Analyzing Aqua-Fina Water packaging in relation to its market segmentation

LAYOUTMarket segmentationTypes of market segmentationPackagingTypes of packagingBlue colorSizeLabelingConclusion

Market SegmentationDividing a market into a smaller

groups of buyers.

Types of Market SegmentationDemographic segmentation

Geographic segmentation

Behavioral Segmentation

Psychographic segmentation

Types of Market SegmentationDemographic Segmentation

Demographic segmentationAge

Gender

Income

Life cycle

Types of Market SegmentationGeographic Segmentation

Geographic segmentatio

n

NationsStates

Regions

Types of Market SegmentationBehavioral Segmentation

Attitude

Beliefs

Norms

Types of Market SegmentationPsychographic Segmentation

Lifestyle

Social

Class

Personalit

y

Psychographic segmentation

Packaging“Packaging involves designing & producing

the container or wrapper for a product”.

Types of PackagingPrimary Package - The Bottle holding Aqua-Fina Water.

• Protect the Water from dust, water, germs, etc.

• Increase shelf life.

Types of PackagingSecondary Package - The Cardboard box containing the

Bottle of Aqua-Fina.

• Protect the product from shock, vibration, compression, temperature, etc.

Types of PackagingShipping Package - A corrugated box carrying 20-21 dozen

Bottles of Aqua-Fina.

• Easy for shipping and whole selling.

• Efficiency

Choosing the Brand

Consumer in mind.Purpose of product.Message of the product.Grab the attention.Culture preferences of color.

Traits of Blue colorPositive traits - Calm and cool, the nature.

Negative traits - Self-Indulgent, Lazy, Stubborn, Prejudiced,

Limited

Size710 mL1.5 Ltr12 Ltr19 Ltr - Depends on the usage of customer.

Labeling

Conclusion