PROFILE

aquatecture by absolute

the expression of water in design

SHARE OUR PASSION

CONTEMPORARY, INNOVATIVE,PROVEN

CONTENTSIntroduction

About aquatecture

Design Philosophy

Design Process

Partners

Completed Projects

Theabsolute

Group

absolute-pools

Spaabsolute

Kudos byabsolute

artistic-Decor byabsolute

aquatectureby absolute

by

absolute-pools:A specialist provider of pools and the corner stone of the Group.absolute-pools take pride in creating great in-water experiences.

Spa by absolute:Aqua-thermal experiences for the spa ‘wet-area.’

Kudos by absolute:Luxuary Outdoor Lifestyle, through our own brand of outdoor furniture.

Artistic-decor by absolute:

aquatecturebyabsolute:Theexpressionofwaterindesign,offersaspecialistpoolandwaterfeatureengineeringconsultancyservice

Spabyabsolute: Aqua-thermalexperiencesfortheSpa‘wet-area’

Kudosbyabsolute: LuxuryOutdoorLifestyle,throughourownbrandofoutdoorfurniture

artistic-décorbyabsolute: Creatingbeautifulbackgroundmurals

Theabsolute

Group

absolute-pools

Spabyabsolute

Kudosbyabsolute

artistic-décorbyabsolute

aquatecturebyabsolute

The absolute Group serveshotelsandresorts,therealestatedeveloperandthehomeowner.Ourfocusispoolsandwaterfeatures

andarangeofassociatedservices

Withover2000poolsinstalled

absolute-poolsareusedinternationallyinmanycountries

Over 2000 pools worldwide

The absolute Group serves hotels and resorts. the real estate developer and the home owner. Our focus is pools and water features and a range of associated services.

welcome to aquatecture

We call it aquatecture: the expression of water in design, in the engineering of pools be they swimming pools, water features or specialist spa pools.

Our aquatecture Design division delivers our expertise and experience as a Specialist Design service on an independent consultancy basis for architects, clients and operators.

We have a passion for pools that is driven by a desire to create great in-water experiences.

Our services are used on an international basis and in specialist fields such as Beach Resort pools and for Spa Wet-Areas.We are proud to have contributed to the in-house pool design standards of several major operators and to industry design standards.

This document provides data on our Organisation, our Approach and on our Experience.

We hope that aquatecture may be of service to you.

by absolute

We call it aquatecture: the expression of water in design in the engineering of pools, be they swimming pools, water features or specialist spa pools. 'bringing pools to life' is our passion.

Pools and Water Features are an integral part of the overall architectural approach. In the outdoor areas of a resort or hotel they are a core component of the Landscape design.

For indoor pools and specialist Hydro Pools in the Spa 'wet-area' they are a core component of Spa design.

As such our Specialist Design services invariably go hand-in-hand with the Landscape architect or Spa consultant.

Our company's whole focus is pools and our aquatecture Design division delivers our expertise and experience in this area as a Specialist Design service on a consultancy basis for architects, clients and operators.

What we do

aquatecture by absolutethe expression of water in design

aquatecture by absolutethe expression of water in design

aquatecturebyabsolute:Theexpressionofwaterindesign,offersaspecialistpoolandwaterfeatureengineeringconsultancyservice

Spabyabsolute: Aqua-thermalexperiencesfortheSpa‘wet-area’

Kudosbyabsolute: LuxuryOutdoorLifestyle,throughourownbrandofoutdoorfurniture

artistic-décorbyabsolute: Creatingbeautifulbackgroundmurals

Theabsolute

Group

absolute-pools

Spabyabsolute

Kudosbyabsolute

artistic-décorbyabsolute

aquatecturebyabsolute

The absolute Group serveshotelsandresorts,therealestatedeveloperandthehomeowner.Ourfocusispoolsandwaterfeatures

andarangeofassociatedservices

Withover2000poolsinstalled

absolute-poolsareusedinternationallyinmanycountries

absolute-pools is a specialist pool services provider with a range of operations, including Design & Build, manufacturing, supply and installation and specialist contracting services.

Our aquatecture services are delivered through a fully resourced Specialist Design division with appropriate PI Insurance, IT technical support and an effective, skilled design team,whom we consider the driving force behind our delivery. Our team comprises Design Engineers covering MEP and structural design and with CAD personnel in support.

Where required, we collaborate on an international basis with specialists in areas such as electronic software for inter-active water feature control, thematic experts for show features etc.

Who we are

We are based in Dubai with regional offices in Muscat, Abu Dhabi and Riyadh.Our focus is on projects across the MENA region. We also work with lead designers based in the region for design of projects on an international basis.

Where we are

Over 2000 pools worldwide

What is our Design Philosophy?Our design philosophy has several key elements:

We seek first to understand as fully as possible the vision of the client and other stake holders and the intent behind the Pools and Water Features as an element of firstly, the overall Design and, specifically, as a part of either the Landscape Design or Spa Design.

We are particularly sensitive to local cultural issues, where relevant and our experience in the region often provides us with valuable input from this perspective.

Safety and function are at the core of good pool design and aesthetics must dictate only after these technical requirements are met.

We seek to deliver pools and water features that reflect industry best-practice, that are designed to meet local environmental requirements and which reflect sustainable design considerations.

Well engineered design is at our core. Good engineering is good design when it comes to aquatecture.

We take a responsible attitude to Value-Engineering approaches and keep in mind the commercial requirements of a project.

We seek to ensure that our designed work will provide low-maintenance, energy efficient solutions when in use.

We understand the importance of a collaborative approach with other consultants in order to deliver client expectations. In addition to Landscape architects and Spa consultants, we co-ordinate closely with MEP consultants and Interior Designers.

We work to a standard and not to a price:- Once engaged, whatever the commercial terms agreed, we work to industry best practice and maintain professional standards of service and delivery at all times.

We think the design process should be professional and well considered but that it should also be fun and innovative.

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How do we approach the Design Process?

Concept Design

Generally requires developing Pools & Water Features in theme with the overall concepts of a given resort or hotel and the vision for the Project.

The pools and water features are an integral part of the overall architectural and landscaping design approach and accordingly require the necessary co-ordination with these disciplines.

Similarly, where pools are part of a Spa design they are integral to the ‘wet-area’ delivery and require a close understanding of Spa design and intent.

Schematic Design

Requires providing fully dimensioned drawings produced to ensure a workable schematic design with water features to the required scale and the pools, in particular, sized to suit the anticipated bathing loads and activity requirements.

An essential (often overlooked) element of pool & water feature design is to ensure appropriate plant room spaces are provided in the most suitable locations for cost-effective performance. The provision of MEP services is a critical aspect of ensuring effective design.

Detailed Design

Requires developing the design in accordance with a core Performance Specification that establishes fundamental technical criteria.

These criteria begin with safety and user experience. For finishes, the technical suitability of material types will take precedence over ID recommendations based purely on aesthetics.(NB: Finishes should therefore be within our scope rather than the ID sub-consultant.)

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Working Drawings / Tender Documents

May require a detailed Technical Specification on a prescriptive (how to) as well as performance criteria (what to) achieve basis. It further will include Bills of Quantities in support of Working Drawings.

Further, this phase will allow for assistance in tendering the works and technical evaluation of bids.

Construction Supervision

The construction supervision phase requires the necessary attendance to ensure the design is implemented correctly by the appointed specialist contractor(s).

This may take the form of co-ordination and consultation (email/phone/video conferencing) with us off site to ensure the project construction management/supervisory team has access to our technical support, as and when required. And/or it may require attendance of our personnel during construction, either part or full-time.

We highly recommend our on-site supervision where works require a fast-track approach as this increases the need for vigilance to ensure standards, specification compliance and quality are not compromised in the desire to meet programme deadlines.

Fast-Track Design

We are mindful of the fast-track nature of many projects and the need to work closely and in parallel with other disciplines. We have considerable experience of similar situations which can prove invaluable in the closing phases of design delivery.

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PARTNERS

A member of the Board, Peter Jamieson, is GM of the UAE and Operations Director, he has overseen absolute-pools developing the capability to carry out large scale projects.

Process driven, Peter ensures professional delivery on the most demanding projects.

absolute Group is proud to work in partnership with several highly respected individuals from the Gulf region.

The Chairman of our holding company, and of absolute-pools International LLC in Dubai is Sultan Al Habtoor, one of the most well respected businessmen in Dubai. Sultan identifies with great brands through his business association with McLaren, Bugatti and Bentley!

DUBAI

Our sister company Signature Products incorporates a partnership with Masaood Ahmed Masaood, a member of one of the leading business families in Abu Dhabi.

Signature Products are the manufacturing company for absolute-pools.

ABU DHABI

A member of the Board of our holding company and Chairman of Aljazem (absolute-pools) LLC in Oman, Saad Aljenaibi is a senior banker and a well respected member of the business community in the Sultanate.

OMAN

A member of the Board and Managing Director Frank Mason, is also the founder of absolute Group.

Frank Mason has been in the pool and spa business for over 20 years and his passion is for pools and providing safe, innovative and enjoyable in-water experiences.

SAUDI ARABIA

aquatecture by absolutethe expression of water in design

FiberWorks LLC incorporates a partnership with the TAAL Group in Riyadh, of which Abdulelah A. Al Sheikh is the Chairman.

Directors and shareholders include Managing Director Hosam Al-Rashoudi and Ibraheem H. Al-Rashoudi.

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aquatecture by absolutethe expression of water in design

Abu Dhabi Dubai London Muscat Riyadh

www.absolute-pools.com