KEEP CALM & ADOPT THE

Rashwan ZazaArabic Copywriter

ARABIC FIRST APPROACH

Habibi!

Statistically

internet users search in Arabic

in MENA

45.9 Million

internet users search in Arabicoutside MENA

9 Million+

Of users in KSA & Egypt

Search in Arabic

70-80%

weakest regionIn English proficiency

MENA is the world’s

And declining*

*According to EF English Proficiency Index

73% of them in Arabic

10 million tweetsArabs produce around

Google Domains for Arab countries (like google.ae)

with integrated Arabic language options

15

Visually

1. Arabic writing is from

write to left(Duh!)

2. There are no abbreviations in Arabic

3. Arabic requires more words to convey meaning/messages than English

(as a general rule)

Thank you!