April 29 - May 1, 2015

Leverage Government Funds to Broaden Your Impact, Expand Your Reach, and Strengthen Your Brand Andy Sheehy, United Way California Capital Region

Introduction

Andy SheehyExecutive Vice President & Chief Strategy OfficerUnited Way California Capital RegionEmail: andrew.sheehy@uwccr.org

The Dilemma

When transitioning to Collective Impact, what comes first?

The Dilemma

More Donors

Increase Impact

Investment

Broaden Reach

Increase Results

Better Pitch

The Solution

Divine intervention?

Get Free Government Money!!!

The Need

Hunger in America

• More than 17 million households in America are food insecure. (Source: Share Our Strength: No Kid Hunger Facts on Childhood Hunger)

• More than 16 million children in America are struggling with hunger.

• 3 out of 4 public school teachers say that students regularly come to school hungry. 81% say it happens at least once a week. (Source: No Kid Hungry: Hunger in our Schools)

The Consequences of Hunger

Lack of nutritious food impairs a child’s ability to concentrate and perform well in school. (Source: Share Our Strength: No Kid Hunger Facts on Childhood Hunger)

Childhood hunger is linked to:

• Increased hospitalizations, developmental problems, headaches, stomachaches and even colds;

• Higher levels of behavioral, emotional and academic problems;

• Greater risk of truancy and school tardiness.

United Way’s Role

• Raising awareness

• Advocating

• Fundraising

• Small, targeted community programs

We can do more.

Federal Programs Help Fight Hunger

The Food and Nutrition Services Division of the U.S. Department of Agriculture (USDA) administers several programs that help fight hunger and obesity by reimbursing organizations such as schools, child care centers, nonprofits, and after-school programs for providing healthy meals to children.

• National School Lunch Program

• School Breakfast Program

• Child and Adult Care Food Program

• Summer Food Service Program

The Opportunity

• Reimbursements for meals served to eligible children & adults

• Generally runs during the school year

• Meals provided at child care centers, day care homes, adult day care centers, at-risk afterschool programs and emergency shelters.

Child and Adult Care Food Program

• Reimbursements for meals served to children

• Runs when school is out of session for 15+ days

• Sites may be open to the public and serve any child who attends

• Meals provided at many types of sites including parks, pools, libraries, churches, schools, apartment complexes, etc.

Summer Food Service Program

Program Structure

USDA• D

evelops program policy, regulations & reimbursement rates

• Trains and provides technical assistance to SAs

• Monitors & reviews SA administration of the program

State Agency• A

pproves sponsor applications & conducts sponsor training

• Monitors operations

• Processes payments

Sponsor Organizations• L

ocates, recruits & monitors sites

• Arranges for meals

• Prepares claims for reimbursement & ensures sustainability

Sites• S

upervises activities & meal service at site

• Distributes meals & stores food appropriately

• Keeps daily record of meals served

What is a “Sponsor”?

Any organization that can handle the financial, administrative, and food service responsibilities of running the program.

It is usually a nonprofit, faith-based organization, government entity, school, child care center, etc.

What does a “Sponsor” do?

Signs agreement with State Agency setting forth the responsibilities of each party

Attends training conducted by State Agency on how to operate the program

Maintains these ongoing responsibilities:

• Financial and administrative record keeping

• Manages food service (self-prep or vended)

• Trains sites

• Manages 1-200 sites

• Receives reimbursement from State for meals and administrative costs

What is a “site”?

• The place where meals are served to children.

• CACFP sites must have educational activities planned.

• Sponsors can be sites too!

What does a “Site” do?

• Attends the training conducted by Sponsor

• Serves meals and supervises meal services

• Tracks the number of meals served

• Stores food appropriately

• Keeps the site clean and sanitary

• Follows program requirements and guidelines

• Conducts any additional programming (i.e. reading program, physical activities, games, etc.)

Sustainable Impact

Meal Type CACFP SFSP

Breakfast $1.62 $1.9850

Lunch & Supper $2.98 $3.4875

Snack $0.82 $0.8225

First year of the Healthy Meals Program: 120,000+ meals

(120,000 x $2.98) – Vendor fee = Over $45,000 left for admin costs & program development

In Closing

United Ways can leverage government funding to:

• Increase and diversify revenue

• Provide greater impact in the community

• Broaden its reach

• Strengthen its brand

• Develop a more compelling case for support