Aqua Minerals Nepal (P) Ltd.Balaju Industrial Area, Kathmandu

Acknowledgements

• Gratitude to :• White House GSM Tina Saud, Consumer Behavior Instructor• Aqua Mineral Nepal (P) Ltd. Arjun Bhattrai, Operational Manager Bhawaar Singh, Accountant Reema Shrestha, Lab In-charge

Factory visit & review

• Visited on 24th November 2011• Located in Balaju industrial area, Balaju.• Building & surrounding is not well managed

despite of being Market leader.• The drainage system is not well managed.• The testing lab is better in this firm.• They gifted us with a bottle of water.

Introduction

• Operated by Dugar Group.• Established in 1992.• Market leader in Purified water.• “Drink sage water & be healthy is our motto &

keeping our promise to provide clean & safe water”.

• It introduced American technology “Reverse Osmosis “ machine for the first time in Nepal.

Contd..

• They celebrated 18th anniversary this year

Objectives of study

• To know about the Product planning and Development of Aqua 100.

• To derive the theoretical knowledge into Practical exposure.

• To know about the Target Market.• To know about the product design & process.

Limitations of study

• Time constraint• Not sufficient information for the study• Unscheduled field visit

Data collection & analysis

• The following shows the data collected from Primary & secondary sources are:

• Types of Product Aqua hundred Jar Aqua hundred bottle• Prices of Product Rs 125 per Jar Rs 17 per Half liter

Continued..

• Production Daily production 1200 – 1300 jar Average Production 180 jar per hour• Raw material suppliers a) Water sources Local purchase from Hattigauda & Nagarjun b) Chemicals Chemical are exported from India

Continued…

c) Jar Purchased 2400 jar from Thailand annually d) Bottle Manufactured from local market like Laxmi

plastic • Durability of product Best use of jar within 1 months For bottles 6 months

Continued..

• Target customers Embassy, Government department, Bank,

Casino, hotel & restaurant etc.• Research & investigations Water guard, machine & chemicals• Sales 1200 jar per day in winter 1700 to 1900 jar in summer

Product processes & cycleReserve tank

Storage tank

P tank

PS Filter

PAM Filter

PAC Filter

PSFT Filter

Reverse Osmosis System

Packaging machine

SWOT analysis

• Strength -Dominator in the market pure drinking water - large local market - Quality of water -High Financial source • Weakness - Pricing of product - Only focussed in Capital

Contd..

• Opportunities - generate new products - can occupy market in other place - wealth maximization• Threats -Government policy -New Competitors

Conclusions

• “ 1st established firm in Kathmandu, Mineral Water Plant with captive bottle and Cap Manufacturing using state-of-the-art technology “

• Guarantee in Pure & safe drinking water• Satisfied Costumer• “Making a good name is not sufficient, carrying

over the name and quality for a long time matters the most,”

Suggestions and recommendations

• We would like to suggest the firm: - Affordable price for local people - Search the new market - Product differentiation for all classes

Q? & A!

Thank you