Aquafresh Toothpaste

Aquafresh ToothpasteDr.Yasir Khan Manufacturing officerMartin dow Limited, karachi

Globally Successful Brand But failed in South East Asia esp. Pakistan and India.Launched in Asia when People were mostly using Manjans.Targeted mainly Oral Hygiene cautious people.Failed to re-launch in Pakistan as per local consumer needs.Aquafresh stuck with its 3 stripes eventually become its identification.

ATL

Re-launch StrategiesAddition of New Flavors Because Existing Flavors are very strong.Striped tube strategy became old Colgate and Close-Up Long ago Side-Tracked.Combination with brush Should be launched.Excessive Marketing campaign about Oral Hygiene can be a part of it.

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