Aragorn Meulendijks
The Economic GraphWhat do we do for you.
• Regional Account Manager
EMEA for Global Accounts
• #AragornIn (which I hardly use)
• VR Enthusiast / Star Wars Fan
Agenda
What are we trying to do
How is that going
What do we do for our customers you
How does it all tie together
How will we realise our Vision
Create economic opportunity
for every member of the global
workforce – The Economic Graph
Our vision
11 M-
Labour force
5 M+
Members
Netherlands – Continuing growth,
Beyond just Professionals
4,6M
Professional
s
*Professionals: Includes students,
15 – 65 yrs; Source: Centraal bureau voor
de statistiek
17 M+
Population
7 M+
Labour force
2,5 M+
Professionals
Belgium - Still Opportunity Ahead
2 M+
Members
(80%)
*Includes students, 15 – 65 yrs
Source: Centraal bureau voor
de statistiek
11 M+
Population
GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge
World’s biggest digital publishing platform
For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
5.4 75of B2B buyers now usesocial media to be more informed on vendors
% 90of decision makers say they never respond to cold outreach
%people are now involved in the average B2B buying decision
Corporate Executive Board 2013 – Winning The Consensus Purchase
Corporate Executive Board 2012 – New Decision Timeline
Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level
The buyer’s process has changed
Social mediais here to stay, embracingits power is the key
57%
of the decision to ‘buy’is now made before any
commercial contact with your business1
1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
The best Recruiters & Sales people
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
Creating ‘followers’ will
fuel success
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if you
have no friends?
Members are 61% more likely to share information as a result of following your company
61%
95% Followers are 95% more likely to respond to an InMail
79% of members are interestedin job opportunities from companies they are following79%
Focus on the right people and
companies
Stay informed on key updates at
your target accounts & network
Build trust with your candidates, prospects and customers
We help our customers building relationships with
their candidates, prospects & customers by helping
them:
OverviewF
ollo
we
rs
Time
Relevant Jobs / Marketing
Career Pages/Showcase Pages
Targeted Media
Employee Ads
Recruiter / Sales NavigatorContent
Updates
BUILD ENGAGE Recruit / Connect
New skills. Improved skills. Now.
Learn technology, creative and
business skills you can use today.
Careerify is a Talent Acquisition
Platform that allows you to
manage employee referrals,internal
mobility and employer branding in
one simple solution.