Date post: | 11-Jul-2015 |
Category: |
Business |
Upload: | socialmediacal |
View: | 277 times |
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THE NUTS AND BOLTS
BEHIND SOCIAL MEDIA
TWEET SOMETHING
INTERESTING YOU
LEARNED IN CLASS SO
FAR
Please tag @calsocialmedia
Information overload…
We are data-obese
“In an era of
information obesity, we
need to eat better.
There‟s a reason they
call it a feed after all”
-EddDumbill
“Seek. Not too much. Mostly
facts. Eat low on the sort of
„information food chain‟, and
stick close to sources.”
-Clay Johnson
www.theinformationdiet.com
1 minute on the Internet:
204 million e-mails
are sent
20 million photos
are viewed of
Flickr
20 people are victims
of identity theft
2 million+ search
queries are initiated
on google
61,141 hours of
music streamed on
Pandora
100+ LinkedIn
accounts are
added
6 new Wikipedia
articles published
$83,000 in sales
on Amazon.com
Source: bigdatadiary.com
With the advent of social media
…came BIG
DATA
2 uses:
1. Analytical use
2. Enabling new
products
So what exactly is Big Data?
So what exactly is Big Data? continued
Volume
Velocity
Variety
Still don’t get it?
Big Data is generated by the pace at which data is
generated
“We are able to run complex,
Boolean Searches across
millions of articles in our
content archive and get back
precise returns in seconds
or minutes Instead of days
and weeks.”
-Amy Sweigert
Vice President of Information Management,
Associated Press
But how did we get
here? (and at machine speed)
Scientific
data
Social & economic
changes
BIG DATA
…and why should I even care?
It will continue to grow exponentially!
To put things into perspective…
In 2005 there were 1.3 billion tags…
And by 2011 there were 30 billion tags
RFID Tags:
Source: IBM
Just how is Big Data?BIG
And it’s continuing to
grow exponentially
The aggregation of data
Extracting data from BIG DATA