PROGRAM-AT-A-GLANCE TUESDAY, APRIL 28th APRIL 28, 29 & 30 2020 #ACSESS2Work2020 MARRIOTT DOWNTOWN TORONTO EATON CENTRE LEADING CANADA TO WORK Annual National Conference 2020 Conference Partner 1:00 P.M. Registration Opens 2:00 P.M. - 2:45 P.M. PLENARY SESSION THE STATE OF STAFFING: WHAT’S IN STORE FOR 2020 AND HOW TO RESPOND Donny Payne, Senior VP Sales North America, Bullhorn What’s in store for the staffing industry in 2020? In this eye-opening session, you’ll learn about the most pressing recruiting challenges facing leaders today, how the most successful leaders run their businesses, where firms are investing their time, resources, and attention. Donny Payne, SVP of North American Sales at Bullhorn, will share industry data pulled from the 2020 Global Recruitment Insights and Data (GRID) survey of over 1,200 North American staffing leaders. He’ll explore issues including digital transformation, candidate engagement, the skills shortage, and diversity and inclusion, among many others. You’ll walk away with the staffing insights you need to make smart decisions about your business and future-proof against competitive threats. 2:50 P.M. - 3:35 P.M. MARKETING FUNNEL STRATEGIES & AUTOMATION IN THE RECRUITMENT INDUSTRY: DRIVE YOUR BUSINESS GROWTH In an increasingly competitive landscape, how are you combining traditional marketing principles and technology to engage with prospects and candidates at scale? Panelists: TBA In today’s market, competition is high, mindshare of candidates is limited and business needs are changing at an unprecedented rate. That’s why focusing on a scalable full funnel strategy is key to accelerating your business. In this session, experts across sales, marketing and staffing industries will discuss how you can borrow learnings from traditional marketing tactics and leverage technology and automation to drive scale. Join us to learn some tactical tips and tricks on how you can drive your business growth through scalable business strategies. 3:45 P.M. - 5:00 P.M. PLENARY SESSION ANNUAL ACSESS Legal Panel Moderator: Mary McIninch, LL.B., Executive Director & Government Relations, ACSESS Panelists: Ryan Conlin, Partner, Stringer LLP Rhéaume Perreault, CRIA, Partner, Fasken Martineau DuMoulin David Foster, Labour & Employment Lawyer, Hicks Morley Lara Speirs, Executive Vice President & General Counsel Legal & Public Affairs, Randstad Canada A topical review of legislative changes that will impact the staffing industry, including precedent setting files and ACSESS representations in the consultative process. This session will focus on hot topics in Quebec and Ontario, with reference to similar initiatives, challenges and opportunities in Provinces across Canada. 6:00 P.M. Meet for Opening Social Event and Dinner At The One-Eighty Restaurant At The One-Eighty Restaurant, home to two of Canada’s highest patios on the 51st Floor of the Manulife Centre, offering incredible views of Toronto along with an award-winning menu. Sponsored by
Transcript
PROGRAM-AT-A-GLANCE
TUESDAY, APRIL 28th
APRIL 28, 29 & 30 2020
#ACSESS2Work2020MARRIOTT DOWNTOWN TORONTO EATON CENTRE
LEADING CANADA
TO WORK
Annual National Conference 2020
Conference Partner
1:00 P.M. Registration Opens
2:00 P.M. - 2:45 P.M. PLENARY SESSION
THE STATE OF STAFFING: WHAT’S IN STORE FOR 2020 AND HOW TO RESPOND Donny Payne, Senior VP Sales North America, Bullhorn
What’s in store for the staffing industry in 2020? In this eye-opening session, you’ll learn about the most pressing recruiting challenges facing leaders today, how the most successful leaders run their businesses, where firms are investing their time, resources, and attention. Donny Payne, SVP of North American Sales at Bullhorn, will share industry data pulled from the 2020 Global Recruitment Insights and Data (GRID) survey of over 1,200 North American staffing leaders. He’ll explore issues including digital transformation, candidate engagement, the skills shortage, and diversity and inclusion, among many others. You’ll walk away with the staffing insights you need to make smart decisions about your business and future-proof against competitive threats.
2:50 P.M. - 3:35 P.M. MARKETING FUNNEL STRATEGIES & AUTOMATION IN THE RECRUITMENT INDUSTRY: DRIVE YOUR BUSINESS GROWTH In an increasingly competitive landscape, how are you combining traditional marketing principles and technology to engage with prospects and candidates at scale?
Panelists: TBA
In today’s market, competition is high, mindshare of candidates is limited and business needs are changing at an unprecedented rate. That’s why focusing on a scalable full funnel strategy is key to accelerating your business. In this session, experts across sales, marketing and staffing industries will discuss how you can borrow learnings from traditional marketing tactics and leverage technology and automation to drive scale. Join us to learn some tactical tips and tricks on how you can drive your business growth through scalable business strategies.
3:45 P.M. - 5:00 P.M. PLENARY SESSION
ANNUAL ACSESS Legal Panel Moderator: Mary McIninch, LL.B., Executive Director & Government Relations, ACSESS Panelists: Ryan Conlin, Partner, Stringer LLP
Rhéaume Perreault, CRIA, Partner, Fasken Martineau DuMoulin David Foster, Labour & Employment Lawyer, Hicks Morley Lara Speirs, Executive Vice President & General Counsel Legal & Public Affairs, Randstad Canada
A topical review of legislative changes that will impact the staffing industry, including precedent setting files and ACSESS representations in the consultative process. This session will focus on hot topics in Quebec and Ontario, with reference to similar initiatives, challenges and opportunities in Provinces across Canada.
6:00 P.M. Meet for Opening Social Event and Dinner At The One-Eighty Restaurant At The One-Eighty Restaurant, home to two of Canada’s highest patios on the 51st Floor of the Manulife Centre, offering incredible views of Toronto along with an award-winning menu.
Sponsored by
PROGRAM-AT-A-GLANCE
For Recruiters & Consultants
WEDNESDAY, APRIL 29th
7:45 A.M. - 8:45 A.M. Registration and Breakfast with Exhibitors
THE CONSUMER EFFECT AT WORK: Think Like a Consumer, Act Like a Marketer • What attracts workers to an organization can also be what engages and makes them stay. • When competition for talent and skills is so acute, a concentrated focus on reskilling and upskilling is more
critical than ever Becky Frankiewicz, President, ManpowerGroup, North America
The staffing industry exists to help people realize their potential and is in a unique and powerful position to do well by doing good. Becky Frankiewicz, President of ManpowerGroup North America, will share why the staffing industry is uniquely positioned to change the lives of people through the power of work while delivering skilled talent and flexible solutions companies need to compete. Join her for robust dialogue on how together we can invest in workers, foster diverse and inclusive workplaces and upskill people for in-demand roles.
Sponsored by
9:45 A.M. - 10:30 A.M. Refreshment Break with Exhibitors
10:30 A.M. - 11:45 A.M. CONCURRENT SESSION 1A
SECRETS TO RECRUITING SUCCESS Tricia Tamkin and Jason Thibeault, Moore eSSentials
We’ve coached and trained thousands of recruiters in the past decade and have found some surprising commonalities. Many of those who fail have something in common. On the other hand, most who succeed have embraced a specific set of behaviors. In this session you’ll learn how to teach your team to practice the same activities as those who are finding success, while avoiding the quicksand others fall into. You’ll also learn how to spot the people who will naturally succeed in staffing and recruiting.
10:30 A.M. - 11:45 A.M. CONCURRENT SESSION 1B
DEVELOPING YOUR PERSONAL BRAND – WHAT VALUE DO YOU BRING? How do you differentiate yourself from other recruiters in the market? Jill Kantor, Principal, Organizational Development, David Aplin Group
Without a strong personal brand, it’s much harder to sell your services in today’s economy, much less even get in the door of companies. But what exactly is a personal brand? And how is it different from other commonly used terms like an “elevator speech” or a “unique selling proposition.” It’s not enough just to have a recruitment elevator speech that you recite repeatedly. You must be able to communicate the value that you provide to both candidates and prospective clients in order to build trust. This isn’t just a generic script you are reciting, it is your unique story.
SET YOUR GPS FOR SUCCESS Wayne Lee, Comedic Hypnotist and Performance Expert
An interactive presentation tailored for the staffing industry, in which Wayne Lee helps attendees access and harness the power of their GPS (Great Programmable Subconscious) for optimal performance at work and at home. Wayne addresses how to Fix Your Focus and reveals what is possible when we program or GPS for success. Attendees will also learn one specific strategy that they can use immediately to overcome stress, change limiting beliefs and perform better; and will receive a 10-week goal achievement program that will make the message last a lifetime. Always down-to-earth, Wayne delivers life-changing content and an exhilarating experience!
Canada is on the cusp of great change. Geopolitical, technological and demographic shifts over the next several decades will fundamentally challenge the economic landscape and Francis Fong will delve into some of the shorter and longer-term issues Canada currently faces. In particular, Francis will discuss Canada’s aging population and what that means for our broader society. Most discussion around this issue focus mainly on the potential for older Canadians to leave the workforce, but the implications are far broader, from putting pressure on public finances, to forcing a rethink about what productivity growth truly means. Attendees will also learn that this isn’t just an issue for governments and world leaders – this is an issue that will impact all Canadians and understanding it is paramount to being prepared for an unknown future.
For Owners & Managers
For Owners & Managers
For Recruiters & Consultants
PROGRAM-AT-A-GLANCE WEDNESDAY, APRIL 29th
2:00 P.M. - 3:15 P.M. CONCURRENT SESSION 2B
ASKING FOR REFERRALS THE RIGHT WAY Tricia Tamkin and Jason Thibeault, Moore eSSentials
Some people rarely ask for candidate referrals. Some never ask for client referrals. Others ask without success, and just a select few ask well and get what they need. Our goal is to get you into that last group. We know the secret to asking for anything, and we’ll teach it to you. But it’s not a script, it’s a code. Bring something to write on for this session. We’re going to teach you how to ask for referrals and no two people will leave with the same wording. Whether staffing or perm, these techniques will work for all.
3:15 P.M. - 3:45 P.M. Refreshment Break with Exhibitors
3:45 P.M. - 5:00 P.M. MENTALLY PREPARED FOR ANYTHING – Building Inner Resilience to become more Successful in the Recruitment Industry
Tish Conlin, Global Consulting Group Inc.
In this high energy action packed keynote presentation you will learn how to be boost your resilience to obtain more lasting success in the recruitment industry. You will learn the keys to building long term resilience to thrive in work and life, review powerful stress busting techniques and easy upgrades to your habits to navigate more successfully through the ups and downs of recruitment. You will also learn how to better connect with clients and candidates using Emotional Intelligence Tools for more placements and be taught easy ways to reach your goals faster. This session will include information for recruiters, managers and owners that is key for success in 2020 and beyond. Participants will have the opportunity to win Patricia’s on-line training course THS-Recruitment Pro (valued at US 174.95) or a copy of Patricia’s first book and will be actively participating is some educational exercises with partners to reinforce training concepts.
6:30 P.M. NETWORKING DINNER At The 3 Brewers/Les 3 Brasseurs Micro-Brewery, Restaurant & Bar offering truly artisan craft beer.
Sponsored by
THURSDAY, APRIL 30th
8:00 A.M. - 9:00 A.M. Registration and Breakfast with Exhibitors
9:00 A.M. - 10:15 A.M. PLENARY KEYNOTE
KEY TRENDS AFFECTING SEARCH, EMPLOYMENT & STAFFING IN 2020 AND BEYOND Duncan Stewart, Deloitte Canada’s Director of research for Tech, Media and Telecom
Internationally acclaimed speaker and co-author of Deloitte’s annual TMT Predictions report, Duncan will lead a customized and interactive session on trends affecting search, employment and staffing in 2020 and beyond. Key topics will include AI and machine learning, new 5G networks for workplaces, robots (they’re NOT coming to take your job!), podcasts, commuting solutions, and much more. Plus a Q&A session where Duncan challenges the audience to AMA - “ask me anything!”
10:15 A.M. - 11:00 A.M. Refreshment Break with Exhibitors
11:15 A.M. - 12:15 P.M. CONCURRENT SESSION 3A
WHAT IS YOUR STAFFING COMPANY WORTH IN 2020? Creating a Report Card for Your Business to Determine its Value Brian Kennedy, CPC, R.A. Cohen Consulting
In this session designed for owners and senior management, Brian will help attendees examine and rate a company’s level of performance. He will present a general overview of the valuation criteria typically used in the staffing industry, which along with the more obvious growth, gross margins and growing markets, include the importance of sound business practices. He will explore other areas that are integral to a company’s successful report card, such as the need for management depth avoiding reliance on the owner, company reputation, legal history, and great record keeping!
The session will include specific but hypothetical valuations of 2 or 3 staffing firms.
For Recruiters & Consultants
PROGRAM-AT-A-GLANCE THURSDAY, APRIL 30th
11:15 A.M. - 12:15 P.M. CONCURRENT SESSION 3B
MENTAL HEALTH IN THE WORKPLACE: You can’t afford NOT to “be in the know” Moderator: Akela Peoples, Chief Executive Officer, Mental Health Research Canada Panelists: Malcolm MacKillop, Senior Partner, Shields O’Donnell MacKillop LLP Joe Blomeley, Executive Vice President, Mental & Public Health Sector, Green Shield Canada Christine Marinho, Director of Marketing, Adecco Canada
More than 70% of Canadian employers do not have a Mental Health strategy for their employees, yet for every $1 invested, there is a $1.68 return. It’s good for employees and it’s good for business. Mental Health issues cost the Canadian economy more than $51 billion per year and whether you are an employee, executive, or people leader, everyone in the workplace has an important role to play.
Panel experts will share relevant content to help you understand why this is such an important issue in our country and how you can help to “move the needle” in your workplace or for your clients. In addition, useful information will be shared about free and low-cost resources that are helpful to everyone regardless of the size of a firm. These resources are evidence-informed and produced by credible organizations to advance workplaces across Canada.
GETTING TO SUCCESS: EMBRACING CHANGE, ENCOURAGING DISRUPTION, AND INCENTIVIZING INNOVATION Michele Romanow, Dragon, CBC’s Dragons’ Den / Co-Founder, Clearbanc
In this insightful and useful presentation, Michele recounts her journey from a Queen’s University undergrad to becoming ranked in WXN’s “100 Most Powerful in Canada” and listed as a Forbes’ “Millennial on a Mission”. She will share along the way the lessons she learned as one of Canada’s most successful entrepreneurs, including the absolute necessity of embracing change, encouraging disruption, and incentivizing innovation at every stage of the game.
