MOBILE COMMERCE INDEX

APRIL 2015

BRANDING BRAND

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2VISITSIn April 2015, mobile devices generated 52% of all online visits, a 11% increase from April 2014.

APR2014 30%

47%

17%

Mobile

TabletSmartphoneTotal Visits: 135,332,090

53%

Desktop

38%

52%

14%

Mobile

TabletSmartphoneTotal Visits: 138,062,272

APR2015

48%

Desktop

Compared to April 2014, desktop’s share of total online visits decreased 9%; smartphone’s share increased 27%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015

Desktop

9%Tablet

18%Smartphone

27%

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REVENUE 3

In April 2015, mobile devices generated 27% of all online revenue, a 23% increase from April 2014.

Compared to April 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 63%.

YEAR-OVER-YEAR CHANGE IN MARKET SHARE

Desktop

6%Tablet

0%Smartphone

63%

Total Revenue: $300,873,246

78% Desktop

22% M

obile

APR2014

8%Smartphone

Total Revenue: $320,171,078

73% Desktop

27% M

ob

ileAPR2015

13%Smartphone

Tablet14%

Tablet14%

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015 brandingbrand.com

4

YEAR-OVER-YEAR CHANGE IN CONVERSION RATE

Desktop

2%Tablet

11%Smartphone

31%

CONVERSION

APRIL 2014 APRIL 2015

3.25%

Desktop DesktopSmartphone SmartphoneTablet Tablet

3.19%

1.10%

2.46%

0.84%

2.22%

In April 2015, the average mobile conversion across all industries was 1.78%, a 16% increase from April 2014.

Compared to April 2014, desktop conversion decreased 2%; smartphone conversion increased 31%.

Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; April 1 - 30, 2014 & 2015 brandingbrand.com

5

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TRENDING PURCHASES

Data Used9 U.S. Apparel Smartphone Sites on Branding Brand’s Platform; January 1 - April 30, 2015

Pants Capris/Crop Shorts Long Sleeve Shirts T-Shirts Tank Tops

148%

83%

15%

29%

12% 15%

In April 2015 compared to Q1 2015, shorts purchases increased 148% and sleeveless shirt purchases increased 83% as a percentage of all items ordered.

6QUICK HIGHLIGHTS

ABOUT THE MOBILE COMMERCE INDEX

The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.

In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world.

• In April 2015, mobile devices generated 52% of all online visits, a 11% increase from April 2014. (pg 2)

• In April 2015, mobile devices generated 27% of all online revenue, a 23% increase from April 2014. (pg 3)

• Compared to April 2014, desktop conversion decreased 2%; smartphone conversion increased 31%.(pg 4)

• Compared to April 2014, desktop’s share of total online visits decreased 9%; smartphone’s share increased 27%. (pg 2)

• Compared to April 2014, desktop’s share of total online revenue decreased 6%; smartphone’s share increased 63%. (pg 3)

• In April 2015 compared to Q1 2015, shorts purchases increased 148% and sleeveless shirt purchases increased 83% as a percentage of all items ordered. (pg 5)

• In April 2015, the average mobile conversion across all industries was 1.78%, a 16% increase from April 2014. (pg 4)

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