it is at the end of the day a trade show and is from an exhibitor’s view primarily about taking orders. Also consider that many retailers bring multiple staff, many of who do not have a buying capacity, with some bringing four, six and even twelve staff. So I wonder if the debate around visitor numbers is even relevant given that not all the visitors are buyers and budget holders or even indeed attending in any meaningful commercial capacity.Discussing this with a colleague he suggested to me what seemed a novel idea. Ask BETA how many actual individual businesses attend each year. Take out the various visitors and only count each business once so even if they did bring twelve staff it only counts for one. In particular I’d like to know how many retail businesses were there including bona fide internet ones ( not a lap top and a garage) effectively how many potential order placers attended, which I feel would be more relevant than how many visitors in total which we all seem to get so steamed up about.On a more positive note I still believe that the BETA show is vital to the success of the Equestrian trade. It’s our show and we all, suppliers and retailers, should support it. Suppliers need to be there and retailers need to go and importantly place orders while they are there (rather than possibly just treating it as a social networking event), to make it a worthwhile and profitable exercise for all.

BETA 2012: THE REVIEW

AT THE SHARP END

Mike Potter provides sales and retail training for equestrian retailers and can be contacted on mpotter@talktalk.net

ASK THE EXPERTSEquestrian Business Monthly seeks out the answers to your questions

If you’ve got a question that you want answering, let us know at: editorial@ebmonthly.co.uk

I am starting a second hand tack business and a friend of mine warned me of the dangers of handling stolen goods. What is the procedure if I think that someone has illegitimately received the goods that they are trying to sell to me?

Penny, police officer from London.

Section 22 of the Theft Act 1968 states that a person handles stolen goods if (otherwise than in course of the stealing) knowing or believing them to be stolen goods he dishonestly received the goods, or dishonestly undertakes or assists in their retention, removal, disposal, or realisation by or for the benefit of another person, or if he arranges to do so.

There are two types of offender, the person who actually receives the goods and the person who, for want of a better expression ‘manages’ the goods for the benefit of another. Ignorance is no excuse when it comes to the law so if someone offers you goods, you should satisfy yourself that they are not stolen. It will be down to you to prove that you bought the goods in good faith if questioned about it. A good way is to ask yourself; is this a fair price to pay for something, if it seems too cheap, there is a reason. If you are running a second hand tack shop, you should get a feeling whether someone is genuine or not. Try to get to know people and have regular suppliers. If in doubt, don’t accept the item, it is not worth it and you want to build a business that has a good reputation.

I’m thinking about developing my business overseas. How can I test the waters before committing to a decision?

www.ukti.co.uk provided the following response.

Taking part in overseas exhibitions is an effective way for you to test markets, attract customers, appoint agents or distributors and make sales. UKTI’s Tradeshow Access Programme (TAP) provides

grant support for eligible Small Medium Enterprise (SME) firms to attend trade shows overseas.Participation is usually as part of a group, a great advantage for inexperienced businesses, and is usually led by one of our Accredited Trade Association (ATOs). ATOs work with UKTI to raise the profile of UK groups and sectors at key exhibitions. The events calendar for 2012 - 2013 can be downloaded from the website.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 38

BUSINESS ADVICE

STARTING UPBringing an idea to market can be challenging, especially if adequate preparations are not in place. Equestrian Business Monthly takes a look at what to consider before going all in.

From planning to realityCaroline Almgren, founder of Getthegallop.com decided to mix her passion for horses with her business experience in marketing/digital advertising and PR – having sold her half in a PR agency that she founded in 2008. The idea came about after having experienced ‘daily deals’ sites in other industries and believing the idea would work well in the equestrian world. Researching the market and looking at similar sites was essential in ensuring that Get the Gallop would be a business that benefited all parties, customers and merchants. After a couple of months of idea and web development the site launched in February 2012. During that time Caroline worked on a freelance basis and only started to work full time with Get the Gallop in February. “Even though Get the Gallop has only been ‘live’ for a few weeks, the mission has developed further and now aims to be much more than just a daily deals site, offering content including news, as well as the young talent reward scheme Keep Galloping,” says Caroline. “A business idea never stops developing, there are always new possibilities and changes you want to explore.”

Before you beginWorking for yourself can be very rewarding and, in some cases, highly profitable too. The obvious pluses are that you will be able to do something that really interests you and potentially set your own hours. Working from home may be able to be worked in too. However, owning a company can be hard slog and you should be prepared before you jump into the deep end. According to the website www.startups.co.uk, ‘there are certain personal characteristics – like self-confidence – that are common among most successful entrepreneurs.’ Potential new business owners will need to be resilient to the challenges that the industry will throw at them and able to take constructive criticism well – particularly in the early stages. Once you’re sure that you are ready to go through thick and thin to bring your business into the world then you’re ready to start planning exactly how to do that.

Making plansEvery business develops from an initial idea. Ideas can range from spotting a gap in the market to coming up with a brand new product or service. Many people will develop their ideas based around a personal experience or an interest that plays a large part in their life. Some may even have uncovered a demand that has no supply or have created a solution to a particular problem. Researching the market prior to setting off is vital and trailing the internet for inspiration might seem very time consuming, however there are bundles of free tutorials and advice about taking the first step available from the comfort of your own home. As soon as you begin mentioning the subject of a new business people will expect you to be able to explain your ideas and thought processes. Be sure that you have every angle covered, including

what happens if something goes wrong. A detailed business plan is vital and if necessary you should recruit the help of a professional who may find loop holes that you have not considered.

LegalitiesIt is important to consider the legalities behind starting up your own business. Thinking about the authorities that you have to notify that your business exists, the tax and National Insurance that you will need to pay, the way in which your business can raise money, your financial liability if the business runs into trouble, the records and accounts that you have to keep and the way management decisions are made about the business must all be taken into consideration.

GrantsStarting up can be scary business – especially on a financial level, however there is some funding in the way of grants that can give you a helping hand.

• Direct grantThis is a cash award, which is usually given out for activities such as training, employment, export development, recruitment or capital investment projects. With a direct grant most schemes usually require the company involved to put up around 50% of the cost.

• Repayable grantUnder this type of scheme cash funding is offered for a project with the intention that the sums are paid out of future revenues. However, if the project fails, the grant is written off.

• Soft loanA soft loan is a special type of grant where the terms and conditions of repayment are more generous (or softer) than they would be under normal financial circumstances. So, for example, the interest rates may be less, or there may be no interest to pay at all, and the repayment terms could also be for a longer period.

• Equity financeWith equity finance a capital sum is injected into the business and the provider of the funds takes an equity share of the enterprise and (hopefully) when the value of the firm increases the stake can then be returned. However, unlike venture capitalists, the expectations and requirements of the providers of public funds are usually less demanding.

• Free or subsidised consultancyStart-ups can often find themselves in the situation where they are lacking a particular set of skills and there are some specially run schemes which offer to provide these either for free or at subsidised rates.

• Access to resourcesAs with a lack of skills, it can be the case that small firms do not posses the physical resources or facilities they need in order to develop particular projects. In the same way there are a number of initiatives that can help overcome these concerns by providing access to publicly owned facilities.

• Technology and Best Practice transferThe transfer of technological advances and new best practice initiatives can often take a long time filtering down to smaller

businesses. The government has set up schemes, which aim to overcome this through business support networks.

• Shared cost contractWhen it comes to research and development, the costs involved can prevent small firms from taking part. However, by sharing the costs with other businesses, and then sharing the expertise, this problem can be avoided.

*Information provided by www.startups.co.uk

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 39

INSIDE THE OLYMPICS

Chris Gordon is the technical director at Dodson and Horrell. Dodson and Horrell was founded in Northamptonshire in 1939 by Claude Horrell. The company remains a family business and although the Dodson family have not been involved for many years, their name is still retained while the company is run by John and Richard Horrell, sons of co-founder Claude Horrell.

FOOD FOR THOUGHTThis month Equestrian Business Monthly set its focus towards a company that is directly assisting Team GBR with their progress as the official suppliers of nutritition.

Q

QQ

Q

Q

Q

What does the term ‘official supplier of nutrition’ mean?

Official supplier of nutrition means that we provide nutritional support to team GBR which entails attending squad sessions for all disciplines including the Paralympics and carrying out yard visits in conjunction with vets, physios etc. By weighing the horses, fat scoring, analysing the forage and feed, discussing with the grooms and riders individual horses’ needs we are able to undertake a ration evaluation to ensure there are no deficiencies and each horse is receiving the correct ration and feeding regime. We also provide nutritional talks and interactive sessions with the riders and grooms, while working closely with the British Equestrian Federation (BEF) team to organise all the feed to be shipped to major competitions abroad such as the World Equestrian Games (WEG) in Kentucky 2010.

How many kg of feed will be required to feed team GBR during The Games?

As the Team GBR horses in each of the disciplines only spend several days at the Olympic venue this means that they will not require large quantities of feed and are expected to use in the order of 1500kg – plus what is required at the training venues prior to the games.

Is it as simple as the riders picking what they want and D&H delivering it to them?

As the Olympics are in Greenwich the logistics for competitors based in the UK will be relatively easy for them to take their feed requirements with the rest of their kit. This is normally delivered to the training venue prior to the Games. Dodson & Horrell will obviously be on hand should we be required. This year we will also avoid the requirements for import certificates for the feed that can be quite onerous to countries such as Australia and the USA.

Will you be creating any special packaging and or advertising?

The opportunity for advertising linked to the Olympics is reserved for the main sponsors who obviously provide considerable investment for the Olympics, therefore our role is more of a backroom operation.

How will your role change during the competition?

Obviously any changes to the feed or feeding regime during a major competition should be avoided and so our involvement

during the actual Games should not be needed. The Dodson and Horrell Nutrition Team will obviously be available should a nutritionally related problem arise.

What are you as a company hoping to gain out of The Olympics?

Dodson and Horrell has been proud to have been selected to provide nutritional support to Team GBR and hope our involvement will have contributed to the success of all the British Equestrian Teams in 2012 and the future. Through discussions with riders, owners and grooms we have been able to share our expertise with them and also gain a better understanding of their concerns, which will enable us to develop and continue to improve our feeds for the future.

Why Dodson & HorrellDodson & Horrell were approached back in 2010 by the British Equestrian Federation (BEF) and asked if they would be willing to provide nutritional support to the teams. “We were keen to work with a leading British equine nutrition company

that could provide support in a number of areas including education, analysis of feeding regimes and supporting the logistics of moving feed around the world,” says Will Connell, performance director at the BEF. “Dodson & Horrell already had a close relationship with a number of our leading riders and it was clear that their knowledge, way of working and skill set would fit closely with the World Class Programme and Equestrian Team GBR.”

The Team GBR Olympic team consist of four sports and is made up of thefollowing.

Dressage

Carl HesterLaura BechtolscheimerCharlotte DujardinEmile Faurie

Eventing

Mary KingNicola WilsonPiggy FrenchPippa FunnellTina CookWilliam Fox-PittLaura CollettRuth EdgeOliver TownendLucy Wiegersma

Showjumping

Scott BrashNick SkeltonJohn WhittakerGuy WilliamsBen Maher

Para-equestrian dressage

Anne DunhamEmma SheardownJo PittLee PearsonRicky BalshawSophie ChristiansenSophie WellsNatasha BakerDebbie Criddle

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 40

OVERALL SCORE OUT OF 50 OVERALL SCORE OUT OF 5035 31

www.kpequestrian.comwww.classicdressage.com

SECRET Surfer

If you would like the Secret Surfer to visit your website just send us your details. Email:editorial@ebmonthly.co.uk

DESIGN: 7/10

The design is great. Lots of imagery. Branding is clearly displayed, good use of colours and fonts.

NAVIGATION: 8/10

Navigation has several options with tabs at the top and along the side. A further site plan for searching by brands is available at the bottom of the page. Tabs include drop down menus for more specific searching and categories with images appear in the centre.

CONTENT:

NEWS AND MEDIA: 7/10

A selection of competition results under the ‘news’ tab, along with shop opening times and clinic dates. A Twitter feed, which has been updated less than 24 hours ago and is displayed on the home page. There is also a newsletter option.

COMPANY INFORMATION: 5/10

Wasn’t able to locate an ‘about us’ section, only an area to join the Classic Club. There is a little bit about what the site can offer on the homepage but nothing about how/why it was established and by whom.

PRODUCT INFORMATION: 8/10

Very thorough. A category allows you to select by brand. Images are displayed with product information and are increased to a decent size once selected.

DESIGN: 7/10

Good use of simple colours, with a selection of imagery featuring products for both horse and rider. Clean, crisp and easy to look at.

NAVIGATION: 7/10

Two tab menus – one along the top and one along the side. Tabs include areas such as gift tokens, my account and customer gallery as well as products. No site map however.

CONTENT:

NEWS AND MEDIA: 5/10

No news section, just a ‘find us on Facebook’ and a link to Twitter.

COMPANY INFORMATION: 4/10

Again no ‘about us’ section or any information on Katie herself and why the company was created. Two lines at top of home page describing the site.

PRODUCT INFORMATION: 7/10

Products categorised adequately. Once selected, products can be viewed larger with the option to see ‘more details’ and ‘add to basket’. Prices are displayed correctly with size and quantity options.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 41

OVERALL SCORE OUT OF 50 OVERALL SCORE OUT OF 5040 33

www.taggequestrian.co.uk www.euro-star.deDESIGN: 8/10

The simple use of navy blue and white works well and doesn’t distract from the content. Branding is discrete, yet visible and looped content keeps the page interesting. Tabs are clearly displayed.

NAVIGATION: 7/10

Tabs are concise and broken down adequately. No site map, however it is not really needed due to the site’s clarity. The Tagg logo doesn’t return the user to the home page, which is not necessary as there is a ‘home’ tab, however expected of most sites.

CONTENT:

NEWS AND MEDIA: 9/10

A ‘news’ dropdown offers a choice of ‘latest news’ or ‘press’. The ‘news’ section only offers two stories about recent sponsorships, however the ‘press’ area is clearly updated regularly with the last entry just a few days ago. Social media icons are displayed clearly. There is also a ‘competition’ tab on the home page and some video content.

COMPANY INFORMATION: 8/10

The ‘about us’ tab is easy to find and features the history of the company, why and how it was brought to life and some information on the brands. The contact details are displayed in their own tab and are again easy to find, however with so much for the media on the site, it would be good to see the relevant business contact details too.

PRODUCT INFORMATION: 8/10

Split into brands, the product info is detailed but generic. However, the option to download the catalogue provides a thorough description of the individual items.

DESIGN: 7/10

Basic home page design with a large background image, which works well. No content is displayed here, which is a little odd. The use of a corner strip to ‘shop now’ remains throughout navigation.

NAVIGATION: 7/10

No site map at all, however tabs are clear and cover necessary areas. Each tab brings a new box of information to the centre of the screen without losing the background imagery, which is effective. The option to download or view the brochure is displayed very clearly in the centre of the page when ‘collections’ is selected. Fonts work, however white text is slightly lost on the left.

CONTENT:

NEWS AND MEDIA: 5/10

No ‘news’ section, only the option to subscribe to newsletter or visit Facebook page.

COMPANY INFORMATION: 6/10

Information about the upcoming collections and the production of the goods, however no history of the company.

PRODUCT INFORMATION: 8/10

Visitors can visit the webshop to see a full list of items, or view the catalogue through the ‘collections’ tab. The items are divided into brands, categories, gender and then individual products. Details are very thorough and all colours/prices displayed.

www.ebmonthly.co.uk April 2012 Equestrian Business Monthly 42

Abbey Diagnostics +44 (0)1638 552122 www.abbeydiagnostics.co.uk

Abbey Saddlery and Crafts Ltd +44 (0)1565 650343 www.abbeysaddlery.co.uk

Agrifence +44 (0)1432 373920

Airowear +44 (0)1434 632816www.airowear.co.uk

Amigo Stable Mirrors: +44 (0)1858 432652 www.amigostablemirrors.co.uk

Andis Company +1 262 884 2600 www.andis.com

Animal Health CompanyTel - 01787 476400 www.equinehealthandherbal.co.uk

Animalife +44 (0)1527 857 920 www.animalife.co.uk

Asmar Equestrian +1 604 601 2028 www.asmarequestrian.com

Aubiose (Future Forks) +44 (0)1293 416759 www.futureshavingsfork.co.uk

B2B +44 (0)870 7510605 www.btoblinks.net

B Jenkinson & Sons Ltd +44 (0)1924 454681 www.elico.co.uk

Baileys Horse Feeds +44 (0)1371 850247 wwwbaileyshorsefeeds.co.uk

Bolla Bags+44 (0)8456 430777www.bollabags.com

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk

British Horse Feeds +44 (0)1765 680300 www.britishhorsefeeds.com

Brogini +44 (0)1706 514 230 www.brogini.com

Buffera Ltd +44 (0)1707 852244www.buffwear.co.uk

Burlerrow Farm Miscanthus+44 (0)1208 841264www.burlerrowfarmmiscanthus.co.uk

Cabotswood +44(0)117 9669944 www.cabotswood.com

Childs Farm +44 (0)1264 736 772www.childsfarm.com

Classic Showjumps 0161 765 2010 / 2014www.classicshowjumps.com

Clipper Sharp +44 (0)1823 681076 www.clippersharp.com

Cox Agri +44 (0)845 600 8081www.coxagri.com

D&H Animal Husbandry +44 (0)845 270 6691270 2224 www.dandhgroup.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk

Duralock +44 (0)1608 644988 www.duralock.com

E. & E. Corn Supplies (Havens UK) +44 (0)1388 603333 Earlswood Supplies +44 (0)8450 171351 www.earlswood-supplies.com

Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk

Emvelo +44 (0)1494 875848 www.emvelo.co.uk

Equivet +44 (0) 808 1084995 www.equivetanimalcare.com

Equestrian Supplies +44 (0)1254 831645

Equestrian Vision +44 (0)1403 865320www.equestrianvision.co.uk

Equi Matters Ltd: +44 (0)1494 721763 www.redmondrock.co.uk

Equistro +44 (0)1280 814500 www.equistro.co.uk

Equine Management +44 (0)1825 840002 www.equineman.com

Equisafety LtdTel: +44 (0)1516 787182www.equisafety.com

ESF Services +44 (0)1600 780051 www.tackrepair-rugwash.co.uk

Faulks & Co. +44 (0)1455 848184 www.wmfaulks.com

Finest Brands International (Toggi and Champion) +44 (0)113 270 7000 www.toggi.com

Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

For Riders +44 (0)1865 377853 www.ivriders.com

Frank Baines Saddler +44 (0)1922 640847www.frankbaines.com

Friendship Estates +44 (0)1302 700220 www.friendshipestates.co.uk

Fuller Fillies Ltd +44 (0)1977 625 025 www.fuller-fillies.co.uk

Future Forks (by Aubiose) +44 (0)1293 416759 www.futureshavingsfork.co.uk

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Gabriella Shaw Ceramics +44 (0)1730 821101 www.gabriellashawceramics.com

Gee Up Equine Laundry +44 (0)1254 822066 www.geeupequinelaundry.co.uk

Girbau UK +44 (0)1462 427780 www.girbau.co.uk

GollyGaloshes gollygaloshes@btinternet.com

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Griffin NuuMed Ltd: +44 (0)1458 210324 www.nuumed.com

Groomers Limited +44 (0)845 230 7997www.groomers-online.com

Gumbies Ltd +44 (0)1258 839100 www.gumbies.co.uk

GWF Nutrition + 44 (0)1225 708482www.gwfnutrition.com

Halley’s Feeds+44 (0)1738 840830 www.halleysfeeds.co.uk

Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk

HARPLEY Equestrian Ltd+44 (0)115 9611537www.harpleyequestrian.co.uk

Haybar +44 (0)1723 882434www.haybar.co.uk

HaySoft+44 (0)1277 375647 www.haysoft.co.uk

Heavenly Horse Tel: +44 (0)1724 721872www.heavenlyhorse.co.uk

Hilton Herbs Ltd+44 (0)1460 270700www.hiltonherbs.com

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com

Horsefair +44 (0)1264 811425 www.horsefair.co.uk

Horse First Ltd+44 (0)2830 848844www.horsefirst.net

Horses with Attitude +44 (0)1274 852139www.horseswithattitude.co.uk

Horse World Live+44 (0) 1580 860 988www.horseworldlive.com

Horslyx +44(0)16973 32592 www.horslyx.co.uk

Hows Racesafe +44 (0)1536 771051www.hows-racesafe.co.uk

Hucklesby Associates +44 (0)1362 820235 www.hucklesbyassociates.co.uk

Hunter-Outdoor (K & K CLOTHING)+44 (0)121 555 8334www.rockall.info

Innovacyn / Vetericyn Europe+353 91 796896www.vetericyn.com

IV Horse +44(0)1888 544261 www.4horse.co.uk

Jack Murphy+44 (0)1768 867590www.jackmurphy.co.uk

John Whitaker International +44 (0)1706 340500 www.johnwhitaker.com

Keratex +44 (0)1373 827649 www.keratex.com

Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Kingshead +44 (0)1738 580080 www.kingsheadequestrian.com

Kitt +44 (0)1278 727755 www.kitt.eu.com

LaundryStuff +44 (0)1226 717180 www.laundrystuff.co.uk

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk

LexveT International +44 (0)8003 345856 www.lexvetsupplements.com

Life Data Labs Inc +1 256 3707555 www.LifeDatalabs.com

Likit www.likit.comFor orders Westgate EFI +44 (0)1303 872277

Limpet Saddle Pad+44 (0)1432 508944www.limpetsaddlepad.co.uk

Littlemax +44 (0)1668 213467 www.littlemaxshavings.com

LITOVET +44 (0)1452 524012www.litovet.co.uk

LS Sales (Farnam) Ltd +44 (0)1608 683855 www.lesliesutcliffe.biz

Marie Bridgwater Equestrian PR & Media Consultant+44 (0)7795 416511www.mariebridgwater.com

Maxavita +44 (0)8450 752754 www.maxavita.com

Mears Country Jackets Ltd+44 (0)1922 476930 www.mearsjackets.com

Measom Freer +44 (0)116 2881588 www.measomfreer.co.uk

Merial Animal Health Ltd +44 (0)1279 775858 www.merial.com

Natural Animal Feeds +44 (0)800 373106 www.naf-uk.com

Nicholson Machinery+44 (0)1366 377444www. nicholson-machinery.co.uk

My Day Feeds+44 (0)845 6023782 www.mydayfeeds.co.uk

Osmonds+44 (0) 1948 668100www.osmonds.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Pellet Beds+44 (0)1789 761333www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info

Polybarrow+44 (0)800 0855 509www.waterandoil.co.uk

Polly Products +44 (0)1636 636132 www.pollyproducts.co.uk

PressPoint +44 (0)1953 851513 www.presspoint.co.uk

Puffa Country Sports Ltd +44 (0)115 9424265 www.puffacountry.com

RS-torwww.rstor.co.uk

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com

Rockall +44 (0)121 5558334www.rockall.info

Rockies +44 (0)1606 595025 www.rockies.co.uk

Rowen Barbary Horse Feeds: +44 (0)1948 880598 www.rowenbarbary.co.uk

Rugs R Us +44 (0)1695 716262 www.equirugsrus.co.uk

Rutland Fencing+44 (0)1572 722558 www.rutland-electric-fencing.co.uk

Santé Franglais Ltd+ 44 (0)1858 464550www.aloeride.com

Saracen Horse Feeds+ 44 (0)1622 718 487www.saracen-horse-feeds.co.uk

Sherwood Forest Ltd+44 (0)1159 424265www.sherwoodforest-uk.com

ShoeSecure +44 (0)1475 54068 www.shoesecure.com

Silvermoor +44 (0)1665 602587 www.silvermoor.com

Smart Grooming +44 (0)1823 681076

Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Stable Environment + 44 (0)1422 310483www.stable-environment.co.uk

Starkie’s +44 (0)116 2592022 www.starkiesbeeswaxcreams.com

Stormsure Ltd +44 (0)1638 570478 www.stormsure.com

Stuart Canvas+44 (0)1925 814525www.stuartcanvas.co.uk

Taurus Footwear and Leathers Ltd +44 (0)1328 851432www.taurusfootwearandleathers.co.uk

TBK+44 (0)1580 292632www.tbkltd.com

The British Horse Society +44 (0)8450 777692www.bhs.org.uk

Top Paddock +44 (0)1469 563995 www.top-paddock.co.uk

Trelawne Equine Ltd +44 (0)8442 578585 www.trelawneequine.co.uk

Tuffa International Footwear +44 (0)1953 880914 www.tuffaboots.com

Uncle Jimmy’s Brand Products +1 866 965 4669 www.jimmysballs.com

Unibed +44 (0)1977 796278 www.unibed.uk.com

V-Bandz +44 (0)8450 956810 www.v-bandz.co.uk

Virbac Animal Health +44 (0)1359 243243 www.equimax-tabs.com

W F Young, Inc. +001 413 526 9999 www.absorbine.co.uk

Westgate EFI Ltd+44 (0)1303 872277

Westgate Labs +44 (0)1670791994 www.westgatelabs.co.uk

Wicked or What+44 (0)1285760656www.wickedorwhat.com

Worklite Ltd +44 (0)1279 418052 www.work-lite.com

Your Gift Horse +44(0)1454 202033 www.yghtrade.com

Zilco +44 (0)1844 338623 www. zilcoeurope.com

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