ARABLEFARMING

Arable Farming

innovation inaction for theprogressivefarmer

Grower ProfileTotal area under production

Welcome to Arable Farming, the must-read title for progressive growers and agronomists across the UK.

Between us, the Arable Farming editorial team has well over three decades of experience in journalism within the agricultural sector. In each issue my experienced team of journalists cover key developments in crop protection, plant breeding, crop nutrition, machinery, business, politics and new technology to ensure readers are kept fully up to speed with innovation and latest thinking across the sector.

Our mix of journalists and forward-thinking farmers and agronomists deliver news, views, analysis and in-depth features on the latest techniques and technologies available to those growers who want to be at the cutting edge of the arable sector.

We work in close partnership with Map of Agriculture to source a unique readership of over 9,000 GDPR qualified progressive arable farmers and 1,200 agronomists. This circulation also contains progressive growers identified from CropTec and LAMMA visitors.

Together, using ongoing research, we identify leading-edge thinkers making business-focused, technically-led investments on their farms.

ARABLEFARMING

Teresa RushHead of Arable Content,AgriBriefing

Total Area1,960,794ha

71,516ha of potatoes 1,502,488ha of cereals

52,135ha of sugar beet 334,655ha of OSR

Total number of growers by crop type

1,298 potato growers

In addition we are also read by over

1,200 BASIS qualified agronomists who

work hand in hand with this highly engaged

audience of progressive growers.

8,616 cereal growers

1,004 sugar beet growers 4,778 OSR growers

There is some duplication of growers as a result of manyfarmers producing more than one crop type

ARABLEFARMING

Plus every issue contains

TalkingAgronomy

TalkingRoots

TalkingPolicy

Feature Machinery & Technology

... and allyour usualnews andbusiness

JANUARYPublishedDecember 21

FEBRUARY Published February 8

MARCH Published March 1

APRIL Published April 5

MAY Published May 3Published May 17

JUNE Published May 31Published June 14

JULY Published July 5

AUGUST Published August 2

SEPTEMBER Published September 6

OCTOBER Published October 4

NOVEMBER/ DECEMBER PublishedNovember 1

management

2019 Features

ensure every one of their 1,200-plus relevant registered agronomists receive every copy of Arable Farming

A strong association with trusted industry sources due to Arable Farming parent group AgriBriefing – owners of CropTec Show, LAMMA Show and Farmers Guardian

Tactical, relevant placement of your advertising

Unique display solutions including wraps, inserts,

sponsorship, bellybands, gatefolds and more

Sponsorship opportunities

Make a lasting impact with dedicated support from Insightful Communications, who provide a range of effective multi-media solutions

Communicate the value and benefit of your brand, product or campaign with our range of advertising solutions

Make sure farmers at the forefront of crop production are talking about your brand, product or campaign

Deliver a successfulbrand/product/campaign launch

Generate leads from our vast audience of engaged agricultural professionals

Readership of over 9,000 progressive and innovative farmers

We regularly review recipients of the magazine to ensure it is received by the most pioneering and proactive farmers

Go beyond the farm and reach agronomy professionals too. We work with BASIS to

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For all advertising opportunities please call 01772 799 500 oremail display@farmersguardian.com to discuss with our sales team

AgriBriefing: Trusted brands delivering premium news, analysis, data, pricing,insight and market intelligence

ARABLEFARMING

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CEREAL DISEASE AGRONOMY

MARCH 201963

Growers attending AHDB Agronomy workshops around the

country were challenged to reassess their approach to disease

control. Marianne Curtis, Alice Dyer and Jo Learmonth report.

G rowers attending the AHDB Agronomy West workshop in Malvern, Worcestershire, were challenged to test a ‘how low can you go’ fungicide programme, with the aim of slowing down resistance to actives, optimising margins and making farming more profitable.Speaking at the meeting, ADAS principal research scientist Dr Jonathan Blake, said: “We always apply fungi-cides preventatively and we

always know when we do not apply enough, but we never know when we apply too much.

“I think a lot of the time we probably apply too much and trying to find that point of optimum strategy is what it isall about.“We are not controlling septoria as well with SDHIsas we were.

We are having to apply more to get to a place where we are getting less efficacy. If you go back to 2013, a half dose of Imtrex (fluxapyroxad) was highly effective. Now a half dose

is probably going to be giving us near 50% control. This is a huge shift from where we have been.”Azole performance is declining in a similar wayand 2018 saw particularlypoor performance.“Where we were getting 80-90% control five years ago, now we are getting 50-60% control at a half rate, and if you use it full rate it might be closer to 70-75%.”However, the efficacy of

Rethinking cereal disease control

JAfter the wet spring last year caused many growers to miss T0 sprays, some have been left questioning whether a fungicide application at this timing is in fact a worthwhile addition to their disease control programme.Presenting the findings of a study from Ireland which reviewed T0 applications over three seasons, Dr Blake said, from a yield

response perspective, he believes T0 applications were overrated.From 2012 to 2014, the study showed a yield benefit of two to 2.5 tonnes per hectare from T1, T2 and T3 treatments, but almost no benefit at all from adding a T0.Dr Blake said: “Ireland has massive pressure from septoria. It just goes to show when you are applying products at that time you can reduce the overall level of inoculum, but the chances are the crop still is not growing away from the disease and there is still always going to be enough inoculum to affect those emerging leaves.”However, where rust is an issue, T0 applications can boost yield, he added.

T0 – to spray or not?

Trying to find that point of optimum

strategy is what it is all aboutDr Jonathan Blake

Ireland has massive pressure

from septoriaDr Jonathan Blake

Dr Jonathan Blake

AF Mar p63 64 65 Cereals Agronomy RM TR.indd 2

22/02/2019 15:11

MARCH 201957

SPRAYERS MACHINERY

Tailor-made sprayers on show

Featuring more than 30 machines, the recent annual National Sprayer

Demonstration, Oxfordshire provided the opportunity to try out the latest models,

some making their first public appearance. Jane Carley reports.

Tel: 01423 324221 E mail: info @krm-ltd.co.uk Latest Charts on www. krm-ltd.co.uk

Choose KRM for a spreader that works !

Choose KRM for a spreader that works !

12 – 42m Spread Widths12 – 42m Spread WidthsFor Flexible finance – contact your KRM Dealer

• For “in-spinning” discs giving double, double overlap precision and

accurate headlands , with no striping . . It works !• For weigh cell absolute accuracy and with automatic tilt sensing to

control actual rate and hopper contents . . It works !• For easy to use and reliable electronic control with Calibrator,

ISObus or Tablet . . It works !• For automatic on/off point at headlands for any material, at any

width and at any forward speed . . It works !• For stepless Section Control giving continuous spread

adjustment across the full width to match angled headlands and field

borders, saving fertiliser costs . . It works !• For fast and thorough cleaning from easy access pivoting guards,

less trap points and 18 special wash ports in the frame . . It works !

Ask any user . . . for a spreader that works, choose KRM !

Sprayer specification was a big talking point at the event.A s well as providing an opportunity to try before you buy, the National Sprayer Demon-stration event also highlighted how extensive sprayer specifica-tions have become.Sprayer specs are among the

most comprehensive in the industry, but demand for increasing levels of sophistication on self-propelled machines means that many former options are now standard. Several manufacturers suggest that greater automation of large capacity sprayers is high on the shopping list.

Features and functionsMany items which are options on John Deere’s trailed machines, are standard on the self-propelled sprayers, points out sprayer specialist Mark James. “This includes features such as a 1,200 litres per minute fast fill pump and the facility to pump the tank

empty, which is popular for liquid fertiliser operations. However, some extras are considered a ‘must have’, such as section control.“We also offer some flexibility. Customers may have existing control and monitoring equip-ment that they wish to use.”In addition, hydraulic track

AF Mar p57 58 59 60 Sprayers RM MC TR.indd 2

22/02/2019 15:49