April 24, 2015 Help us create community through art
Transcript
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April 24, 2015 Help us create community through art
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What is a Day of Giving? 24-hour charitable online fundraising
campaign April 24, 2015 12:01 AM 11:59 PM Unites a community around
local cause Benefits: Builds community Connects donors to
nonprofits Teaches local organizations to use digital tools
Year-round use of Razoo giving platform
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Why is WCF doing this? Knight Foundation involvement Provides
online giving platform, Razoo Provides monthly tutorials/network
with other CFs to learn/share tools and lessons Provides Giving Day
Playbook We know this is feasible Share the Season is also annual
Raise WCF awareness among target audiences Grows community giving
Build new relationships with potential donors
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Why should your organization do this? Chance to experiment with
online fundraising and social media Prize money available Increase
the opportunity to reach new donors Get more visibility in
community Be part of something that is fun and successful Builds
relationships with other nonprofits for future collaboration Angela
Cassette, Music Theatre Wichita
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Community Benefits Online giving - Increasing in popularity
with year over year increases of around 14% - Wichita Art Day of
Giving introduces and reinforces this giving behavior Increasing
the donor pool - Younger donors will be more likely to give during
a Giving Day if they know their smaller dollars will lead toward a
greater impact Can raise both participating nonprofits and the arts
public image No matter the organizations size, this type of event
welcomes all shapes and sizes the ability to participate
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Responsibilities Wichita Community Foundation Seek Champions
Raise funds for Bonus Pool Create a common message and brand
Provide a nonprofit toolkit Provide training sessions to prepare
nonprofits Serve as liaison between organizations and Razoo Raise
awareness in community Generate media buzz Inform donors via
ongoing correspondence Highlight participating nonprofits on WCF
social media Use wichitacf.org and Razoo website to promote event
Offer ongoing support to nonprofits Nonprofit participants Attend
training sessions Create fundraising page for organization using
Razoo Post Razoo link to their websites, social media, email lists,
etc. Set a fundraising goal and publicize that goal to stakeholders
Seek out matching funds Identify motivated supporters to volunteer
Broadcast news about event using existing communications Be
committed to learning new online communication technologies for
their organization Send thank you notes to donors post-event
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Were here to help! Nonprofit Toolkit Messaging Branding Tips
Timesaving techniques Timelines Training Support Weekly emails
Phone calls Were not just throwing you into the pool without
swimming lessons. -Beth Kanter
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Giving Statistics Dollars Raised: $548,372 Bonus Pool and GT
prizes: $78,522 Gifts: 1,382 Donors: 1,062 Average Online Gift:
$71.95 Bonus Pool Average: $1,724